Description
entrepreneurship, business turnaround, business. turnaround, management
126
RHODES BUSINESS SCHOOL
Director and Associate Professor:
FO Skae, MCom(Rhodes), MBA(Dunelm)
Associate Professor:
M Lester, B Com CTA(Rhodes), H Dip Tax(Wits),
CA(SA)
NJ Pearse, MSocSci(UCT), PhD(Rhodes)
Senior Lecturer:
L Greyling, MSc(RAU), MSc(UCT),
MBA(Rhodes)
M Kanyangale, BSoc (Malawi), MBA (London),
CIM (UK), PhD(Rhodes)
K Rafferty, BSc(Wits), MBA(Rhodes)
Lecturer:
J Welman, MCom(PU for CHE)
Visiting Professors:
DK Flynn, BA(Stell), BEd(UCT), BCom (Hons)
(Natal), MBA(UCT)
RJ Khoza, BA(Hons)(UNIN), MA(Lancaster),
EngD(Warwick), LLD(hc)(Rhodes)
ME King SC, BA, LLB(Wits)(Cum
Laude),LLD(hc)(Wits)
G Sieff, BA(UCT), BSc(Hons)(UCT),
MA(Sydney), MBA(Sydney), PhD(UJ)
JB Westwood, BA(Oxon), MBA, PhD(Manchester)
Visiting Fellow:
CG Tyler, BCom(Rhodes)
Research Associate:
S Musengi-Ajulu, PhD(Rhodes)
Teaching Faculty
Besides the staff of the Business School presenting
the various MBA modules, associate faculty are
appointed mostly from other departments of Rhodes
University.
Master of Business Administration
The Rhodes MBA is a course-work degree
comprising 18 courses (made up of core courses
and electives) and a research mini-thesis of 15 000
words. The degree is offered over two and a half
years, with the course-work being undertaken
on a part-time modular basis in two years and the
research mini-thesis being completed in the frst
semester of the third year. In the frst year of the
course-work, all subjects are core courses. In the
second year of the coursework, each teaching block
comprises two core courses and a choice of one of
two electives. Normally candidates will only be
admitted to the programme if they hold at least a
three year bachelor’s degree in any discipline, are
fuent in English, have passed Mathematics at the
school leavers’ level, and have had at least three
years relevant practical experience. All applicants
are required to sit the Graduate Management
Admission Test (GMAT) or a South African
equivalent. Furthermore, those applicants for whom
English is a foreign language are required to sit an
appropriate English language test.
First Year Courses:
1. MBA Orientation (Code: 4206889): orientation
to the degree and the Business School, presentation
skills, personal leadership, working in teams, writing
skills, academic assessment, accessing library
resources. (Teaching Block One, zero (0) credits,
one assignment).
2. Economics (Code: 4206851): macro and
microeconomics. Factors and policy that infuence
the frm and decision-making, monetary policy,
nature and trends of the South African economy and
challenges confronting it, indicators of economic
activity. Managerial economics and its application
to problem solving and decision-making, pricing,
costs & profts, pricing for greater profts, decision-
making in uncertainty, organizational design and
frm decision-making (Teaching Block One, ten (10)
credits, one assignment, one examination).
3. Principles of Sustainability (Code: 4206870):
sustainability concepts and defnitions, corporate
social responsibility, triple/quadruple bottom
line, triple top line, integrated reporting, climate
change, trends in sustainability and its management.
(Teaching Block One, ten (10) credits, one
assignment, one examination).
4. Financial and Quantitative Skills (Code:
4206891): this course is only required for those
candidates who have not had any formal accounting
qualifcation or prior accounting work experience.
This course is also recommended for candidates
wanting to review accounting principles (Teaching
Block One, zero (0) credits).
5. Academic Skills (Code: 4206890): academic
knowledge, academic writing, academic assessment,
writing skills. (Teaching Block Two, four (4) credits,
one assignment).
6. Stewardship & Governance (Code: 4206888):
an analysis of the rights, obligations, procedures
and sanctions contained in the Companies Act, 2008
ACADEMIC DEPARTMENTS - BUSINESS SCHOOL
127
ACADEMIC DEPARTMENTS - BUSINESS SCHOOL
and the King III Code of Corporate Governance
and their interaction with other commercial
statutes encountered in daily business life, an
appreciation of integrated reporting, CRISA & the
JSE SRI. (Teaching Block Two, ten (10) credits, one
assignment, one examination).
7. Responsible Leadership (Code: 4206855):
contemporary leadership approaches, leadership
styles and emotional intelligence, systems thinking
and effective leadership, multicultural leadership
and ethical leadership, sustainability and leadership
(leadership outlooks for people, planet, organisations
and self). (Teaching Block Two, ten (10) credits, one
assignment, one examination).
8. Sustainable Marketing (Code: 4206859): the
marketing concept, market segmentation, consumer
behaviour, marketing research, distribution strategy,
product strategy, pricing strategy, promotional
strategy, services marketing, relationship marketing,
social marketing, responsible consumption.
(Teaching Block Three, ten (10) credits, one
assignment, one examination).
9. Financial Management (Code:4206853):
working capital decisions, capital investment
appraisal, measuring and dealing with risk, sources
of fnance, cost of capital, ratio analysis, dividend
decision. (Teaching Block Three, six (6) credits, one
assignment).
10. People Management: (Code: 4206858): the
human resource management function and its role,
role of managers in managing people, strategic
human resource management (HRM), labour
legislation, organizational behaviour, sustainable
organizations and implications for HRM,
stakeholder engagement, researching critical people
management issues, change management. (Teaching
Block Three, six (6) credits, one assignment).
Second Year: Core Courses
11. Research Methods (Code: 4206868): the
research proposal, research paradigms, research
methods, data collection methods, quantitative and
qualitative data analysis. (Teaching Block One, ten
(10) credits, four assignments).
12. Quantitative Decision-Making (Code:
4206876): summarizing data statistically, presenting
and interpreting data, inferential statistics,
signifcance testing, time series analysis and
forecasting, marketing research practice (Teaching
Block One, six (6) credits, one test or assignment,
one examination).
13. Management Accounting (Code: 4206854):
cost-volume-proft analysis, measuring relevant costs
and revenues for decision making, cost assignment,
activity-based costing, the budgeting process,
standard costing and variance analysis (Teaching
Block Two, six (6) credits, one examination).
14. Operations Management (Code: 4206861):
process types and process fows in manufacturing,
performance measurement, benchmarking
and re-engineering, production planning,
quality management, lean thinking and world
class manufacturing, sustainable supply chain
management and procurement, risk assessment, life-
cycle analysis and systems. (Teaching Block Two,
six (6) credits, one assignment).
15. Strategic Management (Code: 4206856):
strategic intent, strategy maps, the business
environment, SWOT analysis, core competency
analysis, strategic objectives and the Balanced
Scorecard, corporate level strategies, business level
strategies. (Teaching Block Three, six (6) credits,
one assignment).
16. Ethical Organization (Code: 4206881):
business ethics, corporate citizenship, corporate
social investment, corporate governance. (Teaching
Block Three, six (6) credits, one assignment).
Second Year: Elective Courses: (Choose Three)
17. Project Management (Code: 4206865): key
project management concepts and tools, project
management methodology, implementation
approaches, project management control, use of
project management software, environmental
impacts assessment. (Teaching Block One, six (6)
credits, one assignment).
or
18. Sustainability Law (Code: 4206892): to
enable the identifcation, location and preliminary
interpretation of environmental, key sustainability
and relevant governance legislation, relevant to
the operation of business and other organizations.
(Teaching Block One, six (6) credits, one
assignment).
19. Climate change and business (Code: 4206879):
impact, risk and opportunities of climate change
on business, as it relates to the international and
South African policy developments and best
practices. (Teaching Block Two, six (6) credits, one
assignment).
or
128
20. Entrepreneurship (Code: 4206857):
characteristics of an entrepreneur, generating
entrepreneurial ideas, feasibility studies, growth
and turnaround strategies, business plans, social
entrepreneurship, international business. (Teaching
Block Two, six (6) credits, one assignment).
21. Environmental Economics (Code: 4206874):
the economy-environment interaction, techniques
for the valuation of ecological goods and services,
environmental policy intervention, environmental
economic impact analysis. (Teaching Block Three,
six (6) credits, one assignment).
or
22. Knowledge Management (Code: 4206877): the
creation and utilization of knowledge and intellectual
capital in organizations, as well as information
technology for knowledge management. (Teaching
Block Three, six (6) credits, one assignment).
or
23. International Option (No Code): It is possible
to attend a two-week summer school at a business
school in lieu of the courses offered in the third
teaching block. There are certain conditions
attached to this option.
Note: The School reserves the right not to offer a
particular elective if there are too few candidates
who choose that option.
Third Year: Dissertation:
24. Dissertation (Code: 4206867): A research
mini-thesis of 15 000 words on a research topic of
the candidate’s choice but aligned with some aspect
of sustainability, and subject to suitable supervisory
support, is to be submitted in the frst semester.
(Sixty (60) credits).
Pre-MBA Course
For certain candidates, acceptance onto the MBA
programme will be dependent on their attendance at
a four-day Financial and Quantitative Skills course
at the end of the frst teaching block. This course
is also open to anyone who wishes to refresh their
knowledge of fnance and accounting.
Accelerated Programme
In certain circumstances, candidates may be
permitted to register on an accelerated programme,
whereby the degree can be completed in a year and
a half. Under the accelerated programme, all course
ACADEMIC DEPARTMENTS - BUSINESS SCHOOL
work can be completed within the frst year, with
the research mini-thesis being completed in the frst
semester of the second year. Acceptance onto the
accelerated programme must be suitably motivated
and is subject to current work commitments and
prior academic performance.
Extended Programme
In certain circumstances, candidates may be
permitted to register on an extended programme,
whereby the degree can be completed in four and
a half years. Under the extended programme, all
course work can be completed in the frst four
years, with the research mini-thesis being completed
in the frst semester of the ffth year. Acceptance
onto the extended programme, is only permitted
for candidates who have the necessary academic
qualifcations and are currently working towards
the achievement of professional status (for example,
a Chartered Accountant or an Advocate), which
requires that they fulfl obligations whilst undergoing
the designated period of training, articles, pupilage,
internships, houseman ship or the like. Continued
participation on the Extended Programme is subject
to the ongoing fulflment of the professional body
requirements. If these requirements are fulflled
within the frst or second year of registration for the
extended programme, then registration in subsequent
years will typically be against the requirements of
the normal programme.
Final Mark
The fnal mark will be made up of a weighted average
mark of two components in the ratio of 67% for the
course-work and 33% for the research mini-thesis.
The course-work component will comprise the
weighted average mark of all the modules making
up the course-work, according to their credit load. A
distinction will be awarded if the fnal mark is greater
than or equal to 75%, provided that a subminimum
of 70% is obtained for each component.
Postgraduate Diploma in Enterprise Management
The target candidates are graduate students, other
than those who have majored in Management (or the
equivalent), seeking a qualifcation to equip them to
start their own business and/or to enhance their entry
into employment in business.
Course Structure: The Diploma comprises an
Alpha Project and Seven papers, each of three-hour
duration (except for Computerised accounting) as
129
listed below. Action learning is a central feature of
the course structure. Working in groups, students
will be required to start and run a micro-enterprise.
Students will be expected to “learn by doing” and
to develop a conceptual understanding of business
principles and issues, as well as practical skills,
through a process of simultaneous interaction. Thus,
students will learn about entrepreneurship, through
entrepreneurship and for entrepreneurship.
Alpha Project
The Alpha Project requires that students run a micro-
business for the duration of the academic year. The
Alpha project will be evaluated via a series of
written reports.
Paper 1: Strategic Marketing Management:
Identifying environmental market opportunities,
assessing the competitive environment and the
resources necessary to exploit those opportunities,
appraising the market and fnancial performance.
Paper 2: Financial Management: Analysis
of fnancial statements including ratio analysis,
fnancing the capital requirements of the small
business, break even analysis, budgets, working
capital management, taxation and insurance.
Paper 3: Human Resource Management:
Understanding behaviour and leadership, the human
resource function and labour relations in small
business.
Paper 4: Supply Chain and Project Management:
Introduction to supply chain management, supply
strategies, organisation of the supply chain,
managing inventories, quality management, total
cost of ownership, integrated logistics management,
distribution management and managing the
global supply chain. Introduction to project
management, project lifecycle phases, stakeholders’
communication, cost, quality, time management,
risk management, tools and techniques.
Paper 5: Entrepreneurial Law: Forms of business
ownership, dispute resolution, business structures,
law of contract, labour law, special contracts,
copyright, trademarks and insolvency.
Paper 6: Computerised accounting of small
businesses (One two-hour practical paper):
To provide aspirant entrepreneurs with a basic
knowledge of computerised accounting systems to
enable them to keep accurate records of fnancial
transactions and manage their assets and liabilities
on a sound basis. The course will also touch on the
basics of tax in a small business.
ACADEMIC DEPARTMENTS - BUSINESS SCHOOL
Paper 7: Entrepreneurship: History and origin,
defnitions, characteristics, social and economic
impact, creativity and innovation, franchising,
reasons for business failure, ethical and social
responsibilities, growth and contemporary issues.
The School reserves the right to teach papers 1-7
in any order.
To qualify for the Diploma, candidates must attain
at least 50% for the Alpha or Sustainability Project,
50% or more for at least six of the remaining seven
papers listed below and an overall aggregate of at
least 50%.
In addition, a sub-minimum requirement of 45%
applies to each paper. In the case of a candidate
passing six papers and attaining an overall aggregate
of 50% or more but failing to attain the sub-
minimum in one paper, he or she shall be awarded a
supplementary examination for that paper.*
It is possible, however, subject to a maximum of
three papers, for a candidate to be exempted from
writing the examination for a course, with a credit
being awarded for the paper, if the candidate obtains
at least 70% for all individual assignments and for
all tests for the paper, with two internal moderators
concurring regarding the marks awarded for both
forms of assessment and a review of the written
work by the external examiner.
*in the same way that a last outstanding credit
would normally be treated.
Papers constituting the two-year part-time PDEM
course are:
Paper 1: Strategic Marketing
Paper 2: Financial Management
Paper 3: People Management
Paper 4: Supply Chain and Project Management or
Business Modelling
Paper 5: Sustainability
Paper 6: Leadership
Paper 7: Entrepreneurship
doc_382420535.pdf
entrepreneurship, business turnaround, business. turnaround, management
126
RHODES BUSINESS SCHOOL
Director and Associate Professor:
FO Skae, MCom(Rhodes), MBA(Dunelm)
Associate Professor:
M Lester, B Com CTA(Rhodes), H Dip Tax(Wits),
CA(SA)
NJ Pearse, MSocSci(UCT), PhD(Rhodes)
Senior Lecturer:
L Greyling, MSc(RAU), MSc(UCT),
MBA(Rhodes)
M Kanyangale, BSoc (Malawi), MBA (London),
CIM (UK), PhD(Rhodes)
K Rafferty, BSc(Wits), MBA(Rhodes)
Lecturer:
J Welman, MCom(PU for CHE)
Visiting Professors:
DK Flynn, BA(Stell), BEd(UCT), BCom (Hons)
(Natal), MBA(UCT)
RJ Khoza, BA(Hons)(UNIN), MA(Lancaster),
EngD(Warwick), LLD(hc)(Rhodes)
ME King SC, BA, LLB(Wits)(Cum
Laude),LLD(hc)(Wits)
G Sieff, BA(UCT), BSc(Hons)(UCT),
MA(Sydney), MBA(Sydney), PhD(UJ)
JB Westwood, BA(Oxon), MBA, PhD(Manchester)
Visiting Fellow:
CG Tyler, BCom(Rhodes)
Research Associate:
S Musengi-Ajulu, PhD(Rhodes)
Teaching Faculty
Besides the staff of the Business School presenting
the various MBA modules, associate faculty are
appointed mostly from other departments of Rhodes
University.
Master of Business Administration
The Rhodes MBA is a course-work degree
comprising 18 courses (made up of core courses
and electives) and a research mini-thesis of 15 000
words. The degree is offered over two and a half
years, with the course-work being undertaken
on a part-time modular basis in two years and the
research mini-thesis being completed in the frst
semester of the third year. In the frst year of the
course-work, all subjects are core courses. In the
second year of the coursework, each teaching block
comprises two core courses and a choice of one of
two electives. Normally candidates will only be
admitted to the programme if they hold at least a
three year bachelor’s degree in any discipline, are
fuent in English, have passed Mathematics at the
school leavers’ level, and have had at least three
years relevant practical experience. All applicants
are required to sit the Graduate Management
Admission Test (GMAT) or a South African
equivalent. Furthermore, those applicants for whom
English is a foreign language are required to sit an
appropriate English language test.
First Year Courses:
1. MBA Orientation (Code: 4206889): orientation
to the degree and the Business School, presentation
skills, personal leadership, working in teams, writing
skills, academic assessment, accessing library
resources. (Teaching Block One, zero (0) credits,
one assignment).
2. Economics (Code: 4206851): macro and
microeconomics. Factors and policy that infuence
the frm and decision-making, monetary policy,
nature and trends of the South African economy and
challenges confronting it, indicators of economic
activity. Managerial economics and its application
to problem solving and decision-making, pricing,
costs & profts, pricing for greater profts, decision-
making in uncertainty, organizational design and
frm decision-making (Teaching Block One, ten (10)
credits, one assignment, one examination).
3. Principles of Sustainability (Code: 4206870):
sustainability concepts and defnitions, corporate
social responsibility, triple/quadruple bottom
line, triple top line, integrated reporting, climate
change, trends in sustainability and its management.
(Teaching Block One, ten (10) credits, one
assignment, one examination).
4. Financial and Quantitative Skills (Code:
4206891): this course is only required for those
candidates who have not had any formal accounting
qualifcation or prior accounting work experience.
This course is also recommended for candidates
wanting to review accounting principles (Teaching
Block One, zero (0) credits).
5. Academic Skills (Code: 4206890): academic
knowledge, academic writing, academic assessment,
writing skills. (Teaching Block Two, four (4) credits,
one assignment).
6. Stewardship & Governance (Code: 4206888):
an analysis of the rights, obligations, procedures
and sanctions contained in the Companies Act, 2008
ACADEMIC DEPARTMENTS - BUSINESS SCHOOL
127
ACADEMIC DEPARTMENTS - BUSINESS SCHOOL
and the King III Code of Corporate Governance
and their interaction with other commercial
statutes encountered in daily business life, an
appreciation of integrated reporting, CRISA & the
JSE SRI. (Teaching Block Two, ten (10) credits, one
assignment, one examination).
7. Responsible Leadership (Code: 4206855):
contemporary leadership approaches, leadership
styles and emotional intelligence, systems thinking
and effective leadership, multicultural leadership
and ethical leadership, sustainability and leadership
(leadership outlooks for people, planet, organisations
and self). (Teaching Block Two, ten (10) credits, one
assignment, one examination).
8. Sustainable Marketing (Code: 4206859): the
marketing concept, market segmentation, consumer
behaviour, marketing research, distribution strategy,
product strategy, pricing strategy, promotional
strategy, services marketing, relationship marketing,
social marketing, responsible consumption.
(Teaching Block Three, ten (10) credits, one
assignment, one examination).
9. Financial Management (Code:4206853):
working capital decisions, capital investment
appraisal, measuring and dealing with risk, sources
of fnance, cost of capital, ratio analysis, dividend
decision. (Teaching Block Three, six (6) credits, one
assignment).
10. People Management: (Code: 4206858): the
human resource management function and its role,
role of managers in managing people, strategic
human resource management (HRM), labour
legislation, organizational behaviour, sustainable
organizations and implications for HRM,
stakeholder engagement, researching critical people
management issues, change management. (Teaching
Block Three, six (6) credits, one assignment).
Second Year: Core Courses
11. Research Methods (Code: 4206868): the
research proposal, research paradigms, research
methods, data collection methods, quantitative and
qualitative data analysis. (Teaching Block One, ten
(10) credits, four assignments).
12. Quantitative Decision-Making (Code:
4206876): summarizing data statistically, presenting
and interpreting data, inferential statistics,
signifcance testing, time series analysis and
forecasting, marketing research practice (Teaching
Block One, six (6) credits, one test or assignment,
one examination).
13. Management Accounting (Code: 4206854):
cost-volume-proft analysis, measuring relevant costs
and revenues for decision making, cost assignment,
activity-based costing, the budgeting process,
standard costing and variance analysis (Teaching
Block Two, six (6) credits, one examination).
14. Operations Management (Code: 4206861):
process types and process fows in manufacturing,
performance measurement, benchmarking
and re-engineering, production planning,
quality management, lean thinking and world
class manufacturing, sustainable supply chain
management and procurement, risk assessment, life-
cycle analysis and systems. (Teaching Block Two,
six (6) credits, one assignment).
15. Strategic Management (Code: 4206856):
strategic intent, strategy maps, the business
environment, SWOT analysis, core competency
analysis, strategic objectives and the Balanced
Scorecard, corporate level strategies, business level
strategies. (Teaching Block Three, six (6) credits,
one assignment).
16. Ethical Organization (Code: 4206881):
business ethics, corporate citizenship, corporate
social investment, corporate governance. (Teaching
Block Three, six (6) credits, one assignment).
Second Year: Elective Courses: (Choose Three)
17. Project Management (Code: 4206865): key
project management concepts and tools, project
management methodology, implementation
approaches, project management control, use of
project management software, environmental
impacts assessment. (Teaching Block One, six (6)
credits, one assignment).
or
18. Sustainability Law (Code: 4206892): to
enable the identifcation, location and preliminary
interpretation of environmental, key sustainability
and relevant governance legislation, relevant to
the operation of business and other organizations.
(Teaching Block One, six (6) credits, one
assignment).
19. Climate change and business (Code: 4206879):
impact, risk and opportunities of climate change
on business, as it relates to the international and
South African policy developments and best
practices. (Teaching Block Two, six (6) credits, one
assignment).
or
128
20. Entrepreneurship (Code: 4206857):
characteristics of an entrepreneur, generating
entrepreneurial ideas, feasibility studies, growth
and turnaround strategies, business plans, social
entrepreneurship, international business. (Teaching
Block Two, six (6) credits, one assignment).
21. Environmental Economics (Code: 4206874):
the economy-environment interaction, techniques
for the valuation of ecological goods and services,
environmental policy intervention, environmental
economic impact analysis. (Teaching Block Three,
six (6) credits, one assignment).
or
22. Knowledge Management (Code: 4206877): the
creation and utilization of knowledge and intellectual
capital in organizations, as well as information
technology for knowledge management. (Teaching
Block Three, six (6) credits, one assignment).
or
23. International Option (No Code): It is possible
to attend a two-week summer school at a business
school in lieu of the courses offered in the third
teaching block. There are certain conditions
attached to this option.
Note: The School reserves the right not to offer a
particular elective if there are too few candidates
who choose that option.
Third Year: Dissertation:
24. Dissertation (Code: 4206867): A research
mini-thesis of 15 000 words on a research topic of
the candidate’s choice but aligned with some aspect
of sustainability, and subject to suitable supervisory
support, is to be submitted in the frst semester.
(Sixty (60) credits).
Pre-MBA Course
For certain candidates, acceptance onto the MBA
programme will be dependent on their attendance at
a four-day Financial and Quantitative Skills course
at the end of the frst teaching block. This course
is also open to anyone who wishes to refresh their
knowledge of fnance and accounting.
Accelerated Programme
In certain circumstances, candidates may be
permitted to register on an accelerated programme,
whereby the degree can be completed in a year and
a half. Under the accelerated programme, all course
ACADEMIC DEPARTMENTS - BUSINESS SCHOOL
work can be completed within the frst year, with
the research mini-thesis being completed in the frst
semester of the second year. Acceptance onto the
accelerated programme must be suitably motivated
and is subject to current work commitments and
prior academic performance.
Extended Programme
In certain circumstances, candidates may be
permitted to register on an extended programme,
whereby the degree can be completed in four and
a half years. Under the extended programme, all
course work can be completed in the frst four
years, with the research mini-thesis being completed
in the frst semester of the ffth year. Acceptance
onto the extended programme, is only permitted
for candidates who have the necessary academic
qualifcations and are currently working towards
the achievement of professional status (for example,
a Chartered Accountant or an Advocate), which
requires that they fulfl obligations whilst undergoing
the designated period of training, articles, pupilage,
internships, houseman ship or the like. Continued
participation on the Extended Programme is subject
to the ongoing fulflment of the professional body
requirements. If these requirements are fulflled
within the frst or second year of registration for the
extended programme, then registration in subsequent
years will typically be against the requirements of
the normal programme.
Final Mark
The fnal mark will be made up of a weighted average
mark of two components in the ratio of 67% for the
course-work and 33% for the research mini-thesis.
The course-work component will comprise the
weighted average mark of all the modules making
up the course-work, according to their credit load. A
distinction will be awarded if the fnal mark is greater
than or equal to 75%, provided that a subminimum
of 70% is obtained for each component.
Postgraduate Diploma in Enterprise Management
The target candidates are graduate students, other
than those who have majored in Management (or the
equivalent), seeking a qualifcation to equip them to
start their own business and/or to enhance their entry
into employment in business.
Course Structure: The Diploma comprises an
Alpha Project and Seven papers, each of three-hour
duration (except for Computerised accounting) as
129
listed below. Action learning is a central feature of
the course structure. Working in groups, students
will be required to start and run a micro-enterprise.
Students will be expected to “learn by doing” and
to develop a conceptual understanding of business
principles and issues, as well as practical skills,
through a process of simultaneous interaction. Thus,
students will learn about entrepreneurship, through
entrepreneurship and for entrepreneurship.
Alpha Project
The Alpha Project requires that students run a micro-
business for the duration of the academic year. The
Alpha project will be evaluated via a series of
written reports.
Paper 1: Strategic Marketing Management:
Identifying environmental market opportunities,
assessing the competitive environment and the
resources necessary to exploit those opportunities,
appraising the market and fnancial performance.
Paper 2: Financial Management: Analysis
of fnancial statements including ratio analysis,
fnancing the capital requirements of the small
business, break even analysis, budgets, working
capital management, taxation and insurance.
Paper 3: Human Resource Management:
Understanding behaviour and leadership, the human
resource function and labour relations in small
business.
Paper 4: Supply Chain and Project Management:
Introduction to supply chain management, supply
strategies, organisation of the supply chain,
managing inventories, quality management, total
cost of ownership, integrated logistics management,
distribution management and managing the
global supply chain. Introduction to project
management, project lifecycle phases, stakeholders’
communication, cost, quality, time management,
risk management, tools and techniques.
Paper 5: Entrepreneurial Law: Forms of business
ownership, dispute resolution, business structures,
law of contract, labour law, special contracts,
copyright, trademarks and insolvency.
Paper 6: Computerised accounting of small
businesses (One two-hour practical paper):
To provide aspirant entrepreneurs with a basic
knowledge of computerised accounting systems to
enable them to keep accurate records of fnancial
transactions and manage their assets and liabilities
on a sound basis. The course will also touch on the
basics of tax in a small business.
ACADEMIC DEPARTMENTS - BUSINESS SCHOOL
Paper 7: Entrepreneurship: History and origin,
defnitions, characteristics, social and economic
impact, creativity and innovation, franchising,
reasons for business failure, ethical and social
responsibilities, growth and contemporary issues.
The School reserves the right to teach papers 1-7
in any order.
To qualify for the Diploma, candidates must attain
at least 50% for the Alpha or Sustainability Project,
50% or more for at least six of the remaining seven
papers listed below and an overall aggregate of at
least 50%.
In addition, a sub-minimum requirement of 45%
applies to each paper. In the case of a candidate
passing six papers and attaining an overall aggregate
of 50% or more but failing to attain the sub-
minimum in one paper, he or she shall be awarded a
supplementary examination for that paper.*
It is possible, however, subject to a maximum of
three papers, for a candidate to be exempted from
writing the examination for a course, with a credit
being awarded for the paper, if the candidate obtains
at least 70% for all individual assignments and for
all tests for the paper, with two internal moderators
concurring regarding the marks awarded for both
forms of assessment and a review of the written
work by the external examiner.
*in the same way that a last outstanding credit
would normally be treated.
Papers constituting the two-year part-time PDEM
course are:
Paper 1: Strategic Marketing
Paper 2: Financial Management
Paper 3: People Management
Paper 4: Supply Chain and Project Management or
Business Modelling
Paper 5: Sustainability
Paper 6: Leadership
Paper 7: Entrepreneurship
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