Retail Success

abhishreshthaa

Abhijeet S
In early 90’s, K. Raheja Group started a mega Apparels stores in Mumbai- ‘Shoppers Stop’. Initially, the group was averse to start outlets at South Mumbai for various reasons like low walk-ins, space constraints, narrowed target audience etc.


However the success of Crossroads, an ardent rival, has prompted them to start one at South Mumbai in near future.



The group has 3 more of such stores, one each at Bangalore, Hyderabad and Jaipur. On cards are 2 more outlets, to be completed by early 2000AD at Madras and Delhi.



Within seven years of operations it has a yearly turnover of Rs1.30bn.


The group has plans of opening about 20 mega apparel stores in next 2 years. For this the company plans to sell 25.1% stake for Rs559mn to Singapore based investor Warburg Pincus.


The success story of Shoppers Stop has convinced other business houses to take a leap.
 
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