abhishreshthaa
Abhijeet S
RETAIL PRICING:
Pricing is a crucial strategic variable due to its direct relation with a firm’s goals and its interaction with other retailing elements. A pricing strategy must be consistent with the retailer’s overall image, sales, profit and ROI goals.
Pricing strategy:
A retail price strategy has 5 steps: objectives, policy, strategy, implementation and adjustments.
Pricing is a crucial strategic variable due to its direct relation with a firm’s goals and its interaction with other retailing elements. A pricing strategy must be consistent with the retailer’s overall image, sales, profit and ROI goals.
Pricing strategy:
A retail price strategy has 5 steps: objectives, policy, strategy, implementation and adjustments.