RETAIL MANAGEMENT
By lecturer – in – charge : Mrs. Aabha Maheshwari
Q. 1
ANSOFF MATRIX
Existing Products Existing Markets New Products
Market Penetration
Product Development
New Markets
Market Development
Diversification
Market Penetration
Market Expansion
Retail Format Development/ Market Development
Market Diversification
Q. 2
Toddlers Teenagers Youngsters
• Higher Class • Middle Class • Lower Class • Higher Class • Middle Class • Lower Class • Higher Class • Middle Class • Lower Class
Efforts By:
KIRAN ADAK • RAJESHWARI BARAI • GAURAV BHANUSHALI • DHAVAL J. BHATT • CHANDAN MISHRA • PRACHI. S. DHOTRE • SEEMA. M. GHAG • ASHA GOWDA • HIDAYATULLAH .W • PRIYANKA JAGGI
•
62001 62002 62003 62004 62005 62006 62007 62008 62009 62010
doc_463578570.pptx
By lecturer – in – charge : Mrs. Aabha Maheshwari
Q. 1
ANSOFF MATRIX
Existing Products Existing Markets New Products
Market Penetration
Product Development
New Markets
Market Development
Diversification
Market Penetration
Market Expansion
Retail Format Development/ Market Development
Market Diversification
Q. 2
Toddlers Teenagers Youngsters
• Higher Class • Middle Class • Lower Class • Higher Class • Middle Class • Lower Class • Higher Class • Middle Class • Lower Class
Efforts By:
KIRAN ADAK • RAJESHWARI BARAI • GAURAV BHANUSHALI • DHAVAL J. BHATT • CHANDAN MISHRA • PRACHI. S. DHOTRE • SEEMA. M. GHAG • ASHA GOWDA • HIDAYATULLAH .W • PRIYANKA JAGGI
•
62001 62002 62003 62004 62005 62006 62007 62008 62009 62010
doc_463578570.pptx