Retail A Bane for India

Description
Retail industry would be a bane for india by studying social, eocnomic implications, projected growth, impact on customers.

Retail Markets in India

A ‘BANE’ !!

Projected growth of Retail Market

General Perceptions
Retail industry would give fair prices to both producers and consumers- Is it So? Retail enterprises can co-exist with local vendors as ‘Safal’ and ‘Mother Dairy’ have done in the past.- How true is this statement?

Social Implications
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Primary form of disguised under-employment Structural Unemployment

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Higher spending by customers Consumption pattern can be manipulated

Economic Implications
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Increased real estate prices Increased vulnerability for domestic producers Predatory cost strategy

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Impact on customers
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Lacking customer focused marketing
Incomplete retail experience Poor retail design

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Impact on customers (contd.)
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Less attention to personal care

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Natural freshness not available in vegetables and fruits sold. Retail theft

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Impact on the environment
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Depletion of natural resources
Wastage of electricity in attractive lighting and artifacts

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Equity & Justice
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Protection by govt. to local vendors • Financial • Infrastructural • Distribution • Storage • Transport • Trade centers

Other Measures
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Differentiation of services Product specialisation Forming co-operative societies

Conclusion
Organized retail market has not been a great help for Indian economy and also did not serve the main purpose of satisfying the consumers



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