abhishreshthaa
Abhijeet S
Resource Mobilization:
CRY's resources come mainly from individuals and organizations. In fact, in 2001-2002, as much as 81% of the resources raised were from individual and corporate partnerships.
Greeting cards and other paper products that sell for Rs. 6 to Rs. 180 each, and donations from individuals averaging about Rs. 1500 per donor per year are the mainstay of CRY’s fundraising efforts. This allows millions of middle-income Indians from every walk of life to become part of the movement for children and builds an element of consciousness-raising into every fundraising activity. Marketing tie-ins with corporations, events, school and college workshops, media campaigns, signature drives, the Internet and street theatre also help to mobilize resources.
Over the years, innovative, first-of-their-kind events have also helped us raise resources. In 2001-02, events contributed to 6% of CRY’s resources.
In all of the resource mobilization activities, the focus has always been to provide ways and means to involve as many people as we can, by providing opportunities for them to contribute in whatever way they can, within the context of their own lives.
CRY's resources come mainly from individuals and organizations. In fact, in 2001-2002, as much as 81% of the resources raised were from individual and corporate partnerships.
Greeting cards and other paper products that sell for Rs. 6 to Rs. 180 each, and donations from individuals averaging about Rs. 1500 per donor per year are the mainstay of CRY’s fundraising efforts. This allows millions of middle-income Indians from every walk of life to become part of the movement for children and builds an element of consciousness-raising into every fundraising activity. Marketing tie-ins with corporations, events, school and college workshops, media campaigns, signature drives, the Internet and street theatre also help to mobilize resources.
Over the years, innovative, first-of-their-kind events have also helped us raise resources. In 2001-02, events contributed to 6% of CRY’s resources.
In all of the resource mobilization activities, the focus has always been to provide ways and means to involve as many people as we can, by providing opportunities for them to contribute in whatever way they can, within the context of their own lives.