Description
The study was done by personal interview and questionnaire method with a sample of 30 advertising clients of The New Indian Express. The population is chosen on volume of advertisement basis. The total volume of advertisements for four month period is 10287 column centimeter.
ABSTRACT
The project report titled “A STUDY ON ADVERTISERS’ PERCEPTION
ABOUT INDULGE A !EE"LY SUPPLE#ENT$%&lo'( )ith “T*E NE! INDIAN
E+PRESS ,% Thi- re-e&rch i- do'e i' order to -t.d/ the 0r&'d i1&(e cre&ted 0/
i'd.l(e2 & )ee3l/ -.pple1e't &lo'( )ith The Ne) I'di&' E4pre--, I' thi- project
report the i'trod.ctio' co5er- tell- &0o.t the &d5erti-er-’ perceptio', The 'eed o6 the
-t.d/ &'d -cope 6or the -t.d/,
The -t.d/ )&- do'e 0/ per-o'&l i'ter5ie) &'d 7.e-tio''&ire 1ethod )ith &
-&1ple o6 89 &d5erti-i'( clie't- o6 The Ne) I'di&' E4pre--, The pop.l&tio' i- cho-e'
o' 5ol.1e o6 &d5erti-e1e't 0&-i-, The tot&l 5ol.1e o6 &d5erti-e1e't- 6or 6o.r 1o'th
period i- :9;i'di'(- o6 the -t.d/ help- the 'e) I'di&' e4pre-- to 3'o) )hether the/ )ill (et
repe&ted &d5erti-i'( 6ro1 their e4i-ti'( &d5erti-er clie't &'d to 3'o) their
-&ti-6&ctio' le5el,
SCOPE OF THE STUDY
Thi- -t.d/ .'dert&3e' 6or The Ne) I'di&' E4pre-- &i1- to -t.d/ &'d ide'ti6/ the
pote'ti&l &d5erti-er-,
Thi- h&- 0ee' do'e 0/ prep&ri'( & 7.e-tio''&ire )hich co't&i'- 7.e-tio'- p.t
6orth to the re-po'de't- )hich )o.ld help i- &'&l/Hi'( the )illi'('e-- le5el o6
&d5erti-er- i' &d5erti-i'( i' INDULGE2 & )ee3l/ -.pple1e't &lo'( )ith The Ne) I'di&'
E4pre--
Thi- -t.d/ )o.ld help i' ide'ti6/i'( the re&-o' 6or &d5erti-er- &d5erti-i'( i'
INDULGE2 & )ee3l/ -.pple1e't &lo'( )ith The Ne) I'di&' E4pre--, , All thi- )o.ld
help i' (i5i'( -.((e-tio' to The Ne) I'di&' E4pre-- i' i1pro5i'( INDULGE there0/
-&ti-6/i'( their corpor&te &'d ret&il clie't-
1.4 O01(2!i'( "% !.( !/&$:
• To -t.d/ the 0r&'d i1&(e cre&ted 0/ T*E NE! INDIAN E+PRESS
&1o'( &d5erti-er-,
• To 6i'd o.t the re&-o' 6or choo-i'( I'd.l(e o6 T*E NE! INDIAN
E+PRESS
• To -t.d/ o' &d5erti-er’- perceptio' &0o.t i'd.l(e & )ee3l/ -.pple1e't$
&lo'( )ith to T*E NE! INDIAN E+PRESS,
1.3 RESEARCH METHODOLOGY:
INTRODUCTION:
Re-e&rch 1ethodolo(/ i- & )&/ to -/-te1&tic&ll/ -ol5e the re-e&rch pro0le1 i-
to ho) re-e&rch i- do'e -cie'ti6ic&ll/, It co'-i-t- o6 the di66ere't -tep- th&t &re
(e'er&ll/ &dopted 0/ the re-e&rcher to the -t.d/ hi- re-e&rch pro0le1 &lo'( )ith lo(ic
0ehi'd the1, It i- 'ece--&r/ to the re-e&rcher to de5elop cert&i' te-t-,
1.3.1 RESEARCH DESIGN:
Re-e&rch de-i(' i- & pl&' to &'-)er )ho12 )he'2 )here2 &'d ho) the -.0ject
.'der i'5e-ti(&tio' co'cei5ed -o &- to o0t&i' &'-)er- to re-e&rch 7.e-tio'-, The t/pe
o6 re-e&rch de-i(' i'5ol5ed i' thi- -t.d/ i- de-cripti5e re-e&rch -t.die-,
DESCRIPTI+E RESEARCH STUDIES:
De-cripti5e re-e&rch -t.die- &re tho-e -t.die-2 )hich &re co'cer'ed )ith
de-cri0i'( the ch&r&cteri-tic- o6 & p&rtic.l&r i'di5id.&l2 or o6 & (ro.p2 )here &- di&('o-tic
re-e&rch -t.d/ deter1i'e the 6re7.e'c/ )ith )hich -o1ethi'( occ.r- or it- &--oci&tio'
)ith -o1ethi'( el-e, The -t.die- co'cer'i'( )hether cert&i' 5&ri&0le- &re &--oci&ted &re
e4&1ple o6 di&('o-tic re-e&rch -t.die-, A- &(&i'-t thi-2 -t.d/ co'cer'ed i'di5id.&l2
(ro.p or -it.&tio' &re &ll e4&1ple o6 de-cripti5e re-e&rch -t.die-, #o-t o6 the -oci&l
re-e&rch -t.die- co1e .'der thi- c&te(or/ 6ro1 the poi't o6 5ie) o6 the re-e&rch de-i(',
1.3.2 DATA COLLECTION METHOD:
The re7.ired d&t& )&- collected 0/ 0oth the pri1&r/ &'d -eco'd&r/ -o.rce-,
The d&t& o0jecti5e &re de-cri0e 6ro1 the re-e&rch o0jecti5e- &'d their
deter1i'&tio' re-t- 1&i'l/ o' the re-e&rch to tr&'-l&te )h&t the deci-io' 1&r3er )&'t-
i'to -peci6ic de-cripti5e o6 the 'eeded d&t&,
P#i45#$:
? The pri1&r/ d&t& )&- collected 6ro1 the2 T*E NE! INDIAN E+PRESS
#ADURAI$ LTD,2 .-er- &t Che''&i, The Re-po'de't- )ere 1et per-o'&ll/ &t
their e-t&0li-h1e't- &'d 7.e-tio''&ire h&- 0ee' (i5e' to the1 &'d &'-)ered
7.e-tio''&ire- )ere collected 0&c3,
? Pri1&r/ d&t& i- the d&t& (&thered 6or the 6ir-t ti1e 0/ the re-e&rcher 0/ .-i'(
7.e-tio''&ire,
S(2")&5#$ &5!5:
? Seco'd&r/ d&t&2 o' the other h&'d2 i- tho-e )hich h&5e &lre&d/ 0ee' collected 0/
-o1eo'e el-e &'d )hich &lre&d/ 0ee' p&--ed thro.(h the -t&ti-tic&l proce--,
? Seco'd&r/ d&t& pert&i'i'( to thi- -t.d/ )&- o0t&i'ed 6ro1 co1p&'/ doc.1e't-2
0ro&cher-2 dep&rt1e't&l i'6or1&tio'’- )e0-ite- etc,
1.3.3 RESEARCH INSTRUMENTS:
I'-tr.1e't K F.e-tio''&ire- per-o'&l &d1i'i-tered$
I'-tr.1e't De-i(' K Both ope' e'd e'clo-e e'ded
F.e-tio' &'d .-ed i' 7.e-tio''&ire-,
6/(!i"))5i#( D(i*)
A )ell -tr.ct.red 7.e-tio''&ire )&- .-ed 6or thi- -t.d/, The t/pe- o6
7.e-tio'- .-ed i' the 7.e-tio''&ire )ere ope'Ee'ded2 1.ltipleEchoice &'d
Dichoto1o.- 7.e-tio'-,
1. O7()-()& 8/(!i") &re 7.e-tio'-2 )hich &re e'titled to (i5e & 6ree
re-po'-e to their choice,
2. M/9!i79(-2."i2( 8/(!i") &re 7.e-tio'2 )hich co't&i' & li-t o6 &'-)er
&'d per1it the -.0ject to -elect the 0e-t &'-)er,
1.3.4 SAMPLING:
S&1pli'( i- the proce-- o6 -electi'( & -.66icie't '.10er o6 ele1e't- 6ro1 the
pop.l&tio'2 -o th&t & -t.d/ o6 -&1ple &'d &' .'der-t&'di'( o6 it- propertie- or
ch&r&cteri-tic- )o.ld 1&3e it po--i0le 6or .- to (e'er&liHe -.ch propertie- or
ch&r&cteri-tic- to the pop.l&tio' ele1e't-,
SAMPLEING PLAN:
? S&1pli'( tech'i7.e K Cl.-ter -&1ple
? S&1ple -iHe K S&1ple -iHe cho-e' here 6or thi- -t.d/
)&- 89 &- -.((e-ted 0/ the co1p&'/
? S&1ple .'it K Ad5erti-er- i' Che''&i 1&r3et
? Ti1e Di1e'-io' Kperiod o' ;B
th
?.'e 9C to 8:
-t
?.l/9C
SAMPLE DESIGN:
A S&1ple de-i(' i- & de6i'ite pl&' 6or o0t&i'i'( & -&1ple 6ro1 (i5e' pop.l&tio',
It re6er- to the tech'i7.e or the proced.re the re-e&rcher )o.ld &dopt i' -electio' ite1-
6or the -&1ple, S&1ple 1&/ &- )ell l&/ do)' the '.10er o6 ite1- to 0e i'cl.ded i' the
-&1ple '&1el/2 the -iHe o6 the -&1ple,
P#"050i9i!$ 5479i)*:
#&3e & -peci6ic 1e'tio' o6 it i' the the-i-, So th&t the co'cl.-io'- )o.ld 0e
e5&l.&ted &ccordi'(l/, pro0&0ilit/ -&1pli'( re6er- to the -&1pli'( proce-- i' )hich the
-&1ple- &re -elected 6or & -peci6ic p.rpo-e )ith & preEdeter1i'ed 0&-i- o6 -electio', Thi-
t/pe o6 -&1ple- i- &l-o re7.ired &t ti1e- )he' r&'do1 -electio' 1&/ 'ot 0e po--i0le,
There6ore the reli&0ilit/ o6 co'cl.-io'- 0&-ed o' thi- t/pe o6 -&1pli'( i- le--, !he'e5er &
re-e&rcher .-e- thi- t/pe o6 -&1pli'(,
C9/!(# S5479i)*:
Cl.-ter -&1pli'( 1ethod -.((e-t-2 the -&1ple- &re -elected &t di66ere't -t&(e-, I'
thi- 1ethod2 the pop.l&tio' i- 6ir-t di5ided i'to di66ere't -t&(e-, The' 6ro1 the 6ir-t
-t&(e2 & 6e) ite1- &re -elected &t r&'do1 0&-ed o' & -peci6ic 6e&t.re or ch&r&cteri-tic,
>ro1 the-e i' the -eco'd -t&(e2 & 6e) ele1e't- &re -elected &t r&'do1 po--e--i'(2 he
ch&r&cteri-tic, >ro1 )hich i' the third -t&(e & 6e) &re -elected &t r&'do1 -&ti-6/i'( the
ch&r&cteri-tic &'d -o o' to 6i'&ll/ 1&3e the 'ece--&r/ -electio' o6 -&1ple-, All the
-&1ple- -elected &t r&'do1 &t di66ere't -t&(e- )ill po--e- the co11o' ch&r&cteri-tic or
)ill 0e ho1o(e'eo.- o' -o1e 0&-i-,
Cl.-ter -&1pli'( i'5ol5e- &rr&'(i'( ele1e't&r/ ite1- i' & pop.l&tio' i'to
hetero(e'eo.- -.0(ro.p- th&t &re repre-e't&ti5e o6 the o5er&ll pop.l&tio', O'e -.ch
(ro.p co'-tit.te- & -&1ple 6or -t.d/,
SAMPLING SI:E:
The tot&l '.10er- o6 re-po'de't- &re ter1ed &- -&1ple -iHe, The -&1ple
-iHe 6or thi- &'&l/-i- i- 89 re-po'de't-,
SAMPLING UNIT:
S&1pli'( .'it i- th&t o6 “)ho i- to 0e -.r5e/ed%, The -.r5e/ i- o' &d5erti-er-
o6 T*E NE! INDIAN E+PRESS #ADURAI$ LTD,
PERIOD OF STUDY:
The re-e&rch i- c&rried o.t 6or o'e 1o'th ;BE9BE9C to 8:E9=E9C$,
1.3.3 SATISTICAL TOOLS:
The collected d&t& h&- 0ee' -.0jected to &'&l/-e- 0/ .'it’- &ppropri&te
tool-2 perce't&(e2 chi L -7.&re,
The i'6or1&tio' (&thered &'&l/Hed 0/ .-i'( the 6ollo)i'( &ppropri&te tool
-.ch &-K
? Perce't&(e A'&l/-i-
? Chi L S7.&re te-t
P(#2()!5*( A)59$i:
Perce't&(e re6er- to & -peci&l 3i'd o6 r&tio, It i- .-ed to 1&3e co1p&ri-o'
0et)ee' t)o or 1ore -erie- o6 d&t&, The/ c&' 0e .-ed to co1p&re the rel&ti5e
ite1-2 the di-tri0.tio' o6 t)o or 1ore -erie- o6 d&t& -i'ce the perce't&(e red.ce
e5er/thi'( &- co11o' 0&-e &'d &llo) the 1e&'i'(6.l co1p&ri-o'- to 0e 1&de,
Perce't&(e re6er- to the -peci&l 3i'd o6 r&tio perce't&(e &re .-ed i'
1&3i'( co1p&ri-o' 0et)ee' t)o or 1ore -erie- o6 d&t&, Perce't&(e- &re .-ed to
de-cri0e rel&tio'-hip,
FORMULA:
N". "% #(7")&()!
P(#2()!5*( ; ????????????????????????? X 1@@
T"!59 #(7")&()!
B&r ch&rt &'d Pie ch&rt- &re .-ed to e4pl&i' the t&0.l&tio' cle&rl/,
C.i – S8/5#( !(!:
Thi- te-t i- o'e o6 the -i1ple-t &'d 1o-t )idel/ .-ed 'o' L p&r&1etric i'
St&ti-tic&l )or32 )he' cert&i' o0-er5ed 5&l.e- o6 the 5&ri&0le &re to 0e co1p&red
)ith the e4pected 5&l.e,
The chi L -7.&re i- co1p.ted o' the 0&-i- o6 6re7.e'cie- i' & -&1ple &'d
th.- the 5&l.e o6 chi L -7.&re, So2 o0t&i'ed i' & -t&ti-tic chi L -7.&re i- 'ot &
p&r&1eter &- it- 5&l.e i- 'ot deri5ed 6ro1 the o0-er5&tio'- i' pop.l&tio'2 *e'ce
chi L -7.&re te-t i- & 'o' L p&r&1etric te-t, Chi L S7.&re te-t i- 'ot co'cer'ed )ith
&'/ pop.l&tio' di-tri0.tio' &'d it- o0-er5&tio',
The chi L -7.&re te-t )&- 6ir-t .-ed i' te-ti'( -t&ti-tic&l h/pothe-i- 0/ 3&rl
per-o' i' the /e&r, :C99 it i- de6i'ed &-2
' Oi L Ei$ ;
Chi L S7.&re M N EEEEEEEEEEEEE
i M: Ei
!here2
Oi M O0-er5ed 6re7.e'c/ o6 ith e5e't
Ei M E4pected 6re7.e'c/ o6 ith e5e't
CHAPTER 2: PROFILES
2.1 INDUSTRY PROFILE
N(A 757(# 45#B(!
S.r5e/ re-.lt- 6i'd th&t tr&ditio'&l jo.r'&li-tic 5&l.e- re1&i' i1port&'t &t 1&r3etE
orie'ted 'e)-p&per-2 tho.(h -e'ior editor- te'd to report 1ore i'ter&ctio' )ith
dep&rt1e't- o.t-ide the 'e)-roo1 E i'cl.di'( the &d5erti-i'( dep&rt1e't,
I' & 1&r3etEorie'ted 0.-i'e--2 the c.-to1er i- .'7.e-tio'&0l/ 3i'(, The
-.cce--6.l 1&r3etEorie'ted 6ir1 ide'ti6ie- & pote'ti&l 1&r3et opport.'it/2 -elect- & (ro.p
o6 c.-to1er- th&t it )&'t- to -er5e &'d de5elop- & -tr&te(/ 6or e66icie'tl/ 1eeti'( the
)&'t- &'d 'eed- o6 tho-e c.-to1er-, The ce'tr&l 0.-i'e-- &--.1ptio' i- th&t lo'(Er.'
-.cce-- depe'd- o' & -tro'(2 or(&'iH&tio'E)ide 6oc.- o' c.-to1er )&'t- &'d 'eed-,:
D.ri'( the l&-t dec&de2 &- the 0.-i'e-- e'5iro'1e't h&- 0eco1e 1ore
ch&lle'(i'( 6or d&il/ 'e)-p&per-2; 1&'/ o6 the1 h&5e &dopted & -tro'(er 1&r3et
orie't&tio', The/ h&5e co'ce'tr&ted 0oth o' le&r'i'( )h&t their t)o c.-to1er (ro.p- E
&d5erti-er- &'d re&der- E -&/ the/ )&'t &'d 'eed 6ro1 & 'e)-p&per2 &'d o' 6i'di'( )&/-
to 1eet tho-e )&'t- &'d 'eed-, I' 'e)-roo1-2 thi- h&- 0ro.(ht ch&'(e- to the 'e)-E
1&3i'( proce--,
R&ther th&' rel/i'( -trictl/ o' jo.r'&li-t-I e4pert j.d(1e't to decide )h&t to
p.0li-h i' the 'e)-p&per2 'e)-roo1 1&'&(er- h&5e e'co.r&(ed reporter- &'d editor- to
p&/ 1ore &tte'tio' to percei5ed re&der i'tere-t-, The/ &l-o h&5e &-3ed reporter- &'d
editor- to -h&pe co'te't to 1ore clo-el/ co'6or1 to tho-e re&der i'tere-t-,8 Thi- pr&ctice
h&- dr&)' pr&i-e &'d critici-1, S.pporter- h&5e &r(.ed th&t it )ill help -&5e d&il/
'e)-p&per- 6ro1 irrele5&'ce &'d2 perh&p-2 e4ti'ctio',@ Critic- h&5e di-p&r&(ed it, A The/
h&5e ch&r(ed th&t 1&r3etEorie'ted 'e)- or(&'iH&tio'-K
DeEe1ph&-iHe -erio.- co'te't i' 6&5or o6 6ri5olo.-2 e'tert&i'i'( i'6or1&tio',
U'der1i'e the ethic&l 6ire )&ll 0et)ee' &' or(&'iH&tio'I- 'e)- &'d 0.-i'e-- oper&tio'-,
>&il to li5e .p to -oci&l o0li(&tio'- to di--e1i'&te the 3i'd o6 p.0licE&66&ir- i'6or1&tio'
e--e'ti&l to & de1ocr&c/,
Thi- &rticle e4&1i'e- tho-e &--ertio'- &- it e4plore- )h&t it 1e&'- 6or & 'e)-
or(&'iH&tio' to 0e 1&r3et orie'ted 0/ &-3i'( the-e 7.e-tio'-K
The &'-)er- to the-e 7.e-tio'- &re 0&-ed o' & :CCB '&tio'&l -.r5e/ o6 @9B -e'ior
editor- &t
r
e4&1ple2 *i'd.-t&' Ti1e- )&- co'6i'ed to Delhi re(io'2 The *i'd. i' Che''&i re(io'2
)hile Tri0.'e )&- dedic&ted to A10&l& l&ter Ch&'di(&rh$2 A'&'d&0&H&r P&tri3& )&-
co'6i'ed i' !e-t Be'(&l &'d Bh&-3&r i' G.j&r&t &'d -o o',
The I'di&' E4pre-- (ro.p l&.'ched it- #&r&thi d&il/ PLo3-&tt&’ i' B&'(&lore &'d
*/der&0&d, Decc&' Chro'icle *oldi'(- Ltd l&.'ched the Che''&i editio' o6 Decc&'
Chro'icle &'d the/ &re 'o) pl&''i'( to 0ri'( o.t & B&'(&lore editio' &- )ell, *T #edi&
Ltd l&.'ched & 'e) editio' i' "ol3&t& &'d l&tel/ i' #.10&i, The/ &l-o rel&.'ched *T
Ne4t2 t&r(eted &t -t.de't- o6 &(e (ro.p :; to :B /e&r- )ith it- 'e) c&1p&i(' PI &1 'e4t’,
B.-i'e-- 'e)-p&per- h&5e &l-o 0r&'ched i'to 'e) editio'- i' 'e)er
territorie-, >i'&'ci&l E4pre--2 the 0.-i'e-- d&il/2 l&.'ched it- P.'e editio' )hile B.-i'e--
St&'d&rd l&.'ched it- Bh.0&'e-h)&r editio', A'other 0.-i'e-- 'e)-p&per ;9 p&(e-
colo.r &'d @ p&(e- 0l&c3E&'d)hite$ l&.'ched )&- P#i't’ 6ro1 the *i'd.-t&' Ti1e-
(ro.p i' Delhi &'d #.10&i, A6ter the-e t)o citie-2 *T #edi& pl&'- to l&.'ch #i't i'
"ol3&t& &'d Ch&'di(&rh2 (i5i'( co1petitio' to Eco'o1ic Ti1e- 6ro1 Ti1e- o6 I'di&
(ro.p, DNA #o'e/ l&.'ched it- Ah1ed&0&d editio' 6or the G.j&r&ti 0.-i'e--1e' &'d
&l-o & -t&'dE&lo'e #.10&i editio'2 e5e' tho.(h it co'ti'.e- to 0e &5&il&0le &- &
-.pple1e't &lo'( )ith the 1&i' p&per PDNA’ i' #.10&i, DNA #o'e/ i- pl&''i'( to
0ri'( o.t it- ?&ip.r editio' &- )ell, The Ti1e- Gro.p h&- l&.'ched & G.j&r&ti l&'(.&(e
editio' o6 The Eco'o1icTi1e-,
It’- re&ll/ -.rpri-i'( th&t ho) 6ierce co1petitor- joi' h&'d- to 6or1 'e) -tr&te(ie-
E 6ir-t it )&- i' collecti5e 1&r3eti'( c&1p&i('- &'d 'o) & joi't 'e)-p&per &- )ell, A- &
'e) 1&r3eti'( &lli&'ce2 B.-i'e-- St&'d&rd h&- tied .p )ith De-h P&rde- Ni A&j"&&l2 &
G.j&r&ti e5e'i'( 'e)-p&per2 6or &d5erti-i'( co10i'&tio', Thi- -tep h&- 0ee' t&3e' to
(ro) the circ.l&tio' o6 B.-i'e-- St&'d&rd i' S&.r&-htr& &'d ".tch re(io'-,
RECENT ISSUES IN NEESPAPER INDUSTRY
?
The print media industry is saying it is not as bullish as it was last year
*i'd.-t&' Ti1e- &'d Ti1e- o6 I'di& joi'tl/ l&.'ched & 'e)-p&per P#etro No)2’ &
1or'i'( t&0loid t&r(eted &t the &(e (ro.p o6 :ro1 the &0o5e t&0le it i- 6o.'d th&t 1&4i1.1 o6 A8R o6 &d5erti-er- -&/- th&t
the/ 0ro)-e thro.(h the p&per )he'e5er the/ -ee it )here&- ;=R &d5erti-er- -&/ th&t
the/ )&it to (r&0 the prod.ct &'d ;9R o6 &d5erti-er- doe- 'ot )&it 6or the prod.ct,
R(7")( R(7")&()! P(#2()!5*(
Yes
$ 26%6%
No
6 20%
Browse through it
#6 5"%&%
TOTAL
"0 #00
TABLE NO: 4.M:
T.( i47#"'(4()! !" 0( 45&( i) !.( 7#"&/2!.
R(7")( R(7")&()! 7(#2()!5*(
C")!()! :< B9R
L5$"/! :; @9R
P57(# 8/59i!$ 9 9R
TOTAL 89 :99
INFERENCES
>ro1 the &0o5e t&0le it i- 6o.'d th&t 1&4i1.1 o6 B9Ro6 &d5erti-er- -&/- th&t
co'te't o6 the -.pple1e't 'eed to 0e i1pro5ed )here&- @9R o6 &d5erti-er- -&/- l&/o.t
'eed to 0e i1pro5ed,
TABLE NO: 4.N:
L""B "/! %"# !.( 7#"&/2! (52. A((B.
R(7")( R(7")&()! 7(#2()!5*(
A&'(#!i(4()! :; @9R
I)%"#45!i") :B A8,@
N(A 9i%( !$9( 7#"&/2! ; B,BBR
TOTAL
89 :99
INFERENCES:
>ro1 the &0o5e t&0le it i- 6o.'d th&t 1&4i1.1 o6 8BR o6 clie't- loo3 o.t
6or &d5erti-e1e't &'d i'6or1&tio' &'d 1i'i1.1 o6 ;ro1 the &0o5e t&0le it i- 6o.'d th&t A8,8R o6 &d5erti-er- &re 'ot )illi'( to &d5erti-e
i' i'd.l(e
TABLE NO: 4.1@:
E"/9& 9iB( !" 2")!i)/( !.( I)&/9*(
R(7")( R(7")&()! P(#2()!5*(
Yes
#& &6%6%
No
#6 5"%"%
TOTAL
"0 #00
INFERENCES:
>ro1 the &0o5e t&0le it i- 6o.'d th&t A8,8R o6 &d5erti-er- &re 'ot )illi'( to co'ti'.e
to &d5erti-e i' i'd.l(e
CHAPTRER – 3: CONCLUSION
3.1 RESULTS AND FINDINGS
:, It i- 6o.'d th&t @9R o6 &d5erti-er- re1&i'- &0o.t the -.pple1e't 6or1&t o6 the
INDULGE )here&- &'other @9R re1i'd- &0o.t the color6.l -pre&d 2 :B,AR o6
the1 re1&i'- &0o.t the co'te't &'d re1&i'i'( & 1e&(er 8,AR o6 &d5erti-er-
re1&i'- &0o.t the -peci6ic )riter o6 i'd.l(e
;, It i- 6o.'d th&t 1&4i1.1 o6 8B,AR o6 &d5erti-er- li3e- the 'e) prod.ct l&.'ch
i'6or1&tio' i' i'd.l(e2 )here&- ;8,AR &d5erti-er- opi'io' i- th&t i'd.l(e i- &
i'tere-ti'( re&d &- & )hole,
8, It i- 6o.'d th&t @CR o6 &d5erti-er- percei5e i'd.l(e &- & 'e) tre'd )&5e 6or
Che''&i 1&r3et2 =R o6 &d5erti-er- percei5ed &- j.-t &' &'other -.pple1e't,
@, It i- 6o.'d th&t 1&4i1.1 o6 89R o6 &d5erti-er- opi'io' &0o.t the loo3 &'d
co'te't o6 the -.pple1e't i- &- i'6or1&ti5e,
A, The 1&4i1.1 o6 A8R o6 &d5erti-er- -&/- th&t the/ 0ro)-e thro.(h the p&per
)he'e5er the/ -ee it )here&- ;=R &d5erti-er- -&/ th&t the/ )&it to (r&0 the
prod.ct &'d ;9R o6 &d5erti-er- doe- 'ot )&it 6or the prod.ct,
B, The 1&4i1.1 o6 B9Ro6 &d5erti-er- -&/- th&t co'te't o6 the -.pple1e't 'eed to
0e i1pro5ed )here&- @9R o6 &d5erti-er- -&/- l&/o.t 'eed to 0e i1pro5ed,
=, The 1&4i1.1 o6 8BR o6 clie't- loo3 o.t 6or &d5erti-e1e't &'d i'6or1&tio' &'d
1i'i1.1 o6 ;e) re-po'de't- )ere rel.ct&'t )hile &'-)eri'( the 7.e-tio' d.e to their
0.-/ -ched.le,
? Ti1e i- & co'-tr&i't 0ec&.-e d.r&tio' o6 project i- o'e 1o'th,
? So1e o6 the &d5erti-er’- )ere he-it&ti'( to (i5e )holeE he&rted opi'io'-
d.e to 6e&r,
3.4 SUGGESTIONS:
• I' thi- -t.d/ o0-er5ed th&t h&l6 &'d &0o5e o6 the re-po'de't- &re
1e'tio'ed th&t the i1pro5e1e't h&5e to 0e 1&de i' co'te't o6 I'd.l(e2 -o
the co1p&'/ c&' t&3e e66ort to i1pro5e the co'te't,
• A' &d5erti-er- 6eel- th&t 'e)- -pre&d c&' 0e i'cre&-ed i' the i'd.l(e -o
th&t 1&'/ i'6or1&tio' c&' 0e -ee',
• A5&il&0ilit/ o6 the prod.ct i- -c&rce2 -o the co1p&'/ c&' i1pro5e it-
circ.l&tio'
3.3 C")29/i"):
The i'6or1&ti5e &'d i'tere-ti'( &'&l/-i- o6 “Ad5erti-er-’ perceptio' &0o.t
I'd.l(e i' The Ne) I'di&' E4pre-- Che''&i %2 &d5erti-er- perceptio' pro5ide- 1edi&
co1p&'/ e4ec.ti5e- i'-i(ht 'ece--&r/ 6or i'cre&-i'( &d -&le-2 1&r3et po-itio' &'d
co1petiti5e &d5&'t&(e, A'd it help- to 1&3e 1ore 0e'e6it- to &d5erti-er-, To (i5e
&d5erti-i'( to &d5erti-er- 6or )hich o'e i- hi(hl/ e4pected,
It i- co'cl.ded th&t &d5erti-er-’ perceptio' &re the 0&-ic thi'(-2 )hich
co.ld help6.l to the co1p&'/, So1e -.((e-tio'- &re (i5e' i' thi- project2 )here the
co1p&'/ co.ld loo3 i'to the (re/ &re&- &'d tr/ to recti6/ the12 -o th&t &d5erti-er- co.ld
0e hi(hl/ -&ti-6ied,
doc_316609053.doc
The study was done by personal interview and questionnaire method with a sample of 30 advertising clients of The New Indian Express. The population is chosen on volume of advertisement basis. The total volume of advertisements for four month period is 10287 column centimeter.
ABSTRACT
The project report titled “A STUDY ON ADVERTISERS’ PERCEPTION
ABOUT INDULGE A !EE"LY SUPPLE#ENT$%&lo'( )ith “T*E NE! INDIAN
E+PRESS ,% Thi- re-e&rch i- do'e i' order to -t.d/ the 0r&'d i1&(e cre&ted 0/
i'd.l(e2 & )ee3l/ -.pple1e't &lo'( )ith The Ne) I'di&' E4pre--, I' thi- project
report the i'trod.ctio' co5er- tell- &0o.t the &d5erti-er-’ perceptio', The 'eed o6 the
-t.d/ &'d -cope 6or the -t.d/,
The -t.d/ )&- do'e 0/ per-o'&l i'ter5ie) &'d 7.e-tio''&ire 1ethod )ith &
-&1ple o6 89 &d5erti-i'( clie't- o6 The Ne) I'di&' E4pre--, The pop.l&tio' i- cho-e'
o' 5ol.1e o6 &d5erti-e1e't 0&-i-, The tot&l 5ol.1e o6 &d5erti-e1e't- 6or 6o.r 1o'th
period i- :9;i'di'(- o6 the -t.d/ help- the 'e) I'di&' e4pre-- to 3'o) )hether the/ )ill (et
repe&ted &d5erti-i'( 6ro1 their e4i-ti'( &d5erti-er clie't &'d to 3'o) their
-&ti-6&ctio' le5el,
SCOPE OF THE STUDY
Thi- -t.d/ .'dert&3e' 6or The Ne) I'di&' E4pre-- &i1- to -t.d/ &'d ide'ti6/ the
pote'ti&l &d5erti-er-,
Thi- h&- 0ee' do'e 0/ prep&ri'( & 7.e-tio''&ire )hich co't&i'- 7.e-tio'- p.t
6orth to the re-po'de't- )hich )o.ld help i- &'&l/Hi'( the )illi'('e-- le5el o6
&d5erti-er- i' &d5erti-i'( i' INDULGE2 & )ee3l/ -.pple1e't &lo'( )ith The Ne) I'di&'
E4pre--
Thi- -t.d/ )o.ld help i' ide'ti6/i'( the re&-o' 6or &d5erti-er- &d5erti-i'( i'
INDULGE2 & )ee3l/ -.pple1e't &lo'( )ith The Ne) I'di&' E4pre--, , All thi- )o.ld
help i' (i5i'( -.((e-tio' to The Ne) I'di&' E4pre-- i' i1pro5i'( INDULGE there0/
-&ti-6/i'( their corpor&te &'d ret&il clie't-
1.4 O01(2!i'( "% !.( !/&$:
• To -t.d/ the 0r&'d i1&(e cre&ted 0/ T*E NE! INDIAN E+PRESS
&1o'( &d5erti-er-,
• To 6i'd o.t the re&-o' 6or choo-i'( I'd.l(e o6 T*E NE! INDIAN
E+PRESS
• To -t.d/ o' &d5erti-er’- perceptio' &0o.t i'd.l(e & )ee3l/ -.pple1e't$
&lo'( )ith to T*E NE! INDIAN E+PRESS,
1.3 RESEARCH METHODOLOGY:
INTRODUCTION:
Re-e&rch 1ethodolo(/ i- & )&/ to -/-te1&tic&ll/ -ol5e the re-e&rch pro0le1 i-
to ho) re-e&rch i- do'e -cie'ti6ic&ll/, It co'-i-t- o6 the di66ere't -tep- th&t &re
(e'er&ll/ &dopted 0/ the re-e&rcher to the -t.d/ hi- re-e&rch pro0le1 &lo'( )ith lo(ic
0ehi'd the1, It i- 'ece--&r/ to the re-e&rcher to de5elop cert&i' te-t-,
1.3.1 RESEARCH DESIGN:
Re-e&rch de-i(' i- & pl&' to &'-)er )ho12 )he'2 )here2 &'d ho) the -.0ject
.'der i'5e-ti(&tio' co'cei5ed -o &- to o0t&i' &'-)er- to re-e&rch 7.e-tio'-, The t/pe
o6 re-e&rch de-i(' i'5ol5ed i' thi- -t.d/ i- de-cripti5e re-e&rch -t.die-,
DESCRIPTI+E RESEARCH STUDIES:
De-cripti5e re-e&rch -t.die- &re tho-e -t.die-2 )hich &re co'cer'ed )ith
de-cri0i'( the ch&r&cteri-tic- o6 & p&rtic.l&r i'di5id.&l2 or o6 & (ro.p2 )here &- di&('o-tic
re-e&rch -t.d/ deter1i'e the 6re7.e'c/ )ith )hich -o1ethi'( occ.r- or it- &--oci&tio'
)ith -o1ethi'( el-e, The -t.die- co'cer'i'( )hether cert&i' 5&ri&0le- &re &--oci&ted &re
e4&1ple o6 di&('o-tic re-e&rch -t.die-, A- &(&i'-t thi-2 -t.d/ co'cer'ed i'di5id.&l2
(ro.p or -it.&tio' &re &ll e4&1ple o6 de-cripti5e re-e&rch -t.die-, #o-t o6 the -oci&l
re-e&rch -t.die- co1e .'der thi- c&te(or/ 6ro1 the poi't o6 5ie) o6 the re-e&rch de-i(',
1.3.2 DATA COLLECTION METHOD:
The re7.ired d&t& )&- collected 0/ 0oth the pri1&r/ &'d -eco'd&r/ -o.rce-,
The d&t& o0jecti5e &re de-cri0e 6ro1 the re-e&rch o0jecti5e- &'d their
deter1i'&tio' re-t- 1&i'l/ o' the re-e&rch to tr&'-l&te )h&t the deci-io' 1&r3er )&'t-
i'to -peci6ic de-cripti5e o6 the 'eeded d&t&,
P#i45#$:
? The pri1&r/ d&t& )&- collected 6ro1 the2 T*E NE! INDIAN E+PRESS
#ADURAI$ LTD,2 .-er- &t Che''&i, The Re-po'de't- )ere 1et per-o'&ll/ &t
their e-t&0li-h1e't- &'d 7.e-tio''&ire h&- 0ee' (i5e' to the1 &'d &'-)ered
7.e-tio''&ire- )ere collected 0&c3,
? Pri1&r/ d&t& i- the d&t& (&thered 6or the 6ir-t ti1e 0/ the re-e&rcher 0/ .-i'(
7.e-tio''&ire,
S(2")&5#$ &5!5:
? Seco'd&r/ d&t&2 o' the other h&'d2 i- tho-e )hich h&5e &lre&d/ 0ee' collected 0/
-o1eo'e el-e &'d )hich &lre&d/ 0ee' p&--ed thro.(h the -t&ti-tic&l proce--,
? Seco'd&r/ d&t& pert&i'i'( to thi- -t.d/ )&- o0t&i'ed 6ro1 co1p&'/ doc.1e't-2
0ro&cher-2 dep&rt1e't&l i'6or1&tio'’- )e0-ite- etc,
1.3.3 RESEARCH INSTRUMENTS:
I'-tr.1e't K F.e-tio''&ire- per-o'&l &d1i'i-tered$
I'-tr.1e't De-i(' K Both ope' e'd e'clo-e e'ded
F.e-tio' &'d .-ed i' 7.e-tio''&ire-,
6/(!i"))5i#( D(i*)
A )ell -tr.ct.red 7.e-tio''&ire )&- .-ed 6or thi- -t.d/, The t/pe- o6
7.e-tio'- .-ed i' the 7.e-tio''&ire )ere ope'Ee'ded2 1.ltipleEchoice &'d
Dichoto1o.- 7.e-tio'-,
1. O7()-()& 8/(!i") &re 7.e-tio'-2 )hich &re e'titled to (i5e & 6ree
re-po'-e to their choice,
2. M/9!i79(-2."i2( 8/(!i") &re 7.e-tio'2 )hich co't&i' & li-t o6 &'-)er
&'d per1it the -.0ject to -elect the 0e-t &'-)er,
1.3.4 SAMPLING:
S&1pli'( i- the proce-- o6 -electi'( & -.66icie't '.10er o6 ele1e't- 6ro1 the
pop.l&tio'2 -o th&t & -t.d/ o6 -&1ple &'d &' .'der-t&'di'( o6 it- propertie- or
ch&r&cteri-tic- )o.ld 1&3e it po--i0le 6or .- to (e'er&liHe -.ch propertie- or
ch&r&cteri-tic- to the pop.l&tio' ele1e't-,
SAMPLEING PLAN:
? S&1pli'( tech'i7.e K Cl.-ter -&1ple
? S&1ple -iHe K S&1ple -iHe cho-e' here 6or thi- -t.d/
)&- 89 &- -.((e-ted 0/ the co1p&'/
? S&1ple .'it K Ad5erti-er- i' Che''&i 1&r3et
? Ti1e Di1e'-io' Kperiod o' ;B
th
?.'e 9C to 8:
-t
?.l/9C
SAMPLE DESIGN:
A S&1ple de-i(' i- & de6i'ite pl&' 6or o0t&i'i'( & -&1ple 6ro1 (i5e' pop.l&tio',
It re6er- to the tech'i7.e or the proced.re the re-e&rcher )o.ld &dopt i' -electio' ite1-
6or the -&1ple, S&1ple 1&/ &- )ell l&/ do)' the '.10er o6 ite1- to 0e i'cl.ded i' the
-&1ple '&1el/2 the -iHe o6 the -&1ple,
P#"050i9i!$ 5479i)*:
#&3e & -peci6ic 1e'tio' o6 it i' the the-i-, So th&t the co'cl.-io'- )o.ld 0e
e5&l.&ted &ccordi'(l/, pro0&0ilit/ -&1pli'( re6er- to the -&1pli'( proce-- i' )hich the
-&1ple- &re -elected 6or & -peci6ic p.rpo-e )ith & preEdeter1i'ed 0&-i- o6 -electio', Thi-
t/pe o6 -&1ple- i- &l-o re7.ired &t ti1e- )he' r&'do1 -electio' 1&/ 'ot 0e po--i0le,
There6ore the reli&0ilit/ o6 co'cl.-io'- 0&-ed o' thi- t/pe o6 -&1pli'( i- le--, !he'e5er &
re-e&rcher .-e- thi- t/pe o6 -&1pli'(,
C9/!(# S5479i)*:
Cl.-ter -&1pli'( 1ethod -.((e-t-2 the -&1ple- &re -elected &t di66ere't -t&(e-, I'
thi- 1ethod2 the pop.l&tio' i- 6ir-t di5ided i'to di66ere't -t&(e-, The' 6ro1 the 6ir-t
-t&(e2 & 6e) ite1- &re -elected &t r&'do1 0&-ed o' & -peci6ic 6e&t.re or ch&r&cteri-tic,
>ro1 the-e i' the -eco'd -t&(e2 & 6e) ele1e't- &re -elected &t r&'do1 po--e--i'(2 he
ch&r&cteri-tic, >ro1 )hich i' the third -t&(e & 6e) &re -elected &t r&'do1 -&ti-6/i'( the
ch&r&cteri-tic &'d -o o' to 6i'&ll/ 1&3e the 'ece--&r/ -electio' o6 -&1ple-, All the
-&1ple- -elected &t r&'do1 &t di66ere't -t&(e- )ill po--e- the co11o' ch&r&cteri-tic or
)ill 0e ho1o(e'eo.- o' -o1e 0&-i-,
Cl.-ter -&1pli'( i'5ol5e- &rr&'(i'( ele1e't&r/ ite1- i' & pop.l&tio' i'to
hetero(e'eo.- -.0(ro.p- th&t &re repre-e't&ti5e o6 the o5er&ll pop.l&tio', O'e -.ch
(ro.p co'-tit.te- & -&1ple 6or -t.d/,
SAMPLING SI:E:
The tot&l '.10er- o6 re-po'de't- &re ter1ed &- -&1ple -iHe, The -&1ple
-iHe 6or thi- &'&l/-i- i- 89 re-po'de't-,
SAMPLING UNIT:
S&1pli'( .'it i- th&t o6 “)ho i- to 0e -.r5e/ed%, The -.r5e/ i- o' &d5erti-er-
o6 T*E NE! INDIAN E+PRESS #ADURAI$ LTD,
PERIOD OF STUDY:
The re-e&rch i- c&rried o.t 6or o'e 1o'th ;BE9BE9C to 8:E9=E9C$,
1.3.3 SATISTICAL TOOLS:
The collected d&t& h&- 0ee' -.0jected to &'&l/-e- 0/ .'it’- &ppropri&te
tool-2 perce't&(e2 chi L -7.&re,
The i'6or1&tio' (&thered &'&l/Hed 0/ .-i'( the 6ollo)i'( &ppropri&te tool
-.ch &-K
? Perce't&(e A'&l/-i-
? Chi L S7.&re te-t
P(#2()!5*( A)59$i:
Perce't&(e re6er- to & -peci&l 3i'd o6 r&tio, It i- .-ed to 1&3e co1p&ri-o'
0et)ee' t)o or 1ore -erie- o6 d&t&, The/ c&' 0e .-ed to co1p&re the rel&ti5e
ite1-2 the di-tri0.tio' o6 t)o or 1ore -erie- o6 d&t& -i'ce the perce't&(e red.ce
e5er/thi'( &- co11o' 0&-e &'d &llo) the 1e&'i'(6.l co1p&ri-o'- to 0e 1&de,
Perce't&(e re6er- to the -peci&l 3i'd o6 r&tio perce't&(e &re .-ed i'
1&3i'( co1p&ri-o' 0et)ee' t)o or 1ore -erie- o6 d&t&, Perce't&(e- &re .-ed to
de-cri0e rel&tio'-hip,
FORMULA:
N". "% #(7")&()!
P(#2()!5*( ; ????????????????????????? X 1@@
T"!59 #(7")&()!
B&r ch&rt &'d Pie ch&rt- &re .-ed to e4pl&i' the t&0.l&tio' cle&rl/,
C.i – S8/5#( !(!:
Thi- te-t i- o'e o6 the -i1ple-t &'d 1o-t )idel/ .-ed 'o' L p&r&1etric i'
St&ti-tic&l )or32 )he' cert&i' o0-er5ed 5&l.e- o6 the 5&ri&0le &re to 0e co1p&red
)ith the e4pected 5&l.e,
The chi L -7.&re i- co1p.ted o' the 0&-i- o6 6re7.e'cie- i' & -&1ple &'d
th.- the 5&l.e o6 chi L -7.&re, So2 o0t&i'ed i' & -t&ti-tic chi L -7.&re i- 'ot &
p&r&1eter &- it- 5&l.e i- 'ot deri5ed 6ro1 the o0-er5&tio'- i' pop.l&tio'2 *e'ce
chi L -7.&re te-t i- & 'o' L p&r&1etric te-t, Chi L S7.&re te-t i- 'ot co'cer'ed )ith
&'/ pop.l&tio' di-tri0.tio' &'d it- o0-er5&tio',
The chi L -7.&re te-t )&- 6ir-t .-ed i' te-ti'( -t&ti-tic&l h/pothe-i- 0/ 3&rl
per-o' i' the /e&r, :C99 it i- de6i'ed &-2
' Oi L Ei$ ;
Chi L S7.&re M N EEEEEEEEEEEEE
i M: Ei
!here2
Oi M O0-er5ed 6re7.e'c/ o6 ith e5e't
Ei M E4pected 6re7.e'c/ o6 ith e5e't
CHAPTER 2: PROFILES
2.1 INDUSTRY PROFILE
N(A 757(# 45#B(!
S.r5e/ re-.lt- 6i'd th&t tr&ditio'&l jo.r'&li-tic 5&l.e- re1&i' i1port&'t &t 1&r3etE
orie'ted 'e)-p&per-2 tho.(h -e'ior editor- te'd to report 1ore i'ter&ctio' )ith
dep&rt1e't- o.t-ide the 'e)-roo1 E i'cl.di'( the &d5erti-i'( dep&rt1e't,
I' & 1&r3etEorie'ted 0.-i'e--2 the c.-to1er i- .'7.e-tio'&0l/ 3i'(, The
-.cce--6.l 1&r3etEorie'ted 6ir1 ide'ti6ie- & pote'ti&l 1&r3et opport.'it/2 -elect- & (ro.p
o6 c.-to1er- th&t it )&'t- to -er5e &'d de5elop- & -tr&te(/ 6or e66icie'tl/ 1eeti'( the
)&'t- &'d 'eed- o6 tho-e c.-to1er-, The ce'tr&l 0.-i'e-- &--.1ptio' i- th&t lo'(Er.'
-.cce-- depe'd- o' & -tro'(2 or(&'iH&tio'E)ide 6oc.- o' c.-to1er )&'t- &'d 'eed-,:
D.ri'( the l&-t dec&de2 &- the 0.-i'e-- e'5iro'1e't h&- 0eco1e 1ore
ch&lle'(i'( 6or d&il/ 'e)-p&per-2; 1&'/ o6 the1 h&5e &dopted & -tro'(er 1&r3et
orie't&tio', The/ h&5e co'ce'tr&ted 0oth o' le&r'i'( )h&t their t)o c.-to1er (ro.p- E
&d5erti-er- &'d re&der- E -&/ the/ )&'t &'d 'eed 6ro1 & 'e)-p&per2 &'d o' 6i'di'( )&/-
to 1eet tho-e )&'t- &'d 'eed-, I' 'e)-roo1-2 thi- h&- 0ro.(ht ch&'(e- to the 'e)-E
1&3i'( proce--,
R&ther th&' rel/i'( -trictl/ o' jo.r'&li-t-I e4pert j.d(1e't to decide )h&t to
p.0li-h i' the 'e)-p&per2 'e)-roo1 1&'&(er- h&5e e'co.r&(ed reporter- &'d editor- to
p&/ 1ore &tte'tio' to percei5ed re&der i'tere-t-, The/ &l-o h&5e &-3ed reporter- &'d
editor- to -h&pe co'te't to 1ore clo-el/ co'6or1 to tho-e re&der i'tere-t-,8 Thi- pr&ctice
h&- dr&)' pr&i-e &'d critici-1, S.pporter- h&5e &r(.ed th&t it )ill help -&5e d&il/
'e)-p&per- 6ro1 irrele5&'ce &'d2 perh&p-2 e4ti'ctio',@ Critic- h&5e di-p&r&(ed it, A The/
h&5e ch&r(ed th&t 1&r3etEorie'ted 'e)- or(&'iH&tio'-K
DeEe1ph&-iHe -erio.- co'te't i' 6&5or o6 6ri5olo.-2 e'tert&i'i'( i'6or1&tio',
U'der1i'e the ethic&l 6ire )&ll 0et)ee' &' or(&'iH&tio'I- 'e)- &'d 0.-i'e-- oper&tio'-,
>&il to li5e .p to -oci&l o0li(&tio'- to di--e1i'&te the 3i'd o6 p.0licE&66&ir- i'6or1&tio'
e--e'ti&l to & de1ocr&c/,
Thi- &rticle e4&1i'e- tho-e &--ertio'- &- it e4plore- )h&t it 1e&'- 6or & 'e)-
or(&'iH&tio' to 0e 1&r3et orie'ted 0/ &-3i'( the-e 7.e-tio'-K
The &'-)er- to the-e 7.e-tio'- &re 0&-ed o' & :CCB '&tio'&l -.r5e/ o6 @9B -e'ior
editor- &t
re4&1ple2 *i'd.-t&' Ti1e- )&- co'6i'ed to Delhi re(io'2 The *i'd. i' Che''&i re(io'2
)hile Tri0.'e )&- dedic&ted to A10&l& l&ter Ch&'di(&rh$2 A'&'d&0&H&r P&tri3& )&-
co'6i'ed i' !e-t Be'(&l &'d Bh&-3&r i' G.j&r&t &'d -o o',
The I'di&' E4pre-- (ro.p l&.'ched it- #&r&thi d&il/ PLo3-&tt&’ i' B&'(&lore &'d
*/der&0&d, Decc&' Chro'icle *oldi'(- Ltd l&.'ched the Che''&i editio' o6 Decc&'
Chro'icle &'d the/ &re 'o) pl&''i'( to 0ri'( o.t & B&'(&lore editio' &- )ell, *T #edi&
Ltd l&.'ched & 'e) editio' i' "ol3&t& &'d l&tel/ i' #.10&i, The/ &l-o rel&.'ched *T
Ne4t2 t&r(eted &t -t.de't- o6 &(e (ro.p :; to :B /e&r- )ith it- 'e) c&1p&i(' PI &1 'e4t’,
B.-i'e-- 'e)-p&per- h&5e &l-o 0r&'ched i'to 'e) editio'- i' 'e)er
territorie-, >i'&'ci&l E4pre--2 the 0.-i'e-- d&il/2 l&.'ched it- P.'e editio' )hile B.-i'e--
St&'d&rd l&.'ched it- Bh.0&'e-h)&r editio', A'other 0.-i'e-- 'e)-p&per ;9 p&(e-
colo.r &'d @ p&(e- 0l&c3E&'d)hite$ l&.'ched )&- P#i't’ 6ro1 the *i'd.-t&' Ti1e-
(ro.p i' Delhi &'d #.10&i, A6ter the-e t)o citie-2 *T #edi& pl&'- to l&.'ch #i't i'
"ol3&t& &'d Ch&'di(&rh2 (i5i'( co1petitio' to Eco'o1ic Ti1e- 6ro1 Ti1e- o6 I'di&
(ro.p, DNA #o'e/ l&.'ched it- Ah1ed&0&d editio' 6or the G.j&r&ti 0.-i'e--1e' &'d
&l-o & -t&'dE&lo'e #.10&i editio'2 e5e' tho.(h it co'ti'.e- to 0e &5&il&0le &- &
-.pple1e't &lo'( )ith the 1&i' p&per PDNA’ i' #.10&i, DNA #o'e/ i- pl&''i'( to
0ri'( o.t it- ?&ip.r editio' &- )ell, The Ti1e- Gro.p h&- l&.'ched & G.j&r&ti l&'(.&(e
editio' o6 The Eco'o1icTi1e-,
It’- re&ll/ -.rpri-i'( th&t ho) 6ierce co1petitor- joi' h&'d- to 6or1 'e) -tr&te(ie-
E 6ir-t it )&- i' collecti5e 1&r3eti'( c&1p&i('- &'d 'o) & joi't 'e)-p&per &- )ell, A- &
'e) 1&r3eti'( &lli&'ce2 B.-i'e-- St&'d&rd h&- tied .p )ith De-h P&rde- Ni A&j"&&l2 &
G.j&r&ti e5e'i'( 'e)-p&per2 6or &d5erti-i'( co10i'&tio', Thi- -tep h&- 0ee' t&3e' to
(ro) the circ.l&tio' o6 B.-i'e-- St&'d&rd i' S&.r&-htr& &'d ".tch re(io'-,
RECENT ISSUES IN NEESPAPER INDUSTRY
?
The print media industry is saying it is not as bullish as it was last year
*i'd.-t&' Ti1e- &'d Ti1e- o6 I'di& joi'tl/ l&.'ched & 'e)-p&per P#etro No)2’ &
1or'i'( t&0loid t&r(eted &t the &(e (ro.p o6 :ro1 the &0o5e t&0le it i- 6o.'d th&t 1&4i1.1 o6 A8R o6 &d5erti-er- -&/- th&t
the/ 0ro)-e thro.(h the p&per )he'e5er the/ -ee it )here&- ;=R &d5erti-er- -&/ th&t
the/ )&it to (r&0 the prod.ct &'d ;9R o6 &d5erti-er- doe- 'ot )&it 6or the prod.ct,
R(7")( R(7")&()! P(#2()!5*(
Yes
$ 26%6%
No
6 20%
Browse through it
#6 5"%&%
TOTAL
"0 #00
TABLE NO: 4.M:
T.( i47#"'(4()! !" 0( 45&( i) !.( 7#"&/2!.
R(7")( R(7")&()! 7(#2()!5*(
C")!()! :< B9R
L5$"/! :; @9R
P57(# 8/59i!$ 9 9R
TOTAL 89 :99
INFERENCES
>ro1 the &0o5e t&0le it i- 6o.'d th&t 1&4i1.1 o6 B9Ro6 &d5erti-er- -&/- th&t
co'te't o6 the -.pple1e't 'eed to 0e i1pro5ed )here&- @9R o6 &d5erti-er- -&/- l&/o.t
'eed to 0e i1pro5ed,
TABLE NO: 4.N:
L""B "/! %"# !.( 7#"&/2! (52. A((B.
R(7")( R(7")&()! 7(#2()!5*(
A&'(#!i(4()! :; @9R
I)%"#45!i") :B A8,@
N(A 9i%( !$9( 7#"&/2! ; B,BBR
TOTAL
89 :99
INFERENCES:
>ro1 the &0o5e t&0le it i- 6o.'d th&t 1&4i1.1 o6 8BR o6 clie't- loo3 o.t
6or &d5erti-e1e't &'d i'6or1&tio' &'d 1i'i1.1 o6 ;ro1 the &0o5e t&0le it i- 6o.'d th&t A8,8R o6 &d5erti-er- &re 'ot )illi'( to &d5erti-e
i' i'd.l(e
TABLE NO: 4.1@:
E"/9& 9iB( !" 2")!i)/( !.( I)&/9*(
R(7")( R(7")&()! P(#2()!5*(
Yes
#& &6%6%
No
#6 5"%"%
TOTAL
"0 #00
INFERENCES:
>ro1 the &0o5e t&0le it i- 6o.'d th&t A8,8R o6 &d5erti-er- &re 'ot )illi'( to co'ti'.e
to &d5erti-e i' i'd.l(e
CHAPTRER – 3: CONCLUSION
3.1 RESULTS AND FINDINGS
:, It i- 6o.'d th&t @9R o6 &d5erti-er- re1&i'- &0o.t the -.pple1e't 6or1&t o6 the
INDULGE )here&- &'other @9R re1i'd- &0o.t the color6.l -pre&d 2 :B,AR o6
the1 re1&i'- &0o.t the co'te't &'d re1&i'i'( & 1e&(er 8,AR o6 &d5erti-er-
re1&i'- &0o.t the -peci6ic )riter o6 i'd.l(e
;, It i- 6o.'d th&t 1&4i1.1 o6 8B,AR o6 &d5erti-er- li3e- the 'e) prod.ct l&.'ch
i'6or1&tio' i' i'd.l(e2 )here&- ;8,AR &d5erti-er- opi'io' i- th&t i'd.l(e i- &
i'tere-ti'( re&d &- & )hole,
8, It i- 6o.'d th&t @CR o6 &d5erti-er- percei5e i'd.l(e &- & 'e) tre'd )&5e 6or
Che''&i 1&r3et2 =R o6 &d5erti-er- percei5ed &- j.-t &' &'other -.pple1e't,
@, It i- 6o.'d th&t 1&4i1.1 o6 89R o6 &d5erti-er- opi'io' &0o.t the loo3 &'d
co'te't o6 the -.pple1e't i- &- i'6or1&ti5e,
A, The 1&4i1.1 o6 A8R o6 &d5erti-er- -&/- th&t the/ 0ro)-e thro.(h the p&per
)he'e5er the/ -ee it )here&- ;=R &d5erti-er- -&/ th&t the/ )&it to (r&0 the
prod.ct &'d ;9R o6 &d5erti-er- doe- 'ot )&it 6or the prod.ct,
B, The 1&4i1.1 o6 B9Ro6 &d5erti-er- -&/- th&t co'te't o6 the -.pple1e't 'eed to
0e i1pro5ed )here&- @9R o6 &d5erti-er- -&/- l&/o.t 'eed to 0e i1pro5ed,
=, The 1&4i1.1 o6 8BR o6 clie't- loo3 o.t 6or &d5erti-e1e't &'d i'6or1&tio' &'d
1i'i1.1 o6 ;e) re-po'de't- )ere rel.ct&'t )hile &'-)eri'( the 7.e-tio' d.e to their
0.-/ -ched.le,
? Ti1e i- & co'-tr&i't 0ec&.-e d.r&tio' o6 project i- o'e 1o'th,
? So1e o6 the &d5erti-er’- )ere he-it&ti'( to (i5e )holeE he&rted opi'io'-
d.e to 6e&r,
3.4 SUGGESTIONS:
• I' thi- -t.d/ o0-er5ed th&t h&l6 &'d &0o5e o6 the re-po'de't- &re
1e'tio'ed th&t the i1pro5e1e't h&5e to 0e 1&de i' co'te't o6 I'd.l(e2 -o
the co1p&'/ c&' t&3e e66ort to i1pro5e the co'te't,
• A' &d5erti-er- 6eel- th&t 'e)- -pre&d c&' 0e i'cre&-ed i' the i'd.l(e -o
th&t 1&'/ i'6or1&tio' c&' 0e -ee',
• A5&il&0ilit/ o6 the prod.ct i- -c&rce2 -o the co1p&'/ c&' i1pro5e it-
circ.l&tio'
3.3 C")29/i"):
The i'6or1&ti5e &'d i'tere-ti'( &'&l/-i- o6 “Ad5erti-er-’ perceptio' &0o.t
I'd.l(e i' The Ne) I'di&' E4pre-- Che''&i %2 &d5erti-er- perceptio' pro5ide- 1edi&
co1p&'/ e4ec.ti5e- i'-i(ht 'ece--&r/ 6or i'cre&-i'( &d -&le-2 1&r3et po-itio' &'d
co1petiti5e &d5&'t&(e, A'd it help- to 1&3e 1ore 0e'e6it- to &d5erti-er-, To (i5e
&d5erti-i'( to &d5erti-er- 6or )hich o'e i- hi(hl/ e4pected,
It i- co'cl.ded th&t &d5erti-er-’ perceptio' &re the 0&-ic thi'(-2 )hich
co.ld help6.l to the co1p&'/, So1e -.((e-tio'- &re (i5e' i' thi- project2 )here the
co1p&'/ co.ld loo3 i'to the (re/ &re&- &'d tr/ to recti6/ the12 -o th&t &d5erti-er- co.ld
0e hi(hl/ -&ti-6ied,
doc_316609053.doc