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The Archetype Strategy: Director of Sales & Marketing

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Headquarters: Remote
URL: http://archetypestrategy.com

Director of Sales & Marketing​


Location: Remote (U.S. preferred) — Travel Required
Company: Archetype Infrastructure Solutions

About Us​


Archetype Infrastructure Solutions is a fast-growing firm specializing in telecommunications and structured cabling solutions. We deliver mission-critical infrastructure to support modern businesses and organizations in construction, utilities, and civil engineering. Our services include:


  • Fiber Optic Services — Splicing, termination, testing, and maintenance.


  • Low Voltage Cabling — Structured cabling, Cat5e/6/6a, and backbone solutions.


  • Distributed Antenna Systems (DAS) — Enhanced wireless coverage and network expansion.


  • Wi-Fi & Network Solutions — Installation and optimization of wireless networks.


  • Data Center & Server Room Infrastructure — Rack and cabinet installations, power management, and cooling solutions.

We are building a reputation for reliability, innovation, and results, and we’re now ready to scale.

The Opportunity​


We are seeking a Director of Sales & Marketing to take full ownership of our growth strategy. This leader will design and execute the go-to-market plan, expand brand visibility, and generate inbound client interest — all while enjoying the flexibility of a remote role with the excitement of in-person travel for client engagement, networking, and industry events.

Key Responsibilities​

Sales Leadership​


  • Develop and execute a sales strategy targeting mid-market and enterprise clients across telecom, data infrastructure, and construction.


  • Own the full sales cycle: prospecting, pitching, negotiating, and closing.


  • Build and manage a pipeline of qualified opportunities.


  • Over time, hire and mentor a small team of sales/business development professionals.

Marketing & Growth​


  • Launch marketing campaigns that clearly communicate our telecom and infrastructure solutions.


  • Build case studies and client success stories that highlight our fiber, cabling, DAS, Wi-Fi, and data center expertise.


  • Manage online presence (LinkedIn, SEO, website) to ensure Archetype is discoverable and trusted.


  • Explore partnerships, industry events, and PR opportunities to position Archetype as a leader in telecom and cabling solutions.

Strategy & Reporting​


  • Partner with company leadership to define growth targets and priorities.


  • Establish KPIs for sales and marketing performance and provide regular reports.


  • Identify new markets, verticals, and opportunities for expansion.

Qualifications​


  • 5–10 years of experience in B2B sales, business development, or marketing, ideally in telecommunications, infrastructure, or industrial services.


  • Proven track record of building and closing pipelines from scratch.


  • Strong understanding of digital marketing and inbound lead generation.


  • Entrepreneurial, hands-on, and comfortable working in a growing company environment.


  • Exceptional communication and relationship-building skills.


  • Willingness to travel regularly for client meetings, conferences, and industry events.


  • Bonus: Existing network of telecom, construction, or IT infrastructure contacts.

To apply: Remote Director of Sales & Marketing at The Archetype Strategy

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