Remote Jobs - Solé Bicycles: Head of Marketing

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Solé Bicycles: Head of Marketing

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Headquarters: Venice Beach, California
URL: Solé Bicycles 🚲 Single Speed & Fixed Gear Bikes | $399 Bikes for Sale

About the Role:
We’re seeking a creative, analytical, and strategic marketing leader to oversee the execution and performance of all marketing initiatives—owning growth strategy across paid, email, SMS, affiliate, and content. You’ll coordinate cross-functional efforts, manage internal and external resources (including our paid media team), and be accountable for marketing-driven revenue growth.

This is a fully remote position, but you must be available during Pacific Standard Time (PST) business hours.



Key Responsibilities:


  • Own the overall marketing strategy and calendar, ensuring alignment with company goals, brand direction, and revenue targets.


  • Oversee and manage the performance of our paid media team (Meta, Google Ads, etc.)—providing strategic input, reviewing performance, and identifying opportunities to scale.


  • Lead and optimize email and SMS marketing via Klaviyo and Postscript, including automated flows, campaigns, segmentation, and reporting.


  • Oversee and grow our affiliate program using Refersion, managing onboarding, performance tracking, and partner communication.


  • Monitor and analyze performance data using GA4, Shopify, and related tools, and translate insights into actionable strategy.


  • Coordinate with creative resources (or create assets if capable) to ensure campaigns are visually compelling and on-brand.


  • Lead weekly performance reviews and align with leadership on KPIs and strategy.


  • Collaborate in a remote environment via Slack and other internal tools.


Qualifications:


  • 3+ years in a full-stack or leadership marketing role, ideally with a DTC or lifestyle brand.


  • Proven experience managing external paid media teams or agencies, with a focus on performance metrics like ROAS, CAC, and LTV.


  • Hands-on experience with:

    • Klaviyo (email)


    • Postscript (SMS)


    • Refersion (affiliate)


    • GA4 (analytics)


    • Shopify (eCommerce)


    • Slack (internal comms)

  • Strong strategic thinking with the ability to drive execution across multiple digital channels.


  • Fluent in English with excellent written and verbal communication skills.


  • Preferred: Graphic design experience or background managing creative teams.


To Apply:
Please submit the following to the email provided above:


  1. Resume (Required)


  2. Portfolio (if available)


  3. Loom Video (Required) – In your Loom video (3–5 minutes), please address the following:

    • Introduce yourself and your background. Why are you a strong fit for this role and Solé Bicycles?


    • Tell us about the brands or businesses where you’ve led marketing. What did you work on, and what results did you help drive?


    • Share one campaign or marketing initiative you’re most proud of. What was the goal, how did you execute it, and what impact did it have?


    • Describe your experience with AI tools (.AI) in your marketing workflow. How have you used AI to improve efficiency, generate creative ideas, or optimize performance?


    • What is your experience with graphic design tools or creative development? Have you personally created assets, or worked closely with a creative team? Please give examples.


    • State your compensation expectations. Please provide your ideal monthly or annual compensation range for this role.


Why Join Solé?
Solé Bicycles is more than a bike company—it’s a lifestyle brand built on design, adventure, and culture. We offer a fast-paced, creative environment where you'll have the autonomy to experiment, build, and grow. We’re lean, entrepreneurial, and obsessed with quality—from our products to our customer experience.

To apply: Remote Head of Marketing at Solé Bicycles

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