Remote Jobs - Lime Holdings (PTY) Ltd: Online Paid Advertising Specialist (Full-Time, Exclusive Role)

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Lime Holdings (PTY) Ltd: Online Paid Advertising Specialist (Full-Time, Exclusive Role)

Bringing you latest Remote Jobs - Lime Holdings (PTY) Ltd: Online Paid Advertising Specialist (Full-Time, Exclusive Role)

Headquarters: Cape Town, South Africa
URL: Lime Media Agency - Google Ads | Social & Lead Generation

Employment Type:

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  Full-time
  
  
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  Exclusive (no agencies or freelancers with other clients)
  
  
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  Remote (with regular reporting and availability in your time zone)
  
  

Primary Objective:

To plan, manage, optimize, and scale performance-based paid advertising campaigns (Search & Display) across Google Ads, Bing Ads, and potentially Meta (Facebook/Instagram) and TikTok, focusing on acquisition at or below target CPA and volume growth.

Key Responsibilities:

Campaign Management:

• Create, manage, and optimize campaigns on Google Ads and Bing Ads.
• Set up and refine Search, Display, and Retargeting campaigns.
• Bonus: Run and scale campaigns across Meta Ads (FB/IG) and TikTok Ads.
• Maintain multiple ad accounts across different brands or offers in the finance niche.

Performance Optimization

• Monitor daily performance metrics (CPA, CTR, ROAS, Conversion Rate).
• Eliminate underperforming segments, placements, or keywords.
• Scale winning campaigns while maintaining profitable CPA targets.
• Utilize all available tools on each platform to enhance performance (e.g., audience signals, automation, scripts, extensions).

Campaign Expansion

• Research and expand keyword targeting, audience segments, and placements.
• Test new ad formats and campaign structures.
• Propose and implement A/B tests for copy, creative, landing pages, and CTAs.

Creative Management

• Provide creative direction or request specific creatives from internal teams.
• Collaborate with designers/video editors to source or refine assets for ads.
• Ensure ad assets comply with platform policies and are aligned with brand messaging.

Reporting & Strategy

• Deliver clear weekly and monthly reports summarizing key metrics, insights, and next steps.
• Prepare ad hoc reports when required.
• Bring proactive growth ideas and strategies to meetings and debriefings.

Required Skills & Competencies:

Technical Skills

Advanced-level experience in:

• Google Ads (Search, Display, PMax, Retargeting)
• Bing Ads

Bonus: Experience with

• Meta Business Manager (FB/IG Ads)
• TikTok Ads Manager

Proficient in:

• Google Tag Manager
• Google Analytics (GA4)
• Conversion Tracking setup & validation
• Audience segmentation & remarketing

Solid understanding of:

• Keyword research tools
• Ad copywriting principles
• Campaign budget allocation
• CPA-based optimization strategies

Soft Skills

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  Strong analytical mindset with data-driven decision making
  
  
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  Proactive problem solver with a test-and-learn approach
  
  
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  Excellent written and verbal communication skills
  
  
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  Comfortable working independently with high accountability
  
  
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  Strong time management and ability to juggle multiple projects/accounts
  

Deliverables:

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  Fully optimized and actively managed campaigns across designated platforms
  
  
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  Weekly performance report (summary of spend, conversions, CPA, optimizations)
  
  
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  Monthly performance review (growth vs targets, insights, next steps)
  
  
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  Creative briefs or asset requests
  
  
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  Strategic growth recommendations
  
  
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  Documented testing roadmap and learnings
  

Ideal Candidate Profile:

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  3–5+ years of hands-on paid media experience (Search & Display focus)
  
  
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  Direct-to-consumer or lead-gen experience in finance or high-trust industries
  
  
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  Familiarity with compliance-sensitive advertising and ad policy workarounds
  
  
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  Performance-focused with a relentless drive to lower CPA and scale volume
  

To apply: Remote Online Paid Advertising Specialist (Full-Time, Exclusive Role) at Lime Holdings (PTY) Ltd

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