Remote Jobs - Above the Fold Digital Marketing: Digital Marketing Specialist

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Above the Fold Digital Marketing: Digital Marketing Specialist

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Headquarters: Regina, Saskatchewan, Canada
URL: Above the Fold | Helping Local Businesses Get Found on Google

General Responsibilities

Research, prep content and support SEO initiatives for clients.

1. Research keywords, competitors and opportunities for clients to attract more ready-to-buy customers.
2. Prepare written content for websites and listings.
3. Create images and videos for a variety of platforms.
4. Following a formula, respond to customer reviews.
5. Receive client approval as needed.
6. Learn SEO industry trends and strategies.

Prepare email marketing messages.

1. Assist in editing, setting up and scheduling emails.
2. Work with the Founder to develop messaging strategies.
3. Indepth knowledge of ActiveCampaign.
4. Provide reports and data to the Founder to track progress.

Social media planning & scheduling.

1. Work with the Founder to plan & develop a social media engagement strategy.
2. Prepare images and/or video in Canva / CapCut & write or edit captions.
3. Once approved, schedule social media posts in SocialBee.
4. Provide reports and data to the Founder to track progress.

Website care & support.

1. Working knowledge of wordpress.
2. Update website plugins.
3. Update images, copy or layout.

Assist in the management of an online course.

1. Edit video.
2. Upload videos to course and other media files.
3. Using Descript, create and clean up transcriptions.
4. Respond to community questions.
5. Moderate live sessions (thus being available during CST Saskatchewan is required).
6. Update / create new lesson as required following the lesson template.

Ads management setup & optimization.

1. Setup ad accounts in Meta and/or Google Ads.
2. Select optimum settings for each business.
3. Design campaigns based on client goals.
4. Receive client approval as needed.
5. Manage campaigns on a weekly basis.
6. Provide reports and data to the Founder to track progress.

Podcast Scheduling & Management

1. Assist in podcast/video post-production.
2. Liaise with guests.
3. Attend to scheduling.
4. Monitor progress within ClickUp.

Project Management

1. Assist with a variety of projects.
2. Provide oversight and direction to external subcontractors.
3. Respond to inquiries from subcontractors to review & provide feedback on project work.
4. Advise the Founder early on potential issues or concerns.
5. Work independently on internal projects.

Support clients & the team.

1. Assist team members in managing client files.
2. Manage & update ClickUp for client setup & success.
3. Onboard clients collecting files, setting up workspaces.
4. Assist with the maintenance of client files (GDrive, SocialBee)
5. Create & schedule reports
6. Act on behalf of team members in their absence.

Team Communications

1. Respond to, monitor and stay up-to-date on team comms and comments in ClickUp.
2. Provide feedback via “reactions” or text to Comments. (Let’s the reader know you’ve seen the message.)
3. Maintain GDrive folders, ClickUp task descriptions and the “How Do I” Resource Library. (These are shared resources and everyone contributes to maintaining and keeping them up-to-date.)

Familiarity with the following apps:

1. ActiveCampaign
2. Canva
3. ClickUp
4. Copy.AI / Chat GPT
5. Descript
6. Google Ads
7. Google Analytics
8. Google Business Profile
9. Google Tag Manager
10. Google Workspace (ninja skills)
11. Meta / TikTok
12. Make / Zapier
13. Minvo
14. SocialBee
15. Wordpress
    • Salient Theme/WP Bakery
    • cPanel
16. YouTube Studio

Please provide a detailed explanation of your experience with the listed apps.

Are you willing to provide 3 references to whom we can speak? (Not just email addresses.)

The candidate is required to be fluent in English and available for work and meetings during the CST Saskatchewan timezone.


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