Reminisce Customers For Your Business

It is sometimes easy getting customers in the first instance but it damn difficult to retain them and make them visit again and again. Because if you want to maintain business you need to keep customers coming back. Enormous efforts and hard work is involved in keep customers happy and they visiting you again and again. Encourage your customers to continue to shop with you by offering them certain discounts. Discount vouchers are a great incentive and you can also use them to encourage customers to recommend your business to friends. Your customer will receive a discount for any business they create for you, plus your new customer gets a discount as well. Treat your customers as VIP’s. Increase your customer loyalty and ensure they not only keep coming back but will tell their friends about you by treating customers as VIP.

Keep them informed with what is going on and keep them excited so they will want to return. If you have a shop front make sure you change the display often, and make sure it is done professionally, as a great looking shop front can be the thing that entices customers back through your doors.

Enclose a note with the product or sending a follow-up email after the package has been sent to gather feedback.

Monitor the number of lapsed customers you convert back to active customers. Relevant costs include email, postal mail, creative, and database costs.

Customer recommendations are great for two reasons; first, making the customer part of the solution takes the edge out of their complaints, and second, you just may find answers that you weren’t aware of or that are less painful to your company than your solution would be. Businesses that excel in customer service solicit these opinions and, if at all possible, implement them.

If you provide great service and experience, the client will want to use you again. But here is a catch: every project with new client will start well but it is how it ends that matters. Your client won’t remember how nice and helpful you were at the start but you will be judged by your behavior and attitude towards the client when the project was about to close.

You have to be very careful while you implement the above programs, do not get too many complications in dealing with customers. By any chance, if they are benefiting more, let them be do not stretch to keep the record of each penny you give them free. Sometimes, such reward programs are a complete fail, as the owner offers what he wants to and not what the customers want from him, so it hardly attracts any repeat customers because they already know the system.

 

[Dhruv Bindhani]

It is sometimes easy getting customers in the first instance but it damn difficult to retain them and make them visit again and again. Because if you want to maintain business you need to keep customers coming back. Enormous efforts and hard work is involved in keep customers happy and they visiting you again and again. Encourage your customers to continue to shop with you by offering them certain discounts. Discount vouchers are a great incentive and you can also use them to encourage customers to recommend your business to friends. Your customer will receive a discount for any business they create for you, plus your new customer gets a discount as well. Treat your customers as VIP’s. Increase your customer loyalty and ensure they not only keep coming back but will tell their friends about you by treating customers as VIP.

Keep them informed with what is going on and keep them excited so they will want to return. If you have a shop front make sure you change the display often, and make sure it is done professionally, as a great looking shop front can be the thing that entices customers back through your doors.

Enclose a note with the product or sending a follow-up email after the package has been sent to gather feedback.

Monitor the number of lapsed customers you convert back to active customers. Relevant costs include email, postal mail, creative, and database costs.

Customer recommendations are great for two reasons; first, making the customer part of the solution takes the edge out of their complaints, and second, you just may find answers that you weren’t aware of or that are less painful to your company than your solution would be. Businesses that excel in customer service solicit these opinions and, if at all possible, implement them.

If you provide great service and experience, the client will want to use you again. But here is a catch: every project with new client will start well but it is how it ends that matters. Your client won’t remember how nice and helpful you were at the start but you will be judged by your behavior and attitude towards the client when the project was about to close.

You have to be very careful while you implement the above programs, do not get too many complications in dealing with customers. By any chance, if they are benefiting more, let them be do not stretch to keep the record of each penny you give them free. Sometimes, such reward programs are a complete fail, as the owner offers what he wants to and not what the customers want from him, so it hardly attracts any repeat customers because they already know the system.

This article from May 14, 2011, focuses on the crucial aspect of customer retention for business sustainability and growth. It highlights that while acquiring new customers might be challenging, retaining them and ensuring their repeat visits is even more difficult but essential.

Here's a summary of the key strategies and insights discussed:

• The Importance of Retention: The article immediately stresses that maintaining a business requires keeping customers coming back. Enormous effort and hard work are involved in keeping customers happy and encouraging repeat visits.
• Incentivize Repeat Business:
  
  • Discounts and Vouchers: Offering discount vouchers is presented as a great incentive. These can also be used to encourage word-of-mouth referrals, where both the referrer and the new customer receive a discount.
  • Treat Customers as VIPs: Making customers feel like VIPs increases their loyalty and encourages them not only to return but also to recommend the business to others.
• Maintain Engagement and Excitement:
  
  • Keep them informed: Communicate with customers about what's new or upcoming to keep them engaged and wanting to return.
  • Change Shop Displays: For businesses with physical storefronts, frequently changing and professionally arranging displays can entice customers back.
• Gather Feedback:
  
  • Follow-up Communication: Enclosing a note with a product or sending a follow-up email after a package has been sent are recommended methods for gathering customer feedback.
  • Value Customer Complaints: The article emphasizes that customer recommendations are valuable. Making the customer "part of the solution" by actively listening to their complaints can alleviate their frustration and potentially reveal solutions the business wasn't aware of, or ones that are less costly to implement. Businesses that excel in customer service actively solicit and, if possible, implement these opinions.
• Monitor Lapsed Customers:
  
  • Track Conversions: Businesses should monitor the number of lapsed customers they successfully convert back into active customers.
  • Cost-Benefit Analysis: Relevant costs associated with these efforts (email, postal mail, creative, database) should be considered.
• The Importance of a Strong Ending:
  
  • Service & Experience: Providing great service and a positive experience throughout a project will make a client want to use you again.
  • Project Closure is Key: The article provides a crucial insight: while a new project may start well, it's "how it ends that matters." Clients will remember the behavior and attitude of the business towards them when a project is about to close, rather than just the initial positive interactions. This highlights the importance of maintaining high service standards right through to completion.
• Cautionary Notes on Reward Programs:
  
  • Avoid Complications: When implementing loyalty or reward programs, avoid making them too complicated for customers.
  • Don't Be Overly Strict on Small Benefits: If customers are benefiting slightly more than intended, don't "stretch to keep the record of each penny." Focus on the overall benefit of retention.
  • Customer-Centric Rewards: A critical point is that reward programs can fail if the owner offers what they want to give, rather than what the customers actually want. Rewards should genuinely attract repeat business by aligning with customer desires.

In essence, the article from 2011 provides timeless advice on customer retention, emphasizing proactive engagement, valuing feedback, managing the entire customer journey (especially the end), and designing loyalty programs that genuinely appeal to customers, rather than just being a token gesture.