It is sometimes easy getting customers in the first instance but it damn difficult to retain them and make them visit again and again. Because if you want to maintain business you need to keep customers coming back. Enormous efforts and hard work is involved in keep customers happy and they visiting you again and again. Encourage your customers to continue to shop with you by offering them certain discounts. Discount vouchers are a great incentive and you can also use them to encourage customers to recommend your business to friends. Your customer will receive a discount for any business they create for you, plus your new customer gets a discount as well. Treat your customers as VIP’s. Increase your customer loyalty and ensure they not only keep coming back but will tell their friends about you by treating customers as VIP.
Keep them informed with what is going on and keep them excited so they will want to return. If you have a shop front make sure you change the display often, and make sure it is done professionally, as a great looking shop front can be the thing that entices customers back through your doors.
Enclose a note with the product or sending a follow-up email after the package has been sent to gather feedback.
Monitor the number of lapsed customers you convert back to active customers. Relevant costs include email, postal mail, creative, and database costs.
Customer recommendations are great for two reasons; first, making the customer part of the solution takes the edge out of their complaints, and second, you just may find answers that you weren’t aware of or that are less painful to your company than your solution would be. Businesses that excel in customer service solicit these opinions and, if at all possible, implement them.
If you provide great service and experience, the client will want to use you again. But here is a catch: every project with new client will start well but it is how it ends that matters. Your client won’t remember how nice and helpful you were at the start but you will be judged by your behavior and attitude towards the client when the project was about to close.
You have to be very careful while you implement the above programs, do not get too many complications in dealing with customers. By any chance, if they are benefiting more, let them be do not stretch to keep the record of each penny you give them free. Sometimes, such reward programs are a complete fail, as the owner offers what he wants to and not what the customers want from him, so it hardly attracts any repeat customers because they already know the system.