Relationship through Business Development - A New Outlook

Relationship through Business Development - A New Outlook

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The scope and growth of BDE is ever increasing and the demand for such executives is on rise. Business development is about partnerships. Business development is about developing the healthy relationship in such a way so that there exists a long term relation that befits both the parties. In strategic relationship that requires more effort and expense, there is shared risk and strong sense of partnership. The relationship that develops among the two is a means to develop business for enhancement and betterment of all. Although many perceive the objective of such relation being sales; it’s not just sales its more than it. Achievement of objectives from that relationship is the important; and relationship itself should be given priority along with the objectives. The focus needs to be on relationship itself, not just short term objectives to be achieved; by influencing right kind of people. Business development is an opportunity and strategy, once you get the opportunity cracking it with a deal breakthrough strategy is the motto. Social network existence will give you the hype needed for the relationship. It is through your contacts that you crack a deal and go ahead. Directly or indirectly these contacts help you gain support in one or the other form. There are opportunities to create contacts online; you can also solve queries online. Hence there should be clarity as regards what specific benefits both will enjoy. Identifying the niche for the business thus capturing the market with a slow and steady approach.

 
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