Kalpana Heliya
Par 100 posts (V.I.P)
The 13 years old portal Rediff.com has undergone a courageous revamp. The new homepage of rediff.com now offers a minimalistic content on the homepage and now has a major a focus on its services.
It has a search bar, a few news stories and eight icons that represent different channels -- news, movies, cricket, money, shopping and its online services: Rediffmail, My Page and iShare.
The most surprising aspect is the absence of advertising space on the homepage, which used to receive more than 1.6 million unique users and five million page views on a daily basis.
The new design is expected to create more traction for inside pages and services. Rediff can pitch in more clients for the icons that are now available on the homepage.
Majority of us here I’m sure have a rediff account, hence wats your view on this change.
However i personally feel making no ad space available will hamper its ad revenues to a extent. A portal typically relies on its homepage, for the user’s traffic. The ad placement and creativeness is mostly on the homepage compared to the inner pages. Hence is it worth a chance?? I think, a strategy could have been developed for in getting a grip on the inner pages, without remodeling the homepage entirely wic has a possibility of a dropping ad-pie.
It has a search bar, a few news stories and eight icons that represent different channels -- news, movies, cricket, money, shopping and its online services: Rediffmail, My Page and iShare.
The most surprising aspect is the absence of advertising space on the homepage, which used to receive more than 1.6 million unique users and five million page views on a daily basis.
The new design is expected to create more traction for inside pages and services. Rediff can pitch in more clients for the icons that are now available on the homepage.
Majority of us here I’m sure have a rediff account, hence wats your view on this change.
However i personally feel making no ad space available will hamper its ad revenues to a extent. A portal typically relies on its homepage, for the user’s traffic. The ad placement and creativeness is mostly on the homepage compared to the inner pages. Hence is it worth a chance?? I think, a strategy could have been developed for in getting a grip on the inner pages, without remodeling the homepage entirely wic has a possibility of a dropping ad-pie.
