Description
A PPT on effectiveness of Recruitment Ads.
Effective & Ineffective Ad
Effective Ad…??
The Media
• Medium depends on positions for recruitment • Avg. Print ad is read by only 4% of its targeted readership
Constructing the Ad
• Four point guide labeled
EFFECTIVENESS
• Simple layout • Set the objective • Be specific • Be credible • Heading
AIDA :
• Attention • Interest • Desire
• Action
•Image tells the story •“Simple” ad •Headlines are short, powerful & to the point
•Peripheral Processing
•Optimal flow •Visual Appeal •Clear & Precise •Email address & contact no. provided •Satisfies AIDA
Ineffective Ad…
•Incorrect placing of ad
•No visual appeal, dull
•Contact info not provided •Verbose •“Good degree” : an abstract word
•Central Processing
•“Within 10 days” : unclear •Does not satisfy AIDA
Thank You!!
doc_107088513.pptx
A PPT on effectiveness of Recruitment Ads.
Effective & Ineffective Ad
Effective Ad…??
The Media
• Medium depends on positions for recruitment • Avg. Print ad is read by only 4% of its targeted readership
Constructing the Ad
• Four point guide labeled
EFFECTIVENESS
• Simple layout • Set the objective • Be specific • Be credible • Heading
AIDA :
• Attention • Interest • Desire
• Action
•Image tells the story •“Simple” ad •Headlines are short, powerful & to the point
•Peripheral Processing
•Optimal flow •Visual Appeal •Clear & Precise •Email address & contact no. provided •Satisfies AIDA
Ineffective Ad…
•Incorrect placing of ad
•No visual appeal, dull
•Contact info not provided •Verbose •“Good degree” : an abstract word
•Central Processing
•“Within 10 days” : unclear •Does not satisfy AIDA
Thank You!!
doc_107088513.pptx