The increase in popularity of social media sites over recent years has led to many new business opportunities.
LinkedIn or Facebook page will often tell a recruiter a lot more than a traditional curriculum vitae, LinkedIn profiles will contain work history, qualifications etc. but also recommendations from employers, colleagues or clients, groups they are members of and what they are looking for e.g. a new job, sales opportunities etc.
What is important to remember is social media recruiting is not new There are several ways this can be done like by using the most popular social media sites; Twitter, Facebook and LinkedIn, for example;
Twitter; follow as many relevant people and companies as possible, reply to any direct messages and send messages thanking anyone who follows you. Tweet regularly
A Facebook page should be designed and presented in a professional and appealing style, keep the page updated with new vacancies, company and industry news, photographs of the office, staff nights out etc. Connect with fans of your page, they obviously have an interest in the page and the companies so keep them interested and show an interest in them.
Despite the growing popularity of social media there are still pros and cons and whether to use the free or paid services.

Social media applications are also being used to rate and compare employees, determine cultural fit and extend internal initiatives, like the referral scheme, to an external audience and using social media to compliment their hiring process: 75 percent are using LinkedIn for background checks and 48 percent are using Facebook for background checks.
While social networks are undoubtedly here to stay, whether they become a more central part to the hiring process or not is yet to proved, either way they are a resource that needs to be handled with care, using common sense and appropriate practices to avoid legal entanglements.
social networks are the best way to headhunt potential candidates, as well as verify resume claims and gain insight into a character
There is no right or wrong way to use social media in recruitment the best employers and employees will stay on top of the evolving trends by keeping an open mind and logging in these tools will inevitably bring benefits of their own, but only time will tell just how important social media becomes to the recruitment world.