Success is 99% Failure - This is why we like to also learn from the failed campaigns!
Success is 99% Failure - This is why we like to learn from the failed campaigns!
Social media Campaigns that Failed:
Wal Mart‘s Facebook Campaign
Wal Mart here tried using Facebook pages feature to market itself in a different image, “practicality” vs. “style”, and failed miserably as opposed to Target, the company!
Skittles Twitter Campaign
Although it should have worked out in their favor, skittles underestimated the power of tweeting when it utilized Twitter, which in turn turned what could have been a great campaign against them through the attacks they received about their product through the Twitter community!
Kiva.org‘s Twitter Campaign
By applying a the “#followfriday” concept, Kiva.org tried to tremendously increase the number of followers and sadly, they failed (we think it’s due to choosing the wrong audience).
Starbucks Social Media Campaign
Though their idea to leverage the customer community to drive co-innovation is a great one in theory, Starbucks less than planned or integrated campaign failed to gain the feedback sought.
Advani‘s Political Social Media Campaign
Though his people were on the right track utilizing a blog, a Facebook page, a Youtube channel and others, there was too much emphasis on advertising rather than communication which lead to a less than desired outcome.
Molson Canadian Facebook Photo Contest Campaign
The photo required to enter the draw for a trip to Cancun promoted irresponsible drinking and lead to the plummet of the campaign!
Target Rounder‘s Facebook Campaign
One which utilized a lie created just to gain more fans and a larger community
Quiznos has been known for some desperate marketing stunts in the past, but the recent “2 Girls, 1 Sandwich” viral video is likely one of the worst. The tacky video created so much negative reaction that Quiznos officially denied having any affiliation with the video, stating that it did not authorize it nor pay for any placement.