Raising your prices - a viable marketing strategy?

[vikram chawla]

In traditional marketing we worked with the 4 P's. Price, Product, Place and Promotion. The only P creating income and margin is Price, the rest create costs.
Still, product and service providers generally compete on prices and suffer lower margins.

Is raising prices a good strategy??

 

[jitendra05]

In traditional marketing we worked with the 4 P's. Price, Product, Place and Promotion. The only P creating income and margin is Price, the rest create costs.
Still, product and service providers generally compete on prices and suffer lower margins.

Is raising prices a good strategy??

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