abhishreshthaa
Abhijeet S
Radio Handbook
Brought out by the Ministry of Information and Broadcasting, the Radio Handbook covers the following broad information:
List of Vividh Bharti stations and their coverage
List of Prime Channel Stations and their coverage
Programming options
Advertising tariff
Who is who in AIR
Rules and procedures
Audience size and composition of select AIR stations
Broadcast code governing AIR
The Code of Commercial Advertising on All India Radio
Both the organizations conduct audience research studies and listnership data but not with any fixed frequency. Hence, media planners have to look for other sources, which are still at a nascent stage in India.
Brought out by the Ministry of Information and Broadcasting, the Radio Handbook covers the following broad information:
List of Vividh Bharti stations and their coverage
List of Prime Channel Stations and their coverage
Programming options
Advertising tariff
Who is who in AIR
Rules and procedures
Audience size and composition of select AIR stations
Broadcast code governing AIR
The Code of Commercial Advertising on All India Radio
Both the organizations conduct audience research studies and listnership data but not with any fixed frequency. Hence, media planners have to look for other sources, which are still at a nascent stage in India.