Questionnaires for assessing brand awareness and customer perceptions

S

stellamand

Stella Mandehou
Hi folks,

I urgently need your help if possible please. I am working on a marketing project where I need to assess the perceptions of a brand and the brand awareness for a high-tech product/software. I am looking for any questionnaire that you might have or used for assessing brand perceptions in any kind of market -if not ideally in regards to sofware! Anything that has to do with how to assess brand awareness, which I would possibly be able to apply on a high-tech product too, would be extremelly helpful!

Thanks a lot!!!
 
Why Questionnaires is considered to be effective way in generating data

1) It is used to target masses

2) It is authentic if designed precisely

3) It generates quantity of data
 
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