Dear Respondents.
My name is Neha Chavan and I am pursuing my BMS course. As part of the curriculum, required to do a research on the Maruti car market and Maruti future prospects in it. I need to ask some important questions in this regard, and in the process I would be taking some of your valuable time. All information provided by you shall be used for academic purpose only.
1. Do you own a car?
Yes/no
If no go to question 4, or otherwise proceed serial—wise.
2. Which car do you own?
Hyundai santro Maruti800 MarutiZen Wagonr Telco’s indica Maruti esteem opel astra Any other.
3. Do yon think that you would be buying a car in the near future
Yes/no
If no, go to question 12 or otherwise precedes serial wise
4. Which factors do yon think would influence your purchasing decision the most?
Price Financing past financial record brand name
Word of mouth shape and size technical aspect
After sale service any other (please specify).
5. Does the company’s past financial performance affect your final decision?
Not at all not too much significant
6. Do you have faith in Indian car manufacturers or do you prefer multinationals?
Multinationals Indian car manufacturers not a Factor
7 Which kind of adv. attracted you to Maruti?
Newspaper add television ads Hoardings word of mouth any other (please specify)
Q8. What do you look for in a car’? Rank in order of preference.
Characteristics Ranks
Space
Shape
Technology
Price
Finance scheme
Brand image
Interior
Comfort
Power
9. Please rate Maruti against each attribute, if you can.
Characteristics Ranks
Shape
Technology
Price
Finance scheme
Brand image
Interiors
Comfort
Power
Space
10. Do you think that the name Maruti is going to invoke internationalist feelings in the public and lead to rise in sales?
Yes/No
11. Which brands of small cars would you prefer as of today?
Rank in order of preference.
Company Name Brand Ranking
Telco Indica
Maruti Udyog Maruti800
Fiat Uno
Maruti Udyog Maruti Zen
Hyundai Santro
12. Which kind of model would you prefer?
Petrol engine Diesel engine
13. Please write one positive point that you attribute to each of the following models.
Brand Name Positive point
Maruti800
Marutizen
Tata indica
Fiat uno
Hyundai Santro
14. Please write one negative point that you attribute to each of the following models.
Brand Name Negative point
Maruti800
Marutizen
Tata indica
Fiat uno
Hyundai Santro
PERSONAL IMFORMATION:-
Age: -________ Education: -____________
Occupation:-
Student
Self-Employed
Government Servant
Manager
Executive
C.E.O.
Income (Rs.per annum):-
Less than 50,000
50,000-100,000
100,000-200,000
200,000-500,000
500,000 and above
THANK YOU.
My name is Neha Chavan and I am pursuing my BMS course. As part of the curriculum, required to do a research on the Maruti car market and Maruti future prospects in it. I need to ask some important questions in this regard, and in the process I would be taking some of your valuable time. All information provided by you shall be used for academic purpose only.
1. Do you own a car?
Yes/no
If no go to question 4, or otherwise proceed serial—wise.
2. Which car do you own?
Hyundai santro Maruti800 MarutiZen Wagonr Telco’s indica Maruti esteem opel astra Any other.
3. Do yon think that you would be buying a car in the near future
Yes/no
If no, go to question 12 or otherwise precedes serial wise
4. Which factors do yon think would influence your purchasing decision the most?
Price Financing past financial record brand name
Word of mouth shape and size technical aspect
After sale service any other (please specify).
5. Does the company’s past financial performance affect your final decision?
Not at all not too much significant
6. Do you have faith in Indian car manufacturers or do you prefer multinationals?
Multinationals Indian car manufacturers not a Factor
7 Which kind of adv. attracted you to Maruti?
Newspaper add television ads Hoardings word of mouth any other (please specify)
Q8. What do you look for in a car’? Rank in order of preference.
Characteristics Ranks
Space
Shape
Technology
Price
Finance scheme
Brand image
Interior
Comfort
Power
9. Please rate Maruti against each attribute, if you can.
Characteristics Ranks
Shape
Technology
Price
Finance scheme
Brand image
Interiors
Comfort
Power
Space
10. Do you think that the name Maruti is going to invoke internationalist feelings in the public and lead to rise in sales?
Yes/No
11. Which brands of small cars would you prefer as of today?
Rank in order of preference.
Company Name Brand Ranking
Telco Indica
Maruti Udyog Maruti800
Fiat Uno
Maruti Udyog Maruti Zen
Hyundai Santro
12. Which kind of model would you prefer?
Petrol engine Diesel engine
13. Please write one positive point that you attribute to each of the following models.
Brand Name Positive point
Maruti800
Marutizen
Tata indica
Fiat uno
Hyundai Santro
14. Please write one negative point that you attribute to each of the following models.
Brand Name Negative point
Maruti800
Marutizen
Tata indica
Fiat uno
Hyundai Santro
PERSONAL IMFORMATION:-
Age: -________ Education: -____________
Occupation:-
Student
Self-Employed
Government Servant
Manager
Executive
C.E.O.
Income (Rs.per annum):-
Less than 50,000
50,000-100,000
100,000-200,000
200,000-500,000
500,000 and above
THANK YOU.