Quality Issues Around World

Topic : Quality Issues Around World

Group Members
? Pramod Prajapati
? Ankush Verma ? Rohan Sapale

06 66

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Introduction
? Until the early 19th Century there was very little

concentration on quality
? Since no one person was responsible for the

complete product
? Defective products were either scrapped or

reworked

By the 1980’s
? Total quality management (TQM) system ? ISO 9000 series ? The ISO 9001 quality management standard has

proven itself
? It is universally accepted ? More industry specific standards

BRIDGESTONE VS FORD MOTORS
? 15-Inch ATX and ATX II tire

Vs

? The tire problem led to more than 3000 accidents ? Blame was bounced back ? Bridgestone’s tires and Ford’s design of the

vehicle were into question
? Decatur, Illinois plant of Bridgestone was closed

Vs

? Ford insists that Explorers fitted with Goodyear tires ? Bridgestone states that the same tire holds up fine

on a Ford Ranger
? Bridgestone has claimed failures have been caused

by Ford's recommended tire pressure
? Both’s actions should be to FIX IT

? A product recall was announced ? Bridgestone recalled 6.5 million tires

Vs

? A large number of lawsuits have been filed against

both Ford and Firestone
? Some settled out of court ? Both Ford and Bridgestone knew of the dangers

? End of Ford/Bridgestone relations
? Effectively ending a 100-year supply relationship

COCA COLA
? Business Landscape

? Ensure Food Safety & Security Across Entire

Supply Chain While: – Maintaining Quality in a Rapidly Evolving Business Environment – Producing Products Complaint to Increasing Regulatory Requirements & Consumer Expectations

Coca-Cola Crisis in India
? August 6th 2003, Center for Science and Environment

(CSE) releases report
? Tests conducted by a variety of agencies ? Confirmed that Coca-Cola products contained high

levels of pesticides
? Parliament of India has banned the sale of Coca-Cola

in its cafeteria
? However, Coca-Cola not only continues to sell drinks

laced with poisons

? Ireland, Bolivia, Israel, Britain, Columbia,

Italy, France and Canada also started campaigning for the boycott
? University of Michigan and New York

University banned Coke products from their campuses
? Rajasthan, the High Court ruled in November 2004

? Company must state the level of pesticides on the

product label, in addition to the ingredients
? Ground water lever at Kala Dera, in Rajasthan

Coca Cola Measures
? Key product and package quality ? Coca-Cola system has the highest standards and

processes to ensure consistent quality
? From concentrate production to bottling and

product delivery
? The Coca-Cola system is governed by the Coca-

Cola Operating Requirements
? Highest standards in product safety and quality

Dr Reddy (Pharma Industry)
? Counter medications such as cough and cold

products, nasal sprays, suppositories, medicated wipes and anti-fungal creams
? Dr Reddy's Laboratories for violating the regulator's

manufacturing quality level
? Adulterated Presence of Foreign Tablets ? Five voluntary product recalls ? Establish an acceptable Quality Assurance and

Quality Control program

? If the company violates the consent decree ? The FDA may order them to imposing fines of

$15,000 for each day
? Additional $15,000 for each violation of the law

Improving quality in pharma manufacturing
? Increased Use of Modern Manufacturing Tools ? Benefits of New Process Validation Guidance ? Clueless on the Cost of Poor Quality? ? Right First Time ? Regulatory Uncertainty

Steps for quality assurance
? First Step: Taking the Global High-Level View
? Second Step: Focused Assessment of Selected

Sites
? Third Step: Sustaining the Change ? Overall risk levels dropped by 20 percent and

efficiency improved by 25 percent

Tata Motors - Nano
? Where is the Fault Line?
? If it was a design failure, it would have been seen in

many more cars ? Driven 100,000 kilometres ? Two fires aren’t because of a design flaw
? Tata investigated some suppliers cut corners

? Rise to a bad batch of faulty vehicles

? Tata Motors was forced to shift production

temporarily to Pantnagar in Uttarakhand
? Lot of pressure from the top management to launch

the Nano even though they had concerns about the noise, vibration and harshness of the engine
? Suddenly everybody was under enormous time

pressure
? Ramp up from 3,000 units a month to 15,000 units a

month

? Blaming a supplier is the cheapest trick ? Full responsibility for selecting design, selecting

supplier, validating and testing prototypes, ensuring proper assembly and finally having robust supplier quality processes
? Develop a much more collaborative design

process

Answer to the Customer
? Combination of all these factors — supplier

quality, lack of integration, design adaptation — that has led to a faulty batch of cars
? Replacing starter motors for free in an estimated

140,000 cars
? ?Biggest-ever recall" in Indian history. ? Cost is estimated at more than $20 million.

Conclusion
? Quality in every company place and important

and crucial role ? As quality of the product or services are not as per the standards, the Goodwill of the company is affected. ? The Customer turns to prefer better quality products ? Hence this rather decrease the sale of a company

THANK YOU



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