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In such a illustration regarding putting all our ideas to work women and entrepreneurship.
PUTTING ALL OUR
IDEAS TO WORK
Women and Entrepreneurship
BIAC and Deloitte would like to acknowledge
the support of the United States Council for
International Business in the preparation of
the workshop and this report.
Founded in 1962 as an independent organisation, the Business and Industry Advisory Committee
to the OECD (BIAC) is the of?cially recognised representative of the OECD business community.
BIAC’s members are the major private sector organisations in the OECD member countries and
beyond. Find more on the BIAC website — www.biac.org
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each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of
Deloitte Touche Tohmatsu Limited and its member ?rms.
© 2015 Business and Industry Advisory Committee to OECD
BIAC and Deloitte would like to acknowledge
the support of the United States Council for
International Business in the preparation of
the workshop and this report.
Putting All our Ideas to Work: Women and Entrepreneurship
TABLE OF CONTENTS
MESSAGE FROM BIAC SECRETARY GENERAL 2
EXECUTIVE SUMMARY 3
INTRODUCTION 5
WOMEN’S ENTREPRENEURSHIP: AN OVERVIEW 8
ACCESS TO FINANCE 11
ENTREPRENEURSHIP AND COMPANY BEST PRACTICE 15
PUBLIC POLICY RECOMMENDATIONS 22
PG | 2
MESSAGE FROM BIAC SECRETARY GENERAL
Many women have proven to be highly successful entrepreneurs, yet many still face gender-based challenges to launch-
ing and running a business. In June 2014, BIAC held a workshop on Women’s Entrepreneurship to explore the challenges
inherent in women’s entrepreneurship and document some of the successes. This report highlights these ?ndings, as well
as the practices of big business in supporting women entrepreneurs and public policy recommendations.
Access to ?nance and relevant business networks, as well as culture/gender bias, continue to pose signi?cant barriers for
women looking to start or grow a business. These challenges are not new, and there are now many successful private
sector and government efforts underway to support and engage women-led and women-owned enterprises, including
those that seek global markets. Companies are implementing programs that focus on business and entrepreneurship
skills development, and engagement of women led business in global supply chains. Digital skills education and mobile
technology platforms are being promoted by the mobile communications industries.
Our economies cannot afford to miss out on the contributions of talented women entrepreneurs. Private sector and pub-
lic leadership remain key to effecting change – as do having the right regulatory frameworks to provide the ?exibility and
legal standing necessary for women to succeed.
BIAC welcomes OECD efforts to mainstream gender equality across various aspects of its work. This approach is of
distinct value in developing public policy measures and private sector initiatives to enhance employment, education and
entrepreneurship opportunities for women across and beyond OECD Member countries.
BIAC continues its work in this ?eld. We hope that this report will be a useful resource to encourage further action and to
accelerate change.
Bernhard Welschke
BIAC Secretary General
Putting All our Ideas to Work: Women and Entrepreneurship
EXECUTIVE SUMMARY
Entrepreneurship is an important driver of economic development and growth, and a facilitator of empowerment for
women around the world.
The OECD Recommendation on Gender Equality calls on governments to reduce the gender gap in entrepreneurship
activity. This Report seeks to offer practical experience to OECD, governments, companies and women themselves in
identifying best practices, addressing obstacles and implementing policies that will help unleash the potential for wom-
en’s entrepreneurship activities. It is based on a BIAC Workshop held in Paris in June 2014 that brought together senior
representatives from the governments of France, Japan, New Zealand and the U.S., as well as executives from multina-
tional corporations and other business representatives. They discussed the ?nancial, social and cultural challenges facing
women entrepreneurs, and provided examples of policies and programs to help realize the economic and social bene?ts
of women’s entrepreneurship.
A conservative estimate puts the number of women-owned businesses at between one-quarter and one-third of all
enterprises worldwide. They populate all sectors of the economy and come in all sizes. Many of the issues confronting
women entrepreneurs, as well as the qualities and skills important to their success, are the same as those that pertain to
all businesses and business proprietors. The issues largely center on access to ?nance and markets, as well as a conduc-
tive regulatory climate for doing business. The skills include management ability, ?nancial literacy, creativity, dynamism,
self-con?dence and an appetite for risk. But many characteristics of women entrepreneurs and of their enterprises differ
from those of men, and therefore demand separate and speci?c policy interventions.
The biggest obstacle to funding and growing any business is access to capital. Despite evidence that women tend to
have better repayment records than men, they face higher barriers in this regard. These disparities are the result of the
complex interaction of factors, including the way private equity works, the way ?nancial institutions operate, and the
behavior of women themselves. In some countries, gender-based legal and regulatory obstacles also pertain. But even
where this is not the case, women face more subtle issues. For example, private equity ?nancing entails extensive use
of intermediaries. Women tend not to be strongly entrenched within the relevant investor networks. Lacking exposure
to the world of private equity, women tend to structure their projects differently from men, which may itself affect their
ability to attract capital. Men and women also have different styles in “pitching” for funds. Women too often lack the
knowledge and con?dence to ask for large enough sums and to negotiate well on terms.
PG | 4
Attracting funding is thus in part about relationships and trust. For women to break into this circle of trust requires a
change in mindset and behavior from all participants – male and female. Women need to think bigger, ask for more,
and seek out appropriate network relationships. Some funding sources are changing their offerings to gender targeted
products, such as “women bonds” to fund women-owned businesses, or foundation support for women entrepreneurs.
Business accelerators, programs that provide early stage development services such as mentoring and equity based fund-
ing to small and medium sized businesses, can also be catalysts of growth.
Many multinational corporations well understand the business and economic case for greater participation of women
in the workforce and have proactively introduced programs aimed at supporting women owned businesses and women
entrepreneurs. Their efforts are driven by the critical role women-led businesses can play in the execution of their own
business strategies. The Report includes a number of company case studies describing these programs.
Public policies that foster women entrepreneurs are key to increasing their numbers and contributing to their success.
Such policies require frameworks that can provide pathways for women to start and grow businesses, and to support
gender equality more generally. Regulatory and legal frameworks should not raise barriers for women; rather, employ-
ment, education, taxation, ?nance policies should foster women’s business initiatives. Social policies including ?ex-time,
parental leave and access to affordable child care are essential for many women who embark as entrepreneurs. Other
positive change agents include long-term education initiatives to address cultural stereotypes.
Such approaches will be shaped by national and cultural contexts. Any change will require the mutual commitment of
men, women, business, government and society.
Putting All our Ideas to Work: Women and Entrepreneurship
INTRODUCTION
This Report is based on the outcome of a BIAC Workshop, “Putting
all our Ideas to Work: Women and Entrepreneurship,” held in Paris on
June 24, 2014. It is the latest in a series of BIAC contributions to the
OECD Gender Initiative: Gender Equality in Education, Employment and
Entrepreneurship, which began in 2012 with Putting ALL Our Minds
to Work: Harnessing the Gender Dividend. That Report highlighted
the business case for women’s economic empowerment, and identi-
?ed best practices and practical policy recommendations for advancing
women’s roles in the workplace and in the economy.
In June 2014, BIAC released the second of its gender reports, Putting
ALL Our Minds to Work: An Assessment, based on a global survey
of more than 200 businesses. It concluded that business continues
to make slow progress in advancing women in the workplace. More
businesses need to do more, and further government supported policy
changes are required if the needle is to move in any signi?cant way.
(See box for details).
The survey also asked what steps companies had taken in recent years
to enhance women’s entrepreneurship. Sadly the overwhelming major-
ity said ‘None’. And when the question was widened to what the gov-
ernment in the respondent’s particular market had done in recent years
in terms of policy or legal changes to promote women’s entrepreneur-
ship, 68 percent reported that nothing had been done.
These results set the context for the following discussion on the ?nan-
cial constraints facing women entrepreneurs and the role of large com-
panies in supporting women’s entrepreneurship. OECD has highlighted
the fact that entrepreneurship is both an important driver of economic
development and growth in many economies, and a facilitator of
greater economic empowerment for women around the world. Its Rec-
ommendation on Gender Equality calls on governments to reduce the
gender gap in entrepreneurship activity. Through its Workshop and this
Report, BIAC seeks to offer practical experience to assist OECD, govern-
ments, companies and women themselves in identifying best practices,
addressing obstacles and implementing policies that will help unleash
greater potential for women’s entrepreneurship activities. Overcoming
the ?nancial challenge as well as encouraging a change of behavior by
many big businesses will go a long way to realizing the economic and
social bene?ts of women’s entrepreneurship.
PHASE 1:
BIAC GENDER
PROJECT
PUTTING ALL OUR
MINDS TO WORK: HAR-
NESSING THE GENDER
DIVIDEND
BIAC launched its Gender Policy Initia-
tive in 2012 with Putting ALL Our Minds
to Work: Harnessing the Gender Divi-
dend, which focuses on the business and
economic case for promoting, attracting,
and retaining female talent. That Report
drew on company experience to make the
case that strengthening the economic,
political and social positions of women is
fundamental to future economic growth,
innovation and competitiveness. It also
provides a toolkit of company best prac-
tices and put forward public policy recom-
mendations to further enable efforts to
maximise the bene?ts of gender diversity.
The report shows that despite best
efforts, progress in moving women into
senior decision-making roles of companies
is still slow. At the current rate of change
it will take until 2057 for there to be 30
percent representation of women on
the boards of global
large cap companies
in emerging and
developed markets.
1
1
Pew Research Social and Demographic trends. May 29, 2013.
Putting A
ll Our M
inds to W
ork
Harnessing the Gender Dividend
The Business Case
PG | 6
PHASE 1: BIAC GENDER PROJECT
PUTTING ALL OUR MINDS TO WORK: HARNESSING THE GENDER
DIVIDEND (2012)
Key Findings
Business recognises that there are important equity and human rights issues associated with the economic empowerment of
women, but there is an undeniable business and economic case in promoting, attracting and retaining female talent in business.
• The encouragement of diversity in business requires collaborative efforts among companies, governments and civil society.
Some efforts to date are related to increasing the number of women on boards. Some are there to further advance women
throughout their careers. Others seek to use pressure from the investor community to speed up the process of gaining the
?nancial bene?ts of diversity. All are based on the recognition that there is a gender dividend to be earned.
• While the objective of increasing the number of women on boards garners the most headlines, embedding diversity in cor-
porate culture is a complex process. More women are needed to feed the pipeline for board positions as well as to in?uence
business strategy as a whole. This means more women on executive committees and in senior executive positions. But it also
means more women in the talent “pipeline.”
• The “pipeline” is the collective pool of talent that is nurtured and developed within the organisation throughout the profes-
sional life cycle. For it to be robust and well developed requires action from outside directors and company top leadership,
and at all management levels. Together they must devise and implement a toolkit of supporting policy and concerted actions
at every juncture of the corporate career route.
• In some countries, law-enforced targets for the percentage of women on boards have been successful in achieving greater rep-
resentation. However, quotas do not address the actual causes for the lower percentage of women in executive positions that
already arise much earlier in women’s careers. Importantly, there are examples of voluntary multi-stakeholder initiatives that are
producing positive results. In addition, there are companies that have successfully implemented voluntary strategies to establish
greater gender balance throughout the organisation. Such companies are serving as role models for others to emulate.
• Improving gender diversity and equality in business requires diverse solutions, adapted to the socio-cultural context. There is
no one-size-?ts-all approach to accomplishing positive outcomes. Moreover, no single action or intervention is enough. Suc-
cessful diversity programmes require a combination of proactive leadership and company practices and measures throughout
all levels of the organisation. Both top down and bottom up leadership are essential.
• Integrated and coherent public policy frameworks, which promote and support women’s economic empowerment and ad-
vancement in the workplace, are fundamental to successful gender diversity initiatives in companies. Government leadership
at the highest level should champion women’s economic empowerment, and governments should actively support business
in the development of policies addressing women and work by setting the right framework conditions.
• Public policy framework elements to promote and support the advancement of women in the workplace include – but are
not limited to – labour market and social policies that support women if they choose to stay in the workforce, frameworks to
support this including tax and bene?t structures, education and training, including addressing cultural norms, and ongoing
public/private partnerships.
Putting All our Ideas to Work: Women and Entrepreneurship
PUTTING ALL OUR MINDS TO WORK: AN ASSESSMENT (2014)
On June 23rd, 2014 the Business and Industry Advisory Committee to the OECD, with the support of Deloitte Global, launched
phase two of its gender program with a new Report, Putting ALL Our Minds to Work: An Assessment.* This Report provides
business guidance to the 2014 OECD Council Recommendation on Gender Equality and looks at the progress in company
practices and government actions to advance women in the workplace. It also discusses the response of large businesses and
governments to support women’s entrepreneurship.
Key Findings
• Less than half of the respondents introduced new policies targeting executive advancement and
manager retention
• 33 percent of respondents said improvements have been made in advancing women into executive positions, with 44 percent
of companies introducing policies to promote women into executive positions. Slightly more companies reported targeting the
retention of women in management positions. Provision of parental leave was the most common policy instrument cited.
• Steps taken by companies to retain and advance women include:
? High potential development plans
? Workplace ?exibility policies diversity and inclusive leadership development
? The provision of parental leave
• 22 percent reported losing women within their organizations. The main reasons cited were better opportunities elsewhere,
lack of promotion opportunities, and challenges related to career development.
• Change agents most commonly cited were:
? Tone at the top - CEO, board and others in a supervisory role
? Talent management programs
? Women - self advocating
? Government leadership
? Public debate including media
? Customers and peers
• 51 percent said that their government had taken steps to support the advancement of women into executive positions and
onto Boards
Key takeaways
• Change is occurring within companies and through government action, but is uneven and more can be done.
• Government monitoring of progress and company programs are both important.
• Few companies or governments have taken steps to improve the climate for women’s entrepreneurship.
* The survey elicited 215 responses from the BIAC network, although not every respondent answered every question.
Geographic distribution was wide, but Japan and Germany were particularly responsive.
PG | 8
WOMEN’S ENTREPRENEURSHIP: AN OVERVIEW
The world of women’s entrepreneurship is large, diverse, and of great economic signi?cance. Women-owned enter-
prises exist everywhere. They populate all sectors of the economy and they come in all sizes. Worldwide, women-owned
businesses are said to comprise between one-quarter and one-third of all businesses, an estimate that is almost certainly
understated because available data does not always distinguish by gender, and because women are more likely to run
businesses in the informal economy where data is dif?cult to capture.
Addressing this subject requires the development of an ecosystem that is conductive to supporting entrepreneurs and then
speci?cally, women entrepreneurs. It requires the collaborative and concerted attention of government, business and soci-
ety. It means addressing broad economic challenges such as economic expansion and job creation, capital market ?exibil-
ity, capital liquidity, and labor market ?exibility. It means addressing obstacles to the advancement of women in leadership
within organizations, as well as the leaking pipeline of talented women. And it also means breaking down inherent bias
and social norms. These factors are all part of the interconnected ecosystem impacting women entrepreneurs.
ROLE OF GOVERNMENT
Many governments have taken steps to enhance the environment for women at work, including supporting women
entrepreneurs. But a Workshop panel that included OECD Ambassadors from France, New Zealand, Japan, and the U.S.
-- all countries that are championing greater gender equality through the OECD – demonstrated the diversity of situations
facing women in these markets and highlighted that more can and should be done, both to support entrepreneurship
and more broadly to affect the ecosystem described above.
In France, the government has introduced a range of measures to address the issues surrounding women in the
workforce. Still women owners constitute only 29 percent of start-ups, and they are underrepresented in the workforce
by some 9 percent. A gender pay gap persists, with women making on average 24 percent less than men. The French
government employs both hard and soft law measures. It has instituted quotas for women on boards but also requires
that the equal representation of men and women is taken into account in all new legislation.
“Tere is still a
lot more to do for
achieving equality;
Te whole society has
to be involved.”
Ambassador Pascale
Andreani, Ambassador
to OECD (France)
New Zealand has a long history of gender equality resulting in a strong legal foundation for
women. Indeed, in 1893 New Zealand was the ?rst country to give women the right to vote.
But the government recognizes the need for ongoing attention to gender diversity, particularly
given the aging of the country’s workforce. Recently the focus of the government has been on
addressing cultural and social norms and practices. According to New Zealand’s Ambassador
to the OECD, Rosemary Banks, “the government has to stop thinking about what kind of jobs
are available to what kind of people, for example women in construction and try to encourage
people to move into careers that they might not think (their domain).”
Putting All our Ideas to Work: Women and Entrepreneurship
Women form a key element of Abenomics, the economic strategy
being implemented by the Japanese Government. A goal is to
improve women’s role in business and increase women in leadership
to 30 (from the current 7) percent by 2020. Japan’s Ambassador
to the OECD, Kazuo Kodama described the path as “challenging,”
but progress is achievable. The government is focusing on basic
infrastructure development such as child care capacity both onsite and
offsite, and incentives to encourage women in the workforce, including
subsidy support for company diversity programs. Additionally, ongoing
support is needed to encourage reemployment of women and men
who have taken time off or who want to start their own companies. In
Japan, there remain entrenched traditional values and societal norms
that need addressing. This is a long term proposition, but those in
leadership positions in the government believe the tide can turn.
“Our government is no longer
thinking about what kind of
jobs are available to what kind
of people, for example women
in construction, but trying to
encourage people to move into
careers that they might not think
[their domain].”
Ambassador Rosemary Banks, Ambassador to
OECD (New Zealand)
“We applaud the OECD for taking a
lead in recognizing the importance of
the gender perspective in the concept of
inclusive growth. Empowering disad-
vantaged workers, particularly wom-
en, will increase the labor market par-
ticipation of underrepresented groups
and contribute to economic growth and
social cohesion.”
Ambassador Kazuo Kodama, Ambassador to the
OECD (Japan)
The U.S. government also sees the need for ongoing attention to
gender equality. Women are the primary breadwinners in a growing
number of U.S. households. According to Pew Research, 4 out of 10
households with children under the age of 18 have mothers as the
sole or primary source of family income, compared to approximately
11 percent in 1960. Further, the percentage of married couples where
the woman makes more than the man, has increased almost four-fold
between the 1960s and 2011
2
. In three quarters of all households,
both parents work.
Supporting women entrepreneurs is also a focus for the U.S.
government, particularly with respect to access to ?nance. It has
established nearly 100 education centers to train and counsel women
for business
3
but more needs to be done.
2
Pew Research Social and Demographic trends. May 29, 2013.
3
https://www.sba.gov/tools/local-assistance/wbc
PG | 10
“Infrastructure and programs to sup-
port women in work have been avail-
able in the U.S. for many years, but
they need ongoing refnement to meet
the difering needs of women and men.
Women are more open to fex time,
telecommuting and work-life balance.
Women leaders are less likely to call
for a meeting at 7 am or pm.”
Dr. Jeri Guthrie-Corn, DCM, United States Mission
to the OECD
CHALLENGES
Many of the issues confronting women entrepreneurs are the same as
those that pertain to any business startup. Similarly, the qualities and skills
important to success are similar and indifferent to gender: management
ability, ?nancial literacy, creativity, dynamism, self-con?dence and an ap-
petite for risk. But in general many characteristics of women entrepreneurs
and of their enterprises differ from those of men, and therefore demand
separate and speci?c policy interventions. These are important, not only
for reasons of equity, but because entrepreneurship has a positive spill-
over effect for growth and job creation both in developed and developing
countries.
Factors differentiating women entrepreneurs include the following:
• Women led businesses tend to be concentrated in sectors less attractive
to investors. In comparison to high tech or software, women’s busi-
nesses are typically in such sectors as fashion, retail, household service,
education and healthcare.
• Women entrepreneurs typically start out with less capital and less exter-
nal debt than men, in part because their enterprises tend to be less capi-
tal intensive, and more likely to draw on personal credit or family money.
On average, one-third of self-employed men have employees, while this
is the case for only one-?fth of self-employed women. Whatever the
source of these differences, women’s businesses tend to be smaller, both
in terms of number of workers employed and in terms of the presence
and value of ?xed assets, than those of men.
4
• Women start their businesses later in life. This is in part because women
tend to opt more for work-life balance due to family responsibilities. Once
running their own business, for the same reason, they tend to work less.
According to the OECD, 22 percent of self-employed women work less
than 40 hours a week, versus 10 percent for self-employed men.
5
• These women tend to be highly educated. According to the OECD, on
average across OECD countries, 33 percent of self-employed women and
27 percent of self-employed men have a tertiary education degrees.
The following sections address two critical challenges facing women
entrepreneurs. They help explain why women led businesses need poten-
tial policy intervention if economies are to capture the full growth and job
creation potential of women entrepreneurs.
Putting All our Ideas to Work: Women and Entrepreneurship
4
https://www.sba.gov/tools/local-assistance/wbc
5
2012 Gender Equality in Education, Employment and Entrepreneurship Final Reporthttp://www.oecd.org/social/family/50423364.pdf
6
Ibid
7
B20 SMEs & Entrepreneurship Task Force Presentationhttp://b20turkey.org/wp-content/uploads/2015/01/SMEs-Entrepreneurship.pdf
8
Goldman Sachs Giving credit where it is duehttp://www.goldmansachs.com/our-thinking/investing-in-women/gmi-report-pdf.pdf)
9
Women Angel Investors Hampered By Gender Stereotypes,http://www.unh.edu/news/cj_nr/2011/jul/lw20venture.cfm
10
http://www.babson.edu/Academics/cen...ents/diana-project-executive-summary-2014.pdf
When asked to identify the biggest obstacle to funding and growing their businesses, women entrepreneurs around the
world cite barriers to access to capital. This is a concern common to all entrepreneurs. But, as the OECD notes, women
tend to face higher barriers in this regard – despite evidence that women tend to have better loan repayment records
than men. For example, OECD data from sixteen European countries in 2009 shows that women-owned enterprises
are less likely than men-owned enterprises to rely on external ?nancing for their investments (27% of women-owned
enterprises had no loans in the last two years, versus 20% of men-owned ones)
6
. We also know that access to ?nance
is an issue for both small and less capital intensive ventures and high growth operations, and it is an issue for startups
everywhere.
Unequal access to ?nance produces perverse results. The fact that women are encountering dif?culties in growing their
enterprises is both a problem for the economy as a whole and a source of untapped potential. The growth of midsized
corporations is central to economic growth and job creation. SMEs require external capital to grow. SMEs contribute to
around two thirds of total formal employment in G20 countries. According to the Business 20 (B20), new ?rms—5 years
or younger—have created half of all new jobs in the past decade, and continued to remain positive on net job growth
during the economic crisis
7
.
HOW BIG IS THE GAP?
According to the IFC, 70% of women led SMEs in the formal sector of developing countries are underfunded, which is a
gap estimated to be about $285 billion. Goldman Sachs projected that closing this credit gap in emerging economies by
2020 would result in income per capita growth rates on average around 12% higher by 2030 in these countries
8
.
In the U.S only some 13 percent of venture capital goes to women-led enterprises. The Center for Venture Research at
the University of New Hampshire calculated that approximately 20 percent of angel investors (usually individuals who
invest comparatively small amounts in startups either as sole investors or through syndicates) in the United States are
women and that similarly approximately 20 percent of the entrepreneurs that are seeking angel capital are women
9
.
Further, a recent study from Babson College shows that the proportion of women partners in U.S. venture capital ?rms
declined to 6% in 2014 from 10% in 1999
10
.
ACCESS TO FINANCE
PG | 12
WHY THE GAP
These disparities are the result of the complex interaction of diverse factors, including the way venture capital and private
equity works, the way ?nancial institutions operate, and societal norms, including the current mindsets and (un)conscious
biases of male investors who tend to be more comfortable investing in men because of ‘pattern recognition’, and includ-
ing the con?dence level and actions of women. Largely as a result of cultural and societal norms and entrenched business
practices, private equity ?nancing entails extensive use of intermediaries, particularly amongst less ?nance dependent
operations. Unless the intermediaries bring investors to women led businesses, women led business will remain out in the
cold. This is why networks are important, and women tend not to be strongly entrenched within the relevant male-dom-
inated investor networks. Both the easy reversion to the “old boys club,” and the tendency of women to not “lean in” to
push themselves into the circle, must change.
“Leaning in” can also involve a willingness to take risks, to ask questions, and to enter unfamiliar territory. Investors also
look to rerun past successes, creating an inherent bias toward the existing male dominated investor-business pool. Many
of the past investment successes, particularly in recent decades, have come from high growth, male dominated ?elds, like
technology, where women owned companies are relatively rare and therefore out of the line of sight of potential inves-
tors. Also investment is built on relationships of trust with people who share a vision. Until the pool is diversi?ed, attract-
ing investment will remain an obstacle for many women.
These observations are supported by studies that consistently show that venture capitalists are predominantly white
men who in turn mostly fund companies started and run by other men. The venture capital industry has resisted calls to
increase the number of women and minorities in its ranks and to fund more companies started by women and minorities.
Observers say hidden or unconscious bias from people in position of power who hire from their immediate circles rather
than casting a wider net is largely responsible for the gender and racial gap in venture capital. Patterns have emerged over
time. White and Asian men have become the stereotypical image of a Silicon Valley engineer or entrepreneur and therefore
are more likely to get funded. Venture capital ?rms hire successful entrepreneurs and executives as partners. It is a dif?cult
circle to break.
Lacking exposure to the world of venture capital and private equity, women tend to structure their projects differently
from men, which may affect the ability to attract capital. Men and women also have different styles in “pitching” for
funds, with men being more aggressive. Women also too often lack the knowledge and con?dence to ask for large
enough sums and to negotiate well on terms. For example, in Europe, the average amount of seed capital sought by men
runs into the millions of euros. For women, the average is 500,000 euros, which is usually insuf?cient to fund a business
on a long-term ongoing basis.
Putting All our Ideas to Work: Women and Entrepreneurship
Women entrepreneurs in some countries may
suffer from legal and regulatory obstacles.
This is a fact substantiated by a report from
the International Finance Corporation (IFC)
and World Bank, Women, Business and the
Law 2014: Removing Restrictions To Enhance
Gender Equality. The Report found that while
42 economies reduced legal differences
between women and men, 128 out of 143
economies studied still impose legal differ-
ences on the basis of gender in at least one
of the report’s key indicators. The report
also identi?es 48 law and regulatory reforms
enacted between March 2011 and April 2013
that could enhance women’s economic op-
portunities.
10
Such restrictions result in nega-
tive economic consequences – a potential loss
of the gender dividend.
Economies with greater numbers of restrictions on women’s work have, on average,
lower female participation in the formal labor force and have fewer frms with female
participation in ownership. Conversely, economies which provide a greater measure of
incentives for women to work, have greater income equality.
11
10
Women, Business and the Law 2014: Removing Restrictions To Enhance Gender Equality; International Finance Corporation and The World Bank;http://wbl.worldbank.org/reports
11
Ibid
PG | 14
SOME SOLUTIONS
Thus, attracting funding is in part about relationships and trust. For women to break into this circle of trust requires a
change in mindset and behavior from all participants – male and female.
According to Ane Ravanona, Founder and CEO of GlobalInvestHer (www.globalinvesther.com), women need to take their
own steps if they want to be more successful at attracting ?nance. They need to think bigger, ask for more, and seek out
appropriate network relationships.
Some funding sources are changing their offerings to gender targeted products, with the goal of making it somewhat
easier for women. For example IFC has created $165 million “women bonds” to fund women-owned businesses. Bank
of America created a $10 million foundation for women entrepreneurs. There is also the Tory Burch Foundation - the
Elizabeth Street Capital initiative - which is making $10 million in low-cost loans available to women entrepreneurs.
Business accelerators, programs which provide early stage development services such as mentoring and equity based-
funding to small and medium sized businesses, in particular in markets where advisory services are needed by women-
owned businesses, are also likely catalysts of growth. In some markets, business acccelerators are changing for the better.
For example, in Latin American markets, business accelerators now have 20 – 30 percent women in their teams, and
fund managers have 20 percent female analysts (although but few have women as the keepers of the money). These
dynamics can start to make it easier for women entrepreneurs to access ?nance, and with other services provided by
the accelerators such as mentoring, and networks, the numerous challenges facing women business owners referred to
above start to be addressed.
Other positive change agents include providing child care, parental leave and ?extime; as well as long-term education
initiatives to address cultural stereotypes.
10
Women, Business and the Law 2014: Removing Restrictions To Enhance Gender Equality; International Finance Corporation and The World Bank;http://wbl.worldbank.org/
reports
Putting All our Ideas to Work: Women and Entrepreneurship
Many large and multinational business organizations have proactively introduced programs aimed at supporting women
owned businesses and women entrepreneurs. Their efforts are driven by the critical role women-led businesses can play in
the execution of their business strategies, including talent, diversity and corporate responsibility and brand as well as pro?t-
ability. Many multinational enterprises clearly understand the business and economic case for greater participation of women
in the workforce. The following case studies have been provided by businesses that implement programs that support
women entrepreneurs and women-led businesses.
DELOITTE
• Madonna Jarrett, Deloitte Touche Tohmatsu Limited
Supporting women in the workforce
Deloitte ?rms worldwide have been advocates for advancing women in the workforce. Their talent management practices
aim to continuously enhance diversity and inclusiveness. In addition corporate responsibility programs target education,
training, ?nancing and support of women at work, including women entrepreneurs. There is a gender dividend to be
gained in supporting women in the workforce. It is an economic, business and social imperative.
Below are some Deloitte programs that are indicative of Deloitte’s commitment to support women in the workforce.
Deloitte Australia is a social investor in “Good Return” whose
mission is to empower women to grow their incomes and break the
poverty cycle for good. Through support of micro?nance and skills
development programs, Deloitte helps enable people living in poverty
to grow their incomes and change their lives in a sustainably way.
Deloitte Central Europe has developed the SheXO Club, an arena
for professional, executive women to develop relationship building
skills to facilitate their personal and professional growth. The
club creates an environment for thought exchange, support and
networking opportunities for C-suite women and entrepreneurs
within Central Europe.
In 2013, Good Return funded its 5,000th borrower having disbursed over $1 million
in loans. In Cambodia, Fiji, Laos, Indonesia, Tonga, the Philippines, and Nepal and
continued delivery of education for the poor.
Panelists at the European Women Forum Berlin, December 2014. Organized by
the Embassy of the Republic of Slovenia in Germany, the European Commission in
Germany and Deloitte Central Europe.
ENTREPRENEURSHIP AND COMPANY BEST PRACTICE
PG | 16
In India, Deloitte Global and Deloitte U.S. have supported Pratham
USA to open six Achievement Centers targeting education and training
for young women. More than 1310 young women who had previously
dropped out of school have enrolled in the program since 2011. Their
coursework focuses on secondary school examinations preparedness,
vocational and employability skills, and building personal con?dence.
Deloitte LLP continues to support two centers in 2014-15 in Hyderabad
city that has an enrollment of over 200 women.
Deloitte Global sponsors the Women’s entrepreneurship platform,
(WEP) an organization based in Brussels that brings organizations of
women entrepreneurs or women in business together to exchange
best practices and information to promote female entrepreneurship.
WEP is the ?rst point of contact for EU policy makers, in particular
Members of the European Parliament (MEPs) and of?cials of the Euro-
pean Commission, committed to advancing this challenge.
Students at POSE center in Odisha, India.
This communication contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member ?rms, or their related entities (collectively, the
“Deloitte network”) is, by means of this communication, rendering professional advice or services. No entity in the Deloitte network shall be responsible for any loss
whatsoever sustained by any person who relies on this communication.
In December 2014, WEP organized a Lunch debate on ‘Improving Access to Finance
for Women Entrepreneurs’ in the European Parliament hosted by MEP Teresa Jiménez-
Becerril, and attended by almost 100 persons (including members of Parliament and their
advisers, as well as of?cials of the European Commission).
Putting All our Ideas to Work: Women and Entrepreneurship
• Ellie Bertani, Senior Manager, Women’s Economic Empowerment, Walmart
In 2011, the Walmart President and CEO launched a major initiative that uses the company’s global size and scale to
help empower women across its supply chain. Working with leaders from government, non-governmental organiza-
tions (NGOs), philanthropic groups and academia, Walmart’s Global Women’s Economic Empowerment Initiative estab-
lished ?ve goals.
By the end of 2016, they aim to: increase sourcing from women-owned businesses; empower women on farms and in
factories through training, market access and career opportunities; empower women through job training and edu-
cation; increase gender diversity among major suppliers; and make signi?cant philanthropic giving toward women’s
economic empowerment.
More about Walmart’s initiatives can be found on their website at: corporate.walmart.com/women.
PG | 18
• Heather Bizzell, Communications Director for UPS Europe
In the transportation sector, UPS is working to create and maintain a diverse and inclusive
workforce. In response to analysis which revealed that female employees were leaving at a
disproportionate rate, UPS established the Women’s Leadership Development (WLD) program
in 19 pilot locations in 2006. The objectives of WLD are to improve the retention of women,
develop women in management to enrich UPS’s pipeline of talent, and position UPS for future
business growth opportunities with women entrepreneurs.
The program has a three-pronged approach: internal networking, to provide employees with
career-enhancing relationships; community involvement, to support development of partici-
pants’ leadership skills; and external networking, to help participants expand their knowledge
by connecting with businesswomen outside of UPS.
Since 2006, WLD has expanded internationally from the U.S., Canada and Americas Region to
Europe and Asia-Paci?c. Not only has this program resulted in higher retention of women in
managerial roles, in addition, UPS has noted a positive correlation between a diverse work-
force and sales. Since the implementation of WLD, over 23,000 UPS women and men have
participated in over 3,000 professional development opportunities.
• Michael Goltzman, Vice President, International Government Relations & Public Affairs,
Coca-Cola Company
5by20 is The Coca-Cola Company’s ambitious global initiative to enable the economic em-
powerment of 5 million women entrepreneurs across its value chain by 2020. Speci?cally, that
means the small businesses – from fruit farmers to retailers to artisans – the Company works
with in over 200 countries and territories around the world. To implement this program, Coca-
Cola collaborates across sectors, bringing together business, government and civil society,
including the following key partners : UN Women, IFC, TechnoServe, the Bill & Melinda Gates
Foundation, IDB and Mercy Corps, among many other NGOs.
By the end of 2013, more than 550,000 women were impacted through the Company’s
5by20 initiative through programs enabling women in 44 countries. The Coca-Cola Company
was recognized with the 2013 Catalyst award acknowledging its exceptional initiatives that
expand opportunities for women in business, and in 2014, the Company received the Wom-
en’s Empowerment Principles Leadership Award, a partnership initiative of UN Women and
the UN Global Compact.
More about the 5by20 program can be found on the Coca-Cola Company’s website at: http://
www.coca-colacompany.com/stories/5by20.
Putting All our Ideas to Work: Women and Entrepreneurship
• Martine Benoist, Independent Stylist, Stella & Dot
(http://www.stelladot.fr/sites/martinebenoist)
Martine Benoist is an Independent Stylist at Stella & Dot in France. Stella & Dot, an Inc. 500 Fastest-Growing Company,
is a San Francisco based social selling company that creates ?exible entrepreneurial opportunities for women. Founder
Jessica Herrin, a mother of two, had a vision to create a new kind of company that would offer today’s busy woman a
career alternative. Its boutique-style jewelry and accessories line is available exclusively through in-home Trunk Shows
by Independent Stylists and online. The company started 10 years ago in the US with 10 Stylists, but by 2014, it has
expanded to Canada, Great Britain, Germany, Ireland and France, meeting the demand by women for ?exible employ-
ment. There are over 12000 Stylists throughout these countries.
More about the Stella & Dot Company can be found on their website at:http://www.stelladot.com/about.
• Nicola Ehlerman-Cache, Acting Head of the Middle East and North Africa Division for the Global Relation Sec-
retariat, (addressing OECD-MENA Womens Business Forum)
The OECD-MENA Women’s Business Forum (WBF) is a network of over 700 stakeholders from governments, the
private-sector and civil society which serves as a platform for research and policy dialogue to improve women’s entre-
preneurship in the MENA region. WBF’s key missions are to identify gaps in support for women entrepreneurs; improve
women’s access to ?nance and business development services; and connect women entrepreneurs, provide role mod-
els and improve access to information.
A WBF meeting on “Tools supporting women’s economic empowerment” held in June 2014 at the OECD, brought
together over 70 participants including policymakers, representatives from international organisations, academia, the
private sector and civil society. The meeting explored a range of issues critical to advancing women’s economic em-
powerment in the region. The meeting also provided the opportunity to launch the preliminary version of the publica-
tion Women in Business 2014: Accelerating Entrepreneurship in the Middle East and North Africa Region.
Key areas of future work for the WBF are to study women in corporate leadership in the MENA region, to develop a “?-
nancial toolkit” to further support women entrepreneurs in accessing ?nance, and to draw on the ?ndings of the study
of the impact of the legal environment on women’s economic participation.
More about the OECD-MENA Women’s Business Forum can be found on their website at:http://www.oecd.org/mena/
investment/womenempowerment.htm.
PG | 20
• Vicky Slight, Senior Director, Membership & Connected Women, Groupe Speciale Mobile Association (GSMA)
GSMA’s Connected Women program is focused on the socio-economic bene?ts of greater inclusion of women at all
points in the mobile industry continuum from consumer to employee to leader. GSMA Connected Women acceler-
ates growth of the female digital economy by working with partners to bring signi?cant socio-economic bene?ts to
all women and to the mobile eco-system globally. The GSMA Connected Women program objectives are to close the
connectivity gap; close the digital skills gap; and lead on the global digital agenda.
GSMA is delivering this by, reducing the gender gap in mobile access and usage, addressing the digital skills gap, and
gain ing commitment from the industry to improve diversity in the workforce.
More about the GSMA Connected Women program can be found on their website at:http://www.gsma.com/connectedwomen/.
• Didier Verhulst, President and CEO of Cell & Sat, Board Member of Kaci?c
Access to fast affordable broadband enables women to increase productivity, access new markets, improve education,
?nd better jobs, and contribute to innovation and economic growth. However, fast affordable broadband is not yet
available to many women in Paci?c nations. The Kaci?c project seeks to address this. Kaci?c will launch a new broad-
band satellite in 2017, using powerful, tightly focused beams speci?cally designed to deliver high speed internet to the
enterprises, agencies and remote communities in the Paci?c islands, Eastern Indonesia, New Zealand and Papua New
Guinea. With speeds of up to 10Mbps, the satellite would substantially improve internet broadband access and afford-
ability for all islanders, local businesses and rural areas.
A wide range of partners are already involved in the Kaci?c project and have started giving shape to Kaci?c’s new value
chain. Satellite operators, telecom infrastructure manufacturers, tourism industry players, local governments, regional
aid programs and local companies all have a role to play and will bene?t from the Kaci?c ecosystem. With this technol-
ogy, governments and organizations in support of this initiative will be able to help entrepreneurs in more desolate
regions in both developed and developing countries.
Putting All our Ideas to Work: Women and Entrepreneurship
PUBLIC POLICY RECOMMENDATIONS
Public policies that foster women entrepreneurs are key to increasing their numbers and contrib-
uting to their success. Such policies require frameworks that can provide pathways and support
the full “ecosystem” necessary for women to start and grow businesses, and to support gender
equality more generally.
Importantly, regulatory and legal frameworks for key areas should not raise barriers for women
Rather, employment, education, taxation, ?nance policies should foster women’s’ business ini-
tiatives. Social policies including parental leave and access to affordable child care are essential
for many women who embark as entrepreneurs.
There are many policy options that could be introduced to help address the issues facing
women entrepreneurs and approaches will be shaped by national and cultural contexts. Any
change will require the mutual commitment of men, women, business, government and society.
There is no silver bullet.
BUSINESS LOOKS TO GOVERNMENTS TO ADOPT THE FOLLOWING PUBLIC
POLICY APPROACHES:
• Education: Empower women with entrepreneurship and technical (STEM) skills and address
cultural norms that may discourage women from acquiring these skill sets.
• Enabling business environment: Ensure stable transparent regulation that supports all entre-
preneurs, including easy access to public information on starting a business
• Labor market ?exibility: Ensure that labor policy frameworks support ?exible working ap-
proaches for women entrepreneurs and their business
• Non-discrimination: Ensure property rights and access to ?nance, including for equity invest-
ment
• Pro-growth tax systems: Ensure that tax systems foster and do not impede entrepreneurs
and start up growth
• Affordable child care: Provide access to quality affordable child care
• Networks: Find ways to support connections among female and male entrepreneurs, includ-
ing through small business initiatives and connecting large and small business
A number of these policy approaches have been the subject of discussion for decades. Their
implementation, i.e. delivering on these policy frameworks, can make a signi?cant difference in
opportunities for women entrepreneurs.
© 2015 Business and Industry Advisory Committee to OECD
doc_402611245.pdf
In such a illustration regarding putting all our ideas to work women and entrepreneurship.
PUTTING ALL OUR
IDEAS TO WORK
Women and Entrepreneurship
BIAC and Deloitte would like to acknowledge
the support of the United States Council for
International Business in the preparation of
the workshop and this report.
Founded in 1962 as an independent organisation, the Business and Industry Advisory Committee
to the OECD (BIAC) is the of?cially recognised representative of the OECD business community.
BIAC’s members are the major private sector organisations in the OECD member countries and
beyond. Find more on the BIAC website — www.biac.org
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member ?rms,
each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of
Deloitte Touche Tohmatsu Limited and its member ?rms.
© 2015 Business and Industry Advisory Committee to OECD
BIAC and Deloitte would like to acknowledge
the support of the United States Council for
International Business in the preparation of
the workshop and this report.
Putting All our Ideas to Work: Women and Entrepreneurship
TABLE OF CONTENTS
MESSAGE FROM BIAC SECRETARY GENERAL 2
EXECUTIVE SUMMARY 3
INTRODUCTION 5
WOMEN’S ENTREPRENEURSHIP: AN OVERVIEW 8
ACCESS TO FINANCE 11
ENTREPRENEURSHIP AND COMPANY BEST PRACTICE 15
PUBLIC POLICY RECOMMENDATIONS 22
PG | 2
MESSAGE FROM BIAC SECRETARY GENERAL
Many women have proven to be highly successful entrepreneurs, yet many still face gender-based challenges to launch-
ing and running a business. In June 2014, BIAC held a workshop on Women’s Entrepreneurship to explore the challenges
inherent in women’s entrepreneurship and document some of the successes. This report highlights these ?ndings, as well
as the practices of big business in supporting women entrepreneurs and public policy recommendations.
Access to ?nance and relevant business networks, as well as culture/gender bias, continue to pose signi?cant barriers for
women looking to start or grow a business. These challenges are not new, and there are now many successful private
sector and government efforts underway to support and engage women-led and women-owned enterprises, including
those that seek global markets. Companies are implementing programs that focus on business and entrepreneurship
skills development, and engagement of women led business in global supply chains. Digital skills education and mobile
technology platforms are being promoted by the mobile communications industries.
Our economies cannot afford to miss out on the contributions of talented women entrepreneurs. Private sector and pub-
lic leadership remain key to effecting change – as do having the right regulatory frameworks to provide the ?exibility and
legal standing necessary for women to succeed.
BIAC welcomes OECD efforts to mainstream gender equality across various aspects of its work. This approach is of
distinct value in developing public policy measures and private sector initiatives to enhance employment, education and
entrepreneurship opportunities for women across and beyond OECD Member countries.
BIAC continues its work in this ?eld. We hope that this report will be a useful resource to encourage further action and to
accelerate change.
Bernhard Welschke
BIAC Secretary General
Putting All our Ideas to Work: Women and Entrepreneurship
EXECUTIVE SUMMARY
Entrepreneurship is an important driver of economic development and growth, and a facilitator of empowerment for
women around the world.
The OECD Recommendation on Gender Equality calls on governments to reduce the gender gap in entrepreneurship
activity. This Report seeks to offer practical experience to OECD, governments, companies and women themselves in
identifying best practices, addressing obstacles and implementing policies that will help unleash the potential for wom-
en’s entrepreneurship activities. It is based on a BIAC Workshop held in Paris in June 2014 that brought together senior
representatives from the governments of France, Japan, New Zealand and the U.S., as well as executives from multina-
tional corporations and other business representatives. They discussed the ?nancial, social and cultural challenges facing
women entrepreneurs, and provided examples of policies and programs to help realize the economic and social bene?ts
of women’s entrepreneurship.
A conservative estimate puts the number of women-owned businesses at between one-quarter and one-third of all
enterprises worldwide. They populate all sectors of the economy and come in all sizes. Many of the issues confronting
women entrepreneurs, as well as the qualities and skills important to their success, are the same as those that pertain to
all businesses and business proprietors. The issues largely center on access to ?nance and markets, as well as a conduc-
tive regulatory climate for doing business. The skills include management ability, ?nancial literacy, creativity, dynamism,
self-con?dence and an appetite for risk. But many characteristics of women entrepreneurs and of their enterprises differ
from those of men, and therefore demand separate and speci?c policy interventions.
The biggest obstacle to funding and growing any business is access to capital. Despite evidence that women tend to
have better repayment records than men, they face higher barriers in this regard. These disparities are the result of the
complex interaction of factors, including the way private equity works, the way ?nancial institutions operate, and the
behavior of women themselves. In some countries, gender-based legal and regulatory obstacles also pertain. But even
where this is not the case, women face more subtle issues. For example, private equity ?nancing entails extensive use
of intermediaries. Women tend not to be strongly entrenched within the relevant investor networks. Lacking exposure
to the world of private equity, women tend to structure their projects differently from men, which may itself affect their
ability to attract capital. Men and women also have different styles in “pitching” for funds. Women too often lack the
knowledge and con?dence to ask for large enough sums and to negotiate well on terms.
PG | 4
Attracting funding is thus in part about relationships and trust. For women to break into this circle of trust requires a
change in mindset and behavior from all participants – male and female. Women need to think bigger, ask for more,
and seek out appropriate network relationships. Some funding sources are changing their offerings to gender targeted
products, such as “women bonds” to fund women-owned businesses, or foundation support for women entrepreneurs.
Business accelerators, programs that provide early stage development services such as mentoring and equity based fund-
ing to small and medium sized businesses, can also be catalysts of growth.
Many multinational corporations well understand the business and economic case for greater participation of women
in the workforce and have proactively introduced programs aimed at supporting women owned businesses and women
entrepreneurs. Their efforts are driven by the critical role women-led businesses can play in the execution of their own
business strategies. The Report includes a number of company case studies describing these programs.
Public policies that foster women entrepreneurs are key to increasing their numbers and contributing to their success.
Such policies require frameworks that can provide pathways for women to start and grow businesses, and to support
gender equality more generally. Regulatory and legal frameworks should not raise barriers for women; rather, employ-
ment, education, taxation, ?nance policies should foster women’s business initiatives. Social policies including ?ex-time,
parental leave and access to affordable child care are essential for many women who embark as entrepreneurs. Other
positive change agents include long-term education initiatives to address cultural stereotypes.
Such approaches will be shaped by national and cultural contexts. Any change will require the mutual commitment of
men, women, business, government and society.
Putting All our Ideas to Work: Women and Entrepreneurship
INTRODUCTION
This Report is based on the outcome of a BIAC Workshop, “Putting
all our Ideas to Work: Women and Entrepreneurship,” held in Paris on
June 24, 2014. It is the latest in a series of BIAC contributions to the
OECD Gender Initiative: Gender Equality in Education, Employment and
Entrepreneurship, which began in 2012 with Putting ALL Our Minds
to Work: Harnessing the Gender Dividend. That Report highlighted
the business case for women’s economic empowerment, and identi-
?ed best practices and practical policy recommendations for advancing
women’s roles in the workplace and in the economy.
In June 2014, BIAC released the second of its gender reports, Putting
ALL Our Minds to Work: An Assessment, based on a global survey
of more than 200 businesses. It concluded that business continues
to make slow progress in advancing women in the workplace. More
businesses need to do more, and further government supported policy
changes are required if the needle is to move in any signi?cant way.
(See box for details).
The survey also asked what steps companies had taken in recent years
to enhance women’s entrepreneurship. Sadly the overwhelming major-
ity said ‘None’. And when the question was widened to what the gov-
ernment in the respondent’s particular market had done in recent years
in terms of policy or legal changes to promote women’s entrepreneur-
ship, 68 percent reported that nothing had been done.
These results set the context for the following discussion on the ?nan-
cial constraints facing women entrepreneurs and the role of large com-
panies in supporting women’s entrepreneurship. OECD has highlighted
the fact that entrepreneurship is both an important driver of economic
development and growth in many economies, and a facilitator of
greater economic empowerment for women around the world. Its Rec-
ommendation on Gender Equality calls on governments to reduce the
gender gap in entrepreneurship activity. Through its Workshop and this
Report, BIAC seeks to offer practical experience to assist OECD, govern-
ments, companies and women themselves in identifying best practices,
addressing obstacles and implementing policies that will help unleash
greater potential for women’s entrepreneurship activities. Overcoming
the ?nancial challenge as well as encouraging a change of behavior by
many big businesses will go a long way to realizing the economic and
social bene?ts of women’s entrepreneurship.
PHASE 1:
BIAC GENDER
PROJECT
PUTTING ALL OUR
MINDS TO WORK: HAR-
NESSING THE GENDER
DIVIDEND
BIAC launched its Gender Policy Initia-
tive in 2012 with Putting ALL Our Minds
to Work: Harnessing the Gender Divi-
dend, which focuses on the business and
economic case for promoting, attracting,
and retaining female talent. That Report
drew on company experience to make the
case that strengthening the economic,
political and social positions of women is
fundamental to future economic growth,
innovation and competitiveness. It also
provides a toolkit of company best prac-
tices and put forward public policy recom-
mendations to further enable efforts to
maximise the bene?ts of gender diversity.
The report shows that despite best
efforts, progress in moving women into
senior decision-making roles of companies
is still slow. At the current rate of change
it will take until 2057 for there to be 30
percent representation of women on
the boards of global
large cap companies
in emerging and
developed markets.
1
1
Pew Research Social and Demographic trends. May 29, 2013.
Putting A
ll Our M
inds to W
ork
Harnessing the Gender Dividend
The Business Case
PG | 6
PHASE 1: BIAC GENDER PROJECT
PUTTING ALL OUR MINDS TO WORK: HARNESSING THE GENDER
DIVIDEND (2012)
Key Findings
Business recognises that there are important equity and human rights issues associated with the economic empowerment of
women, but there is an undeniable business and economic case in promoting, attracting and retaining female talent in business.
• The encouragement of diversity in business requires collaborative efforts among companies, governments and civil society.
Some efforts to date are related to increasing the number of women on boards. Some are there to further advance women
throughout their careers. Others seek to use pressure from the investor community to speed up the process of gaining the
?nancial bene?ts of diversity. All are based on the recognition that there is a gender dividend to be earned.
• While the objective of increasing the number of women on boards garners the most headlines, embedding diversity in cor-
porate culture is a complex process. More women are needed to feed the pipeline for board positions as well as to in?uence
business strategy as a whole. This means more women on executive committees and in senior executive positions. But it also
means more women in the talent “pipeline.”
• The “pipeline” is the collective pool of talent that is nurtured and developed within the organisation throughout the profes-
sional life cycle. For it to be robust and well developed requires action from outside directors and company top leadership,
and at all management levels. Together they must devise and implement a toolkit of supporting policy and concerted actions
at every juncture of the corporate career route.
• In some countries, law-enforced targets for the percentage of women on boards have been successful in achieving greater rep-
resentation. However, quotas do not address the actual causes for the lower percentage of women in executive positions that
already arise much earlier in women’s careers. Importantly, there are examples of voluntary multi-stakeholder initiatives that are
producing positive results. In addition, there are companies that have successfully implemented voluntary strategies to establish
greater gender balance throughout the organisation. Such companies are serving as role models for others to emulate.
• Improving gender diversity and equality in business requires diverse solutions, adapted to the socio-cultural context. There is
no one-size-?ts-all approach to accomplishing positive outcomes. Moreover, no single action or intervention is enough. Suc-
cessful diversity programmes require a combination of proactive leadership and company practices and measures throughout
all levels of the organisation. Both top down and bottom up leadership are essential.
• Integrated and coherent public policy frameworks, which promote and support women’s economic empowerment and ad-
vancement in the workplace, are fundamental to successful gender diversity initiatives in companies. Government leadership
at the highest level should champion women’s economic empowerment, and governments should actively support business
in the development of policies addressing women and work by setting the right framework conditions.
• Public policy framework elements to promote and support the advancement of women in the workplace include – but are
not limited to – labour market and social policies that support women if they choose to stay in the workforce, frameworks to
support this including tax and bene?t structures, education and training, including addressing cultural norms, and ongoing
public/private partnerships.
Putting All our Ideas to Work: Women and Entrepreneurship
PUTTING ALL OUR MINDS TO WORK: AN ASSESSMENT (2014)
On June 23rd, 2014 the Business and Industry Advisory Committee to the OECD, with the support of Deloitte Global, launched
phase two of its gender program with a new Report, Putting ALL Our Minds to Work: An Assessment.* This Report provides
business guidance to the 2014 OECD Council Recommendation on Gender Equality and looks at the progress in company
practices and government actions to advance women in the workplace. It also discusses the response of large businesses and
governments to support women’s entrepreneurship.
Key Findings
• Less than half of the respondents introduced new policies targeting executive advancement and
manager retention
• 33 percent of respondents said improvements have been made in advancing women into executive positions, with 44 percent
of companies introducing policies to promote women into executive positions. Slightly more companies reported targeting the
retention of women in management positions. Provision of parental leave was the most common policy instrument cited.
• Steps taken by companies to retain and advance women include:
? High potential development plans
? Workplace ?exibility policies diversity and inclusive leadership development
? The provision of parental leave
• 22 percent reported losing women within their organizations. The main reasons cited were better opportunities elsewhere,
lack of promotion opportunities, and challenges related to career development.
• Change agents most commonly cited were:
? Tone at the top - CEO, board and others in a supervisory role
? Talent management programs
? Women - self advocating
? Government leadership
? Public debate including media
? Customers and peers
• 51 percent said that their government had taken steps to support the advancement of women into executive positions and
onto Boards
Key takeaways
• Change is occurring within companies and through government action, but is uneven and more can be done.
• Government monitoring of progress and company programs are both important.
• Few companies or governments have taken steps to improve the climate for women’s entrepreneurship.
* The survey elicited 215 responses from the BIAC network, although not every respondent answered every question.
Geographic distribution was wide, but Japan and Germany were particularly responsive.
PG | 8
WOMEN’S ENTREPRENEURSHIP: AN OVERVIEW
The world of women’s entrepreneurship is large, diverse, and of great economic signi?cance. Women-owned enter-
prises exist everywhere. They populate all sectors of the economy and they come in all sizes. Worldwide, women-owned
businesses are said to comprise between one-quarter and one-third of all businesses, an estimate that is almost certainly
understated because available data does not always distinguish by gender, and because women are more likely to run
businesses in the informal economy where data is dif?cult to capture.
Addressing this subject requires the development of an ecosystem that is conductive to supporting entrepreneurs and then
speci?cally, women entrepreneurs. It requires the collaborative and concerted attention of government, business and soci-
ety. It means addressing broad economic challenges such as economic expansion and job creation, capital market ?exibil-
ity, capital liquidity, and labor market ?exibility. It means addressing obstacles to the advancement of women in leadership
within organizations, as well as the leaking pipeline of talented women. And it also means breaking down inherent bias
and social norms. These factors are all part of the interconnected ecosystem impacting women entrepreneurs.
ROLE OF GOVERNMENT
Many governments have taken steps to enhance the environment for women at work, including supporting women
entrepreneurs. But a Workshop panel that included OECD Ambassadors from France, New Zealand, Japan, and the U.S.
-- all countries that are championing greater gender equality through the OECD – demonstrated the diversity of situations
facing women in these markets and highlighted that more can and should be done, both to support entrepreneurship
and more broadly to affect the ecosystem described above.
In France, the government has introduced a range of measures to address the issues surrounding women in the
workforce. Still women owners constitute only 29 percent of start-ups, and they are underrepresented in the workforce
by some 9 percent. A gender pay gap persists, with women making on average 24 percent less than men. The French
government employs both hard and soft law measures. It has instituted quotas for women on boards but also requires
that the equal representation of men and women is taken into account in all new legislation.
“Tere is still a
lot more to do for
achieving equality;
Te whole society has
to be involved.”
Ambassador Pascale
Andreani, Ambassador
to OECD (France)
New Zealand has a long history of gender equality resulting in a strong legal foundation for
women. Indeed, in 1893 New Zealand was the ?rst country to give women the right to vote.
But the government recognizes the need for ongoing attention to gender diversity, particularly
given the aging of the country’s workforce. Recently the focus of the government has been on
addressing cultural and social norms and practices. According to New Zealand’s Ambassador
to the OECD, Rosemary Banks, “the government has to stop thinking about what kind of jobs
are available to what kind of people, for example women in construction and try to encourage
people to move into careers that they might not think (their domain).”
Putting All our Ideas to Work: Women and Entrepreneurship
Women form a key element of Abenomics, the economic strategy
being implemented by the Japanese Government. A goal is to
improve women’s role in business and increase women in leadership
to 30 (from the current 7) percent by 2020. Japan’s Ambassador
to the OECD, Kazuo Kodama described the path as “challenging,”
but progress is achievable. The government is focusing on basic
infrastructure development such as child care capacity both onsite and
offsite, and incentives to encourage women in the workforce, including
subsidy support for company diversity programs. Additionally, ongoing
support is needed to encourage reemployment of women and men
who have taken time off or who want to start their own companies. In
Japan, there remain entrenched traditional values and societal norms
that need addressing. This is a long term proposition, but those in
leadership positions in the government believe the tide can turn.
“Our government is no longer
thinking about what kind of
jobs are available to what kind
of people, for example women
in construction, but trying to
encourage people to move into
careers that they might not think
[their domain].”
Ambassador Rosemary Banks, Ambassador to
OECD (New Zealand)
“We applaud the OECD for taking a
lead in recognizing the importance of
the gender perspective in the concept of
inclusive growth. Empowering disad-
vantaged workers, particularly wom-
en, will increase the labor market par-
ticipation of underrepresented groups
and contribute to economic growth and
social cohesion.”
Ambassador Kazuo Kodama, Ambassador to the
OECD (Japan)
The U.S. government also sees the need for ongoing attention to
gender equality. Women are the primary breadwinners in a growing
number of U.S. households. According to Pew Research, 4 out of 10
households with children under the age of 18 have mothers as the
sole or primary source of family income, compared to approximately
11 percent in 1960. Further, the percentage of married couples where
the woman makes more than the man, has increased almost four-fold
between the 1960s and 2011
2
. In three quarters of all households,
both parents work.
Supporting women entrepreneurs is also a focus for the U.S.
government, particularly with respect to access to ?nance. It has
established nearly 100 education centers to train and counsel women
for business
3
but more needs to be done.
2
Pew Research Social and Demographic trends. May 29, 2013.
3
https://www.sba.gov/tools/local-assistance/wbc
PG | 10
“Infrastructure and programs to sup-
port women in work have been avail-
able in the U.S. for many years, but
they need ongoing refnement to meet
the difering needs of women and men.
Women are more open to fex time,
telecommuting and work-life balance.
Women leaders are less likely to call
for a meeting at 7 am or pm.”
Dr. Jeri Guthrie-Corn, DCM, United States Mission
to the OECD
CHALLENGES
Many of the issues confronting women entrepreneurs are the same as
those that pertain to any business startup. Similarly, the qualities and skills
important to success are similar and indifferent to gender: management
ability, ?nancial literacy, creativity, dynamism, self-con?dence and an ap-
petite for risk. But in general many characteristics of women entrepreneurs
and of their enterprises differ from those of men, and therefore demand
separate and speci?c policy interventions. These are important, not only
for reasons of equity, but because entrepreneurship has a positive spill-
over effect for growth and job creation both in developed and developing
countries.
Factors differentiating women entrepreneurs include the following:
• Women led businesses tend to be concentrated in sectors less attractive
to investors. In comparison to high tech or software, women’s busi-
nesses are typically in such sectors as fashion, retail, household service,
education and healthcare.
• Women entrepreneurs typically start out with less capital and less exter-
nal debt than men, in part because their enterprises tend to be less capi-
tal intensive, and more likely to draw on personal credit or family money.
On average, one-third of self-employed men have employees, while this
is the case for only one-?fth of self-employed women. Whatever the
source of these differences, women’s businesses tend to be smaller, both
in terms of number of workers employed and in terms of the presence
and value of ?xed assets, than those of men.
4
• Women start their businesses later in life. This is in part because women
tend to opt more for work-life balance due to family responsibilities. Once
running their own business, for the same reason, they tend to work less.
According to the OECD, 22 percent of self-employed women work less
than 40 hours a week, versus 10 percent for self-employed men.
5
• These women tend to be highly educated. According to the OECD, on
average across OECD countries, 33 percent of self-employed women and
27 percent of self-employed men have a tertiary education degrees.
The following sections address two critical challenges facing women
entrepreneurs. They help explain why women led businesses need poten-
tial policy intervention if economies are to capture the full growth and job
creation potential of women entrepreneurs.
Putting All our Ideas to Work: Women and Entrepreneurship
4
https://www.sba.gov/tools/local-assistance/wbc
5
2012 Gender Equality in Education, Employment and Entrepreneurship Final Reporthttp://www.oecd.org/social/family/50423364.pdf
6
Ibid
7
B20 SMEs & Entrepreneurship Task Force Presentationhttp://b20turkey.org/wp-content/uploads/2015/01/SMEs-Entrepreneurship.pdf
8
Goldman Sachs Giving credit where it is duehttp://www.goldmansachs.com/our-thinking/investing-in-women/gmi-report-pdf.pdf)
9
Women Angel Investors Hampered By Gender Stereotypes,http://www.unh.edu/news/cj_nr/2011/jul/lw20venture.cfm
10
http://www.babson.edu/Academics/cen...ents/diana-project-executive-summary-2014.pdf
When asked to identify the biggest obstacle to funding and growing their businesses, women entrepreneurs around the
world cite barriers to access to capital. This is a concern common to all entrepreneurs. But, as the OECD notes, women
tend to face higher barriers in this regard – despite evidence that women tend to have better loan repayment records
than men. For example, OECD data from sixteen European countries in 2009 shows that women-owned enterprises
are less likely than men-owned enterprises to rely on external ?nancing for their investments (27% of women-owned
enterprises had no loans in the last two years, versus 20% of men-owned ones)
6
. We also know that access to ?nance
is an issue for both small and less capital intensive ventures and high growth operations, and it is an issue for startups
everywhere.
Unequal access to ?nance produces perverse results. The fact that women are encountering dif?culties in growing their
enterprises is both a problem for the economy as a whole and a source of untapped potential. The growth of midsized
corporations is central to economic growth and job creation. SMEs require external capital to grow. SMEs contribute to
around two thirds of total formal employment in G20 countries. According to the Business 20 (B20), new ?rms—5 years
or younger—have created half of all new jobs in the past decade, and continued to remain positive on net job growth
during the economic crisis
7
.
HOW BIG IS THE GAP?
According to the IFC, 70% of women led SMEs in the formal sector of developing countries are underfunded, which is a
gap estimated to be about $285 billion. Goldman Sachs projected that closing this credit gap in emerging economies by
2020 would result in income per capita growth rates on average around 12% higher by 2030 in these countries
8
.
In the U.S only some 13 percent of venture capital goes to women-led enterprises. The Center for Venture Research at
the University of New Hampshire calculated that approximately 20 percent of angel investors (usually individuals who
invest comparatively small amounts in startups either as sole investors or through syndicates) in the United States are
women and that similarly approximately 20 percent of the entrepreneurs that are seeking angel capital are women
9
.
Further, a recent study from Babson College shows that the proportion of women partners in U.S. venture capital ?rms
declined to 6% in 2014 from 10% in 1999
10
.
ACCESS TO FINANCE
PG | 12
WHY THE GAP
These disparities are the result of the complex interaction of diverse factors, including the way venture capital and private
equity works, the way ?nancial institutions operate, and societal norms, including the current mindsets and (un)conscious
biases of male investors who tend to be more comfortable investing in men because of ‘pattern recognition’, and includ-
ing the con?dence level and actions of women. Largely as a result of cultural and societal norms and entrenched business
practices, private equity ?nancing entails extensive use of intermediaries, particularly amongst less ?nance dependent
operations. Unless the intermediaries bring investors to women led businesses, women led business will remain out in the
cold. This is why networks are important, and women tend not to be strongly entrenched within the relevant male-dom-
inated investor networks. Both the easy reversion to the “old boys club,” and the tendency of women to not “lean in” to
push themselves into the circle, must change.
“Leaning in” can also involve a willingness to take risks, to ask questions, and to enter unfamiliar territory. Investors also
look to rerun past successes, creating an inherent bias toward the existing male dominated investor-business pool. Many
of the past investment successes, particularly in recent decades, have come from high growth, male dominated ?elds, like
technology, where women owned companies are relatively rare and therefore out of the line of sight of potential inves-
tors. Also investment is built on relationships of trust with people who share a vision. Until the pool is diversi?ed, attract-
ing investment will remain an obstacle for many women.
These observations are supported by studies that consistently show that venture capitalists are predominantly white
men who in turn mostly fund companies started and run by other men. The venture capital industry has resisted calls to
increase the number of women and minorities in its ranks and to fund more companies started by women and minorities.
Observers say hidden or unconscious bias from people in position of power who hire from their immediate circles rather
than casting a wider net is largely responsible for the gender and racial gap in venture capital. Patterns have emerged over
time. White and Asian men have become the stereotypical image of a Silicon Valley engineer or entrepreneur and therefore
are more likely to get funded. Venture capital ?rms hire successful entrepreneurs and executives as partners. It is a dif?cult
circle to break.
Lacking exposure to the world of venture capital and private equity, women tend to structure their projects differently
from men, which may affect the ability to attract capital. Men and women also have different styles in “pitching” for
funds, with men being more aggressive. Women also too often lack the knowledge and con?dence to ask for large
enough sums and to negotiate well on terms. For example, in Europe, the average amount of seed capital sought by men
runs into the millions of euros. For women, the average is 500,000 euros, which is usually insuf?cient to fund a business
on a long-term ongoing basis.
Putting All our Ideas to Work: Women and Entrepreneurship
Women entrepreneurs in some countries may
suffer from legal and regulatory obstacles.
This is a fact substantiated by a report from
the International Finance Corporation (IFC)
and World Bank, Women, Business and the
Law 2014: Removing Restrictions To Enhance
Gender Equality. The Report found that while
42 economies reduced legal differences
between women and men, 128 out of 143
economies studied still impose legal differ-
ences on the basis of gender in at least one
of the report’s key indicators. The report
also identi?es 48 law and regulatory reforms
enacted between March 2011 and April 2013
that could enhance women’s economic op-
portunities.
10
Such restrictions result in nega-
tive economic consequences – a potential loss
of the gender dividend.
Economies with greater numbers of restrictions on women’s work have, on average,
lower female participation in the formal labor force and have fewer frms with female
participation in ownership. Conversely, economies which provide a greater measure of
incentives for women to work, have greater income equality.
11
10
Women, Business and the Law 2014: Removing Restrictions To Enhance Gender Equality; International Finance Corporation and The World Bank;http://wbl.worldbank.org/reports
11
Ibid
PG | 14
SOME SOLUTIONS
Thus, attracting funding is in part about relationships and trust. For women to break into this circle of trust requires a
change in mindset and behavior from all participants – male and female.
According to Ane Ravanona, Founder and CEO of GlobalInvestHer (www.globalinvesther.com), women need to take their
own steps if they want to be more successful at attracting ?nance. They need to think bigger, ask for more, and seek out
appropriate network relationships.
Some funding sources are changing their offerings to gender targeted products, with the goal of making it somewhat
easier for women. For example IFC has created $165 million “women bonds” to fund women-owned businesses. Bank
of America created a $10 million foundation for women entrepreneurs. There is also the Tory Burch Foundation - the
Elizabeth Street Capital initiative - which is making $10 million in low-cost loans available to women entrepreneurs.
Business accelerators, programs which provide early stage development services such as mentoring and equity based-
funding to small and medium sized businesses, in particular in markets where advisory services are needed by women-
owned businesses, are also likely catalysts of growth. In some markets, business acccelerators are changing for the better.
For example, in Latin American markets, business accelerators now have 20 – 30 percent women in their teams, and
fund managers have 20 percent female analysts (although but few have women as the keepers of the money). These
dynamics can start to make it easier for women entrepreneurs to access ?nance, and with other services provided by
the accelerators such as mentoring, and networks, the numerous challenges facing women business owners referred to
above start to be addressed.
Other positive change agents include providing child care, parental leave and ?extime; as well as long-term education
initiatives to address cultural stereotypes.
10
Women, Business and the Law 2014: Removing Restrictions To Enhance Gender Equality; International Finance Corporation and The World Bank;http://wbl.worldbank.org/
reports
Putting All our Ideas to Work: Women and Entrepreneurship
Many large and multinational business organizations have proactively introduced programs aimed at supporting women
owned businesses and women entrepreneurs. Their efforts are driven by the critical role women-led businesses can play in
the execution of their business strategies, including talent, diversity and corporate responsibility and brand as well as pro?t-
ability. Many multinational enterprises clearly understand the business and economic case for greater participation of women
in the workforce. The following case studies have been provided by businesses that implement programs that support
women entrepreneurs and women-led businesses.
DELOITTE
• Madonna Jarrett, Deloitte Touche Tohmatsu Limited
Supporting women in the workforce
Deloitte ?rms worldwide have been advocates for advancing women in the workforce. Their talent management practices
aim to continuously enhance diversity and inclusiveness. In addition corporate responsibility programs target education,
training, ?nancing and support of women at work, including women entrepreneurs. There is a gender dividend to be
gained in supporting women in the workforce. It is an economic, business and social imperative.
Below are some Deloitte programs that are indicative of Deloitte’s commitment to support women in the workforce.
Deloitte Australia is a social investor in “Good Return” whose
mission is to empower women to grow their incomes and break the
poverty cycle for good. Through support of micro?nance and skills
development programs, Deloitte helps enable people living in poverty
to grow their incomes and change their lives in a sustainably way.
Deloitte Central Europe has developed the SheXO Club, an arena
for professional, executive women to develop relationship building
skills to facilitate their personal and professional growth. The
club creates an environment for thought exchange, support and
networking opportunities for C-suite women and entrepreneurs
within Central Europe.
In 2013, Good Return funded its 5,000th borrower having disbursed over $1 million
in loans. In Cambodia, Fiji, Laos, Indonesia, Tonga, the Philippines, and Nepal and
continued delivery of education for the poor.
Panelists at the European Women Forum Berlin, December 2014. Organized by
the Embassy of the Republic of Slovenia in Germany, the European Commission in
Germany and Deloitte Central Europe.
ENTREPRENEURSHIP AND COMPANY BEST PRACTICE
PG | 16
In India, Deloitte Global and Deloitte U.S. have supported Pratham
USA to open six Achievement Centers targeting education and training
for young women. More than 1310 young women who had previously
dropped out of school have enrolled in the program since 2011. Their
coursework focuses on secondary school examinations preparedness,
vocational and employability skills, and building personal con?dence.
Deloitte LLP continues to support two centers in 2014-15 in Hyderabad
city that has an enrollment of over 200 women.
Deloitte Global sponsors the Women’s entrepreneurship platform,
(WEP) an organization based in Brussels that brings organizations of
women entrepreneurs or women in business together to exchange
best practices and information to promote female entrepreneurship.
WEP is the ?rst point of contact for EU policy makers, in particular
Members of the European Parliament (MEPs) and of?cials of the Euro-
pean Commission, committed to advancing this challenge.
Students at POSE center in Odisha, India.
This communication contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member ?rms, or their related entities (collectively, the
“Deloitte network”) is, by means of this communication, rendering professional advice or services. No entity in the Deloitte network shall be responsible for any loss
whatsoever sustained by any person who relies on this communication.
In December 2014, WEP organized a Lunch debate on ‘Improving Access to Finance
for Women Entrepreneurs’ in the European Parliament hosted by MEP Teresa Jiménez-
Becerril, and attended by almost 100 persons (including members of Parliament and their
advisers, as well as of?cials of the European Commission).
Putting All our Ideas to Work: Women and Entrepreneurship
• Ellie Bertani, Senior Manager, Women’s Economic Empowerment, Walmart
In 2011, the Walmart President and CEO launched a major initiative that uses the company’s global size and scale to
help empower women across its supply chain. Working with leaders from government, non-governmental organiza-
tions (NGOs), philanthropic groups and academia, Walmart’s Global Women’s Economic Empowerment Initiative estab-
lished ?ve goals.
By the end of 2016, they aim to: increase sourcing from women-owned businesses; empower women on farms and in
factories through training, market access and career opportunities; empower women through job training and edu-
cation; increase gender diversity among major suppliers; and make signi?cant philanthropic giving toward women’s
economic empowerment.
More about Walmart’s initiatives can be found on their website at: corporate.walmart.com/women.
PG | 18
• Heather Bizzell, Communications Director for UPS Europe
In the transportation sector, UPS is working to create and maintain a diverse and inclusive
workforce. In response to analysis which revealed that female employees were leaving at a
disproportionate rate, UPS established the Women’s Leadership Development (WLD) program
in 19 pilot locations in 2006. The objectives of WLD are to improve the retention of women,
develop women in management to enrich UPS’s pipeline of talent, and position UPS for future
business growth opportunities with women entrepreneurs.
The program has a three-pronged approach: internal networking, to provide employees with
career-enhancing relationships; community involvement, to support development of partici-
pants’ leadership skills; and external networking, to help participants expand their knowledge
by connecting with businesswomen outside of UPS.
Since 2006, WLD has expanded internationally from the U.S., Canada and Americas Region to
Europe and Asia-Paci?c. Not only has this program resulted in higher retention of women in
managerial roles, in addition, UPS has noted a positive correlation between a diverse work-
force and sales. Since the implementation of WLD, over 23,000 UPS women and men have
participated in over 3,000 professional development opportunities.
• Michael Goltzman, Vice President, International Government Relations & Public Affairs,
Coca-Cola Company
5by20 is The Coca-Cola Company’s ambitious global initiative to enable the economic em-
powerment of 5 million women entrepreneurs across its value chain by 2020. Speci?cally, that
means the small businesses – from fruit farmers to retailers to artisans – the Company works
with in over 200 countries and territories around the world. To implement this program, Coca-
Cola collaborates across sectors, bringing together business, government and civil society,
including the following key partners : UN Women, IFC, TechnoServe, the Bill & Melinda Gates
Foundation, IDB and Mercy Corps, among many other NGOs.
By the end of 2013, more than 550,000 women were impacted through the Company’s
5by20 initiative through programs enabling women in 44 countries. The Coca-Cola Company
was recognized with the 2013 Catalyst award acknowledging its exceptional initiatives that
expand opportunities for women in business, and in 2014, the Company received the Wom-
en’s Empowerment Principles Leadership Award, a partnership initiative of UN Women and
the UN Global Compact.
More about the 5by20 program can be found on the Coca-Cola Company’s website at: http://
www.coca-colacompany.com/stories/5by20.
Putting All our Ideas to Work: Women and Entrepreneurship
• Martine Benoist, Independent Stylist, Stella & Dot
(http://www.stelladot.fr/sites/martinebenoist)
Martine Benoist is an Independent Stylist at Stella & Dot in France. Stella & Dot, an Inc. 500 Fastest-Growing Company,
is a San Francisco based social selling company that creates ?exible entrepreneurial opportunities for women. Founder
Jessica Herrin, a mother of two, had a vision to create a new kind of company that would offer today’s busy woman a
career alternative. Its boutique-style jewelry and accessories line is available exclusively through in-home Trunk Shows
by Independent Stylists and online. The company started 10 years ago in the US with 10 Stylists, but by 2014, it has
expanded to Canada, Great Britain, Germany, Ireland and France, meeting the demand by women for ?exible employ-
ment. There are over 12000 Stylists throughout these countries.
More about the Stella & Dot Company can be found on their website at:http://www.stelladot.com/about.
• Nicola Ehlerman-Cache, Acting Head of the Middle East and North Africa Division for the Global Relation Sec-
retariat, (addressing OECD-MENA Womens Business Forum)
The OECD-MENA Women’s Business Forum (WBF) is a network of over 700 stakeholders from governments, the
private-sector and civil society which serves as a platform for research and policy dialogue to improve women’s entre-
preneurship in the MENA region. WBF’s key missions are to identify gaps in support for women entrepreneurs; improve
women’s access to ?nance and business development services; and connect women entrepreneurs, provide role mod-
els and improve access to information.
A WBF meeting on “Tools supporting women’s economic empowerment” held in June 2014 at the OECD, brought
together over 70 participants including policymakers, representatives from international organisations, academia, the
private sector and civil society. The meeting explored a range of issues critical to advancing women’s economic em-
powerment in the region. The meeting also provided the opportunity to launch the preliminary version of the publica-
tion Women in Business 2014: Accelerating Entrepreneurship in the Middle East and North Africa Region.
Key areas of future work for the WBF are to study women in corporate leadership in the MENA region, to develop a “?-
nancial toolkit” to further support women entrepreneurs in accessing ?nance, and to draw on the ?ndings of the study
of the impact of the legal environment on women’s economic participation.
More about the OECD-MENA Women’s Business Forum can be found on their website at:http://www.oecd.org/mena/
investment/womenempowerment.htm.
PG | 20
• Vicky Slight, Senior Director, Membership & Connected Women, Groupe Speciale Mobile Association (GSMA)
GSMA’s Connected Women program is focused on the socio-economic bene?ts of greater inclusion of women at all
points in the mobile industry continuum from consumer to employee to leader. GSMA Connected Women acceler-
ates growth of the female digital economy by working with partners to bring signi?cant socio-economic bene?ts to
all women and to the mobile eco-system globally. The GSMA Connected Women program objectives are to close the
connectivity gap; close the digital skills gap; and lead on the global digital agenda.
GSMA is delivering this by, reducing the gender gap in mobile access and usage, addressing the digital skills gap, and
gain ing commitment from the industry to improve diversity in the workforce.
More about the GSMA Connected Women program can be found on their website at:http://www.gsma.com/connectedwomen/.
• Didier Verhulst, President and CEO of Cell & Sat, Board Member of Kaci?c
Access to fast affordable broadband enables women to increase productivity, access new markets, improve education,
?nd better jobs, and contribute to innovation and economic growth. However, fast affordable broadband is not yet
available to many women in Paci?c nations. The Kaci?c project seeks to address this. Kaci?c will launch a new broad-
band satellite in 2017, using powerful, tightly focused beams speci?cally designed to deliver high speed internet to the
enterprises, agencies and remote communities in the Paci?c islands, Eastern Indonesia, New Zealand and Papua New
Guinea. With speeds of up to 10Mbps, the satellite would substantially improve internet broadband access and afford-
ability for all islanders, local businesses and rural areas.
A wide range of partners are already involved in the Kaci?c project and have started giving shape to Kaci?c’s new value
chain. Satellite operators, telecom infrastructure manufacturers, tourism industry players, local governments, regional
aid programs and local companies all have a role to play and will bene?t from the Kaci?c ecosystem. With this technol-
ogy, governments and organizations in support of this initiative will be able to help entrepreneurs in more desolate
regions in both developed and developing countries.
Putting All our Ideas to Work: Women and Entrepreneurship
PUBLIC POLICY RECOMMENDATIONS
Public policies that foster women entrepreneurs are key to increasing their numbers and contrib-
uting to their success. Such policies require frameworks that can provide pathways and support
the full “ecosystem” necessary for women to start and grow businesses, and to support gender
equality more generally.
Importantly, regulatory and legal frameworks for key areas should not raise barriers for women
Rather, employment, education, taxation, ?nance policies should foster women’s’ business ini-
tiatives. Social policies including parental leave and access to affordable child care are essential
for many women who embark as entrepreneurs.
There are many policy options that could be introduced to help address the issues facing
women entrepreneurs and approaches will be shaped by national and cultural contexts. Any
change will require the mutual commitment of men, women, business, government and society.
There is no silver bullet.
BUSINESS LOOKS TO GOVERNMENTS TO ADOPT THE FOLLOWING PUBLIC
POLICY APPROACHES:
• Education: Empower women with entrepreneurship and technical (STEM) skills and address
cultural norms that may discourage women from acquiring these skill sets.
• Enabling business environment: Ensure stable transparent regulation that supports all entre-
preneurs, including easy access to public information on starting a business
• Labor market ?exibility: Ensure that labor policy frameworks support ?exible working ap-
proaches for women entrepreneurs and their business
• Non-discrimination: Ensure property rights and access to ?nance, including for equity invest-
ment
• Pro-growth tax systems: Ensure that tax systems foster and do not impede entrepreneurs
and start up growth
• Affordable child care: Provide access to quality affordable child care
• Networks: Find ways to support connections among female and male entrepreneurs, includ-
ing through small business initiatives and connecting large and small business
A number of these policy approaches have been the subject of discussion for decades. Their
implementation, i.e. delivering on these policy frameworks, can make a signi?cant difference in
opportunities for women entrepreneurs.
© 2015 Business and Industry Advisory Committee to OECD
doc_402611245.pdf