abhishreshthaa
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Who influences purchase decision:
Initiator- The person who starts the process of considering a purchase is the initiator.He feels the need for the product.
Influencer-The person who persuade others in decision making process.Influencer may take help of the initiator to make a choice.
Payer-He is the individual with the power of financial authority to purchase the product.Only product quality can influence the decision making.
Decider-The decider is the person who makes the ultimate choice regarding which product to buy.He may be the initiator or payer or the user.
Buyer-He conducts the transaction.He visits stores,make payments & effect delivery.
User-He is actual user or consumer of the product.The person who uses the product.
Purchase decision
Post purchase behavior
Initiator- The person who starts the process of considering a purchase is the initiator.He feels the need for the product.
Influencer-The person who persuade others in decision making process.Influencer may take help of the initiator to make a choice.
Payer-He is the individual with the power of financial authority to purchase the product.Only product quality can influence the decision making.
Decider-The decider is the person who makes the ultimate choice regarding which product to buy.He may be the initiator or payer or the user.
Buyer-He conducts the transaction.He visits stores,make payments & effect delivery.
User-He is actual user or consumer of the product.The person who uses the product.
Purchase decision
- After the evaluation consumer will come to a purchase decision.
- He will buy the most preferred brand which suits his need & budget.
- This stage includes decision about the place,mode of purchase,payment terms,conditions,delivery of product,installment etc.
Post purchase behavior
- Satisfaction is difference between expectations & product performance.
- Highly satisfied customer will buy the same product or recommend others to buy.
- Marketer must monitor postpurchase satisfaction.
- Dissatisfied customer may return the product.
- Marketers says-Our best advertisement is a satisfied customer