abhishreshthaa
Abhijeet S
PUBLICITY AND PUBLIC RELATIONS
During the year, the Bank has gone for massive advertisement and publicity by way of constant release of corporate advertisements and product campaign advertisements, both in print and electronic media for enhancing the corporate image and to market it follow on public issue.
Due to this, the expenditure on advertisement and publicity has gone up substantially.
From this advertisement campaign, the visibility of the Bank has reached the nook and corner of the country and the Bank has already derived utmost advantage evidenced by overwhelming response to the follow on Public issue by way of subscription of over 17 times of the issue size and its share value having gone up substantially thereafter in the stock markets.
During the year, the Bank has gone for massive advertisement and publicity by way of constant release of corporate advertisements and product campaign advertisements, both in print and electronic media for enhancing the corporate image and to market it follow on public issue.
Due to this, the expenditure on advertisement and publicity has gone up substantially.
From this advertisement campaign, the visibility of the Bank has reached the nook and corner of the country and the Bank has already derived utmost advantage evidenced by overwhelming response to the follow on Public issue by way of subscription of over 17 times of the issue size and its share value having gone up substantially thereafter in the stock markets.