Description
A full range of creative public relations, community relations, news media relations, Internet public and media relations, crisis communications, advocacy, communications audit and research services
• BT Public Relations is a full services PR agency active since 2002
• BT Public Relations provides a full range of creative public relations,
community relations, news media relations, Internet public and media
relations, crisis communications, advocacy, communications audit
and research services
• Our approach is simple and direct: each and every client receives the
highest level of personal attention, our best advice, and our most
diligent efforts. Clients come to BT Public Relations for results -- and
we've earned our reputation because we've never lost sight of our
clients' essential needs
• Drawing upon extensive and diverse skills in the business, business
and financial media, capital markets, and political sectors, BT Public
Relations works closely with its clients to devise creative and effective
communications and problem-solving strategies
Introduction
• Successful public relations hinges on knowing a client's special
needs and the creative application of resources appropriate to the
job
• Clients turn to BT Public Relations because we don't tolerate
"boilerplate" approaches.
• Resources aren't dedicated to ponderous theoretical plans
• Our agency's hallmark is quick and effective action -- with specific
goals and measurable results
Strategic Public Relations
• We help clients develop strategic messages and work aggressively
to place their stories in the appropriate news or specialty media
• Our full range of public relations services includes:
Strategic Message Development
Media Relations and Publicity
Presentation Skills Training
Media Training and Coaching
Opinion/Editorial Writing
Press Conferences
Media/Press Kits
Collateral Materials
Audio-Visual Programs, Video News Releases and Blogs
Market/Issue Research
Special Events
Public Relations
• Agency leaders believe effective measurement and evaluation—
particularly as it relates to the ability to reach opinion leaders and
change attitudes—is critical to the future success of the public
relations business
• But they give the PR industry low marks for its ability to measure
effectively, and complain that clients are generally unwilling to pay
for evaluation
• In today's rapidly changing, technology-driven environment,
organizational communicators are challenged to be more flexible,
responsive and innovative in meeting both the immediate
communication needs of the organization and anticipating future
needs
Communications Audit
• A BT Public Relations communications audit helps you address this
critical, dual challenge
• Our communications audits present an objective report on the
effectiveness of your internal and external communications
Communications Audit (cont.)
• With extensive experience in crisis communications, including
developing crisis communications plans, preparing and conducting
crisis drills and simulations, and counseling during actual crises,
BT Public Relations brings a variety of skills to business, managers,
attorneys and other professionals
• Our vast background in all phases of crisis management and
emergency preparedness allows us to react swiftly to help our clients
prepare for and effectively respond to crises
• We work with our clients in a variety of ways, including:
Developing Crisis Plans
Crisis drills
Crisis Consulting
Crisis Management
• BT Public Relations staff provides much-needed direction to senior
management and attorneys
when decisions become difficult or an organization becomes
emotionally involved or paralyzed
by grief or fear
• We keep organizations moving forward in the midst of crises and
provide a much-needed external perspective on how decisions may
be interpreted by target audiences and the general public
Crisis Management (cont.)
• Romanian Energy Efficiency Fund (REEF). Ensured Media Relations
support for the Fund on the occasion of important events as well as
Personality PR on behalf of the Executive Director of REEF
• A Phare project aiming to improve Energy Efficiency at Local Level.
We proposed and implemented the Strategic Communication Plan.
Among the tactics (among more „classical” tactics such as national
scale media relations campaign, Info Center, brochures, websites)
we employed new, state-of-the-art Internet tools such as blogs, wikis,
RSS feeds and forums, in order to effectively address internal and
external communications concerns (worked together with ADEME
France)
Client list
• The leading Romanian IT&C and consumer electronics retailer. We
designed and implemented the Strategic Communications Plan for
the upcoming IPO of the company while uplifting (in a full-measurable
manner) the public leadership profile of the Executive Director of the
client.
• The largest Mall business in Romania. We supervised a team of six;
re-engineered the strategic communications plan of the company;
organized the Christmas Campaign which involved a large number of
quality performing art partners
Client list (cont.)
• Three software companies. One project - started in January 2003 -
dealt with the first ever External Communications Audit for the
largest Romanian software company, based on state-of-the art
methodology recommended by the Institute for Public Relations,
Measurement Section, Florida, USA
• A Swiss start-up aiming to develop a national network of retail kiosks
based in Romanian cities with over 50.000 inhabitants. We drafted
and proposed their Communications Strategy
Client list (cont.)
• Geo Scripcariu – Managing Partner, BT Public Relations
• Former External Affairs Manager with The Coca-Cola
Company, Inc., Public Relations Director with the strategy
& technology consultancy Booz * Allen & Hamilton, Inc.
• Former USAID consultant for the Romanian Capital
Markets project (aiming to develop UNOPC and CNVM)
• Former Political Journalist with the News Desk of the
Romanian National TV (Channel 1) and Tokyo
Correspondent for Pro TV
• Member – since 1997 – of Public Relations Society of
America
Management
• Virtual company / agency
• We engage the appropriate number of independent professionals and / or
micro-enterprises and other resources according to the demands of the
project, budget constraints, and prior involvement in other projects
• This results in very high PR ROI while preserving very high quality
standards
Business Model
• Geo Scripcariu – Managing Partner
E-mail: [email protected] Cc: [email protected]
Mobile: +40745 – 09.61.91
Tel / Fax: +4021 – 410.54.15
VoIP: + 4031 – 401.29.42
Str. Sabinelor 123 Bl. 119 Suite 16 Bucharest-5 050854 Romania
Contact now BT Public Relations
doc_449944835.ppt
A full range of creative public relations, community relations, news media relations, Internet public and media relations, crisis communications, advocacy, communications audit and research services
• BT Public Relations is a full services PR agency active since 2002
• BT Public Relations provides a full range of creative public relations,
community relations, news media relations, Internet public and media
relations, crisis communications, advocacy, communications audit
and research services
• Our approach is simple and direct: each and every client receives the
highest level of personal attention, our best advice, and our most
diligent efforts. Clients come to BT Public Relations for results -- and
we've earned our reputation because we've never lost sight of our
clients' essential needs
• Drawing upon extensive and diverse skills in the business, business
and financial media, capital markets, and political sectors, BT Public
Relations works closely with its clients to devise creative and effective
communications and problem-solving strategies
Introduction
• Successful public relations hinges on knowing a client's special
needs and the creative application of resources appropriate to the
job
• Clients turn to BT Public Relations because we don't tolerate
"boilerplate" approaches.
• Resources aren't dedicated to ponderous theoretical plans
• Our agency's hallmark is quick and effective action -- with specific
goals and measurable results
Strategic Public Relations
• We help clients develop strategic messages and work aggressively
to place their stories in the appropriate news or specialty media
• Our full range of public relations services includes:
Strategic Message Development
Media Relations and Publicity
Presentation Skills Training
Media Training and Coaching
Opinion/Editorial Writing
Press Conferences
Media/Press Kits
Collateral Materials
Audio-Visual Programs, Video News Releases and Blogs
Market/Issue Research
Special Events
Public Relations
• Agency leaders believe effective measurement and evaluation—
particularly as it relates to the ability to reach opinion leaders and
change attitudes—is critical to the future success of the public
relations business
• But they give the PR industry low marks for its ability to measure
effectively, and complain that clients are generally unwilling to pay
for evaluation
• In today's rapidly changing, technology-driven environment,
organizational communicators are challenged to be more flexible,
responsive and innovative in meeting both the immediate
communication needs of the organization and anticipating future
needs
Communications Audit
• A BT Public Relations communications audit helps you address this
critical, dual challenge
• Our communications audits present an objective report on the
effectiveness of your internal and external communications
Communications Audit (cont.)
• With extensive experience in crisis communications, including
developing crisis communications plans, preparing and conducting
crisis drills and simulations, and counseling during actual crises,
BT Public Relations brings a variety of skills to business, managers,
attorneys and other professionals
• Our vast background in all phases of crisis management and
emergency preparedness allows us to react swiftly to help our clients
prepare for and effectively respond to crises
• We work with our clients in a variety of ways, including:
Developing Crisis Plans
Crisis drills
Crisis Consulting
Crisis Management
• BT Public Relations staff provides much-needed direction to senior
management and attorneys
when decisions become difficult or an organization becomes
emotionally involved or paralyzed
by grief or fear
• We keep organizations moving forward in the midst of crises and
provide a much-needed external perspective on how decisions may
be interpreted by target audiences and the general public
Crisis Management (cont.)
• Romanian Energy Efficiency Fund (REEF). Ensured Media Relations
support for the Fund on the occasion of important events as well as
Personality PR on behalf of the Executive Director of REEF
• A Phare project aiming to improve Energy Efficiency at Local Level.
We proposed and implemented the Strategic Communication Plan.
Among the tactics (among more „classical” tactics such as national
scale media relations campaign, Info Center, brochures, websites)
we employed new, state-of-the-art Internet tools such as blogs, wikis,
RSS feeds and forums, in order to effectively address internal and
external communications concerns (worked together with ADEME
France)
Client list
• The leading Romanian IT&C and consumer electronics retailer. We
designed and implemented the Strategic Communications Plan for
the upcoming IPO of the company while uplifting (in a full-measurable
manner) the public leadership profile of the Executive Director of the
client.
• The largest Mall business in Romania. We supervised a team of six;
re-engineered the strategic communications plan of the company;
organized the Christmas Campaign which involved a large number of
quality performing art partners
Client list (cont.)
• Three software companies. One project - started in January 2003 -
dealt with the first ever External Communications Audit for the
largest Romanian software company, based on state-of-the art
methodology recommended by the Institute for Public Relations,
Measurement Section, Florida, USA
• A Swiss start-up aiming to develop a national network of retail kiosks
based in Romanian cities with over 50.000 inhabitants. We drafted
and proposed their Communications Strategy
Client list (cont.)
• Geo Scripcariu – Managing Partner, BT Public Relations
• Former External Affairs Manager with The Coca-Cola
Company, Inc., Public Relations Director with the strategy
& technology consultancy Booz * Allen & Hamilton, Inc.
• Former USAID consultant for the Romanian Capital
Markets project (aiming to develop UNOPC and CNVM)
• Former Political Journalist with the News Desk of the
Romanian National TV (Channel 1) and Tokyo
Correspondent for Pro TV
• Member – since 1997 – of Public Relations Society of
America
Management
• Virtual company / agency
• We engage the appropriate number of independent professionals and / or
micro-enterprises and other resources according to the demands of the
project, budget constraints, and prior involvement in other projects
• This results in very high PR ROI while preserving very high quality
standards
Business Model
• Geo Scripcariu – Managing Partner
E-mail: [email protected] Cc: [email protected]
Mobile: +40745 – 09.61.91
Tel / Fax: +4021 – 410.54.15
VoIP: + 4031 – 401.29.42
Str. Sabinelor 123 Bl. 119 Suite 16 Bucharest-5 050854 Romania
Contact now BT Public Relations
doc_449944835.ppt