Description
This elucidation relating to proposed certificate in entrepreneurship.
105 Garfield Avenue ? P.O. Box 4004? Eau Claire, WI 54702-4004
Excellence. Our measure, our motto, our goal.
________________________________________________________________________________________________
College of Business ? SSS 110 (715) 836-5509? fax: (715) 836-4014web: www.uwec.edu/COB/
November 26, 2013
To: Jean Pratt, Chair
Academic Policies Committee
From: Tim Vaughan, Associate Dean
College of Business
Subject: Proposal to create a new certificate in Entrepreneurship
The College of Business Curriculum Committee approved a certificate in Entrepreneurship at the October 14, 2013
meeting. (Minutes are attached. Subsequent email ballot explicitly approved creation of a new certificate, whereas
the October 14 meeting was conducted in the context of changes to existing programs.) The new certificate is
presented for APC approval as described below.
Background: The College of Business has an existing Entrepreneurship emphasis available within the Management
major, as well as a minor in Entrepreneurship. The course work in both programs has extensive prerequisites,
including all College of Business admission requirements. This effectively makes the major emphasis and the minor
inaccessible to many non-business majors.
The Entrepreneurship curriculum has recently undergone substantial revision, partially driven by a goal of providing
a certificate in Entrepreneurship that is accessible to non-business majors. As new business creation is a driver for
economic development, such a program helps to address the university’s goal of supporting economic development
in the region.
The core courses in the certificate are designed to be taken independently from the rest of the College of Business
core. A “capstone” course in the sequence (MGMT 471) is available to non-business majors by permission. This
course involves development of a business plan for a new business venture, and may not be appropriate for all
students pursuing the certificate. Alternate courses may be selected based on student interest, by securing a
prerequisite waiver from the appropriate department chair.
The requirements of the proposed Certificate in Entrepreneurship are as follows:
12 Semester Credits as follows
Required Courses (9 credits)
Mgmt 371 Introduction to Entrepreneurship, 3 crs.
Mgmt 373 New Venture Feasibility, 3 crs
Mgmt 374 New Venture Start-up and Growth, 3 crs
Electives (3 credits)
Electives may be selected from the courses listed in the Entrepreneurship major or minor, or other pre-approved business course. (MGMT
471 may be used as the certificate elective with instructor permission. Non-business majors should consult with the chair of the department
offering other elective courses for a prerequisite waiver.)
Current course catalog descriptions are as follows:
MGMT 371 Introduction to Entrepreneurship
3 crs. • F • P: Minimum junior standing.
Lecture/Discussion Hours: 3
Lab/Studio Hours: 0
Study of characteristics of successful entrepreneurs and successful entrepreneurial ventures. Development of creative
thinking skills. Examination of techniques for generating new business ideas. Examination of market, operational,
and financial feasibility.
MGMT 373 New Venture Feasibility
3 crs. • Sp • A-F Grades Only • P: MGMT 371
Lecture/Discussion Hours: 3
Lab/Studio Hours: 0
Students apply market research techniques to refine their business ideas and evaluate market feasibility. Students
learn how to conduct operational and financial analyses in the design of a feasible business model.
MGMT 374 New Venture Start-Up and Growth
3 crs. • F • A-F Grades Only • P: MGMT 371, MGMT 373.
Lecture/Discussion Hours: 3
Lab/Studio Hours: 0
Students learn how to launch a new product and explore the range of functional details involved in a new venture
start-up. Strategies for growing the business and challenges in management growth are addressed.
MGMT 471 Business Plan Considerations and Drafting
3 crs. • Sp • P: MGMT 371, MGMT 373, and MGMT 374. Admission to the College of Business or consent of
instructor. See current catalog for College of Business admission criteria. Minimum senior standing.
Lecture/Discussion Hours: 3
Lab/Studio Hours: 0
Students learn to refine and communicate business ideas in an entrepreneurial environment and present market,
operational, and financial feasibility in a structured written business plan. Students will make a formal presentation of
the plan to a panel of professionals.
The requirements for the existing Entrepreneur emphasis within the Management major are presented below.
(This is the list referred to in the certificate requirements, from which students may select the fourth course in
the certificate.)
Requirements for the Entrepreneur Emphasis
At least sixty semester credits, including the 31 credit BUSCORE plus 29 additional credits as listed below:
Required Courses (21 credits)
Acct 312 Managerial Accounting, 3 crs.
Bsad 306 Business Law, 3 crs.
Bsad 380 Applied Quantitative Methods, 3 crs.
Mgmt 371 Introduction to Entrepreneurship, 3 crs.
Mgmt 373 New Venture Feasibility 3 crs.
Mgmt 374 New Venture Start-up and Growth 3 crs
Mgmt 471 Business Plan Considerations and Drafting, 3 crs.
Electives (8 credits) Select from:
Mgmt 342 Quality Management, 3 crs
Mgmt 343 Purchasing and Supply Chain Management, 3 crs
Mgmt 349 Human Resource Management, 3 crs.
Mgmt 398 Internship Program I, 3 crs.
Mgmt 414 Small Business Consulting, 3 crs
Mgmt 461 Lean Manufacturing Systems and Concepts, 3 crs.
Mktg 334 Marketing Research, 3 crs.
Mktg 337 Professional Selling, 3 crs.
Mktg 372 Advanced Marketing for Entrepreneurs, 3 crs.
Mktg 425 Marketing in Service Organizations 3 crs
doc_132188498.pdf
This elucidation relating to proposed certificate in entrepreneurship.
105 Garfield Avenue ? P.O. Box 4004? Eau Claire, WI 54702-4004
Excellence. Our measure, our motto, our goal.
________________________________________________________________________________________________
College of Business ? SSS 110 (715) 836-5509? fax: (715) 836-4014web: www.uwec.edu/COB/
November 26, 2013
To: Jean Pratt, Chair
Academic Policies Committee
From: Tim Vaughan, Associate Dean
College of Business
Subject: Proposal to create a new certificate in Entrepreneurship
The College of Business Curriculum Committee approved a certificate in Entrepreneurship at the October 14, 2013
meeting. (Minutes are attached. Subsequent email ballot explicitly approved creation of a new certificate, whereas
the October 14 meeting was conducted in the context of changes to existing programs.) The new certificate is
presented for APC approval as described below.
Background: The College of Business has an existing Entrepreneurship emphasis available within the Management
major, as well as a minor in Entrepreneurship. The course work in both programs has extensive prerequisites,
including all College of Business admission requirements. This effectively makes the major emphasis and the minor
inaccessible to many non-business majors.
The Entrepreneurship curriculum has recently undergone substantial revision, partially driven by a goal of providing
a certificate in Entrepreneurship that is accessible to non-business majors. As new business creation is a driver for
economic development, such a program helps to address the university’s goal of supporting economic development
in the region.
The core courses in the certificate are designed to be taken independently from the rest of the College of Business
core. A “capstone” course in the sequence (MGMT 471) is available to non-business majors by permission. This
course involves development of a business plan for a new business venture, and may not be appropriate for all
students pursuing the certificate. Alternate courses may be selected based on student interest, by securing a
prerequisite waiver from the appropriate department chair.
The requirements of the proposed Certificate in Entrepreneurship are as follows:
12 Semester Credits as follows
Required Courses (9 credits)
Mgmt 371 Introduction to Entrepreneurship, 3 crs.
Mgmt 373 New Venture Feasibility, 3 crs
Mgmt 374 New Venture Start-up and Growth, 3 crs
Electives (3 credits)
Electives may be selected from the courses listed in the Entrepreneurship major or minor, or other pre-approved business course. (MGMT
471 may be used as the certificate elective with instructor permission. Non-business majors should consult with the chair of the department
offering other elective courses for a prerequisite waiver.)
Current course catalog descriptions are as follows:
MGMT 371 Introduction to Entrepreneurship
3 crs. • F • P: Minimum junior standing.
Lecture/Discussion Hours: 3
Lab/Studio Hours: 0
Study of characteristics of successful entrepreneurs and successful entrepreneurial ventures. Development of creative
thinking skills. Examination of techniques for generating new business ideas. Examination of market, operational,
and financial feasibility.
MGMT 373 New Venture Feasibility
3 crs. • Sp • A-F Grades Only • P: MGMT 371
Lecture/Discussion Hours: 3
Lab/Studio Hours: 0
Students apply market research techniques to refine their business ideas and evaluate market feasibility. Students
learn how to conduct operational and financial analyses in the design of a feasible business model.
MGMT 374 New Venture Start-Up and Growth
3 crs. • F • A-F Grades Only • P: MGMT 371, MGMT 373.
Lecture/Discussion Hours: 3
Lab/Studio Hours: 0
Students learn how to launch a new product and explore the range of functional details involved in a new venture
start-up. Strategies for growing the business and challenges in management growth are addressed.
MGMT 471 Business Plan Considerations and Drafting
3 crs. • Sp • P: MGMT 371, MGMT 373, and MGMT 374. Admission to the College of Business or consent of
instructor. See current catalog for College of Business admission criteria. Minimum senior standing.
Lecture/Discussion Hours: 3
Lab/Studio Hours: 0
Students learn to refine and communicate business ideas in an entrepreneurial environment and present market,
operational, and financial feasibility in a structured written business plan. Students will make a formal presentation of
the plan to a panel of professionals.
The requirements for the existing Entrepreneur emphasis within the Management major are presented below.
(This is the list referred to in the certificate requirements, from which students may select the fourth course in
the certificate.)
Requirements for the Entrepreneur Emphasis
At least sixty semester credits, including the 31 credit BUSCORE plus 29 additional credits as listed below:
Required Courses (21 credits)
Acct 312 Managerial Accounting, 3 crs.
Bsad 306 Business Law, 3 crs.
Bsad 380 Applied Quantitative Methods, 3 crs.
Mgmt 371 Introduction to Entrepreneurship, 3 crs.
Mgmt 373 New Venture Feasibility 3 crs.
Mgmt 374 New Venture Start-up and Growth 3 crs
Mgmt 471 Business Plan Considerations and Drafting, 3 crs.
Electives (8 credits) Select from:
Mgmt 342 Quality Management, 3 crs
Mgmt 343 Purchasing and Supply Chain Management, 3 crs
Mgmt 349 Human Resource Management, 3 crs.
Mgmt 398 Internship Program I, 3 crs.
Mgmt 414 Small Business Consulting, 3 crs
Mgmt 461 Lean Manufacturing Systems and Concepts, 3 crs.
Mktg 334 Marketing Research, 3 crs.
Mktg 337 Professional Selling, 3 crs.
Mktg 372 Advanced Marketing for Entrepreneurs, 3 crs.
Mktg 425 Marketing in Service Organizations 3 crs
doc_132188498.pdf