Inbound marketing is a marketing strategy that focuses on getting found by customers.[/i][/b]
Inbound marketing is more effective than traditional outbound marketing methods because you aren’t interrupting people to get their attention, with emails, cold calls, commercials, and so on. With inbound marketing through the Web, you create a useful, informative website and let visitors find and come to you. When it comes to hotel industry, first let us all have overview of the hotel industry.
Hospitality, as an industry segment in itself, is a US$ 3.5 trillion service sector within the global economy.
The year 2007 also marked the fifth consecutive year during which India has witnessed double-digit growth in foreign tourist arrivals.
Along with the rise in foreign tourist arrivals, foreign exchange earnings have shown a robust growth of 25.6% during January-October 2007 to touch US$ 6.32 billion as against US$ 5.03 billion during January-October 2006.
Tourism has now become a significant industry in India, contributing around 5.9 per cent of the Gross Domestic Product (GDP) and providing employment to about 41.8 million people.
As per the World Travel & Tourism Council, the tourism industry in India is likely to generate US$ 121.4 billion of economic activity by 2015 and Hospitality sector has the potential to earn US$ 24 billion in foreign exchange by 2015.
Additionally, India is also likely to become a major hub for medical tourism, with revenues from the industry estimated to grow from US$ 333 million in 2007 to US$ 2.2 billion by 2012
The booming tourism industry has had a cascading effect on the hospitality sector with an increase in the occupancy ratios and average room rates. While occupancy ratio is around 80-85 per cent – up nearly 10 percent from three years back, the average increase in room rates over the last one year has hovered around 22-25%.
Well the Rooms are the Core Business of the hotel industry.
If you want people to come and stay at your hotel or buy your product then your goal should be to increase awareness of your business and the products you offer.
Share the customer experiences to the potential customers is essential and it can be in any form like photos, quotes etc.
It is said food to be the secondary offering; your objective is to bring more number of customers.
Next Events which will enable community building, owing to events the interaction of customers your branding increases as well as the word of mouth and earnings. The apt way of doing
This gives another reason to talk about you and your brand and create additional value and an emotional attachment.
Your marketing and sales should be include people who speak the same language and value service.
a
Inbound marketing is more effective than traditional outbound marketing methods because you aren’t interrupting people to get their attention, with emails, cold calls, commercials, and so on. With inbound marketing through the Web, you create a useful, informative website and let visitors find and come to you. When it comes to hotel industry, first let us all have overview of the hotel industry.
Hospitality, as an industry segment in itself, is a US$ 3.5 trillion service sector within the global economy.
The year 2007 also marked the fifth consecutive year during which India has witnessed double-digit growth in foreign tourist arrivals.
Along with the rise in foreign tourist arrivals, foreign exchange earnings have shown a robust growth of 25.6% during January-October 2007 to touch US$ 6.32 billion as against US$ 5.03 billion during January-October 2006.
Tourism has now become a significant industry in India, contributing around 5.9 per cent of the Gross Domestic Product (GDP) and providing employment to about 41.8 million people.
As per the World Travel & Tourism Council, the tourism industry in India is likely to generate US$ 121.4 billion of economic activity by 2015 and Hospitality sector has the potential to earn US$ 24 billion in foreign exchange by 2015.
Additionally, India is also likely to become a major hub for medical tourism, with revenues from the industry estimated to grow from US$ 333 million in 2007 to US$ 2.2 billion by 2012
The booming tourism industry has had a cascading effect on the hospitality sector with an increase in the occupancy ratios and average room rates. While occupancy ratio is around 80-85 per cent – up nearly 10 percent from three years back, the average increase in room rates over the last one year has hovered around 22-25%.
Well the Rooms are the Core Business of the hotel industry.
If you want people to come and stay at your hotel or buy your product then your goal should be to increase awareness of your business and the products you offer.
Share the customer experiences to the potential customers is essential and it can be in any form like photos, quotes etc.
It is said food to be the secondary offering; your objective is to bring more number of customers.
Next Events which will enable community building, owing to events the interaction of customers your branding increases as well as the word of mouth and earnings. The apt way of doing
This gives another reason to talk about you and your brand and create additional value and an emotional attachment.
Your marketing and sales should be include people who speak the same language and value service.
a