Promotional Aspects of toothpastes and its effects on consumers

ankitgokani

ankitgokani

Ankit Gokani
1. Executive summary 4-4
2. Oral Care 5-5
3. Indian Oral Care Market 6-8
4. Industry Overview 8-9
5. Toothpaste Market 9-10
6. Segments in the Industry 11-12
7. Key Player 12-15
8. Top 5 Brands 15-18
9. Category Media spends 19-19
10. Current Communication 20-20
11. SWOT Analysis of Colgate 21-23
12. Consumer Products 23-26
13. Objective 27-27
14. Methodology 27-28
• Population Definition
• The sample plan
• The sample size
• Development of the survey questionnaire
• Collecting the data
• The response rate
15. Data Analysis 29-45
16. Conclusion & Findings 46-46
17. Recommendations 47-47
18. Bibliography & references 48-48
19. Filled Questionnaire
 

Attachments

:SugarwareZ-290ankitgokani;141409]1. Executive summary 4-4
2. Oral Care 5-5
3. Indian Oral Care Market 6-8
4. Industry Overview 8-9
5. Toothpaste Market 9-10
6. Segments in the Industry 11-12
7. Key Player 12-15
8. Top 5 Brands 15-18
9. Category Media spends 19-19
10. Current Communication 20-20
11. SWOT Analysis of Colgate 21-23
12. Consumer Products 23-26
13. Objective 27-27
14. Methodology 27-28
• Population Definition
• The sample plan
• The sample size
• Development of the survey questionnaire
• Collecting the data
• The response rate
15. Data Analysis 29-45
16. Conclusion & Findings 46-46
17. Recommendations 47-47
18. Bibliography & references 48-48
19. Filled Questionnaire[/QUOTE]
 
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