Description
marketing tool
MADE BY vijay barthwal
? ? ? ? ?
WHAT IS PROMOTION ITS PRICIPLES OBJECTIVES AND ADVANTAGES TYPES OF PROMOTION THEIR ADVANTAGES AND DRAWBACKS
?
ANY FORM OF COMMUNICATION WHICH IS USED TO PERSUDE,INFORM OR REMIND ABOUT THE PRODUCT OR COMPANY BY A FIRM OR ORGANISATION
? ? ? ?
PRINCIPLE OF INFORMATION PRINCIPLE OF PERSUATION PRINCIPLE OF REMINDING PRINCIPLE OF CREATION OF DEMAND
?
? ?
? ? ?
TO CONVINCE POTENTIAL COUSTOMER TO BUY TO TELLS FEATURE OF THE PRODUCTS TO CREATE GOOD IMAGE ABOUT PRODUCT TO INTRODUCE NEW PRODUCT TO CREATE DEMAND OF THE PRODUCT TO SATISFY COUSTOMER NEED
? ? ? ?
?
HELPS IN BOOST UP SALES HELPS IN CREATIN DESIRE HELPS IN EXPANDING COVERAGE AREA HELPS IN CREATING PROPER UNDERSTADING ABOUT PRODUCT HELPS IN BUILD UP BRAND LOYALITY
? ? ? ?
NATURE OF PRODUCT PRODUCT LIFE CYCLE BUYING BEHAVIOUR OF COUSTOMER RESOURCES OF FIRM
Advertising
Ingredients of the Promotion Mix
Public Relations
Personal Selling
Sales Promotion
?
?
?
NON PERSONAL PERSENTATION OF IDEA OR PRODUCT BY UN IDENTIFIED SPONSOR. AVANTAGES«.EASY,FOCUSS ON MASS POPULATION. DISADVANTAGES«..SOLW OR DIM RESPONSE,SOMEWHERE DISTRACTIVE«
?
Personal Selling!
?
This type of promotion requires contact with potential buyerS ? ADVANTAGES«.EASY«RESPONSIV E ? DISADVANTAGES«.HIGH COST PER COSTOMER
?
?
?
Any activity designed to create a favorable image toward a business, its products or its policies. ADVANTAGES«CERATE GOODWILL,AWEARNESS.. DISADVANTAGES«.LOW LEVEL OF RESPONSE..
Coupons
r
iu s
Six Cat gori s of Consu r Sal s ro otions
Fr qu nt Buy r rogra s
Cont sts
Sa pl s oint-of- urchas Displays
?
Advertising
?
Creates awareness of a business·s product Creates a favorable image for the business itself Efforts stimulate sales Builds on all of the other efforts by helping customers complete the sale
?
Public Relations
?
?
Sales Promotion
?
?
Personal Selling
?
doc_878803236.pptx
marketing tool
MADE BY vijay barthwal
? ? ? ? ?
WHAT IS PROMOTION ITS PRICIPLES OBJECTIVES AND ADVANTAGES TYPES OF PROMOTION THEIR ADVANTAGES AND DRAWBACKS
?
ANY FORM OF COMMUNICATION WHICH IS USED TO PERSUDE,INFORM OR REMIND ABOUT THE PRODUCT OR COMPANY BY A FIRM OR ORGANISATION
? ? ? ?
PRINCIPLE OF INFORMATION PRINCIPLE OF PERSUATION PRINCIPLE OF REMINDING PRINCIPLE OF CREATION OF DEMAND
?
? ?
? ? ?
TO CONVINCE POTENTIAL COUSTOMER TO BUY TO TELLS FEATURE OF THE PRODUCTS TO CREATE GOOD IMAGE ABOUT PRODUCT TO INTRODUCE NEW PRODUCT TO CREATE DEMAND OF THE PRODUCT TO SATISFY COUSTOMER NEED
? ? ? ?
?
HELPS IN BOOST UP SALES HELPS IN CREATIN DESIRE HELPS IN EXPANDING COVERAGE AREA HELPS IN CREATING PROPER UNDERSTADING ABOUT PRODUCT HELPS IN BUILD UP BRAND LOYALITY
? ? ? ?
NATURE OF PRODUCT PRODUCT LIFE CYCLE BUYING BEHAVIOUR OF COUSTOMER RESOURCES OF FIRM
Advertising
Ingredients of the Promotion Mix
Public Relations
Personal Selling
Sales Promotion
?
?
?
NON PERSONAL PERSENTATION OF IDEA OR PRODUCT BY UN IDENTIFIED SPONSOR. AVANTAGES«.EASY,FOCUSS ON MASS POPULATION. DISADVANTAGES«..SOLW OR DIM RESPONSE,SOMEWHERE DISTRACTIVE«
?
Personal Selling!
?
This type of promotion requires contact with potential buyerS ? ADVANTAGES«.EASY«RESPONSIV E ? DISADVANTAGES«.HIGH COST PER COSTOMER
?
?
?
Any activity designed to create a favorable image toward a business, its products or its policies. ADVANTAGES«CERATE GOODWILL,AWEARNESS.. DISADVANTAGES«.LOW LEVEL OF RESPONSE..
Coupons
r
iu s
Six Cat gori s of Consu r Sal s ro otions
Fr qu nt Buy r rogra s
Cont sts
Sa pl s oint-of- urchas Displays
?
Advertising
?
Creates awareness of a business·s product Creates a favorable image for the business itself Efforts stimulate sales Builds on all of the other efforts by helping customers complete the sale
?
Public Relations
?
?
Sales Promotion
?
?
Personal Selling
?
doc_878803236.pptx