Promotion Mix
Like other organisations, the entertainment organisations are also required to engineer a sound base for the generation of profits which makes a strong advocacy in favour of effective promotional measures.
Of course, they need quality entertainment programmes to satisfy the users and this requires the formulation of a sound service mix.
In this context, it is pertinent that the users or prospects come to know about the quality of services which makes it essential that the entertainment organisations make possible creativity in the promotional measures.
It is against this background that they need to use the different constituents of the promotion mix which would help them substantially in informing, sensing and persuading the users.
The different components of promotion, such as advertising, sales promotion, publicity, personal selling, word-of-mouth promotion and telemarketing are required to be made effective to transform the prospects into the habitual users.
Like other organisations, the entertainment organisations are also required to engineer a sound base for the generation of profits which makes a strong advocacy in favour of effective promotional measures.
Of course, they need quality entertainment programmes to satisfy the users and this requires the formulation of a sound service mix.
In this context, it is pertinent that the users or prospects come to know about the quality of services which makes it essential that the entertainment organisations make possible creativity in the promotional measures.
It is against this background that they need to use the different constituents of the promotion mix which would help them substantially in informing, sensing and persuading the users.
The different components of promotion, such as advertising, sales promotion, publicity, personal selling, word-of-mouth promotion and telemarketing are required to be made effective to transform the prospects into the habitual users.