Description
marketing strategy of colgate palmolive pvt ltd
A STUDY ON MARKETING
STRATEGIES OF COLGATE
PALMOLIVE LTD
PRESRNTED BY
CHAITALI KISANRAO GADEKAR ( B. B.
A. III YEAR)
RASHTRASANT TUKDOJI
MAHARAJ
NAGPUR, UNIVERSITY
H.O.D. :- KALE MADAM
GUIDED BY :- PATHAN MADAM
NEW ARTS ,COMMERCE AND SCIENCE
COLLEGE
WARDHA
INDEX
• Ab!"#$!
• I%!"&'($!)&%
• C&*+#%, P"&-./
• Ob0/$!)1/
• M/!2&'&.&3,
• D#!# A%#.,)
• 4)%')%3
• B)b.)&3"#+2,
Ab!"#$!
The C&.3#!/-P#.*&.)1/ C&*+#%, is
an American multinational consumer products company
focused on the production, distribution and provision of
household, health care and personal products, such
as soaps, detergents, and oral hygiene products
(including toothpaste and toothbrushes). Under its "Hill's"
brand, it is also a manufacturer of veterinary products. The
company's corporate oces are on !ar" Avenue in #idto$n
#anhattan, %e$ &or" 'ity.
As early as ())) *.'. +gyptians used toothbrushes
fashioned from t$igs. ,n the -)th century a ma.or design
advance occurred in /0(1 $ith the launch of 2r. 3est4s
#iracle Tuft toothbrush, the 5rst nylon bristle brush. Until the
late /06)4s toothbrushes $ere $idely vie$ed by consumer
as a commodity and $ere primarily purchases on price. The
involvement remained lo$ and the companies also treated
their toothbrushes as an e7tension, to get their consumers to
use their toothpastes. Typically in the ,ndian mar"et the
percentage of toothbrush users has slo$ly inched up$ards.
As it has al$ays been associated by the non8users as a non8
essential item more so because of their 5erce loyalty to the
margosa t$igg(2atun) and the inde7 5nger. The mar"et of
late has been the entry of several foreign players and the
mar"eting game has assumed a totally ne$ dimension.
'ompanies are trying to shift to 9!U::; strategy of long term
returns and the inclination of consumers to shell out a fe$
rupees e7tra to ensure a more $holesome care of their teeth
and gum. This has resulted in rapid gro$th in value terms.
Added to this is the initiative of the companies to focus on
e7panding the mar"et by bringing the over non8users in
their consumer fold.
INTRODUCTION
'olgate8!almolive 'ompany (%&?+@ '
is an American
diversi5ed multinational corporation focused on the
production, distribution and provision of household, health
care and personal products, such as soaps, detergents, and
oral hygiene products (including toothpaste and
toothbrushes). Under its "Hill's" brand, it is also a
manufacturer of veterinary products. The company's
corporate oces are on !ar" Avenue in #idto$n #anhattan,
%e$ &or" 'ity.
,n /1)
marketing strategy of colgate palmolive pvt ltd
A STUDY ON MARKETING
STRATEGIES OF COLGATE
PALMOLIVE LTD
PRESRNTED BY
CHAITALI KISANRAO GADEKAR ( B. B.
A. III YEAR)
RASHTRASANT TUKDOJI
MAHARAJ
NAGPUR, UNIVERSITY
H.O.D. :- KALE MADAM
GUIDED BY :- PATHAN MADAM
NEW ARTS ,COMMERCE AND SCIENCE
COLLEGE
WARDHA
INDEX
• Ab!"#$!
• I%!"&'($!)&%
• C&*+#%, P"&-./
• Ob0/$!)1/
• M/!2&'&.&3,
• D#!# A%#.,)
• 4)%')%3
• B)b.)&3"#+2,
Ab!"#$!
The C&.3#!/-P#.*&.)1/ C&*+#%, is
an American multinational consumer products company
focused on the production, distribution and provision of
household, health care and personal products, such
as soaps, detergents, and oral hygiene products
(including toothpaste and toothbrushes). Under its "Hill's"
brand, it is also a manufacturer of veterinary products. The
company's corporate oces are on !ar" Avenue in #idto$n
#anhattan, %e$ &or" 'ity.
As early as ())) *.'. +gyptians used toothbrushes
fashioned from t$igs. ,n the -)th century a ma.or design
advance occurred in /0(1 $ith the launch of 2r. 3est4s
#iracle Tuft toothbrush, the 5rst nylon bristle brush. Until the
late /06)4s toothbrushes $ere $idely vie$ed by consumer
as a commodity and $ere primarily purchases on price. The
involvement remained lo$ and the companies also treated
their toothbrushes as an e7tension, to get their consumers to
use their toothpastes. Typically in the ,ndian mar"et the
percentage of toothbrush users has slo$ly inched up$ards.
As it has al$ays been associated by the non8users as a non8
essential item more so because of their 5erce loyalty to the
margosa t$igg(2atun) and the inde7 5nger. The mar"et of
late has been the entry of several foreign players and the
mar"eting game has assumed a totally ne$ dimension.
'ompanies are trying to shift to 9!U::; strategy of long term
returns and the inclination of consumers to shell out a fe$
rupees e7tra to ensure a more $holesome care of their teeth
and gum. This has resulted in rapid gro$th in value terms.
Added to this is the initiative of the companies to focus on
e7panding the mar"et by bringing the over non8users in
their consumer fold.
INTRODUCTION
'olgate8!almolive 'ompany (%&?+@ '
is an Americandiversi5ed multinational corporation focused on the
production, distribution and provision of household, health
care and personal products, such as soaps, detergents, and
oral hygiene products (including toothpaste and
toothbrushes). Under its "Hill's" brand, it is also a
manufacturer of veterinary products. The company's
corporate oces are on !ar" Avenue in #idto$n #anhattan,
%e$ &or" 'ity.
,n /1)