Project Report on Identifying Awareness Among Corporate Executives

Jigar4U · Aug 25, 2014

Description
Satellite based online education plays a vital role in giving sound education foundation in the knowledge of the every individual. This Satellite based education is also necessary for developing professional excellence and intelligence for giving rise to profit, developing the business globally and efficiency within the organization.

“A STUDY ON Identifying Awareness Among Corporate
Executies ON !U"SUIN# $I#$E" STUDIES %"O& TO!
'( SC$OO)S* - WITH SPECIAL REFERENCE TO DIRECWAY
GLOBAL EDUCATION, COIMBATORE CITY.
'y
+,#UNASE-A"AN
Reg. No: 71103631008
Of
-ON#U EN#INEE"IN# CO))E#E.
!E"UNDU"AI. E"ODE / 010 234
A !"O5ECT "E!O"T
Submitted to the
%ACU)TY O% &ANA#E&ENT SCIENCES
In partial fulfillment of the requirements
for the award of the degree
of
&ASTE" O% 'USINESS AD&INIST"ATION
5UNE. 4223
6
'ONA%IDE CE"TI%ICATE
Certified that this project report titled “A STUDY ON IDENTIFYING
AWARENESS AMONG Corporate Ee!"t#$e% O& P"r%"#&' H#'(er St")#e%
FROM TOP B* SCHOOLS+ - 7it8 Specia9 "eference To Direcway #9o:a9
Education. Coim:atore City is the bonafide work of Mr.
V.GUNASEKARAN ,-../010.//23 who carried out the research under my
supervision. Certified further, that to the best of my knowledge the work reported
herein does not from part of any other project report or dissertation on the basis
of which a degree or award was conferred on an earlier occasion on this or any
other candidate.
Superisor Director
!ro;ect +ia/+oce 8e9d on<
Interna9 Examiner Externa9 Examiner
4
A'ST"ACT
Satellite based online education plays a vital role in giving sound
education foundation in the knowledge of the every individual. This Satellite
based education is also necessary for developing professional excellence and
intelligence for giving rise to profit, developing the business globally and
efficiency within the organization.
“A STUDY ON IDENTIFYING AWARENESS AMONG CORPORATE
E4ECUTI5ES ON PURSUING HIGHER STUDIES FROM TOP B* SCHOOLS+ is
the subject of the study at Direcway #9o:a9 Education. Coim:atore, The main
objective of this study is to know the awareness level of among corporate
executives on pursuing higher studies from premier usiness schools without
leaving their city and job. The secondary objectives of this study are to which
media is influencing the target segment and to analyze the potential corporate
executives! those who are willingness to enhance skills and knowledge using this
facilities.
This study is compiled with the help of primary data and secondary data.
"rimary data were collected from #$$ respondents with the help of structured
%uestionnaire method in various places from Coimbatore city. Simple &andom
Sampling techni'ue has been adopted to select the respondents. The Secondary
sources of data are Company "rofile, (rganization )ebsite and other related
library books.
The collected data have been analyzed with the help of S#6p7e
Per!e&ta'e a&a78%#%, C(#- S9"are Te%t Met(o) a&) Co-e::#!#e&t o:
!o&t#&'e&!8 is used. *rom the study, it is found that only +$, of the
respondents are aware about -irecway .lobal /ducation offering courses from
premier usiness schools, especially for working professionals without leaving
their job and city. *rom the analysis it has found that 0edia influencing the target
segment is (utdoors 0arketing 123.34,5, 63.34, of potential corporate
executive!s have willingness to enhance skills and knowledge using this facilities.
1
AC-NO7)ED#E&ENT
7 express my deepest sense of gratitude the .(- almighty for the
abundant blessing without which the study would have never been light of the
day.
7 here by acknowledge my sincere gratitude to the 8ongu 7nstitute of
Technology Trust and Dr. A. M. NATARA;AN, "rincipal, 8ongu /ngineering
College and the 0anagement for giving me an opportunity to undergo 09
-egree Course and to undertake this project work successfully.
7 wish to express my deep sense of thanks to our
!rof, !,SU"ES$ -U&A", Director. -epartment of 0anagement studies, 8ongu
/ngineering College.
7 owe my reverential gratitude to my faculty guide
&r, S, &U"U#A!!AN. Sr, )ecturer. for his valuable guidance and suggestions
rendered at each stage of the project.
7t is my great pleasure to express my deep sense of thankfulness to
&s, #, S, "EENA 1:uman &esource 0anager5, &r, !AU) "IC$A"D 1;onal
0anager5 and &r, &U"A)IDAS 1Centre 0anager5 for providing me a wonderful
opportunity to do my project in their esteemed organization.
<ast, but not <east, 7 would like to acknowledge the wholehearted support
of my parents, faculties, Corporate /xecutives and friends who helped me at
various stages in completing this work successfully.
=
CONTENTS
C$A!TE" TA')E O% CONTENTS !A#E
NO,
9ST&9CT iii
<7ST (* T9</S vii
<7ST (* C:9&TS x
6
INT"ODUCTION
=.= 9(>T T:/ (&.9?7S9T7(? =
=.@ 9(>T T:/ 7?->ST&A 3
4
"ESEA"C$ IN%O"&ATION
@.= (B/CT7C/S, SC("/ 9?- <707T9T7(?S 6
@.@ &/S/9&C: 0/T

-(<(.A =@
1
ANA)YSIS AND "ESU)TS > DISCUSSION
#.= 9?9<AS7S (* -9T9 =+
#.@ *7?-7?.S +@
#.# S>../ST7(?S
#.2 C(?C<>S7(?
+3
+4
A!!ENDICES
"E%E"ENCES
)IST O% TA')ES
3
Ta:9e No !articu9ars !age No,
1,6,6
"rofile of the sample corporate executives 63
DI"EC7AY A7A"ENESS )E+E)<
1,6,4 Test of 7ndependence between -esignation and -irecway
awareness 60
1,6,1
Test of 7ndependence between -esignation and -irecway
Course awareness 6?
1,6,=
Test of 7ndependence between -esignation and -irecway
Technology awareness 6@
1,6,3 Test of 7ndependence between -esignation and -irecway
)ebsite awareness 6A
1,6,0
Test of 7ndependence between %ualification and -irecway
awareness 42
1,6,? Test of 7ndependence between %ualification and -irecway
Course awareness 46
1,6,@ Test of 7ndependence between %ualification and -irecway
Technology awareness 44
1,6,A Test of 7ndependence between %ualification and -irecway
)ebsite awareness 41
1,6,62 Test of 7ndependence between %ualification and -irecway
awareness 4=
1,6,66
Test of 7ndependence between 9ge .roup and -irecway
Course awareness 43
1,6,64 Test of 7ndependence between 9ge .roup and -irecway
Technology awareness 40
1,6,61 Test of 7ndependence between 9ge .roup and -irecway
)ebsite awareness 4?
1,6,6= Test of 7ndependence between /xperience and -irecway
awareness 4@
1,6,63 Test of 7ndependence between /xperience and -irecway
Course awareness 4A
1,6,60 Test of 7ndependence between /xperience and Tech.
awareness 12
1,6,6? Test of 7ndependence between /xperience and -irecway
)ebsite awareness 16
0
Ta:9e No !articu9ars !age No,
&EDIA IN%)UENIN# T$E TA"#ET SE#E&NT<
1,6,6@
Sources of awareness about -irecway .lobal /ducation
amongst respondents 14
1,6,6A &espondent view about need of advertisement for
-irecway .lobal /ducation in Coimbatore city. 11
1,6,42 Test of 7ndependence between 9ge .roup and Sources of
-irecway awareness 1=
1,6,46 Test of 7ndependence between %ualification and Sources
of -irecway awareness 13
1,6,44 Test of 7ndependence between /xperience and Sources
of -irecway awareness 10
1,6,41 Test of 7ndependence between -esignation /xperience
and Sources of -irecway awareness. 1?
7I))IN#NESS O% CO"!O"ATE EBECUTI+ES TO EN$ANCE T$E S-I))S AND
-NO7)ED#E IN T$ESE %ACI)ITIES<
1,6,4= "rofile of the /ducational Constraints amongst corporate
executives. 1@
1,6,43 "rofile of the respondents those who wish to get higher
studies. 1A
1,6,40 Time availability of the respondents for upgrading higher
studies. =2
1,6,4? Bob advantage of the respondents through pursuing
higher studies =6
1,6,4@ Test of 7ndependence between 9ge .roup and
/ducational Constraints =4
1,6,4A Test of 7ndependence between %ualification and
/ducational Constraints =1
1,6,12 Test of 7ndependence between -esignation and
/ducational Constraints ==
1,6,16 Test of 7ndependence between /xperience and
/ducational Constraints =3
1,6,14 Test of 7ndependence between 9ge .roup and Bob
9dvantage =0
1,6,11 Test of 7ndependence between %ualification and Bob
9dvantage =?
?
Ta:9e No !articu9ars !age No,
1,6,1= Test of 7ndependence between -esignation and Bob
9dvantage =@
1,6,13 Test of 7ndependence between /xperience and Bob
9dvantage =A
1,6,10
&espondent!s opinion about -irecway .lobal /ducation
services. 32
1,6,1? &easons for dissatisfaction of the -irecway .lobal
education!s services. 36
)IST O% C$A"TS
C8art
No !articu9ars
!age
No,
1,6,6
"rofile of the sample corporate /xecutives. 63
1,6,4 Sources of 9wareness about -irecway .lobal /ducation
amongst respondents. 14
1,6,1 &espondents view about need of 9dvertisement for -irecway
.lobal /ducation 11
1,6,= "rofile of the /ducational Constraints amongst corporate
executives. 1@
1,6,3 "rofile of the respondents those who wish to get higher studies 1A
1,6,0 Time availability of the respondents for upgrading higher studies. =2
1,6,?
Bob advantage of the respondents through pursuing higher
studies. =6
@
C$A!TE" C I
INT"ODUCTION
6,6 A'OUT T$E O"#ANIDATION
6,6,6 'AC-#"OUND
:ughes /scorts Communications <imited 1:/C<5 is the 7ndian operation
of :ughes ?etwork Systems, >S9 1:?S5, a unit of :ughes /lectronics. :?S is
the global leader in the business of broadband satellite communications and has
been titled D8ing of CS9T businessE by Comsys @$$=. :ughes /lectronics! other
companies include "an9mSat 1the largest private satellite operator in the world5
A
and -irecTC 1the largest -irectFToF

me television services company in the
world5.
7n 7ndia, :/C< has been offering services to the /nterprise sector since
=66+. )ith a base of more than @@$ customers using +$$$G CS9T! s spread
across 3#@ sites in 7ndia, :/C< is the largest satellite services provider in the
9sia "acific &egion 1Comsys =666 H @$$=5.
usiness operations cover networking 1CS9T services, managed network
services and system integration5, 7nternet services 1private gateways, data
centers, application services and connectivity services using the :/C<
broadband satellite network5, retail services and DI"EC7AY #9o:a9 Education,
The -irecway .lobal /ducation service uses technology sourced from
:ughes and (ne Touch 8nowledge Systems 7nc. 1(T8S5, a company owned
jointly by :ughes H the 9pollo .roup, 7nc., >S9. (T8S is the world!s leading
provider of interactive learning systems and technologies. Today there are more
than @I$$$ (T8S classrooms operational across the world.
6,6,4 ONE TOUC$ SYSTE&S INC,
One Touc8 Systems. Inc, EOTSF. is t8e wor9d(s 9eading proider of
so9utions for 9ie. interactie distance 9earning, 0ore than =+$,$$$ (ne
Touch DseatsE are deployed in over @I,$$$ classrooms throughout ++ countries at
corporations, government offices and educational institutions and train an
estimated @ million employees annually. (ne Touch customers for mission
critical training and communications around the world create over =$$ hours of
live programming every day.
62
(ne Touch is jointly owned by :ughes ?etwork Systems, the worldJs
largest CS9T company and part of the global satellite technology leaders :ughes
/lectronics H 9pollo .roup, 7nc., who are the leaders in the area of working adult
education in the >S9.(TS is the global leader in this area with a customer base
covering .lobal *ortune +$$ organizations. To name a few the customers include
.eneral 0otors, *ord 0otor Company, BC "enney!s, and Standard ank of
South 9frica, 0), #0, 9THT and S9".
The (ne Touch technology platform comprises of hardware, software,
interactivity tools, measurement H certification tools that in combination with a
broadband delivery platform 1like the -irec"C system of :?S5 can be used to
deliver real time on line measurable education services.
6,6,1 DI"EC7AY #9o:a9 Education
-i&/C)9A .lobal /ducation 1-)./5 is an infrastructure and contentF
based, real time interactive learningK service targeted at both the /nterprise and
ConsumerLStudent ends of the market.

The instructor sits in the studio while the student!s in the classrooms
spread across the country. The information from the studio F comprising of 9ie
ideo. oice and data F is sent over to all the classrooms using the :ughes!
broadband satellite network. Students interact with the instructor using voice and
data. The system is also able to manage the entire classrooms, manage voice
and data interaction, measure the student comprehension and helps in student
certification. Hence, DiRECWAY Gloal Education is an endea!or to replicate a
traditional "li!e# instructor led classroom en!ironment$
66
The -)./!s /nterprise services were started in Bune @$$=. Corporate
customers like :", <., Standard Chartered etc. to name a few, have used the
-i&/C)9A .lobal /ducation!s service to train their dealers, employees,
customers and associates all across the country.
The -)./!s studentsFbased services were started in -ecember @$$@, by
entering into associations with leading institutions in 7ndia and abroad for their
programs.
Currently, :/C< has associations with 9pollo 7nternational, >S9, 7ndian
7nstitute of 0anagement 8ozhikode 177085, 770, 770C, 770 9hamathabad, M<&7
Bamshedpur, 707 -elhi, 77*T -elhi, 77T -elhi, <79 Chennai, ?070S 0umbai, and
09:/ The association will take training and education program from these
respective institutions beyond their geographical boundaries to classroom all
across 7ndia.
-i&/C)9A .lobal /ducation has already set a network of studio!s and
classrooms all across the country. # studios! are operational in the cities of
.urgaon, 8ozhikode and Bamshedpur and are connected to the 2= classrooms in
the #= cities of -elhi, 0umbai, angalore, 8olkata, Chennai, "une, :yderabad,
Cochin, Trichy, Coimbatore and 0adurai. 0ore classrooms and studios 1at
member institution premises5 will be set up by the end of @$$+.
64
DIRECWAY Global Education
Network Topology
"emote "emote
C9assroom C9assroom
Down9inG Down9inG
Administrator Administrator Sate99ite Up9inG Sate99ite Up9inG
Instructor Instructor
ONE TOUC$ ONE TOUC$
!resentation !resentation
Serer Serer
N&S N&S
Audio. +ideo > Audio. +ideo >
Data "eceierH Data "eceierH
Transmitter Transmitter
&u9timedia !C &u9timedia !C
wit8 %ront End sHw wit8 %ront End sHw
STUDIO STUDIO C)ASS"OO& C)ASS"OO&
T7O 7AY T7O 7AY
CO&UNICATION CO&UNICATION
78y $EC)(s Interactie 9earning p9atform Di"EC7AY #9o:a9
education
:ughes /scorts Communications <imited has launched its
7nteractive <earning services in 7ndia under the brand name “Di"EC7AY
#9o:a9 Education*
6,6,= 78y Interactie )earningI
Companies typically spend a lot of resources on activities such as
employee training, skill up gradation, management development
programs, resellerLdealer education, customer education, sales meetings
and orientation programs. The resources typically used up areN
T#6e< since all participants have to be in a particular location for a
long period of time.
Mo&e8< since all participants have to move to a single location,
there is a lot of money spent on transportation, boarding and
lodging and per diem.
61
Tra#&#&' 6ater#a7< courseware and textbooks development and
faculty.
The typical problems associated with the above mode of
trainingLeducation are obviouslyN <oss of productivity since the employee
has to be away from his locationLwork area for a long time. Traditional
method of training costs a lot of money if the training is multiFlocation,
there are additional problems in terms of either the availability of
appropriately 'ualified trainers or the trainers available have to travel a lot
Consistency of training varies from training to training.
:/C<!s 7nteractive <earning "latformF-)./ essentially takes
away the above disadvantages while retaining the core collaborative
group learning achieved in typical classrooms. 7t is location independent
and comes with tools and systems which achieve all the above on a real
time basis. 7t is also more cost effective than the traditional methods of
training.
6,6,3 C8aracteristics of potentia9 corporate customers<
<arge number of employees spread across various geographical
locations
:uge spender on trainings of resellers, employees, customers etc..
Trainer travel!s very fre'uentlyF hence huge money spent on
traveling
Some important areas where in 7nteractive <earning 7nfrastructure could
be used effectively areN
6=
7n house training 0anagement -evelopment "rograms
Sales meetings "roduct <aunches
&eseller training :& Training
Customer /ducation C/(s messages
6,4 A'OUT T$E INDUST"Y
Satellite based online education plays a vital role in giving sound
education foundation in the knowledge of the every individual. This Satellite
based education is also necessary for developing professional excellence and
intelligence for giving rise to profit and efficiency within the organization.
9 satelliteFbased implementation also may provide an interactive audio
and video classroom, the most technically advanced from of -istance /ducation.
9n interactive audio and video format, however, provides less flexibility in time
and location for studies.

0any courses broadcast via satellite are now complemented and enriched
by a webFbased component.

wever, -istance <earning satellite
implementations may be used strictly for accessing the online courses and
resources, especially in remote areas lacking broadband access. 0any -istance
<earning satellite providers also are delivering video courses to desktop
computers, instead of classroom and conference facilities, appears to be a
growing trend.

wever -istance <earning providers advise students that highF
bandwidth connectivity and appropriate computer e'uipment are necessary to
take courses via video streaming.
63
To be effective, the design of a -istance <earning instructional delivery
system addresses both technological and human issues. The delivery technology
must be reliable, available and easy to use. -istance learning e'uipment also
must be installed in a convenient and inviting location to ensure maximum
utilization of the -< System. CS9T 1Cery Small 9perture Terminal5 allows classes!
broadcast from a single central studio and to be simultaneously received at
multiple school locations. The students are able to see and hear their teacher
make a prepared electronic presentation and use a blackboard or whiteboard
when re'uired. The teachers and students can interact over a voice channel,
which gives a very similar feeling to an actual classroom. The /->S9T
programmed is planned to provide a sustainable distance education service in
7ndia using advanced space and groundFbased technology. The system is
primarily meant for school, college and higherFlevel education and will also
support nonFformal education.
7n the first phase, a pilot project using 7?S9TF#9 and 7?S9TF# 8uFband
transponders is under implementation in 0aharashtra, 8arnataka and 0adhya
"radesh. 7n 0aharashtra, the A.. Chavan State (pen >niversity, ?ashik, will
use it for distance education. 7n 8arnataka, it will be used by the State /ducation
-epartment. 7n 0adhya "radesh, the &ajiv .andhi Technical >niversity will use it
for teaching support.
7n the second phase, the exclusive satellite /->S9T, to be launched in
@$$2, will be used in a semiFoperational project with one uplink in each beam and
about =$$ to @$$ classrooms per beam. 7n addition to the three states under first
phase, two more states and one national institution will be covered in the second
phase. 7t is anticipated that more users will fund the ground receive network in
this phase and build it up to about =$$$ classrooms per beam.
60
7n the third phase, the /->S9T network will be made operational.
0anufacturers and service providers are expected to replicate the systems with
funding by the endFusers with technical and managerial support from -(S.
.round infrastructure to meet the educational re'uirements of the country will be
built in the operational phase. /->S9T will be able to support a total of @+ to #$
uplinks and about +$$$ remote terminals per uplink. To meet the full educational
re'uirement of the country, it may be necessary to assemble a constellation of
satellites in a phased manner.
C$A!TE" C II
"ESEA"C$ IN%O"&ATION
4,6 O'5ECTI+ES. SCO!E AND )I&ITATIONS
6?
!"I&A"Y O'5ECTI+E
=. To analyze the level of awareness among corporate executives on
pursuing higher studies from top premier usiness schools without leaving
their city.
SECONDA"Y O'5ECTI+ES
1. To determine which media influencing the target segment.
2. To analyze the potential corporate executives those who are have
willingness to enhance skills and knowledge using this facilities.
3. To best our suggestions in the light of findings of the study for the
improvement of -irecway .lobal /ducation.
6@
SCO!E O% T$E STUDY
Consumer 9wareness has become one threshold in the marketing
&esearch. /very organization is very keen to make a study on 7dentifying
awareness towards its products 1i.e. offering courses from top business schools5.
The very existence of any organization depends on the consumer awareness
towards his products.
The researcher has done the project on 7dentifying awareness among
corporate executives on pursuing higher studies from top ! schoolsE is the
subject of the study at -irecway .lobal /ducation, Coimbatore. Since the
-irecway offered courses from "remium usiness schools such as 770, M<&7 and
77*T etc. have reached +$, of the corporate sectors. The company is very keen
to know the reasons for its lack of market penetration and to make suitable and
remedial actions to competitors. The consumer study has gained momentum and
organizations are striving hard to get inputs from the consumer!s about these
needs for pursuing the courses from this intuition. So a study of this kind is done
to capture the insights of consumers towards -irecway .lobal /ducation.
6A
)I&ITATIONS O% T$IS STUDY
=. The study is confined in Coimbatore city only.
@. Cost of data collection is high.
#. (nly the corporate executive!s limit the data collection.
2. -ue to time constraints, the sample size is restricted to #$$. .
42
4,4 "ESEA"C$ &ET$ODO)O#Y
Research %ethodolog& is a way to systematically solve the research
problem. &esearch 0ethodology lays down the various steps that are generally
adopted by the researcher in studying the research problem.
4,4,6 "ESEA"C$ DESI#N
The researcher used Descripti!e Research -esign. 7t includes surveys
and factFfinding en'uiries of different kinds. The major purpose of descriptive
research is description of state of affairs, as it exists at present.
4,4,4 SA&!)E DESI#N<
AF !O!U)ATION<
The universe comprises people of Coimbatore City. Since the population
of the universe is known.

'F SA&!)IN# TEC$NIJUE<
Simple Random Sample (Random Sample) is a type of probability sample where
all units in a population of interest have an equal, known and non-zero chance of being
selected. Simple &andom sampling Techni'ue has been adopted to select the
sample respondents.
46
CF SA&!)E SIDE<
Sample Size is the number of sample units to be included in the sample. -ue to -ue to
time constraints, the sample size is restricted to #$$. time constraints, the sample size is restricted to #$$. The study was conducted
during the period from Banuary @$$+ to *ebruary @$$+.
DF SA&!)E UNIT
Samp9e Unit Samp9e Unit is an individual member of the sample. Sampling units are is an individual member of the sample. Sampling units are
the executives of small, medium and large scale industries. the executives of small, medium and large scale industries.
EF DATA CO))ECTION<
The researcher used primary and secondary data to collect information.
6F !rimary Data<

This study is compiled with the help of primary data. "rimary data were
collected directly from the respondents with the help of structured %uestionnaire.
4F Secondary Data<
The Secondary sources of data are company profile, organization )ebsite
and other related library books.
44
%F DATA CO))ECTION TOO)S
%uestionnaire is a structured techni'ue for collecting data consisting of a %uestionnaire is a structured techni'ue for collecting data consisting of a
series of 'uestions. %uestionnaires can be selfFcompletion or administered by series of 'uestions. %uestionnaires can be selfFcompletion or administered by
an interviewer, they can be completed in writing. an interviewer, they can be completed in writing.
#F STATISTICA) TOO)S USED<
The collected data have been analyzed with the help of Simple
"ercentage analysis and ChiF S'uare Test.
• C8i/sKuare Test is a nonFparametric statistical test that compares research data with the expected
results from a hypothesis.
• Simp9e !ercentage Ana9ysis N This is a univariate analysis where the
percentage of a particular factor with different categories is calculated, in
order to help one get fair idea regarding the sample and there by that of
the population.
• Co/efficient of contingency is used to an extension of chiFs'uare
analysis. 7n order to find out what degree two variables under the study
associated.
41
C$A!TE" C III
ANA)YSIS AND INTE"!"ETATION
1,6 ANA)YSIS O% DATA
1,6,6 !rofi9e of t8e samp9e corporate executies<
Age Category
Tota9 'e9ow 43 43/13 13/=3 =3/33 A

e 33
#
e
n
d
e
r

c
a
t
e
g
o
r
y
%
e
m
a
9
e
U# =I =@ 12
!# =3 =# @ = 14
Dip9oma = # = 3
Ot8ers = = 4
Tota9 10 4A 1 6 0A
&
a
9
e
U# @$ ## @= =3 # A1
!# @2 +2 =3 =+ = 662
Dip9oma + 4 = @ 63
Ot8ers @ + 2 @ 61
Tota9 += 66 2@ ## 3 416
Tota9 @? 64@ =3 1= 0 122
C8art 1,6,6< !rofi9e of t8e samp9e Corporate Executies,
4=
18
1
1!
1"
1 1
"
1 11
#
""
1
1!
"
$
%$
1! 1%
1
%
&
1
%$

0
10
20
30
40
50
60
No. Of
Respondent
s
U
#
!
#
D
i
p
9
o
m
a
O
t
8
e
r
s
U
#
!
#
D
i
p
9
o
m
a
O
t
8
e
r
s
%ema9e &a9e
Gender and Qual i fi caton
detai l
!rofi9e of samp9e Corporate Executies
'e9ow 43 43/13 13/=3 =3/33 A

e 33
43
1,6, 4< %inding t8e association :etween Direcway Awareness and
Designation using C(#- S9"are Te%t<
Nu99 $ypot8esis E$2F < There is no association between -esignation and
-irecway 9wareness.
A9ternate $ypot8esis E$6F< There is association between -esignation and
-irecway 9wareness.
Designation
Direcway Awareness
O:sered %reKuencies Expected %reKuencies
Unaware Aware Tota9 Unaware Aware Tota9
Top )ee9 22 2= I+ [email protected] 2@.@@ I+
&idd9e )ee9 43 I= =+4 46.$@ 44.6I =+4
'ottom )ee9 #= @4 +I @6.=6 @I.I= +I
Tota9 =+= =26 #$$ =+= =26 #$$
"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < @
Ca9cu9ated C8i/SKuare +a9ue < $.+@43
Ta:9e a9ue < +.66
Calculated ChiFS'uare value is less than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is no association
between -esignation and -irecway 9wareness 1i.e. independent5.
40
1,6,1< %inding t8e association :etween Direcway Course awareness and
Designation<
Nu99 $ypot8esis E$2F < There is no association between -esignation and
Course 9wareness of -irecway.
A9ternate $ypot8esis E$6F< There is association between -esignation and
-irecway Course 9wareness.
Designation
Direcway Course awareness
O:sered %reKuencies Expected %reKuencies
Unaware Aware Tota9 Unaware Aware
Tota7
Top )ee9 23 #6 I+ 22.I 2$.@ '(
&idd9e )ee9 I= 43 =+4 [email protected] 42.# )(*
'ottom )ee9 #= @4 +I #$.+ @4.+ ('
Tota9 )(' )+, -.. )(' )+, -..
"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < @
Ca9cu9ated C8i/SKuare +a9ue < $.=+I3
Ta:9e a9ue < +.66
Calculated ChiFS'uare value is less than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is no association
between -esignation and -irecway Course 9wareness 1i.e. independent5.
4?
1,6,=< %inding t8e association :etween Direcway Tec8no9ogy awareness
and Designation<
Nu99 $ypot8esis E$2F < There is no association between -esignation and
-irecway Technology 9wareness.
A9ternate $ypot8esis E$6F< There is association between -esignation and
-irecway Technology 9wareness.
Designation
Direcway Tec8no9ogy awareness
O:sered %reKuencies Expected %reKuencies
Unaware Aware Tota9 Unaware Aware Tota7
Top )ee9 24 #I I+ 2$.+@ 22.2I 2=
&idd9e )ee9 4= I3 =+4 42.I2 I@.=3 .=-
'ottom )ee9 @+ ## +I @4.3+ #$.#+ =2
Tota9 .>0 .=- 0// .>0 .=- 0//
"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < @
Ca9cu9ated C8i/SKuare +a9ue < @.I2@#36
Ta:9e a9ue < +.66
Calculated ChiFS'uare value is less than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is no association
between -esignation and -irecway Technology 9wareness 1i.e. independent5.
4@
1,6,3< %inding t8e association :etween Direcway 7e:site awareness and
Age group<
Nu99 $ypot8esis E$2F < There is no association between -esignation and
-irecway )ebsite 9wareness.
Designation
Direcway 7e:site awareness
O:sered %reKuencies Expected %reKuencies
Not +isit +isit Tota9 Not +isit +isit Tota9
Top )ee9 +I @4 I+ +2.2$ #$.3$ I+
&idd9e )ee9 6I +6 =+4 =$$.2I +3.+@ =+4
'ottom )ee9 #3 @@ +I #4.=@ @$.II +I
Tota7 )/, ).' -.. )/, ).' -..
A9ternate $ypot8esis E$6F< There is association between -esignation and
-irecway )ebsite 9wareness.
"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < @
Ca9cu9ated C8i/SKuare +a9ue < $.6@+
Ta:9e a9ue < +.66
Calculated ChiFS'uare value is less than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is no association
between -esignation and -irecway )ebsite 9wareness 1i.e. independent5.
4A
1,6,0< %inding t8e association :etween Direcway Awareness and
Jua9ification using C(#- S9"are Te%t<
Nu99 $ypot8esis E$2F < There is no association between %ualification and
-irecway 9wareness.
A9ternate $ypot8esis E$6F< There is association between %ualification and
-irecway 9wareness.
Jua9ification
Direcway awareness
O:sered %reKuencies Expected %reKuencies
Unaware Aware Tota9 Unaware Aware Tota9
U# 43 24 =@# 3=.6= 3=.$6 =@#
!# +2 II =2@ 4=.24 4$.+# =2@
Ot8ers @= =2 #+ =4.3@ =4.#I #+
Tota9 636 6=A 122 636 6=A 122
Co/efficient of Contingency<
CO$.@@ C &axO$.4$4 rO$.@@
:ere the calculate C Calue is near from the C 0ax value. So we conclude
magnitude of association is moderate. Correlation attribute value r is $.=2
indicates "ositive correlation.
)ee9 of Significance < $.$+
Degrees of %reedom < @
Ca9cu9ated C8i/SKuare +a9ue < =3.#334@
Ta:9e a9ue < +.66
Calculated ChiFS'uare value is less than the table value. So, we
reject the ?ull :ypothesis 1

5 and accept the 9lternate :ypothesis 1:=5.
Therefore we conclude that, there is a close association between %ualification
and -irecway 9wareness 1i.e. dependent5.
12
1,6,?< %inding t8e association :etween Direcway Course Awareness and
Jua9ification<
Nu99 $ypot8esis E$2F < There is no association between %ualification and
-irecway Course 9wareness.
A9ternate $ypot8esis E$6F< There is association between %ualification and
-irecway Course 9wareness.
Jua9ification
Direcway Course Awareness
O:sered %reKuencies Expected %reKuencies
Unaware Aware Tota9 Unaware Aware Tota9
U# 46 22 =@# 32.4I +I.@@ =@#
!# +4 I+ =2@ 42.46 34.@= =2@
Ot8ers @@ =# #+ =I.2# =3.+4 #+
Tota9 =+I =2@ #$$ =+I =2@ #$$
Co/efficient of Contingency<
CO$.@@ C &axO$.4$4 rO$.@#
:ere the calculate C Calue is near from the C 0ax value. So we conclude
magnitude of association is moderate. Correlation attribute value r is $.=2
indicates "ositive correlation.
)ee9 of Significance < $.$+
Degrees of %reedom < @
Ca9cu9ated C8i/SKuare +a9ue < =3.66$4@
Ta:9e a9ue < +.66
Calculated ChiFS'uare value is greater than the table value. So, we
reject the ?ull :ypothesis 1

5 and accept the 9lternate :ypothesis 1:=5.
Therefore we conclude that, there is a close association between %ualification
and -irecway Course 9wareness 1i.e. dependent5.
16
1,6,@< %inding t8e association :etween Direcway Tec8no9ogy awareness
and Jua9ification<
Nu99 $ypot8esis E$2F < There is no association between %ualification and
-irecway Technology 9wareness.
A9ternate $ypot8esis E$6F< There is association between %ualification and
-irecway Technology 9wareness.
Jua9ification
Direcway Tec8no9ogy awareness
O:sered %reKuencies Expected %reKuencies
Unaware Aware Tota9 Unaware Aware Tota9
U# 4$ +# =@# +I.3# 32.#4 =@#
!# ++ I4 =2@ 34.36 42.#= =2@
Ot8ers =I =4 #+ =3.3I =I.#@ #+
Tota9 =2# =+4 #$$ =2# =+4 #$$
Co/efficient of Contingency<
CO$.=4# C &axO$.4$4 rO$.=4#
:ere the calculate C Calue is near from the C 0ax value. So we conclude
magnitude of association is moderate. Correlation attribute r value is $.=4#
indicates "ositive correlation.
)ee9 of Significance < $.$+
Degrees of %reedom < @
Ca9cu9ated C8i/SKuare +a9ue < I.6++3#2
Ta:9e a9ue < +.66
Calculated ChiFS'uare value is greater than the table value. So, we reject
the ?ull :ypothesis 1

5 and also accept the 9lternate :ypothesis 1:=5.
Therefore we conclude that, there is a close association between %ualification
and -irecway Technology 9wareness 1i.e. dependent5.
1,6,A< %inding t8e association :etween Direcway we:site awareness and
Jua9ification<
14
Nu99 $ypot8esis E$2F < There is no association between %ualification and
-irecway website 9wareness.
A9ternate $ypot8esis E$6F< There is association between %ualification and
-irecway website 9wareness.
Jua9ification
Direcway we:site awareness
O:sered %reKuencies Expected %reKuencies
Not +isit +isit Tota9 Not in +isit +isit Tota9
U# 6+ @I =@# 4I.4@ 22.@I =@#
!# 4# 36 =2@ 6$.II +=.=@ =2@
Ot8ers @2 == #+ @@.2$ [email protected]$ #+
Tota9 =6@ =$I #$$ =6@ =$I #$$
Co/efficient of Contingency<
CO$.@2 C &axO$.4$4 rO$.@2
:ere the calculate C Calue is near from the C 0ax value. So we conclude
magnitude of association is moderate. Correlation attribute value r is $.@2
indicates "ositive correlation.
)ee9 of Significance < $.$+
Degrees of %reedom < @
Ca9cu9ated C8i/SKuare +a9ue < =6.22322
Ta:9e a9ue < +.66
Calculated ChiFS'uare value is greater than the table value. So, we reject
the ?ull :ypothesis 1

5 and accept the 9lternate :ypothesis 1:=5. Therefore we
conclude that, there is a close association between %ualification and -irecway
)ebsite 9wareness 1i.e. dependent5.
11
1,6,62< %inding t8e association :etween Direcway Awareness and Age
#roup using C(#- S9"are Te%t<
Nu99 $ypot8esis E$2F < There is no association between 9ge .roup and
-irecway 9wareness.
A9ternate $ypot8esis E$6F< There is association between 9ge .roup and
-irecway 9wareness.
Age #roup
Direcway Awareness
O:sered %reKuencies Expected %reKuencies
Unaware Aware Tota9 Unaware Aware Tota9
'e9ow 43 24 2$ I4 2#.46 2#.@= I4
43/13 +I 4$ =@I 32.2# 3#.+4 =@I
13/=3 =6 @3 2+ @@.3+ @@.#+ 2+
A

e =3 @4 =# 2$ @$.=# =6.I4 2$
Tota9 =+= =26 #$$ =+= =26 #$$
"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < #
Ca9cu9ated C8i/SKuare +a9ue < +.I+3+6I
Ta:9e a9ue < 4.I=24
Calculated ChiFS'uare value is <ess than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is no association
between 9ge .roup and -irecway 9wareness 1i.e. independent5.
1=
1,6,66< %inding t8e association :etween Direcway Course awareness and
Age #roup<
Nu99 $ypot8esis E$2F < There is no association between 9ge .roup and
-irecway Course 9wareness.
A9ternate $ypot8esis E$6F< There is an association between 9ge .roup and
-irecway Course 9wareness.
Age #roup
Direcway Course awareness
O:sered %reKuencies Expected %reKuencies
Unaware Aware Tota9 Unaware Aware Tota9
'e9ow 43 +$ #4 I4 2+.I@ 2=.=I I4
43/13 3= 34 =@I 34.2= 3$.+6 =@I
13/=3 @$ @+ 2+ @#.4$ @=.#$ 2+
A

e =3 @4 =# 2$ @=.$4 =I.6# 2$
Tota9 =+I =2@ #$$ =+I =2@ #$$
"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < #
Ca9cu9ated C8i/SKuare +a9ue < 3.I2+
Ta:9e a9ue < 4.I=+
Calculated ChiFS'uare value is <ess than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is no association
between 9ge .roup and -irecway Course 9wareness 1i.e. independent5.
13
1,6,64< %inding t8e association :etween Direcway Tec8no9ogy awareness
and Age #roup<
Nu99 $ypot8esis E$2F < There is no association between 9ge .roup and
-irecway Technology 9wareness.
A9ternate $ypot8esis E$6F< There is association between 9ge .roup and
-irecway Technology 9wareness.
Age #roup
Direcway Tec8no9ogy awareness
O:sered %reKuencies Expected %reKuencies
Unaware Aware Tota9 Unaware Aware Tota9
'e9ow 43 #4 +$ I4 2=.24 2+.+# I4
43/13 3= 34 =@I 3=.$= 33.66 =@I
13/=3 @$ @+ 2+ @=.2+ @#.++ 2+
A

e =3 @+ =+ 2$ =6.$4 @$.6# 2$
Tota9 =2# =+4 #$$ =2# =+4 #$$
"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < #
Ca9cu9ated C8i/SKuare +a9ue < 2.3#3$64
Ta:9e a9ue < 4.I=24
Calculated ChiFS'uare value is <ess than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is no association
between 9ge .roup and -irecway Technology 9wareness 1i.e. independent5.
10
1,6,61< %inding t8e association :etween Direcway 7e:site awareness and
Age #roup<
Nu99 $ypot8esis E$2F< There is no association between 9ge .roup and
-irecway website 9wareness.
A9ternate $ypot8esis E$6F< There is association between 9ge .roup and
-irecway )ebsite 9wareness.
Age group
Direcway 7e:site awareness
O:sered %reKuencies Expected %reKuencies
Not in +isit +isit Tota9 Not in +isit +isit Tota9
'e9ow 43 +2 ## I4 ++.3I #=.#@ I4
43/13 I= 24 =@I I=.6@ 23.$I =@I
13/=3 @6 =3 2+ @I.I$ =3.@$ 2+
A

e =3 @I =@ 2$ @+.3$ =2.2$ 2$
Tota9 =6@ =$I #$$ =6@ =$I #$$
"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < #
Ca9cu9ated C8i/SKuare +a9ue < $.46I#3=
Ta:9e a9ue < 4.I=24
Calculated ChiFS'uare value is <ess than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is no association
between 9ge .roup and -irecway )ebsite 9wareness 1i.e. independent5.
1?
1,6,6=< %inding t8e association :etween Direcway awareness and
Experience using C(#- S9"are Te%t<
Nu99 $ypot8esis E$2F < There is no association between /xperience and
-irecway 9wareness.
A9ternate $ypot8esis E$6F< There is association between /xperience and
-irecway 9wareness.
Experience
Direcway Awareness
O:sered %reKuencies Expected %reKuencies
Unaware Aware Tota9 Unaware Aware Tota9
2/4 #I #@ 4$ 2#.46 2#.@= I4
4/3 #= 2= 4@ 32.2# 3#.+4 =@I
A

e 3 I@ 43 =+I @@.3+ @@.#+ 2+
Tota9 =+= =26 #$$ =+= =26 #$$
"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < @
Ca9cu9ated C8i/SKuare +a9ue < @.==44I#
Ta:9e a9ue < 4.I=24
Calculated ChiFS'uare value is less than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is no association
between /xperience and -irecway 9wareness 1i.e. independent5.
1@
0....=< %inding t8e association :etween Direcway Course awareness and
Experience
Nu99 $ypot8esis E$2F < There is no association between /xperience and
-irecway Course 9wareness.
A9ternate $ypot8esis E$6F< There is association between /xperience and
-irecway Course 9wareness.
Experience
Direcway Course awareness
O:sered %reKuencies Expected %reKuencies
Unaware Aware Tota9 Unaware Aware Tota9
2/4 2= @6 4$ #3.I4 ##.=# 4$
4/3 #@ 2$ 4@ #4.6@ #2.$I 4@
A

e 3 I+ 4# =+I I#.@= 42.46 =+I
Tota9 =+I =2@ #$$ =+I =2@ #$$
"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < @
Ca9cu9ated C8i/SKuare +a9ue < #.$=@33=
Ta:9e a9ue < 4.I=24
Calculated ChiFS'uare value is <ess than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is no association
between /xperience and -irecway Course 9wareness 1i.e. independent5.
1A
1,6,60< %inding t8e association :etween Direcway Tec8no9ogy awareness
and Experience
Nu99 $ypot8esis E$2F < There is no association between /xperience and
-irecway Technology 9wareness.
A9ternate $ypot8esis E$6F< There is association between /xperience and
-irecway Technology 9wareness.
Experience
Direcway Tec8no9ogy awareness
O:sered %reKuencies Expected %reKuencies
Unaware Aware Tota9 Unaware Aware Tota9
2/4 #@ #I 4$ ##.#4 #3.3# 4$
4/3 #= 2= 4@ #2.#@ #4.3I 4@
A

e 3 I$ 4I =+I 4+.#= [email protected] =+I
Tota9 =2# =+4 #$$ =2# =+4 #$$
"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < @
Ca9cu9ated C8i/SKuare +a9ue < =.@446#6
Ta:9e a9ue < 4.I=24
Calculated ChiFS'uare value is <ess than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is no association
between /xperience and -irecway Technology 9wareness 1i.e. independent5.
=2
1,6,6?< %inding t8e association :etween Direcway 7e:site awareness and
Experience<
Nu99 $ypot8esis E$2F < There is no association between /xperience and
-irecway )ebsite 9wareness.
A9ternate $ypot8esis E$6F< There is association between /xperience and
-irecway )ebsite 9wareness.
Experience
Direcway awareness
O:sered %reKuencies Expected %reKuencies
Not isit +isit Tota9 Not isit +isit Tota9
2/4 23 @2 4$ 22.I$ @+.@$ ?2
4/3 2@ #$ 4@ 23.$I @+.6@ ?4
A

e 3 =$2 +2 =+I =$=.=@ +3.II 63@
Tota9 6A4 62@ 122 6A4 62@ 122
"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < @
Ca9cu9ated C8i/SKuare +a9ue < =.#@$3$+
Ta:9e a9ue < 4.I=24
Calculated ChiFS'uare value is <ess than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is no association
between /xperience and -irecway )ebsite 9wareness 1i.e. independent5.
=6
&EDIA IN%)UENCIN# T$E TA"#ET SE#&ENT<
1,6,6@< 0ources of Awareness a

ut Direcway #9o:a9 Education amongst
respondents,
Direcway Course Awareness No, Of "espondents !ercentage ELF
T+ # 1
!rint @+ 6@
%riendsH "e9aties @I 6A
Outdoor &arGeting 2+ 12
!roduct Disp9ay #2 44
7e: siteH &ai9 =2 A
C8art 1,6,4N So"r!e% o: A?are&e%% about -irecway .lobal /ducation amongst
respondents.
Table #.=.=IN reveals that #$, of the respondents are aware about
-irecway offering courses from top usiness schools through #$, (utdoor
0arketing and @@,, "roduct display and =6,, friendsL &elatives of the
respondents are aware by these 0edias.
=4
1,6,6A< "espondents iew a

ut need of Adertisement for Direcway
#9o:a9 Education<
Need of Adertisement No, pf "espondents !ercentage
No =$ #
Yes @6$ 64
Tota9 122 622
C8art 1,6, 1< "espondents iew a

ut need of Adertisement for Direcway
#9o:a9 Education<
The above table shows the respondents view about need of advertisement
for -irecway .lobal /ducation. 7t is inferred that 64, of the corporate /xecutives
view is that the -irecway .lobal /ducation needs more advertisement in the
sample survey at Coimbatore city.
=1
1,6,42< %inding t8e association :etween Age #roup and Sources of
awareness using C(#- S9"are Te%t<
Nu99 $ypot8esis E$2F< There is no association between 9ge .roup and
Sources of 9wareness
A9ternate $ypot8esis E$6F< There is association between 9ge .roup and
Sources of 9wareness
Age
Sources of Direcway Awareness
Tota9 O:sered %reKuency
!rint %riendsH&ai9 Outdoor &arGeting
'e9ow 43 4 =$ @# =2
43/13 =@ @# #+ ?2
A

e 13 6 6 @= 1A
Tota9 @I 2@ 46 6=A
Expected %reKuency
'e9ow 43 I == @= =2
43/13 =# @$ #4 ?2
A

e 13 4 == @= 1A
Tota9 4@ =4 ?A 6=A
"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < 2
Ca9cu9ated C8i/SKuare +a9ue < =.I2
Ta:9e a9ue < 6.2I
Calculated ChiFS'uare value is <ess than the table value. So, we
accept the ?ull :ypothesis 1

5. Therefore we conclude that, there is no
association between 9ge .roup and Sources of 9wareness 1i.e. independent5.
==
1,6,46< %inding t8e association :etween Jua9ification and Sources of
awareness using C(#- S9"are Te%t<
Nu99 $ypot8esis E$2F< There is no association between %ualification and
Sources of 9wareness.
A9ternate $ypot8esis E$6F< There is association between %ualification and
Sources of 9wareness
Jua9ification
Sources of Awareness
Tota9 O:sered %reKuency
!rint %riendsH&ai9 Outdoor &arGeting
!# @= @= #6 @@
Ot8ers 4 @= #4 06
Tota9 4@ =4 ?A 6=A
Expected %reKuency
!# =4 @+ 24 @@
Ot8ers == =4 #@ 06
Tota9 4@ =4 ?A 6=A
Co/efficient of Contingency<
CO$.=2 C &axO$.4$4 rO$.=2
:ere the calculate C Calue is near from the C 0ax value. So we conclude
magnitude of association is moderate. Correlation attribute value is $.=2
indicates "ositive correlation.
)ee9 of Significance < $.$+
Degrees of %reedom < @
Ca9cu9ated C8i/SKuare +a9ue < 3.@6
Ta:9e a9ue < +.66
Calculated ChiFS'uare value is .reater than the table value. So, we reject
the ?ull :ypothesis 1

5. 9nd also accept the 9lternate :ypothesis 1:=5.
Therefore we conclude that, there is an association between %ualification and
Sources of 9wareness 1i.e. dependent5.
=3
1,6,44< %inding t8e association :etween Experience and Sources of
awareness using C(#- S9"are Te%t<
Nu99 $ypot8esis E$2F < There is no association between /xperience and
Sources of 9wareness
A9ternate $ypot8esis E$6F< There is association between /xperience and
Sources of 9wareness.
Experience
Sources of Direcway Awareness
Tota9 O:sered %reKuency
!rint %riendsH&ai9 Outdoor &arGeting
2/4 4 == =2 14
4/3 4 6 @+ =6
A

e 3 =2 @@ 2$ ?0
Tota9 @I 2@ 46 6=A
Expected %reKuency
2/4 3 6 =4 14
4/3 I =@ @@ =6
A

e 3 =2 @= 2$ ?0
Tota9 4@ =4 ?A 6=A
"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < 2
Ca9cu9ated C8i/SKuare +a9ue < @.@3
Ta:9e a9ue < 6.2I
Calculated ChiFS'uare value is less than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is no association
between /xperience and Sources of 9wareness 1i.e. independent5.
=0
1,6,41< %inding t8e association :etween Designation and Sources of
awareness using C(#- S9"are Te%t<
Nu99 $ypot8esis E$2F< There is no association between -esignation and
Sources of 9wareness
A9ternate $ypot8esis E$6F< There is association between -esignation and
Sources of 9wareness
Designation
Sources of Direcway Awareness
Tota9 O:sered %reKuency
!rint %riendsH&ai9 Outdoor &arGeting
Top 6 =# =6 =6
&idd9e =3 @$ 2+ @6
'ottom # 6 =+ 4?
Tota9 4@ =4 ?A 6=A
Expected %reKuency
Top I =@ @@ =6
&idd9e =+ @# 2# @6
'ottom + I =2 4?
Tota9 4@ =4 ?A 6=A
"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < =$
Ca9cu9ated C8i/SKuare +a9ue < @.#3
Ta:9e a9ue < 6.2I
Calculated ChiFS'uare value is <ess than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is no association
between -esignation and Sources of 9wareness 1i.e. independent5.
=?
7I))IN#NESS O% CO"!O"ATE EBECUTI+ES TO EN$ANCE T$E S-I))S
AND -NO7)ED#E USIN# T$ESE %ACI)ITIES<
1,6,4=< !rofi9e of Educationa9 constraints on amongst Corporate
Executies<
Constraints No, Of "espondents !ercentage ELF
"e9ocating Ourse9es for study +I 6A
Compromising worG =$3 13
%inancia9 !ro:9ems I3 4A
No constraints +$ 6?
Tota9 #$$ 622
C8art 1,6,=< Impact of constraints on pursuing courses from Top '( Sc8oo9s
among corporate executie<
=2
./1
21
=/
0
20
40
60
80
100
120
No ,of
"espondents
Relocating
Ourselves
For Stud
!o"pr"ising
#or$
Financial
%ro&le"s
No
!onstraints
Educationa9 Constraints
'ducational !onstraints (etaill
Chart 2.2 shows that #+, of the Corporate /xecutives are affected by the
educational constraint like compromising ?or@ and @6, of the Corporate
/xecutives are affected by the :#&a&!#a7 proA7e6%.

=@
1,6,43< 7is8 to get 8ig8er studies from Top '( Sc8oo9s among Corporate
Executies<
$ig8er Education No, Of "espondents !ercentage ELF
S8ou9d :e from Top 'M Sc8oo9s 3@ =@
Need %inancia9 Assistance #I 4
S8ou9d not distur: my !resent ;o: =+I #=
7it8out "e9ocating t8e City 24 6
Need 'est %acu9ty and 'ooG 44 =3
-now9edge s8aring many Corporate
Executies =@6 @+
C8art 1,6,3< 7is8 to get 8ig8er studies from Top '( Sc8oo9s among
Corporate Executies<
$ig8er Education
64
@
16
A
63
43
2 3 62 63 42 43 12 13
S8ou9d :e from top 'M sc8oo9s
Need %inancia9 Assistance from
'anG
S8ou9d not distru:my present ;o:
7it8out re9ocating t8e city
Need 'est facu9ty and 'oo9 materia9
-now9edge s8aring many corporate
Executies is must
7
i
s
8

t
o

g
e
t

$
i
g
8
e
r

E
d
u
c
a
t
i
o
n
L Of "espondents
Series=
=A
1,6,40< Time aai9a:i9ity of t8e Corporate Executies to Spend 8ig8er
studies from Top '( Sc8oo9s<
Spare Time No, Of "espondents !ercentage ELF
1 $ours =63 3+.#2
0 $ours +@ =4.##
No Time +@ =4.##
Tota7 -.. )..
C8art 1,6, 0< Time availability of the Corporate /xecutives to Spend higher
studies from Top ! SchoolsN
)i"e availa&lit of t*e respondents
6A0
34
34
1 $rs or 6 $rHday for 1 Days
0 $rs or 1 8rsHDay for 4 Days
No Time
A

a
i
9
a
:
9
e

t
i
m
e
No, of "espondents
Tota9
Chart #.=. 3 Shows that 3+.##, of the corporate executives were able to
%pe&) 0 (r% or 6 8r H day for 1 days and =4.##, of the corporate executives
are able to spend 1 Ho"r% or 0 (r% B )a8 for 4 Days to enhance the skills using
these facilities.
32
1,6,4?< !rofi9e of t8e "espondents :e9iees t8at any Certificates from Top
'( Sc8oo9s added adantage of ;o: your !rofi9e<
5o: Adantage No, Of "espondents Per!e&ta'e ,C3
No =$ -$--
Yes @6$ /1$1*
Tota7 -.. )..$..
C8art 1,6,?< !rofi9e of t8e "espondents :e9iees t8at any Certificates from
Top '( Sc8oo9s added adantage of ;o: your !rofi9e<
62
4A2
No
Yes
5
o
:

A
d

a
n
t
a
g
e
No, Of "espondents
Tota9
%igure 1,6,?< 7t shows that D1.1-C of the corporate executives believe
that any certificates L degree from "remium usiness schools like 770, M<&7, 77*T,
09:/ and 77T etc., are a))e) a)$a&ta'e

r t(e#r EoA Pro:#7e. 9nd also found
that very few of the corporate executives are felt it is not support for their job
advantage.
36
1,6,4@< %inding t8e association :etween Age #roup and 5o: Adantage
using C(#- S9"are Te%t<
Nu99 $ypot8esis E$2F< There is no association between 9ge .roup and
Bob 9dvantage.
A9ternate $ypot8esis E$6F< There is association between 9ge .roup and Bob
9dvantage.
Age
#roup
5o: Adantage
O:sered %reKuencies Expected %reKuencies
No Yes Tota9 No Yes Tota9
'e9ow 43 2 I# I4 @.6$ I2.=$ I4
43/13 # =@+ =@I 2.@4 =@#.4# =@I
13/=3 @ 2# 2+ =.+$ 2#.+$ 2+
A

e =3 = #6 2$ =.## #I.34 2$
Tota9 =$ @6$ #$$ =$ @6$ #$$

"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < #
Ca9cu9ated C8i/SKuare +a9ue < =.$46@3$I
Ta:9e a9ue < 4.I=24
Calculated ChiFS'uare value is less than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is no association
between 9ge .roup and Bob 9dvantage 1i.e. independent5.
1,6,4A< %inding t8e association :etween Age #roup and 5o: Adantage<
34
Nu99 $ypot8esis E$2F < There is no association between 9ge .roup and Bob
9dvantage.
A9ternate $ypot8esis E$6F< There is association between 9ge .roup and Bob
9dvantage.
Designation
5o: Adantage
O:sered %reKuencies O:sered %reKuencies
No No Tota9 No No Tota9
Top )ee9 = I2 I+ @.I# I@.=4 I+
&idd9e )ee9 3 =+= =+4 +.@# =+=.44 =+4
'ottom )ee9 # ++ +I =.6# +3.$4 +I
Tota9 =$ @6$ #$$ =$ @6$ #$$
"esu9t<

)ee9 of Significance < $.$+
Degrees of %reedom < @
Ca9cu9ated C8i/SKuare +a9ue < =.6+@=336
Ta:9e a9ue < +.66=2432
Calculated ChiFS'uare value is less than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is no association
between -esignation and Bob 9dvantage 1i.e. independent5.
1,6, 12< %inding t8e association :etween Jua9ification and 5o: Adantage<
31
Nu99 $ypot8esis E$2F < There is no association between %ualification and
Bob 9dvantage.
A9ternate $ypot8esis E$6F< There is association between %ualification and Bob
9dvantage.
Jua9ification
5o: Adantage
O:sered %reKuencies O:sered %reKuencies
No Yes Tota9 No Yes Tota9
U# 2 ==6 =@# 2.=$ ==I.6$ =@#
!# + =#4 =2@ 2.4# =#4.@4 =2@
Dip9oma $ @$ @$ $.34 =6.## @$
Ot8ers = =2 =+ $.+$ =2.+$ =+
Tota9 =$ @6$ #$$ =$ @6$ #$$
"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < #
Ca9cu9ated C8i/SKuare +a9ue < $.++I@6##
Ta:9e a9ue < +.66=2432
Calculated ChiFS'uare value is <ess than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is no association
between %ualification and Bob 9dvantage 1i.e. independent5.
1,6, 16< %inding t8e association :etween Experience and 5o: Adantage<
3=
Nu99 $ypot8esis E$2F < There is no association between /xperience and
Bob 9dvantage.
A9ternate $ypot8esis E$6F< There is association between /xperience and Bob
9dvantage.
Experience
5o: Adantage
O:sered %reKuencies Expected %reKuencies
No Yes Tota9 No Yes Tota9
2/4 @ 3I =@# @.## 34.34 4$
4/3 = 4= =2@ @.2$ 36.3$ 4@
A

e 3 yrs 4 =+= @$ +.@4 [email protected]# =+I
Tota9 =$ @6$ =+ =$ @6$ #$$
"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < @
Ca9cu9ated C8i/SKuare +a9ue < =.2I
Ta:9e a9ue < +.66
Calculated ChiFS'uare value is <ess than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is no association
between /xperience and Bob 9dvantage 17ndependent5.
33
1,6,14< %inding t8e association :etween Educationa9 Constraints and Age
#roup using C(#- S9"are Te%t<
Nu99 $ypot8esis E$2F < There is no association between 9ge .roup and
/ducational Constraints.
A9ternate $ypot8esis E$6F< There is association between 9ge .roup and
/ducational Constraints.
Age
#roup
Education Constraints
Tota9
O:sered %reKuencies
"e9ocating
Ourse9es for study
Compromi
sing worG
%inancia9
!ro:9ems
No
Constraints
'e9ow 43 =$ @+ #+ =4 I4
43/13 @6 +# @I =I =@I
43/=3 6 =# =2 6 2+
A

e =3 =$ =+ 6 3 2$
Tota9 +I =$3 I3 +$ #$$
Expected %reKuencies
'e9ow 43 =3.I #$.4 @2.6 =2.+ I4
43/13 @2.4 2+.@ #3.4 @=.# =@I
43/=3 I.4 =+.6 [email protected] 4.+ 2+
A

e =3 4.4 =2.= ==.+ 3.4 2$
Tota9 +I =$3 I3 +$ #$$
"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < 6
Ca9cu9ated C8i/SKuare +a9ue < =+.@@
Ta:9e a9ue < =3.6@
Calculated ChiFS'uare value is less than the table value. So, we
accept the ?ull :ypothesis 1

5. Therefore we conclude that, there is no
association between 9ge .roup and /ducational Constraints 17ndependent5.
30
1,6,11< %inding t8e association :etween Jua9ification and Educationa9
Constraints<
Nu99 $ypot8esis E$2F < There is no association between %ualification and
Constraints.
A9ternate $ypot8esis E$6F< There is association between %ualification and
Constraints.
Jua9ific
ation
Education Constraints
Tota9
O:sered %reKuencies
"e9ocating
Ourse9es for study
Compromisi
ng worG
%inancia9
!ro:9ems
No
Constraints
U# @# 2+ 2+ =$ =@#
!# #$ 23 #$ #3 =2@
Ot8ers + =+ == 2 #+
Tota9 +I =$3 I3 +$ #$$
Expected %reKuencies
U# @#.I 2#.+ #+.# @$.+ =@#
!# @4.+ +$.@ 2$.4 @#.4 =2@
Ot8ers 3.I [email protected] =$.$ +.I #+
Tota9 +I =$3 I3 +$ #$$
Co/efficient of Contingency<
CO$.@2 C &axO$.I@ rO$.@2
:ere the calculate C Calue is near from the C 0ax value. So we conclude
magnitude of association is moderate. Correlation attribute value r is $.@2
indicates "ositive correlation.
)ee9 of Significance < $.$+
Degrees of %reedom < 3
Ca9cu9ated C8i/SKuare +a9ue < =6.I$
Ta:9e a9ue < =@.+6
Calculated ChiFS'uare value is less than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is association
between %ualification and /ducational Constraints 1dependent5.
3?
1,6,1=< %inding t8e association :etween Designation and Educationa9
Constraints<
Nu99 $ypot8esis E$2F <There is no association between -esignation and
/ducational Constraints.
A9ternate $ypot8esis E$6F< There is association between -esignation and
/ducational Constraints.
Designation
Education Constraints
Tota9
O:sered %reKuencies
"e9ocating
Ourse9es for
study
Comprom
ising
worG
%inancia9
!ro:9ems
No
Constraints
Top )ee9 =3 @2 @+ @$ I+
&idd9e )ee9 ## 32 #3 @2 =+4
'ottom )ee9 6 =I @+ 3 +I
Tota9 +I =$3 I3 +$ #$$
Expected %reKuencies
Top )ee9 =3.2 #$.$ @2.2 =2.@ I+
&idd9e )ee9 #$.2 ++.+ 2+.$ @3.@ =+4
'ottom )ee9 ==.@ @$.+ =3.3 6.4 +I
Tota9 +I =$3 I3 +$ #$$
Co/efficient of Contingency<
CO$.@$ C &axO$.I@ rO$.@$
:ere the calculate C Calue is near from the C 0ax value. So we conclude
magnitude of association is moderate. Correlation attribute value r is $.@@
indicates "ositive correlation.
)ee9 of Significance > Degrees of %reedom< $.$+ > 3
Ca9cu9ated C8i/SKuare +a9ue < =#.2I
Ta:9e a9ue < =@.+6
Calculated ChiFS'uare value is less than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is an association
between -esignation and /ducational Constraints 1dependent5.
3@
1,6,13< %inding t8e association :etween Experience and Educationa9
Constraints<
Nu99 $ypot8esis E$2F < There is no association between /xperience and
/ducational Constraints.
A9ternate $ypot8esis E$6F< There is association between /xperience and
/ducational Constraints.
Experience
Education Constraints
O:sered %reKuencies
"e9ocating
Ourse9es for
study
Comprom
ising worG
%inancia9
!ro:9ems
No
Constraint
s
2/4 I @= #$ == 4$
4/1 =+ #$ =2 =# 4@
A

e 3 #+ ++ 2@ @3 =+I
Tota9 +I =$3 I3 +$ #$$
Expected %reKuencies
2/4 =#.+ @2.4 @$.= ==.4 4$
4/1 =#.6 @+.2 @$.3 =@.$ 4@
A

e 3 #$.+ ++.I 2+.# @3.# =+I
Tota9 +I =$3 I3 +$ #$$
"esu9t<
)ee9 of Significance < $.$+
Degrees of %reedom < 3
Ca9cu9ated C8i/SKuare +a9ue < ==.4+$@+
Ta:9e a9ue < =@.+6=+6
Calculated ChiFS'uare value is less than the table value. So, we accept
the ?ull :ypothesis 1

5. Therefore we conclude that, there is no association
between /xperience and /ducational Constraints 1independent5.
3A
1,6,10< "ES!ONDENTS O!INION A'OUT DI"EC7AY #)O'A)
EDUCATION<
Opinion
Num:er of "espondents
&a9e %ema9e
Satisfied ?3 46 A0
Dissatisfied 44 A 4@
Not "esponded 6? 3 43
Tota9 66= 13 6=A
?oteN -ata indicates multiple responses.
SourceN *ield survey.
Inference<
Table #.=. #3N shows the information pertaining to satisfaction of the
respondents those who are aware of -irecway .lobal /ducation, offering
courses from premium usiness schools like 770, M<&7 and 77*T etc. The majority
of respondents 132.2@,5, those who are aware of -irecway .lobal /ducation,
are satisfied with their cost, content, timings, Technology and interaction etc.
02
1,6,1?< "EASON %O" DISSATIS%ACTION A'OUT DI"EC7AY #)O'A)
EDUCATION<
"easons Num:er of "espondents Tota9 NN4@
Cost Ei,e, %eesF 63 31,3?
Tec8no9ogy 64 =4,@3
Content 6= 1=,1?
Interact A A,1A
Timing 46 ?3,22
?oteN -ata collected from openFend 'uestion.
SourceN *ield survey.
Inference<
Table #.=.#IN presents the reasons for dissatisfaction amongst the
corporate /xecutives about -irecway .lobal /ducation. 7t is observed from the
survey that @I respondents are dissatisfied about -i&/C)9A .lobal /ducation
offering courses from top ! Schools because of a variety reasons given belowN
=. +#.+4, of the respondents have said that course fee 1i. e. Cost5 is high, as it
has been offered from they contain of Top usiness Schools, which cannot be
easily payable by a common usiness people.
@. [email protected]+, of the respondents have opined that technology is not helpful anyone
student only can have interact with the "rofessor.
#. #2.34, of the respondents have opinioned that course content is heavy and
the no. of classroom sessions is very less. So students are unable to
understand the entire concept clearly.
2. 6.#6, of the respondents have said that "rofessor F Student interactive ness
is low.
+. 4+, of the respondents have opinioned that Timing of the courses is not
suitable ant it is very difficult to attend the classroom sessions in busy
weekdays.
06
1,4 %INDIN#S
DI"EC7AY A7A"ENESS )E+E)<
=. 7t is found that there is no association between -esignation and various
awareness of -irecway. The results supports the hypothesis and we may
say that designation is not at all the matter of fact various awareness of
-irecway .lobal /ducation.
@. There is an association between %ualification and 9wareness about
-irecway. 9mongst >nder .raduates, awareness is very less and
amongst "ost .raduates it is more. The study reveals that respondents
with "ost .raduates are more aware about -irecway .lobal /ducation.
)hereas, respondents with -iploma and other 'ualification respondents
are having minimum awareness about -irecway .lobal /ducation.
#. +$,, of the corporate executives are aware about -irecway .lobal
/ducation offering courses from premium usiness schools.
2. 2I, of the Corporate /xecutives are aware about mode of teaching
Technology. 9nd +@, of the respondents are not aware of mode of
teaching technology 1i. e. CS9T "lat form5.
+. *ew of the Corporate /xecutives have visited the company!s website 1i.e.
#3,5 for a technology demo. 9nd most of the respondents 1i.e. 32,5 are
not aware L not visited the company website for the knowledge about the
-irecway .lobal /ducation courses from premium usiness schools.
3. 7t is found that there is no association between 9ge .roup and -irecway
9wareness. So, we accept the ?ull :ypothesis 1

5. )e conclude that
9ge .roup is 7ndependent of various awareness of -irecway .lobal
/ducation.
4. 7t is found that there is no association between /xperience and -irecway
9wareness. So, we accept the ?ull :ypothesis 1

5. )e conclude that
/xperience is 7ndependent of various awareness of -irecway .lobal
/ducation.
04
&EDIA IN%)UENCIN# T$E TA"#ET SE#&ENT<
=. (utdoor 0arketing and "roduct display media have played a significant
role in creating more awareness about -irecway .lobal /ducation
amongst consumers.
@. 0ost of the Corporate /xecutives view is the -irecway .lobal /ducation
offering courses L "roducts needs advertisement and the media preferred
TC and outdoors marketing in Coimbatore city.
#. There is no association between 9ge group and Sources of -irecway
9wareness. The result, thus, supports the hypothesis and we may
conclude that the 9ge .roup is independent of Sources of 9wareness
about -irecway .lobal /ducation.
2. 7t is statistically proved that there is an association between %ualification
and Sources of -irecway 9wareness. The result, thus, supports
hypothesis and we may say that sources of awareness and -irecway
.lobal /ducation are dependent.
+. 7t is found that there is no association between /xperience and Sources of
-irecway 9wareness. The result, thus, supports hypothesis and we may
say that sources of awareness are independent of /xperience
3. 7t is found that there is no association between -esignation and Sources
of -irecway 9wareness. The result, thus, supports hypothesis and we may
say that Sources of awareness is independent of -esignation about
-irecway .lobal /ducation 9wareness.
01
7I))IN#NESS O% CO"!O"ATE EBECUTI+ES TO EN$ANCE T$EI" S-I))S
AND -NO7)ED#E USIN# DI"EC7AY %ACI)ITIES<
=. 7t is statistically proved that #+ , of the Corporate /xecutives are affected
by the constraint like compromising worG and @6, of the Corporate
/xecutives are affected by the %inancia9 pro:9ems.
@. 7t is statistically proved that #=, of the Corporate /xecutives are in need
of the courses from premium usiness schools :ut wit8out distur:ing
t8eir present ;o: and @+, of the /xecutives are in need of doing the
courses from premium usiness schools for the purpose of sharing
experience with many corporate sectors.
#. 7n a statistical survey it is proved that 3+.##, of the corporate executives
were able to spend 1 8ours and =4.##, of the corporate executives are
able to spend 0 $ours to enhance the skills using these facilities.
2. 7t is found that A0,0?L of the corporate executives believe that any
certificates L degree from "remium usiness schools like 770, M<&7, 77*T,
09:/ and 77T etc.. 9re added adantages for t8eir ;o: !rofi9e 9nd also
found that very few of the corporate executives are felt it is not support for
their job advantage.
+. There is a direct association between %ualification and constraints.
9mongst >ndergraduates, 2@, of the corporate executives are
constrained with Comprising work and +@, of the corporate executives
are constrained with financial problems ut 2# , of the "ost .raduates
corporate executives are constrained with Comprising work, +@, of the
corporate executives are constrained with relocating themselves for study
and #2, of the corporate executives are constrained with financial
problems. The researcher proves statistically.
0=
3. There is a close association between -esignation and constraints.
9mongst TopFlevel executives 2$, of the corporate executives do not fall
in to any of this constraints, 9mong 0iddle <evel executives 3$, of the
them are having constraint like compromising work and among ottom
<evel /xecutives @6, of them have constraint like financial problems.
4. 7t is inferred that there is no association between 9ge group and
/ducational Constraints. The result, thus, supports hypothesis and we
may say that various awareness of -irecway .lobal /ducation!s are
independent of age group.
I. 7t is inferred that there is no association between /xperience and
/ducational Constraints. The result, thus, supports hypothesis and we
may say that various awareness of -irecway .lobal /ducation!s are
independent of experience.
03
1,1 SU##ESTIONS
=. The organization shall take necessary action to create more awareness
towards -irecway offering courses from premium usiness schools like 770,
M<&7 and 77*T etc. They have to educate the features to Corporate /xecutives
by the way of explaining the different advantages of -irecway .lobal
education. The organization should try to motivate the people to go for pursue
the courses from top business schools by the way of giving advertisement in
a periodical interval through outdoor 0arketing and "roduct -isplay.
@. 0ost of the respondents 132.2@,5 are satisfied with the technology, content,
Cost, timing and interaction with the professor. So the organization should
maintain and if possible try to decrease the cost and change the time
schedule according to the corporate /xecutives convenience to pursuing the
courses from esteemed usiness schools.
#. Cery few of the respondents said that course fees 1 i. e. Cost5 is feels high, as
they contain of Top usiness Schools fees structures, which cannot be easily
payment by a common usiness people.
2. 0ost of the Corporate /xecutives said that -irecway awareness is low. So
the company has to increase its company "romotion activities have to be
planned, monitored and carried.
+. This mode of learning is a substitute for the Corporate /xecutives who are
interested to higher studies. So, the company has to motivate the interested
Corporate /xecutives towards its gives Bob 9dvantage.
3. The company has to give sample Classroom sessions of -irecway offering
courses from "remium usiness schools to the Corporate /xecutives to get
new Corporate /xecutives towards -irecway "roducts.
4. 0anagers, /xecutives and "rofessors must recommend this way of learning
as efficiency to the corporate executives and business people having to
increase the job advantages without leaving their city and job.
00
1,= CONC)USION
The conclusion is arrived through the analysis and interpretation. The
organization should concentrate more towards (utdoor 0arketing and "roduct
display advertisement to increase more awareness of -irecway .lobal /ducation
offering courses from premium business schools.
0ost of the Corporate /xecutives believe that any certificates L degree
from "remium usiness schools like 770, M<&7, 77*T, 09:/ and 77T etc., are
added advantage for their job "rofile. 9nd very few of the corporate executives
are felt it is not support for their job advantage.
0ost of the potential corporate executives interested to enhance their
skills and knowledge using these facilities. -irecway .lobal /ducation offering
courses from top business schools in 7ndia. 7t has very few competitors in this
mode of education 1i.e. Cirtual classroom5. The organization can take the
necessary action suggested by the researcher. The results are given based on
the data collected from various places in Coimbatore city from #$$ respondents.
0?
A!!ENDICES / I
'A (T)DY *N C*N()+ER AWARENE(( A+*NG C*R,*RATE E-EC)TI.E(
*N ,)R()ING /IG/ER (T)DIE( 0R*+ T*, 1)(INE(( (C/**2(3 P )ith
Special &eference to -irecway .lobal /ducation, Coimbatore City
-ear SirN
7 am C. .>?9S/89&9? representing 8ongu /ngineering College
carrying out my research work at -irecway .lobal /ducation, Coimbatore. This
marketing research is a part of my curriculum. 7 re'uest you to kindly give your
unbiased response which will be helpful in making better understanding of your
views and &eponses to summarize for the benefit of the organization. Aour
replies will be kept confidential and used only for the market &esearch purpose.
Aours truly,
&esearcher.
?ame N
Sex N
9ddress N
"hone ?o N
/F0ail N
Company ?ameH "lace N
=. 9ge
elow @+yrs #+F2+
@+F#+ 2+F++
9bove ++ yrs.
@. 0arital Status
0arried Single
#. %ualification
>ndergraduate -iploma
"ostgraduate (thers
0@
2 -esignations
Senior <evel 0iddle <evel Bunior <evel
+. )hat is your )orking /xperienceQ
$F@ @F+ above + yrs.
3. )orking hours in your (rganization
*ull time "art time Shift

urs
4. )hat are all the constraints for not upgrading your educationQ
&elocating ourselves for study
Compromising work for getting higher studies
*inancial "roblems
?o Constraints
I.

w do you wish to get your higher studiesQ
Should be from Top DE Schools like 770s, M<&7...
*inancial assistance from bank
Should not disturb my present job
)ithout relocating the City
est faculty and book support needed.
8nowledge sharing from many corporate executives is a must.
6.

w many hours can you spare in a week for upgrading yourselfQ
# :rs or = :rL day for # days
3 :rs or # :rsL day for @ days.
?o Time
=$. -o you believe that any degree L certification from top DE schools like 770s,
M<&7, and 77*T etc. will be an added advantage to your profileQ
Aes ?o
==. -o you know -i&/C)9A .lobal /ducation is offering CFS9T services for top
DE Schools like 770s, M<&7, and 77*T etcQ
Aes ?o
0A
=@. 9re you aware of courses offered by these intuitions in detailQ
Aes ?o
=#. "lease tick the medium through which you came to know about -irec)ayQ
TC (utdoor 0arketing
"rint "roduct -isplay
*riendsL &elatives )eb siteL 0ail
=2. :ave you experienced the technology of -irec)ayQ
Aes. "lease Specify
?o
=+. :ave you visited the website of -i&/C)9A www.dwge.com for a technology
demoQ
Aes ?o
=3. -o you think this education needs more advertisementQ
Aes ?o
"emarGs<

?2
A!!ENDICES / II
DI"EC7AY #)O'A) EDUCATION
-i&/C)9A .lobal /ducation 1-)./5 is an infrastructure and contentF
based, real time interactive learningK service targeted at both the /nterprise and
ConsumerLStudent ends of the market. The instructor sits in the studio while the
student!s in the classrooms spread across the country.
The information from the studio F comprising of 9ie ideo. oice and
data F is sent over to all the classrooms using the :ughes! broadband satellite
network. Students interact with the instructor using voice and data. The system is
also able to manage the entire classrooms, manage voice and data interaction,
measure the student comprehension and helps in student certification. Hence,
DiRECWAY Gloal Education is an endea!or to replicate a traditional "li!e#
instructor led classroom en!ironment$
AD+ANTA#E O% DI"EC7AY<
There are many advantages enjoyed by the corporate /xecutive
learners are following givenN
=. 7nteract )I+E and on9ine with the professor.
@. 7nteract with fellow students and faculty across the country.
#. >pgrade your skill while you work.
2. Ciew presentations and slides using online whiteboard..
+. "articipate in global group discussion and roleFplays using the provision in the
software.
3. )orking professionals can do the program without leaving their job.
?6
4. .raduates can get reputed internationally recognized certification without
leaving their city.
I. Can get transpire the any city and still access the recoding of the session.
6. Convenient week endLevening timings for working professionals.
=$. ?o need to relocate or miss the family friends to get a premium management
certification.
==. <ow interest rate /ducational loan assistance from leading banks like >7 and
etc
=@. *acility to taking breaks H hence does not disturb your work if you have to go
abroad or have to finish important projects.
?4
"E%E"ENCES
= 8othari C.& 1@$$@5N R&esearch 0ethodology! )ishwa "rabakaran, ?ew
-elhi.
@ &ichard 7. <evin, -avid S. &ubin 1@$$@5N RStatistics for 0anagement!,
"rentice :all of 7ndia "rivate <imited, ?ew -elhi, and 4th /dition.
# "hilip 8otler 1@$$#5N R0arketing 0anagement!, "earson <imited,
Singapore, and ==th /dition.
2 0rs. .ilani 19pril, 0ay, September @$$25N R7ndian Bournal (f 09&8/T7?.!,
"rint 7ndia, ?ew -elhi.
7e:sites<
www.dwge.com
www.everonn.com
www.hecl.com
www. 8odisia.com
www.champerofcommerce.com
?1
Text N =F#,+F=2,=3F#=,#2F#4,2@F3#
ColourN 2,=+,#@,##,#I,#6,2$,2=
?=

doc_160828496.doc

Project Report on Identifying Awareness Among Corporate Executives

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