Description
On considering the diary industry in India has developed and developing as large industry and as per the certification of the International Dairy Industry India is the world’s largest milk producer and large numbers of industries are engaged in routine commercial production of pasteurized milk and milk products
Consumer Perception towards Nandini Milk
CONTENTS
SL.NO TITLE PAGE NO
EXECUTIVE SUMMARY
ABOUT INDUSTRY
COMPANY PROFILE
RESEARCH METHODOLOGY
DATA ANALYSIS
FINDINGS
SUGGESTIONS
CONCLUSION
APPENDICES
BIBLIOGRAPHY
04-06
07-13
14-37
38-4
43-63
64
6!
66
67-7
Consumer Perception towards Nandini Milk
EXECUTIVE SUMMARY
RBKMUL is one of the member milk unions among 13 unions in the Karnataka state and
functioning at Middle level between the Dairy o!o"erative #ocieties $D#% member and
Karnataka Milk &ederation $KM&% where the milk "rocurement' "asteuri(ation' "rocessing
and marketing is taking "lace)
*t was a great e+"erience to undergo summer in!"lant training on “A Study on Consumer
Perception towards Nandini Milk” at RBKMUL Raicur! During the study * tried my
best to know the various de"artments of the com"any' from "roduction to the marketing of
milk) *n the first half of my study i)e) ,rgani(ational study * found that Marketing
de"artment "lays key role in the com"any)
Consumer Perception towards Nandini Milk
*n this re"ort * tried to know the Consumer Perception towards Nandini milk which may
hel" the Marketing de"artment of the com"any as well as to the com"any) -he study
focused on how e+actly consumer "erceived the .andini milk) /nd does the consumer
"erceived according to the com"any0 *n the findings and suggestion "art * tried to find the
answers to the above)
T"#$% &' #(% P)&*%+# ,
-T(% S#./0 &1 C&12.3%) P%)+%4#"&1 #&56)/2 N61/"1" M"$78
O9*%+#":%2 &' #(% S#./0,
1) -o know the consumer "erce"tion towards .andini milk)
1) -o know the customers2 awareness level)
3) -o find the com"etitors effect on .andini sales)
S#6#%3%1# &' #(% 4)&9$%3,
Declining .andini sales due to heavy com"etition in the market and the lack of loyal
retailers) )
#ources of Data3
1) 4rimary Data
1) #econdary Data
1. P)"36)0 D6#63 -he information is collected from the "ersonal interaction with the
5m"loyees of RBKMUL)
. S%+&1/6)0 D6#63 this has been collected through com"any re"orts' manuals) /nd
*nformation form the internet sources
*nformation from the materials "rovided by the concern
Consumer Perception towards Nandini Milk
6as done marketing survey to know the consumer "erce"tion towards .andini
milk)
F"1/"1;2,
• -he customer awareness level towards .andini milk is e+cellent because all the 177
res"ondents are aware of it)
• &rom the aware res"ondents 89: of res"ondents are using .andini milk)
• &actors like ;uality' taste and "rice influences more while choosing a brand
res"ectively) ,ut of 177 .andini comes to 00 61/ HACCP IS 1!000 C%)#"'"%/ O1$0 D6")0 "1 S&.#( I1/"6AB
Mother Dairy' Bangalore' a Unit of KM&' is set u" by .DDB on C)11)1BL8) -he
Dairy has a uni=ue nature of homogeni(ing the milk and selling to its consumers through
B1 /utomatic Bulk @ending Booths and B1 &R4 tanks) -he Dairy also caters Milk in
sachets and Milk 4roducts through its 1LB retailers)
-he average sale of milk "er day is 1)7L Lakh litres during the year 1779!76D &' )%24&1/%1#2 6)% .2%/ N61/"1" 3"$7. O1$0 4D &' #(%3 (6:% 1&# .2%/
N61/"1" 0%#.
I1#%)4)%#6#"&1, O.# &' 100 )%24&1/%1#2 !! 6)% 1&# +&12.3"1; N61/"1" 3"$7J "1 #(6# !!
3&)% #(61 !0 (6:% .2%/ N61/"1" &1+%.
Frequencies
Consumer Perception towards Nandini Milk
Statistics
5$t is +ou# opinion bout (n"ini &il2 8
100
0
,li"
-issin.
(
What is your opinion about Nandini milk !
15 15.0 15.0 15.0
11 11.0 11.0 33.0
5 5.0 5.0 31.0
62 62.0 62.0 100.0
100 100.0 100.0
Costl+
c$ep
,e#+ costl+
A%e#.e
*otl
,li"
/#e0uenc+ Pe#cent ,li" Pe#cent
Cu&ulti%e
Pe#cent
5$t is +ou# opinion bout (n"ini &il2 8
A%e#.e
,e#+ costl+
c$ep
Costl+
A16$02"2, 6D &' )%24&1/%1#2 '%%$ N61/"1" 4)"+% "2 6:%)6;%J 18D '%%$2 "# 62 +(%64 61/
)%36"1"1; 0D '%%$2 "# 62 6 +&2#$0.
I1#%)4)%#6#"&1, A9&.# 80D &' )%24&1/%1#2 '%%$ N61/"1" 4)"+% "2 OD '%%$ "#2
6:%)6;%.
I1#%)4)%#6#"&1, M&2# &' )%24&12%2 '6$$ 5"#("1 (";($0 26#"2'"%/ 61/ 26#"2'"%/ )61;%.
Frequencies
Consumer Perception towards Nandini Milk
Statistics
*$ic2ness
100
0
,li"
-issin.
(
$hickness
2 2.0 2.0 2.0
22 22.0 22.0 24.0
62 62.0 62.0 16.0
13 13.0 13.0 99.0
1 1.0 1.0 100.0
100 100.0 100.0
,e#+ b"
b"
A%e#.e
7oo"
bette#
*otl
,li"
/#e0uenc+ Pe#cent ,li" Pe#cent
Cu&ulti%e
Pe#cent
*$ic2ness
bette#
7oo"
A%e#.e
b"
,e#+ b"
A16$02"2, 6D &' )%24&1/%1#2 260 #("+71%22 &' N61/"1" 3"$7 "2 6:%)6;%J D &' #(%3
2602 "#K2 96/ 61/ D '%%$2 "#K2 #&& 96/.
nterpretation: O1$0 69&.# 13D &' )%24&1/%1#2 '%%$ #("+71%22 &' N61/"1" "2 ;&&/.
Frequencies
Consumer Perception towards Nandini Milk
Statistics
S&ell
100
0
,li"
-issin.
(
Smell
5 5.0 5.0 5.0
34 34.0 34.0 39.0
46 46.0 46.0 15.0
12 12.0 12.0 97.0
3 3.0 3.0 100.0
100 100.0 100.0
,e#+ b"
4"
A%e#.e
7oo"
4ette#
*otl
,li"
/#e0uenc+ Pe#cent ,li" Pe#cent
Cu&ulti%e
Pe#cent
S&ell
4ette#
7oo"
A%e#.e
4"
,e#+ b"
Analysis: 46D '%%$2 23%$$ &' N61/"1" "2 6:%)6;%J 3>D 2602 "#2 96/ 61/ &1$0 1!D
'%%$2 "#K2 ;&&/.
I1#%)4)%#6#"&1, M&2# &' #(% +.2#&3%)2 6)% 1&# (6440 5"#( #(% 23%$$ &' #(% N61/"1".
Frequencies
Consumer Perception towards Nandini Milk
Statistics
A%ilbilit+/:eli%e#+
100
0
,li"
-issin.
(
A"ailability%Deli"ery
1 1.0 1.0 1.0
5 5.0 5.0 6.0
52 52.0 52.0 51.0
33 33.0 33.0 91.0
9 9.0 9.0 100.0
100 100.0 100.0
,e#+ b"
4"
A%e#.e
7oo"
4ette#
*otl
,li"
/#e0uenc+ Pe#cent ,li" Pe#cent
Cu&ulti%e
Pe#cent
A%ilbilit+/:eli%e#+
A%ilbilit+/:eli%e#+
4ette# 7oo" A%e#.e 4" ,e#+ b"
/
#
e
0
u
e
n
c
+
60
50
40
30
20
10
0
I1#%)4)%#6#"&1, !D &' )%24&1/%1#2 260 6:6"$69"$"#0 &' N61/"1" "2 6:%)6;%J 33D '%%$2 "#2
;&&/ >D 2602 9%##%) &1$0 6D 2602 "#K2 4&&).
A16$02"2, #(% 69&:% /6#6 2(&52 #(6# 6:6"$69"$"#0 '6+#&) "2 1&# 6 4)&9$%3 '&) N61/"1".
Frequencies
Consumer Perception towards Nandini Milk
Statistics
pc2in.
100
0
,li"
-issin.
(
packing
16 16.0 16.0 16.0
49 49.0 49.0 65.0
30 30.0 30.0 95.0
5 5.0 5.0 100.0
100 100.0 100.0
4"
A%e#.e
7oo"
4ette#
*otl
,li"
/#e0uenc+ Pe#cent ,li" Pe#cent
Cu&ulti%e
Pe#cent
pc2in.
pc2in.
4ette# 7oo" A%e#.e 4"
/
#
e
0
u
e
n
c
+
60
50
40
30
20
10
0
A16$02"2,4>D &' )%24&1/%1#2 2602 46+76;"1; "2 6:%)6;%J 30D '%%$2 "#2 ;&&/ 16D &'
#(%3 2602 "# "2 4&&) 61/ ! 0' #(%3 '%%$2 "#2 #&& ;&&/.
I1#%)4)%#6#"&1, M&)% #(61 80D &' #(% )%24&1/%1#2 6)% /& 1&# (6:% +&34$6"1# "1
46+76;"1; &' N61/"1".
Frequencies
Consumer Perception towards Nandini Milk
Statistics
/o# $elt$
100
0
,li"
-issin.
(
For health
4 4.0 4.0 4.0
50 50.0 50.0 54.0
41 41.0 41.0 95.0
5 5.0 5.0 100.0
100 100.0 100.0
4"
A%e#.e
7oo"
4ette#
*otl
,li"
/#e0uenc+ Pe#cent ,li" Pe#cent
Cu&ulti%e
Pe#cent
/o# $elt$
4ette#
7oo"
A%e#.e
4"
A16$02"2, !0D '%%$2 N61/"1" 3"$7 "2 6:%)6;% '&) (%6$#( 61/ 41D '%%$2 "#2 ;&&/ '&)
(%6$#(. !D 2602 "#2 #&& ;&&/ 61/ &1$0 4D 1&# 6
%% 5"#( "#.
I1#%)4)%#6#"&1, O1$0 4D &' )%24&1/%1#2 +&34$%#%$0 1&# 6%%/ #(6# N61/"1" "2 ;&&/
'&) (%6$#(.
Frequencies
Consumer Perception towards Nandini Milk
Statistics
*otl+ #e +ou stis!ie" )it$ (n"ini &il2 8
100
0
,li"
-issin.
(
$otaly are you satisfied with Nandini milk !
3 3.0 3.0 3.0
17 17.0 17.0 20.0
47 47.0 47.0 67.0
27 27.0 27.0 94.0
6 6.0 6.0 100.0
100 100.0 100.0
%e#+ b"
4"
A%e#.e
7oo"
4ette#
*otl
,li"
/#e0uenc+ Pe#cent ,li" Pe#cent
Cu&ulti%e
Pe#cent
*otl+ #e +ou stis!ie" )it$ (n"ini &il2 8
4ette#
7oo"
A%e#.e
4"
%e#+ b"
A16$02"2, 47D &' )%24&1/%1#2 1%"#(%) 26#"2'"%/ 1&) /"226#"2'"%/ 5"#( N61/"1" 3"$7
5(%)% 33D &' #(%3 6)% 26#"2'"%/ )%36"1"1; 0D 1&# 26#"2'"%/.
I1#%)4)%#6#"&1, 69&.# 67D &' #(%3 6)% 1&# +&34$%#%$0 26#"2'"%/ 5"#( N61/"1" 3"$7.
33D 6)% #$$0 26#"2'"%/.
Frequencies
Consumer Perception towards Nandini Milk
Statistics
5$ic$ sitent t$e tec$nolo.+ $s
in!luence" +ou# bu+in. be$%io#
100
0
,li"
-issin.
(
At what e(tent the technology has influenced your buying beha"ior
1 1.0 1.0 1.0
25 25.0 25.0 33.0
63 63.0 63.0 96.0
2 2.0 2.0 91.0
2 2.0 2.0 100.0
100 100.0 100.0
-ost
So&e)$t
n?t @no)
(ot
An+ ot$e#
*otl
,li"
/#e0uenc+ Pe#cent ,li" Pe#cent
Cu&ulti%e
Pe#cent
At )$t e>tent t$e tec$nolo.+ $s in!luence" +ou# bu+in. be$%io#
An+ ot$e#
(ot
n?t @no)
So&e)$t
-ost
A16$02"2, 63D &' )%24&1/%1#2 /& 1&# 71&5 5(%#(%) #%+(1&$&;0 (62 +(61;%/ #(%")
9.0"1; 9%(6:"&.)J !D '%%$2 2&3% 5(6# "# /&%2 61/ 8D2602 "# "1'$.%1+%/ #(% 3&2#.
I1#%)4)%#6#"&1, T%+(1&$&;0 (62 1&# "1'$.%1+%/ 9.0"1; 9%(6:"&) &' #(% 3&2# &' #(%
+.2#&3%)2.
Frequencies
Consumer Perception towards Nandini Milk
Statistics
5$ic$ b#n" co&es to +ou# &in")$en +ou t$in2 o! &il2 8
100
0
,li"
-issin.
(
Which brand comes to your mindwhen you think of milk !
11 11.0 11.0 11.0
65 65.0 65.0 76.0
13 13.0 13.0 19.0
6 6.0 6.0 95.0
5 5.0 5.0 100.0
100 100.0 100.0
A#o2+
(n"ini
*e6 .ol"
,i6+
An+ ot$e#
*otl
,li"
/#e0uenc+ Pe#cent ,li" Pe#cent
Cu&ulti%e
Pe#cent
5$ic$ b#n" co&es to +ou# &in")$en +ou t$in2 o! &il2 8
An+ ot$e#
,i6+
*e6 .ol"
(n"ini
A#o2+
A16$02"2, F&) 6!D &' )%24&1/%1#2 2602 N61/"1" 9)61/ +&3%2 #& #(%") 3"1/ 5(%1 #(%0
#("17 &' 3"$7.
Frequencies
Consumer Perception towards Nandini Milk
Statistics
Aesons !o# t$e lte#nti%e b#n".
100
0
,li"
-issin.
(
)easons for the alternati"e brand*
9 9.0 9.0 9.0
34 34.0 34.0 43.0
16 16.0 16.0 59.0
40 40.0 40.0 99.0
1 1.0 1.0 100.0
100 100.0 100.0
S&e p#ice
S&e 0ulit+
S&e tste
An+ ot$e#
5
*otl
,li"
/#e0uenc+ Pe#cent ,li" Pe#cent
Cu&ulti%e
Pe#cent
Aesons !o# t$e lte#nti%e b#n".
5
An+ ot$e#
S&e tste
S&e 0ulit+
S&e p#ice
/nalysis3 38: res"ondents2 reason for alternative brand other than .andini is same
=uality' 1coffee)
• 87: of res"ondents feels that .andini2 taste is good where 9B: feels its average)
• ,nly 13: of res"ondents are totally satisfied with the thickness of .andini)
• 3B: of res"ondents feel .andini milk is having bad smell)
• More than L7: do not have any com"laint regarding "ackaging of .andini)
• ,nly 8: feels .andini is not good for health)
• ,nly 33: of res"ondents are totally satisfied with the "erformance of .andini milk)
• Most of the res"ondents "refer 977 ml) si(e of "ackaging i)e) nearly L7
• 83: of res"ondents differentiate .andini as health conscious milk with other
brands)
• ,ut of 177 .andini comes to Delivery
@ery bad Bad /verage Dood Better
4ackaging
@ery bad Bad /verage Dood Better
&or 6ealth
@ery bad Bad /verage Dood Better
13% 6ow do you rate .andini milk with consideration of Durability0
@ery bad Bad /verage Dood Better
18% -otally are you satisfied with .andini milk0
@ery bad Bad /verage Dood Better
19% /mong the following which brand you "refer in .andini O other brands rate the
factors
Consumer Perception towards Nandini Milk
Rating
&eatures
-ast
e
;uality -hickness 4rice 4ackaging
.andini
/ny other
brand
5+cellent S9 @ery good S8 Dood S 3
Bad S 1 @ery bad S1
1
On considering the diary industry in India has developed and developing as large industry and as per the certification of the International Dairy Industry India is the world’s largest milk producer and large numbers of industries are engaged in routine commercial production of pasteurized milk and milk products
Consumer Perception towards Nandini Milk
CONTENTS
SL.NO TITLE PAGE NO
EXECUTIVE SUMMARY
ABOUT INDUSTRY
COMPANY PROFILE
RESEARCH METHODOLOGY
DATA ANALYSIS
FINDINGS
SUGGESTIONS
CONCLUSION
APPENDICES
BIBLIOGRAPHY
04-06
07-13
14-37
38-4
43-63
64
6!
66
67-7
Consumer Perception towards Nandini Milk
EXECUTIVE SUMMARY
RBKMUL is one of the member milk unions among 13 unions in the Karnataka state and
functioning at Middle level between the Dairy o!o"erative #ocieties $D#% member and
Karnataka Milk &ederation $KM&% where the milk "rocurement' "asteuri(ation' "rocessing
and marketing is taking "lace)
*t was a great e+"erience to undergo summer in!"lant training on “A Study on Consumer
Perception towards Nandini Milk” at RBKMUL Raicur! During the study * tried my
best to know the various de"artments of the com"any' from "roduction to the marketing of
milk) *n the first half of my study i)e) ,rgani(ational study * found that Marketing
de"artment "lays key role in the com"any)
Consumer Perception towards Nandini Milk
*n this re"ort * tried to know the Consumer Perception towards Nandini milk which may
hel" the Marketing de"artment of the com"any as well as to the com"any) -he study
focused on how e+actly consumer "erceived the .andini milk) /nd does the consumer
"erceived according to the com"any0 *n the findings and suggestion "art * tried to find the
answers to the above)
T"#$% &' #(% P)&*%+# ,
-T(% S#./0 &1 C&12.3%) P%)+%4#"&1 #&56)/2 N61/"1" M"$78
O9*%+#":%2 &' #(% S#./0,
1) -o know the consumer "erce"tion towards .andini milk)
1) -o know the customers2 awareness level)
3) -o find the com"etitors effect on .andini sales)
S#6#%3%1# &' #(% 4)&9$%3,
Declining .andini sales due to heavy com"etition in the market and the lack of loyal
retailers) )
#ources of Data3
1) 4rimary Data
1) #econdary Data
1. P)"36)0 D6#63 -he information is collected from the "ersonal interaction with the
5m"loyees of RBKMUL)
. S%+&1/6)0 D6#63 this has been collected through com"any re"orts' manuals) /nd
*nformation form the internet sources
*nformation from the materials "rovided by the concern
Consumer Perception towards Nandini Milk
6as done marketing survey to know the consumer "erce"tion towards .andini
milk)
F"1/"1;2,
• -he customer awareness level towards .andini milk is e+cellent because all the 177
res"ondents are aware of it)
• &rom the aware res"ondents 89: of res"ondents are using .andini milk)
• &actors like ;uality' taste and "rice influences more while choosing a brand
res"ectively) ,ut of 177 .andini comes to 00 61/ HACCP IS 1!000 C%)#"'"%/ O1$0 D6")0 "1 S&.#( I1/"6AB
Mother Dairy' Bangalore' a Unit of KM&' is set u" by .DDB on C)11)1BL8) -he
Dairy has a uni=ue nature of homogeni(ing the milk and selling to its consumers through
B1 /utomatic Bulk @ending Booths and B1 &R4 tanks) -he Dairy also caters Milk in
sachets and Milk 4roducts through its 1LB retailers)
-he average sale of milk "er day is 1)7L Lakh litres during the year 1779!76D &' )%24&1/%1#2 6)% .2%/ N61/"1" 3"$7. O1$0 4D &' #(%3 (6:% 1&# .2%/
N61/"1" 0%#.
I1#%)4)%#6#"&1, O.# &' 100 )%24&1/%1#2 !! 6)% 1&# +&12.3"1; N61/"1" 3"$7J "1 #(6# !!
3&)% #(61 !0 (6:% .2%/ N61/"1" &1+%.
Frequencies
Consumer Perception towards Nandini Milk
Statistics
5$t is +ou# opinion bout (n"ini &il2 8
100
0
,li"
-issin.
(
What is your opinion about Nandini milk !
15 15.0 15.0 15.0
11 11.0 11.0 33.0
5 5.0 5.0 31.0
62 62.0 62.0 100.0
100 100.0 100.0
Costl+
c$ep
,e#+ costl+
A%e#.e
*otl
,li"
/#e0uenc+ Pe#cent ,li" Pe#cent
Cu&ulti%e
Pe#cent
5$t is +ou# opinion bout (n"ini &il2 8
A%e#.e
,e#+ costl+
c$ep
Costl+
A16$02"2, 6D &' )%24&1/%1#2 '%%$ N61/"1" 4)"+% "2 6:%)6;%J 18D '%%$2 "# 62 +(%64 61/
)%36"1"1; 0D '%%$2 "# 62 6 +&2#$0.
I1#%)4)%#6#"&1, A9&.# 80D &' )%24&1/%1#2 '%%$ N61/"1" 4)"+% "2 OD '%%$ "#2
6:%)6;%.
I1#%)4)%#6#"&1, M&2# &' )%24&12%2 '6$$ 5"#("1 (";($0 26#"2'"%/ 61/ 26#"2'"%/ )61;%.
Frequencies
Consumer Perception towards Nandini Milk
Statistics
*$ic2ness
100
0
,li"
-issin.
(
$hickness
2 2.0 2.0 2.0
22 22.0 22.0 24.0
62 62.0 62.0 16.0
13 13.0 13.0 99.0
1 1.0 1.0 100.0
100 100.0 100.0
,e#+ b"
b"
A%e#.e
7oo"
bette#
*otl
,li"
/#e0uenc+ Pe#cent ,li" Pe#cent
Cu&ulti%e
Pe#cent
*$ic2ness
bette#
7oo"
A%e#.e
b"
,e#+ b"
A16$02"2, 6D &' )%24&1/%1#2 260 #("+71%22 &' N61/"1" 3"$7 "2 6:%)6;%J D &' #(%3
2602 "#K2 96/ 61/ D '%%$2 "#K2 #&& 96/.
nterpretation: O1$0 69&.# 13D &' )%24&1/%1#2 '%%$ #("+71%22 &' N61/"1" "2 ;&&/.
Frequencies
Consumer Perception towards Nandini Milk
Statistics
S&ell
100
0
,li"
-issin.
(
Smell
5 5.0 5.0 5.0
34 34.0 34.0 39.0
46 46.0 46.0 15.0
12 12.0 12.0 97.0
3 3.0 3.0 100.0
100 100.0 100.0
,e#+ b"
4"
A%e#.e
7oo"
4ette#
*otl
,li"
/#e0uenc+ Pe#cent ,li" Pe#cent
Cu&ulti%e
Pe#cent
S&ell
4ette#
7oo"
A%e#.e
4"
,e#+ b"
Analysis: 46D '%%$2 23%$$ &' N61/"1" "2 6:%)6;%J 3>D 2602 "#2 96/ 61/ &1$0 1!D
'%%$2 "#K2 ;&&/.
I1#%)4)%#6#"&1, M&2# &' #(% +.2#&3%)2 6)% 1&# (6440 5"#( #(% 23%$$ &' #(% N61/"1".
Frequencies
Consumer Perception towards Nandini Milk
Statistics
A%ilbilit+/:eli%e#+
100
0
,li"
-issin.
(
A"ailability%Deli"ery
1 1.0 1.0 1.0
5 5.0 5.0 6.0
52 52.0 52.0 51.0
33 33.0 33.0 91.0
9 9.0 9.0 100.0
100 100.0 100.0
,e#+ b"
4"
A%e#.e
7oo"
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4ette# 7oo" A%e#.e 4" ,e#+ b"
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60
50
40
30
20
10
0
I1#%)4)%#6#"&1, !D &' )%24&1/%1#2 260 6:6"$69"$"#0 &' N61/"1" "2 6:%)6;%J 33D '%%$2 "#2
;&&/ >D 2602 9%##%) &1$0 6D 2602 "#K2 4&&).
A16$02"2, #(% 69&:% /6#6 2(&52 #(6# 6:6"$69"$"#0 '6+#&) "2 1&# 6 4)&9$%3 '&) N61/"1".
Frequencies
Consumer Perception towards Nandini Milk
Statistics
pc2in.
100
0
,li"
-issin.
(
packing
16 16.0 16.0 16.0
49 49.0 49.0 65.0
30 30.0 30.0 95.0
5 5.0 5.0 100.0
100 100.0 100.0
4"
A%e#.e
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pc2in.
pc2in.
4ette# 7oo" A%e#.e 4"
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0
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60
50
40
30
20
10
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A16$02"2,4>D &' )%24&1/%1#2 2602 46+76;"1; "2 6:%)6;%J 30D '%%$2 "#2 ;&&/ 16D &'
#(%3 2602 "# "2 4&&) 61/ ! 0' #(%3 '%%$2 "#2 #&& ;&&/.
I1#%)4)%#6#"&1, M&)% #(61 80D &' #(% )%24&1/%1#2 6)% /& 1&# (6:% +&34$6"1# "1
46+76;"1; &' N61/"1".
Frequencies
Consumer Perception towards Nandini Milk
Statistics
/o# $elt$
100
0
,li"
-issin.
(
For health
4 4.0 4.0 4.0
50 50.0 50.0 54.0
41 41.0 41.0 95.0
5 5.0 5.0 100.0
100 100.0 100.0
4"
A%e#.e
7oo"
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*otl
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A16$02"2, !0D '%%$2 N61/"1" 3"$7 "2 6:%)6;% '&) (%6$#( 61/ 41D '%%$2 "#2 ;&&/ '&)
(%6$#(. !D 2602 "#2 #&& ;&&/ 61/ &1$0 4D 1&# 6
%% 5"#( "#.I1#%)4)%#6#"&1, O1$0 4D &' )%24&1/%1#2 +&34$%#%$0 1&# 6
%%/ #(6# N61/"1" "2 ;&&/'&) (%6$#(.
Frequencies
Consumer Perception towards Nandini Milk
Statistics
*otl+ #e +ou stis!ie" )it$ (n"ini &il2 8
100
0
,li"
-issin.
(
$otaly are you satisfied with Nandini milk !
3 3.0 3.0 3.0
17 17.0 17.0 20.0
47 47.0 47.0 67.0
27 27.0 27.0 94.0
6 6.0 6.0 100.0
100 100.0 100.0
%e#+ b"
4"
A%e#.e
7oo"
4ette#
*otl
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*otl+ #e +ou stis!ie" )it$ (n"ini &il2 8
4ette#
7oo"
A%e#.e
4"
%e#+ b"
A16$02"2, 47D &' )%24&1/%1#2 1%"#(%) 26#"2'"%/ 1&) /"226#"2'"%/ 5"#( N61/"1" 3"$7
5(%)% 33D &' #(%3 6)% 26#"2'"%/ )%36"1"1; 0D 1&# 26#"2'"%/.
I1#%)4)%#6#"&1, 69&.# 67D &' #(%3 6)% 1&# +&34$%#%$0 26#"2'"%/ 5"#( N61/"1" 3"$7.
33D 6)% #$$0 26#"2'"%/.
Frequencies
Consumer Perception towards Nandini Milk
Statistics
5$ic$ sitent t$e tec$nolo.+ $s
in!luence" +ou# bu+in. be$%io#
100
0
,li"
-issin.
(
At what e(tent the technology has influenced your buying beha"ior
1 1.0 1.0 1.0
25 25.0 25.0 33.0
63 63.0 63.0 96.0
2 2.0 2.0 91.0
2 2.0 2.0 100.0
100 100.0 100.0
-ost
So&e)$t
n?t @no)(ot
An+ ot$e#
*otl
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At )$t e>tent t$e tec$nolo.+ $s in!luence" +ou# bu+in. be$%io#
An+ ot$e#
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A16$02"2, 63D &' )%24&1/%1#2 /& 1&# 71&5 5(%#(%) #%+(1&$&;0 (62 +(61;%/ #(%")
9.0"1; 9%(6:"&.)J !D '%%$2 2&3% 5(6# "# /&%2 61/ 8D2602 "# "1'$.%1+%/ #(% 3&2#.
I1#%)4)%#6#"&1, T%+(1&$&;0 (62 1&# "1'$.%1+%/ 9.0"1; 9%(6:"&) &' #(% 3&2# &' #(%
+.2#&3%)2.
Frequencies
Consumer Perception towards Nandini Milk
Statistics
5$ic$ b#n" co&es to +ou# &in")$en +ou t$in2 o! &il2 8
100
0
,li"
-issin.
(
Which brand comes to your mindwhen you think of milk !
11 11.0 11.0 11.0
65 65.0 65.0 76.0
13 13.0 13.0 19.0
6 6.0 6.0 95.0
5 5.0 5.0 100.0
100 100.0 100.0
A#o2+
(n"ini
*e6 .ol"
,i6+
An+ ot$e#
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/#e0uenc+ Pe#cent ,li" Pe#cent
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5$ic$ b#n" co&es to +ou# &in")$en +ou t$in2 o! &il2 8
An+ ot$e#
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*e6 .ol"
(n"ini
A#o2+
A16$02"2, F&) 6!D &' )%24&1/%1#2 2602 N61/"1" 9)61/ +&3%2 #& #(%") 3"1/ 5(%1 #(%0
#("17 &' 3"$7.
Frequencies
Consumer Perception towards Nandini Milk
Statistics
Aesons !o# t$e lte#nti%e b#n".
100
0
,li"
-issin.
(
)easons for the alternati"e brand*
9 9.0 9.0 9.0
34 34.0 34.0 43.0
16 16.0 16.0 59.0
40 40.0 40.0 99.0
1 1.0 1.0 100.0
100 100.0 100.0
S&e p#ice
S&e 0ulit+
S&e tste
An+ ot$e#
5
*otl
,li"
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5
An+ ot$e#
S&e tste
S&e 0ulit+
S&e p#ice
/nalysis3 38: res"ondents2 reason for alternative brand other than .andini is same
=uality' 1coffee)
• 87: of res"ondents feels that .andini2 taste is good where 9B: feels its average)
• ,nly 13: of res"ondents are totally satisfied with the thickness of .andini)
• 3B: of res"ondents feel .andini milk is having bad smell)
• More than L7: do not have any com"laint regarding "ackaging of .andini)
• ,nly 8: feels .andini is not good for health)
• ,nly 33: of res"ondents are totally satisfied with the "erformance of .andini milk)
• Most of the res"ondents "refer 977 ml) si(e of "ackaging i)e) nearly L7
• 83: of res"ondents differentiate .andini as health conscious milk with other
brands)
• ,ut of 177 .andini comes to Delivery
@ery bad Bad /verage Dood Better
4ackaging
@ery bad Bad /verage Dood Better
&or 6ealth
@ery bad Bad /verage Dood Better
13% 6ow do you rate .andini milk with consideration of Durability0
@ery bad Bad /verage Dood Better
18% -otally are you satisfied with .andini milk0
@ery bad Bad /verage Dood Better
19% /mong the following which brand you "refer in .andini O other brands rate the
factors
Consumer Perception towards Nandini Milk
Rating
&eatures
-ast
e
;uality -hickness 4rice 4ackaging
.andini
/ny other
brand
5+cellent S9 @ery good S8 Dood S 3
Bad S 1 @ery bad S1
1