Description
it includes features and their store location
Trent (Westside)
Prepared by-Prashant Sakariya [email protected]
Agenda• • • • Introduction Features STP 4 P’s
– Product – Price – Place – Promotion
Mission Statement-
“To be the most preferred and consistently profitable lifestyle retailer.”
A word on Westside
• Established in 1998 as part of the Tata Group, Trent Ltd. operates Westside, one of India's largest and fastest growing chains of retail stores. • Started by Mrs. Simone Tata after acquiring Littlewoods. • Today, it has reached 28 cities with 49 stores. • Currently headed by Noel Tata. • Designed to cater to shopping needs of various customers.
Contd…
Ahmedabad Bangalore Chandigarh Chennai Delhi Gurgaon Ghaziabad Noida Hubli Hyderabad Indore Jabalpur Jaipur Kanpur Kolkata Ludhiana Lucknow Mangalore Mumbai Mysore Nagpur Nashik Pune Raipur Rajkot Surat Vadodara Jammu
Contd…
• The store sizes range between 15000-30000 sq. feet. • Annual Sales for 2010 was Rs. 543 cr. • With net profit of Rs. 40 cr.
Features
• Designed to be one-stop shop for complete family. • Offers broad product variety.
• There is huge price band.
STP of Westside
1. Segmentation and Targeting
– Demographic
• • Family Upper middle and lower upper class
– Economic
– Psychographic
• Lifestyle types.
STP of Westside
2. Positioning
– Initially started off with “Fashion at affordable price”
Westside as a “Brand”
• The name itself gives an upbeat feel. • The stores are designed to convey this message.
4 P’s
Product Strategy
• Has about 7-8 product category. • Displays majorly inhouse brand. • Has tie-ups with other brands.
Product Range• • • • • • • • • • Men’s Wear and Accessories. Women’s Wear and accessories. Kid’s Wear. Crockery and Kitchen. Daily Necessities. Branded Jewellery Gift items. Furniture. Footwear. Interior decoration.
Beyond Products
• Employees are trained on various aspects like:
– Product Knowledge. – Workplace Ethics. – Communication Skills – Courteousness.
Pricing ..
• Types of Pricing:
• • • • • Promotional discounts Seasonal Pricing Product form Pricing Psychological Pricing Product bundling Pricing
Place strategy
• Chain of stores mainly functioning in malls. • Stores mostly located very near its competitor. • Products distributed from Mumbai headquarter. • Stock replenishment done mainly on Fridays.
Place strategy Contd…
• Product availability mainly depends on the city of operations. • Opening of exclusive store to women, keeping in mind that, women form the biggest and most loyal customer base for them.
Promotion Strategy
Promotion Strategies..
• In 2002, Yuvraj Singh was chosen as Brand Ambassador. • Club west card membership to retain the customers. •Theme based stores. Like one in Shalimar Bagh(Westside Woman).
Problems faced by Westside• Target customer base changed over a period of time. • Not much shelf-space is given to the International brands. • Customer preferences are changing from inhouse labels to international brands.
Competitors
• • • • • • Pantaloons Ruchi’s Big life Maxx Shoppers Stop Globus Big Bazaar
Strategies adopted by Westside• Planning to introduce canned continental food like sushi, wine and cheese on their counters.
doc_226657585.ppsx
it includes features and their store location
Trent (Westside)
Prepared by-Prashant Sakariya [email protected]
Agenda• • • • Introduction Features STP 4 P’s
– Product – Price – Place – Promotion
Mission Statement-
“To be the most preferred and consistently profitable lifestyle retailer.”
A word on Westside
• Established in 1998 as part of the Tata Group, Trent Ltd. operates Westside, one of India's largest and fastest growing chains of retail stores. • Started by Mrs. Simone Tata after acquiring Littlewoods. • Today, it has reached 28 cities with 49 stores. • Currently headed by Noel Tata. • Designed to cater to shopping needs of various customers.
Contd…
Ahmedabad Bangalore Chandigarh Chennai Delhi Gurgaon Ghaziabad Noida Hubli Hyderabad Indore Jabalpur Jaipur Kanpur Kolkata Ludhiana Lucknow Mangalore Mumbai Mysore Nagpur Nashik Pune Raipur Rajkot Surat Vadodara Jammu
Contd…
• The store sizes range between 15000-30000 sq. feet. • Annual Sales for 2010 was Rs. 543 cr. • With net profit of Rs. 40 cr.
Features
• Designed to be one-stop shop for complete family. • Offers broad product variety.
• There is huge price band.
STP of Westside
1. Segmentation and Targeting
– Demographic
• • Family Upper middle and lower upper class
– Economic
– Psychographic
• Lifestyle types.
STP of Westside
2. Positioning
– Initially started off with “Fashion at affordable price”
Westside as a “Brand”
• The name itself gives an upbeat feel. • The stores are designed to convey this message.
4 P’s
Product Strategy
• Has about 7-8 product category. • Displays majorly inhouse brand. • Has tie-ups with other brands.
Product Range• • • • • • • • • • Men’s Wear and Accessories. Women’s Wear and accessories. Kid’s Wear. Crockery and Kitchen. Daily Necessities. Branded Jewellery Gift items. Furniture. Footwear. Interior decoration.
Beyond Products
• Employees are trained on various aspects like:
– Product Knowledge. – Workplace Ethics. – Communication Skills – Courteousness.
Pricing ..
• Types of Pricing:
• • • • • Promotional discounts Seasonal Pricing Product form Pricing Psychological Pricing Product bundling Pricing
Place strategy
• Chain of stores mainly functioning in malls. • Stores mostly located very near its competitor. • Products distributed from Mumbai headquarter. • Stock replenishment done mainly on Fridays.
Place strategy Contd…
• Product availability mainly depends on the city of operations. • Opening of exclusive store to women, keeping in mind that, women form the biggest and most loyal customer base for them.
Promotion Strategy
Promotion Strategies..
• In 2002, Yuvraj Singh was chosen as Brand Ambassador. • Club west card membership to retain the customers. •Theme based stores. Like one in Shalimar Bagh(Westside Woman).
Problems faced by Westside• Target customer base changed over a period of time. • Not much shelf-space is given to the International brands. • Customer preferences are changing from inhouse labels to international brands.
Competitors
• • • • • • Pantaloons Ruchi’s Big life Maxx Shoppers Stop Globus Big Bazaar
Strategies adopted by Westside• Planning to introduce canned continental food like sushi, wine and cheese on their counters.
doc_226657585.ppsx