Description
Visual Communication, Public Relations
Visual communication
in public relations
AUT guest lecturer:
Mikela Dennison (MCS)
Hi, nice to meet you
The Clarity Business
Master of Communications
(First Class)
bFM, Homebrew, Core,
Cassette, PRiNZ, AUT
Twitter: @mikelaPR
IG & Pinterest:
mikelaprnz
Blog: Shape The Message
What we'll cover
today
Visuals today
Infographics
Annual reports
Newsletters
Corporate publications
Social media
PR's role in project managing and expectations
Human instinct
We draw before we write
So, why visual?
We recognise and process images
faster than text
Different and new images keep your
content fresh (and get people
exploring)
Visual elements, when combined, keep
people interested and the eye moving
Annual Reports
Visual ARs
Warby Parker's 2012 AR was retweeted 2000
times and they had three days of their
highest sales ever
Not just your financial reporting
Opportunity to showcase your people, stories,
successes and milestones
Create a value-add approach i.e. data
pullout
Infographics
Information
graphics
Turn complex data
and process into
interesting visuals
Higher search
engine rankings
and click throughs
Use as a selling or
advocacy tool
Newsletters
Photos still matter
Worth a thousand
words
Images can make
or break a story
Working with
media = photos are
a must
Headshots, products,
concepts, properties
Let's get social
Working with
media and visuals
Your role as a PR
pro
PR is central to the
design process
Message and concept
Project management
Client expectations
Content creation
Distribution and maximising reach
Some tips
Work with a range of graphic
designers, photographers, web devs
Make sure your client understands
timeframes, costs and outcomes
Allow time for sign offs, edits,
printing and distribution
Useful extra
reading
Warby Parker Annual Report 2013:
http://blog.columnfivemedia.com/12-
visual-content-lessons-from-warby-
parkers-annual-report/
10 visual annual reports: https://
zapier.com/blog/online-annual-
reports/
doc_835713520.pdf
Visual Communication, Public Relations
Visual communication
in public relations
AUT guest lecturer:
Mikela Dennison (MCS)
Hi, nice to meet you
The Clarity Business
Master of Communications
(First Class)
bFM, Homebrew, Core,
Cassette, PRiNZ, AUT
Twitter: @mikelaPR
IG & Pinterest:
mikelaprnz
Blog: Shape The Message
What we'll cover
today
Visuals today
Infographics
Annual reports
Newsletters
Corporate publications
Social media
PR's role in project managing and expectations
Human instinct
We draw before we write
So, why visual?
We recognise and process images
faster than text
Different and new images keep your
content fresh (and get people
exploring)
Visual elements, when combined, keep
people interested and the eye moving
Annual Reports
Visual ARs
Warby Parker's 2012 AR was retweeted 2000
times and they had three days of their
highest sales ever
Not just your financial reporting
Opportunity to showcase your people, stories,
successes and milestones
Create a value-add approach i.e. data
pullout
Infographics
Information
graphics
Turn complex data
and process into
interesting visuals
Higher search
engine rankings
and click throughs
Use as a selling or
advocacy tool
Newsletters
Photos still matter
Worth a thousand
words
Images can make
or break a story
Working with
media = photos are
a must
Headshots, products,
concepts, properties
Let's get social
Working with
media and visuals
Your role as a PR
pro
PR is central to the
design process
Message and concept
Project management
Client expectations
Content creation
Distribution and maximising reach
Some tips
Work with a range of graphic
designers, photographers, web devs
Make sure your client understands
timeframes, costs and outcomes
Allow time for sign offs, edits,
printing and distribution
Useful extra
reading
Warby Parker Annual Report 2013:
http://blog.columnfivemedia.com/12-
visual-content-lessons-from-warby-
parkers-annual-report/
10 visual annual reports: https://
zapier.com/blog/online-annual-
reports/
doc_835713520.pdf