Description
PROJECT ON VIDEOCON
Presented by:Vasantkumar
About Videocon…
? Videocon founded in 1985, is one of India's youngest companies to touch a turnover of Rs 50 billion. ? Founder - Late Nandlal Madhavlal Dhoot ? Sons envisioned Videocon International Ltd. ? Competitors:-Whirlpool, LG, Samsung & other giants ? Largest manufacturers of Colour Picture Tubes and Glass shells forming the backbone of many Colour Television manufacturers around the world.
Its mission statement…
The Videocon group is committed to create a better quality of life for the people and furthering the interests of society, by being a responsible corporate citizen
Its market share…..
A REFLECTION OF CONTINUITY CHANGE
the end: “To delight and deliver beyond expectation….”
the means: “…through ingenious strategy…” “…intrepid entrepreneurship…” “…improved technology…” “…innovative products…” “…insightful marketing…” “…inspired thinking about the future…”
Its global partners…
Tie - ups with global leaders
Strategic Alliances & Acquisition
? Multibrand strategy- videocon/akai,1995 ? Electrolux Kelvinator, Videocon merger in 2006 ? Videocon: From market leadership to overall brand consolidation ? Package from Airtel, Videocon, Alcatel ? Videocon's global strategy
Understanding videocon with the help of models
? BCG Matrix
Stars (appliances) Cash Cows Question marks (Entertainment) Dogs
(Oil and Gas division)
(leasing and finance limited)
Porter’s model
Why M&A
? Electrolux deal gives licensing rights to sell global brand ? 2000 patents of Thomson into Videocon's kitty ? Global presence ? Gain economies of scale
Competitive Advantage
? Cost of production ? Largest distributed manufacturing base across India - 12 facilities ? Managing a complex supply chain ? Backward integration ? Taking advantage of policy-friendly locations ? Wide product portfolio
Challenges and Criticisms
? Competition in global CPT market ? Rapid adoption of LCD technologies ? Political risk ? A sharp drop in plasma and LCD prices ? Issue of breaking new ground in terms of geographies ? The consumer really is not price sensitive today
Future prospects
?Development in the following areas through R&D
– – – – –
Plasma Television Multimedia TV Pure Flat Televisions Composite Home Entertainment system To work on better features, better quality & improved reliability with reduced / low prices
?Go for new segments & start manufacturing mobile handsets and IT hardware
doc_690653956.ppt
PROJECT ON VIDEOCON
Presented by:Vasantkumar
About Videocon…
? Videocon founded in 1985, is one of India's youngest companies to touch a turnover of Rs 50 billion. ? Founder - Late Nandlal Madhavlal Dhoot ? Sons envisioned Videocon International Ltd. ? Competitors:-Whirlpool, LG, Samsung & other giants ? Largest manufacturers of Colour Picture Tubes and Glass shells forming the backbone of many Colour Television manufacturers around the world.
Its mission statement…
The Videocon group is committed to create a better quality of life for the people and furthering the interests of society, by being a responsible corporate citizen
Its market share…..
A REFLECTION OF CONTINUITY CHANGE
the end: “To delight and deliver beyond expectation….”
the means: “…through ingenious strategy…” “…intrepid entrepreneurship…” “…improved technology…” “…innovative products…” “…insightful marketing…” “…inspired thinking about the future…”
Its global partners…
Tie - ups with global leaders
Strategic Alliances & Acquisition
? Multibrand strategy- videocon/akai,1995 ? Electrolux Kelvinator, Videocon merger in 2006 ? Videocon: From market leadership to overall brand consolidation ? Package from Airtel, Videocon, Alcatel ? Videocon's global strategy
Understanding videocon with the help of models
? BCG Matrix
Stars (appliances) Cash Cows Question marks (Entertainment) Dogs
(Oil and Gas division)
(leasing and finance limited)
Porter’s model
Why M&A
? Electrolux deal gives licensing rights to sell global brand ? 2000 patents of Thomson into Videocon's kitty ? Global presence ? Gain economies of scale
Competitive Advantage
? Cost of production ? Largest distributed manufacturing base across India - 12 facilities ? Managing a complex supply chain ? Backward integration ? Taking advantage of policy-friendly locations ? Wide product portfolio
Challenges and Criticisms
? Competition in global CPT market ? Rapid adoption of LCD technologies ? Political risk ? A sharp drop in plasma and LCD prices ? Issue of breaking new ground in terms of geographies ? The consumer really is not price sensitive today
Future prospects
?Development in the following areas through R&D
– – – – –
Plasma Television Multimedia TV Pure Flat Televisions Composite Home Entertainment system To work on better features, better quality & improved reliability with reduced / low prices
?Go for new segments & start manufacturing mobile handsets and IT hardware
doc_690653956.ppt