Description
PROJECT ON TITAN WATCHES
TITAN WATCHES
PRESENTED BY: ROSH REJENDRAN
COMPANY PROFILE
Type Industry Founded He"d#u"rters Are" ser'ed )ey people Products 6e'enue Net inco,e E,ployees P"rent – – – – Public Luxury goods 19 ! $eng"luru%&Indi"
– (lob"l – *i+r", )"pur -C."ir,"n/% $."s+"r $."t -01/ – W"tc.es2"ccessories%&3e4ellery% precision engineering 5 Eye4e"r – 978&crore&-9S:1;0>TI>N
? Ad/ertisi!g ? Sales $ro
otio!
? P"(lic relatio!
Ad'ertising ,edi"A
? Tele/isio! ? Pri!t ? #!ter!et ? Social
edia li'e or'"t a!d face(oo' for their $ro otio!s-
Tit"n br"nd ",b"ss"dors
? Tita! Bra!d: Aa
ir ;ha!
? So!ata: Aahe!dra Si!gh Dho!i ? Raga: )"l Pa!ag% Ra!i A"'her.ee ? +,l,s: Rah"l Bose
Public rel"tion
? )ift co!ce$t ? Pro
otio! o! occasio!s
&
S"les pro,otion
? S$o!sorshi$ ? Seaso!alit, ? Pro
otio! thro"gh 0o!tests
&
Tit"n t"glineA Be &
ore
F"st tr"c+ t"glineA How
a!, ,o" ha/eI
PLACE
? ?orld of Tita! Showroo ? Ti
s
e Jo!e
? Traditio!al O"tlets ? No! Traditio!al O"tlets
STP SE(0ENTATI>N TA6(ETIN( 5 P>SITI>NIN(
SE(0ENTATI>N
? Tita! has seg
e!ted the ar'et o! the (asis of the followi!g /aria(les: 1e,ogr"p.ic 1age a!d social class2% Psyc.ogr"p.ic 1lifest,le a!d $erso!alit,2% $e."'ior"l 1(e!efits a!d occasio!s2% (eogr"p.ic"l 1regio!2 eK elite co!s" ers who were (",i!g a watch as a fashio! accessor,- The, were also willi!g to (", a watch o! i $"lse- The $rice tag did !ot atter to this seg e!t- The $rice ra!ge (etwee! Rs-5NCL9SI>N
? T#TAN is s"ccessf"l to (e a world class % i!!o/ati/e a!d
$rogressi/e orga!i>atio! a!d to ("ild #!diaQs (ra!ds-
ost desira(le
? T#TAN is s"ccessf"l i! creati!g wealth for all the sta'eholders
(, ("ildi!g highl, s"ccessf"l ("si!esses (ased o! a c"sto er ce!tric a$$roach% a!d to co!tri("te to the co "!it,
THAN) B>9
doc_485910374.pptx
PROJECT ON TITAN WATCHES
TITAN WATCHES
PRESENTED BY: ROSH REJENDRAN
COMPANY PROFILE
Type Industry Founded He"d#u"rters Are" ser'ed )ey people Products 6e'enue Net inco,e E,ployees P"rent – – – – Public Luxury goods 19 ! $eng"luru%&Indi"
– (lob"l – *i+r", )"pur -C."ir,"n/% $."s+"r $."t -01/ – W"tc.es2"ccessories%&3e4ellery% precision engineering 5 Eye4e"r – 978&crore&-9S:1;0>TI>N
? Ad/ertisi!g ? Sales $ro
otio!
? P"(lic relatio!
Ad'ertising ,edi"A
? Tele/isio! ? Pri!t ? #!ter!et ? Social
edia li'e or'"t a!d face(oo' for their $ro otio!s-
Tit"n br"nd ",b"ss"dors
? Tita! Bra!d: Aa
ir ;ha!
? So!ata: Aahe!dra Si!gh Dho!i ? Raga: )"l Pa!ag% Ra!i A"'her.ee ? +,l,s: Rah"l Bose
Public rel"tion
? )ift co!ce$t ? Pro
otio! o! occasio!s
&
S"les pro,otion
? S$o!sorshi$ ? Seaso!alit, ? Pro
otio! thro"gh 0o!tests
&
Tit"n t"glineA Be &
ore
F"st tr"c+ t"glineA How
a!, ,o" ha/eI
PLACE
? ?orld of Tita! Showroo ? Ti
s
e Jo!e
? Traditio!al O"tlets ? No! Traditio!al O"tlets
STP SE(0ENTATI>N TA6(ETIN( 5 P>SITI>NIN(
SE(0ENTATI>N
? Tita! has seg
e!ted the ar'et o! the (asis of the followi!g /aria(les: 1e,ogr"p.ic 1age a!d social class2% Psyc.ogr"p.ic 1lifest,le a!d $erso!alit,2% $e."'ior"l 1(e!efits a!d occasio!s2% (eogr"p.ic"l 1regio!2 eK elite co!s" ers who were (",i!g a watch as a fashio! accessor,- The, were also willi!g to (", a watch o! i $"lse- The $rice tag did !ot atter to this seg e!t- The $rice ra!ge (etwee! Rs-5NCL9SI>N
? T#TAN is s"ccessf"l to (e a world class % i!!o/ati/e a!d
$rogressi/e orga!i>atio! a!d to ("ild #!diaQs (ra!ds-
ost desira(le
? T#TAN is s"ccessf"l i! creati!g wealth for all the sta'eholders
(, ("ildi!g highl, s"ccessf"l ("si!esses (ased o! a c"sto er ce!tric a$$roach% a!d to co!tri("te to the co "!it,
THAN) B>9
doc_485910374.pptx