Project on Strategic Management of Kingfisher airlines

[ronak.rai]

Kingfisher Airline is a private airline based in Bangalore, India. The airlineis owned by Vijay Mallya of United Beverages Group. Kingfisher Airlinesstarted its operations on May 9, 2005 with a fleet of 4 Airbus A320 aircrafts.The destinations covered by Kingfisher Airlines are Bangalore, Mumbai,Delhi, Goa, Chennai, Hyderabad, Ahmedabad, Cochin, Guwahati, Kolkata,Pune, Agartala, Dibrugarh, Mangalore and Jaipur.In a short span of time Kingfisher Airline has carved a niche for itself. Theairline offers several unique services to its customers. These include: personal valet at the airport to assist in baggage handling and boarding,exclusive lounges with private space, accompanied with refreshments andmusic at the airport, audio and video on-demand, with extra-wide personalised screens in the aircraft, sleeperette seats with extendablefootrests, and three-course gourmet cuisine.

 

[jitendra05]

Kingfisher Airline is a private airline based in Bangalore, India. The airlineis owned by Vijay Mallya of United Beverages Group. Kingfisher Airlinesstarted its operations on May 9, 2005 with a fleet of 4 Airbus A320 aircrafts.The destinations covered by Kingfisher Airlines are Bangalore, Mumbai,Delhi, Goa, Chennai, Hyderabad, Ahmedabad, Cochin, Guwahati, Kolkata,Pune, Agartala, Dibrugarh, Mangalore and Jaipur.In a short span of time Kingfisher Airline has carved a niche for itself. Theairline offers several unique services to its customers. These include: personal valet at the airport to assist in baggage handling and boarding,exclusive lounges with private space, accompanied with refreshments andmusic at the airport, audio and video on-demand, with extra-wide personalised screens in the aircraft, sleeperette seats with extendablefootrests, and three-course gourmet cuisine.

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