project on service operation marketing of taj

Description
it includes their services offered , banquet hall , awards and recongnition

Service Operation Management
Taj Hotels
Submitted to:
Ms. Sonali Bannerjee

Submitted by:
Purvi Parihar Akash Agarwal

Introduction
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Taj Hotels Resorts and Palaces is a worldwide chain of luxury hotels and resorts. Part of the Tata Group, one of India's largest business conglomerates. comprises 76 hotels, 7 palaces, 6 private islands and 12 resorts and spas, spanning 52 destinations in 12 countries across 5 continents. Also located in the United States of America, United Kingdom, Africa, the Middle East, Maldives, Mauritius, Malaysia, Bhutan, Sri Lanka and Australia.

About the brand
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Born at a time when British-ruled India. ? It is equipped with world class facilities. From English butlers to Turkish baths, The Taj offered its guests the best in luxury. ? The hotel rates were generally priced higher than the economic standards. ? Customer service and innovation helped Taj Hotels maintain its position in the Indian industry. ? First to introduce international cuisines like Sichuan, Thai, Italian, and Mexican in India. ? High, unaided brand recall, the company regularly undertakes advertising campaigns to reinforce its brand values of warmth, luxury, and efficiency.

Services Offered
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Hotel Business Services include:
o o o o Colour copier Laptop computers on hire Mobile phones on hire Multimedia (with Arabic-enabled) computers o Multiple mobile chargers o Secretarial services o SMS Guest messaging services o Translation/interpretation services o Wi-fi Internet access at Lobby lounge & Business Centre o Workstations

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Hotel Leisure and Other Services include:
o o o

o o o o o
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Babysitting Beauty parlour / Hair salon Butler (suites, Taj Club) Car hire service Carpet Shop Currency exchange City Tour & Sightseeing desk Daily shuttle service to beach & shopping mall Desert Safari Trips & Dhow Cruise Doctor-on-call Express laundry / dry cleaning Perfume shop Pharmacy Souvenir Shop Travel assistance

(Contd.)
? Meeting

Rooms & Banquet Facilities

include:
o Guests can make business a pleasure in three meeting rooms. Ballroom is in the shape of an Arabic tent o View Room Types and Amenities o Plan a Business Meeting

Other services
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Hotels introduced new systems like corporate standardization, renovation of previous properties, and new age services like loyalty programs and spa services. ? Serves as a window to a destination, where guests can absorb the region’s history, savor traditional fare, and interact with the locals. ? Introduced an innovative service called “cyber butlers” in some of its properties, which allow guests to help get connected to the Internet in any part of the hotel. ? Generating brand awareness through niche promotions like participation in global travel exhibitions and marketing alliances. ? Provide guests with the comfort of modern facilities and services.

Awards and Recognition
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2007 Corporate Hotelier of the World (HOTELS magazine) – Raymond N. Bickson, MD and CEO, Taj Hotels Resorts and Palaces Leading Hotels of the World Ltd. (LHW) Chairman’s Award 2007 & 2006 for Best Advertising Campaign SENSES Visions Award 2007 at the SENSES Wellness Awards 2007 – Taj Spa Superbrand 2007 across 1699 brands in 58 countries Platinum Award – Reader’s Digest Trusted Brands Awards 2007 and 2005 Dun & Bradstreet – American Express Corporate Awards 2007 – India's Top 500 Companies 2007 - in the "Hotels" category - The Indian Hotels Company Ltd. Inaugural 'Genius of the Web 2007' award by CNBC-Web 18 in association with Frost & Sullivan for the Best Hotel Website in India. Avaya GlobalConnect Customer Responsiveness Award 2007 & 2005 (Travel and Tourism - Hospitality) and many more…..

Thank You



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