Description
it includes market share
PepsiCo
Story of PepsiCo
1880s
1903
Caleb Bradham
Introduction
• Fortune 500, American MNC. (NYSE
EP) • Purchase, New York. • Second largest manufacture of soft drinks in the world. • Variety of carbonated and not carbonated beverages, as
well as snacks and other foods.
• Key international markets include Argentina, brazil, china,
India, Mexico, Philippines, Saudi Arabia, Spain, Thailand an the UK.
• In the 1970s and 80’s PepsiCo bought restaurant chains
such as pizza hut, taco bell and kfc. (Tricon Global Restaurants in 1997).
• PepsiCo has 22 billion?dollar brands that each generate
over $1 billion in annual global sales revenue, including • Gatorade, Tropicana, Pepsi Max, Mountain Dew, Sierra Mist, Aquafina, Miranda, Quaker, Lay’s, Walkers, Tostitos
Mergers and acquisitions
Frito-Lay (1965) • 59% of the U.S. snack chip industry. • The Frito Lay delivers a wide variety foods in around 160 countries and territories. Tropicana(1998) • Tropicana available in 63 countries.
Quaker Oats Company (2001) • Expanded PepsiCo portfolio with a wide range of healthy food choices. • Gatorade
Competition
• Coca cola • D.r Pepper Snapple Group • Kraft foods
The cola wars
1800s
1975
1980’s
1990’s
2011
2000’s
FINANCE.
• PepsiCo shares are traded principally on the New York
Stock.
• Listed on the Amsterdam, Chicago, Swiss and Tokyo
stock exchanges.
• PepsiCo has consistently paid cash dividends since the
corporation was founded.
• There are more than 53 million shareholders of Pepsico
company.
Marketing
• The blind test (1975) • Pepsi stuff (1996) • Sponsorships (NFL, NHL, IPL)
CSR
• Replenishing Water • PepsiCo Solid Waste Management Programme • Partnership With Farmers • Healthy Kids
sources
• http://csrworld.net/pepsico%E2%80%93corporate-social-
responsibility.asp
• http://www.pepsico.com/Purpose.html • http://www.businessinsider.com/how-pepsi-lost-cola-war-
against-coke-2012-5?op=1
Thank You
Presented byBlake Gonsalves Roll no-1314 Class- MBA3
doc_706931954.pptx
it includes market share
PepsiCo
Story of PepsiCo
1880s
1903
Caleb Bradham
Introduction
• Fortune 500, American MNC. (NYSE
EP) • Purchase, New York. • Second largest manufacture of soft drinks in the world. • Variety of carbonated and not carbonated beverages, aswell as snacks and other foods.
• Key international markets include Argentina, brazil, china,
India, Mexico, Philippines, Saudi Arabia, Spain, Thailand an the UK.
• In the 1970s and 80’s PepsiCo bought restaurant chains
such as pizza hut, taco bell and kfc. (Tricon Global Restaurants in 1997).
• PepsiCo has 22 billion?dollar brands that each generate
over $1 billion in annual global sales revenue, including • Gatorade, Tropicana, Pepsi Max, Mountain Dew, Sierra Mist, Aquafina, Miranda, Quaker, Lay’s, Walkers, Tostitos
Mergers and acquisitions
Frito-Lay (1965) • 59% of the U.S. snack chip industry. • The Frito Lay delivers a wide variety foods in around 160 countries and territories. Tropicana(1998) • Tropicana available in 63 countries.
Quaker Oats Company (2001) • Expanded PepsiCo portfolio with a wide range of healthy food choices. • Gatorade
Competition
• Coca cola • D.r Pepper Snapple Group • Kraft foods
The cola wars
1800s
1975
1980’s
1990’s
2011
2000’s
FINANCE.
• PepsiCo shares are traded principally on the New York
Stock.
• Listed on the Amsterdam, Chicago, Swiss and Tokyo
stock exchanges.
• PepsiCo has consistently paid cash dividends since the
corporation was founded.
• There are more than 53 million shareholders of Pepsico
company.
Marketing
• The blind test (1975) • Pepsi stuff (1996) • Sponsorships (NFL, NHL, IPL)
CSR
• Replenishing Water • PepsiCo Solid Waste Management Programme • Partnership With Farmers • Healthy Kids
sources
• http://csrworld.net/pepsico%E2%80%93corporate-social-
responsibility.asp
• http://www.pepsico.com/Purpose.html • http://www.businessinsider.com/how-pepsi-lost-cola-war-
against-coke-2012-5?op=1
Thank You
Presented byBlake Gonsalves Roll no-1314 Class- MBA3
doc_706931954.pptx