Description
PROJECT ON PARLE
PARLE AGRO
VIDYA VIKAS UNIVERSAL COLLEGE
PARLE AGRO
Acknowledgement
I would like to express my special thanks of gratitude to my teacher who gave me the golden opportunity to do this wonderful project on the topic Parle Agro, which also helped me in doing a lot of Research and I came to know about so many new things. I am really thankful.
Secondly I would also like to thank friends who helped me a lot in finishing this project within the limited time.
I am making this project not only for marks but to also increase my knowledge . THANKS AGAIN TO ALL WHO HELPED ME.
Declaration
I hereby declare that the project work entitled Parle Agro submitted to, is a record of an original work done by me and this project work has not performed the basis for the award of any Degree or diploma/ associateship/fellowship and similar project if any.
4P’s of Parle Agro Ltd.
Promotion Price Product
Place
Introduction
? Parle Agro is an Indian private limited company founded
in 1929. ? It was owned by the Chauhan family of Vile Parle, Mumbai. The Parle brand became well known in India following the success of products such as the Parle-G biscuits and Thums Up soft drink. ? It owns the brands including Frooti, Appy, LMN, Hippo and Bailley.
Family Tree
Food
Beverages
Water
All three companies continue to use the family trademark name "Parle". Parle Products (Food)
led by Vijay, Sharad and Anup Chauhan Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack
Parle Agro (Beverages)
led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia Frooti and Appy
Parle Bisleri (Water)
led by Ramesh Chauhan Bisleri
Place
The registered Head Office of Parle Agro Pvt. Ltd. Is located in Sahar-Chakala Road, Parsiwada, Andheri (E), Mumbai.
Product
? Parle-G:- Filled with the goodness of milk and wheat,
Parle-G is a source of all round nourishment. It is one of the famous product of “Parle” company, which has a major contribution in making the company well known all over India. ? Frooti:- A popular mango drink, that’s been around since 1985. And rated as India’s Most Trusted Fruit Beverage Brand. ? Appy Fizz:- It is the sparkling apple drink was launched in 2005, and he has been the most popular amongst the youth ever since.
? Bisleri:- It is a brand of bottled water in India. The brand
name Bisleri is so popular in India that it is used as generic name for bottled water. ? Appy:- The still apple drink, is the most popular and first of its kind in the country. Appy is made from fresh juicy apples. ? Krackjack:- Parle introduced India’s first & original sweet and salty biscuit –Krackjack in 1972, which went on to become one of the most loved biscuits.
? Mango Bite:- This was not only India's first mango candy,
but even today, is the only candy with the richness of real, juicy sweet mangoes.
Price
Product Parle G KrackJack Monaco Kreams Hide & Seek Hide & Seek Milano Hide & Seek Bourbon Price in Rs. 1, 2, 3, 4, 5, 10, 20, 30, 40 and 50 5, 7, 10, 15 and 20 5, 7, 10 and 20 2, 5, 10 and 18 5, 12, 20, 30, 50 15 and 30 5, 12 and 25
Parle Actifit Digestive Marie
Parle Marie Milk Shakti Parle's Wafers Fulltoss
5, 15 and 25
5, 10, 15, 20 and 22 5 and 10 5, 10 and 20 5, 10 and 20
Product Nimkin 20-20 Cookies Golden Arcs Festo Top Happy Happy Melody
Price in Rs. 5 and 10 5, 10 and 18 10 and 20 5 and 10 5/-, 10/- and 20/5 and 10 1
Mango Bite
Chox Kaccha Mango Bite Poppins Monaco Smart Chips
50 Paise
2 50 paise 2 and 5 5 and 10
Promotion
? Parle products promotions are very well known and
frequently seen on television. ? The promotion is mainly done to achieve internal customer satisfaction level to 95%. ? Bollywood well known actors like “Amir Khan” and “Hrithik Roshan” are the brand ambassador of Parle products.
Commercials
Images
doc_859029898.pptx
PROJECT ON PARLE
PARLE AGRO
VIDYA VIKAS UNIVERSAL COLLEGE
PARLE AGRO
Acknowledgement
I would like to express my special thanks of gratitude to my teacher who gave me the golden opportunity to do this wonderful project on the topic Parle Agro, which also helped me in doing a lot of Research and I came to know about so many new things. I am really thankful.
Secondly I would also like to thank friends who helped me a lot in finishing this project within the limited time.
I am making this project not only for marks but to also increase my knowledge . THANKS AGAIN TO ALL WHO HELPED ME.
Declaration
I hereby declare that the project work entitled Parle Agro submitted to, is a record of an original work done by me and this project work has not performed the basis for the award of any Degree or diploma/ associateship/fellowship and similar project if any.
4P’s of Parle Agro Ltd.
Promotion Price Product
Place
Introduction
? Parle Agro is an Indian private limited company founded
in 1929. ? It was owned by the Chauhan family of Vile Parle, Mumbai. The Parle brand became well known in India following the success of products such as the Parle-G biscuits and Thums Up soft drink. ? It owns the brands including Frooti, Appy, LMN, Hippo and Bailley.
Family Tree
Food
Beverages
Water
All three companies continue to use the family trademark name "Parle". Parle Products (Food)
led by Vijay, Sharad and Anup Chauhan Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack
Parle Agro (Beverages)
led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia Frooti and Appy
Parle Bisleri (Water)
led by Ramesh Chauhan Bisleri
Place
The registered Head Office of Parle Agro Pvt. Ltd. Is located in Sahar-Chakala Road, Parsiwada, Andheri (E), Mumbai.
Product
? Parle-G:- Filled with the goodness of milk and wheat,
Parle-G is a source of all round nourishment. It is one of the famous product of “Parle” company, which has a major contribution in making the company well known all over India. ? Frooti:- A popular mango drink, that’s been around since 1985. And rated as India’s Most Trusted Fruit Beverage Brand. ? Appy Fizz:- It is the sparkling apple drink was launched in 2005, and he has been the most popular amongst the youth ever since.
? Bisleri:- It is a brand of bottled water in India. The brand
name Bisleri is so popular in India that it is used as generic name for bottled water. ? Appy:- The still apple drink, is the most popular and first of its kind in the country. Appy is made from fresh juicy apples. ? Krackjack:- Parle introduced India’s first & original sweet and salty biscuit –Krackjack in 1972, which went on to become one of the most loved biscuits.
? Mango Bite:- This was not only India's first mango candy,
but even today, is the only candy with the richness of real, juicy sweet mangoes.
Price
Product Parle G KrackJack Monaco Kreams Hide & Seek Hide & Seek Milano Hide & Seek Bourbon Price in Rs. 1, 2, 3, 4, 5, 10, 20, 30, 40 and 50 5, 7, 10, 15 and 20 5, 7, 10 and 20 2, 5, 10 and 18 5, 12, 20, 30, 50 15 and 30 5, 12 and 25
Parle Actifit Digestive Marie
Parle Marie Milk Shakti Parle's Wafers Fulltoss
5, 15 and 25
5, 10, 15, 20 and 22 5 and 10 5, 10 and 20 5, 10 and 20
Product Nimkin 20-20 Cookies Golden Arcs Festo Top Happy Happy Melody
Price in Rs. 5 and 10 5, 10 and 18 10 and 20 5 and 10 5/-, 10/- and 20/5 and 10 1
Mango Bite
Chox Kaccha Mango Bite Poppins Monaco Smart Chips
50 Paise
2 50 paise 2 and 5 5 and 10
Promotion
? Parle products promotions are very well known and
frequently seen on television. ? The promotion is mainly done to achieve internal customer satisfaction level to 95%. ? Bollywood well known actors like “Amir Khan” and “Hrithik Roshan” are the brand ambassador of Parle products.
Commercials
Images
doc_859029898.pptx