Description
Motivation is a psychological feature that arouses an organism to act towards a desired goal and elicits, controls, and sustains certain goal-directed behaviors.
A Study on Level of Motivation in employees
Introduction
?
Motivation-having desire and willingness to do something
Motivated employees -changing workplaces Motivated employees -more productive Help organizations survive
?
?
?
Theoretical background
Maslow created his famous hierarchy of needs thinking beyond the details of air, water, food and he laid out five broader layers of needs:
?
Physiological –hunger, thirst, shelter and other bodily needs.
Safety –security and protection from physical and emotional harm.
?
Contd…
?
Social – affection, belongingness focusing with an individual's need for love and affection.
Esteem –recognize achievements and provide status to make employees feel appreciated and valued. Self-actualization –provide challenging and meaningful work which enables growth and self-fulfillment.
?
?
Industrial Profile
? ? ? ?
?
Telecommunications industry-largest sector Delivering voice, data, graphics and video Very rapid growth and massive investment in transmission New services- digital technologies -more efficient use Demand increases-complexity of the challenges increases
Company Profile
Bharti Airtel is among India’s largest mobile phone and Fixed Network providers. Established on July 07, 1995.Bharti provided fixed-line telephony and broadband services under the Touchtel brand.This branch has 150 permanent employees.This branch has a strong customer base with 1,71,387 broadband & telephone customers.
Product Profile
Bharti Enterprises (Panampally Branch) provides a wide range of services, including fixed – line phone services, long – distance phone service, broadband internet service, telecom hardware and software, and customer interaction services.
Objective of the Study
?
Identify the level of needs with reference to the maslow’s
hierarchy of needs among employees of Airtel
?
A secondary purpose of the study was to find the level of identification on needs by classifying the employees under four groups that is age, gender, experience and marital status.
Methodology
? ? ? ? ?
?
Study is descriptive in nature Total population 150 employees Sample size was 80 employees Sampling technique-Simple random sampling Source of data Primary : Questionnaire Secondary : Company Manuals, Websites, Books Data analysis- Percentage Analysis
Tool For Data Collection
?
Standard Questionnaire developed by Lockheed Martin, Micro land, IT Space.com, CLC Technologies linked by www.humanlinks.com/motiv.htm
Limitations
1.
Busy schedule
No permanent seat Inadequate responses
2.
3.
DATA ANALYSIS
Five Needs
70 60 50 40 30 20 10 0 Basic Safety Belonging Esteem Self Actualization Series2 Series3 Series4
45 40 35 30 25 20 15 10 5 0
19below19 20-29 30-39 40-49 19below19 20-29 30-39 40-49 19below19 20-29 30-39 40-49 19below19 20-29
Five Needs * Age Cross tabulation
Basic Safety Belonging Esteem Self Actualization
30-39 40-49 19below19 20-29 30-39 40-49
low
high
medium
Five Needs * Marital Status Cross tabulation
35 30 25 20 15 10 5 0 married single married single married single married single married single Basic Safety Belonging Esteem Self Actualization high medium low
Five Need * Gender Cross tabulation
35 30 25 20 15 10 5 0 male female male female male female male female male female high medium low
Basic
Safety
Belonging
Esteem
Self Actualization
45 40 35 30 25 20 15 10 5 0
below 2yr 2-3yr 3-5yr above 5yr below 2yr 2-3yr 3-5yr above 5yr below 2yr 2-3yr 3-5yr above 5yr below 2yr 2-3yr
Five Needs * Work Experience Cross Tabulation
Basic Safety Belonging Esteem Self Actualization
3-5yr above 5yr below 2yr 2-3yr 3-5yr above 5yr
low high medium
Findings and Conclusion
?
The basic needs, self esteem needs and self actualization needs predominate the other needs among the employees
The need for self actualization is more among younger employees The need for belongingness is found to be less among the employees
?
?
Contd…
When cross tabulated
?
Employees in the age group of 20-29 years have higher basic needs, esteem and self actualization needs compared to other needs across various age groups Unmarried employees have more basic needs, esteem and self actualization needs.Both married and unmarried have the same level of safety and belonging needs
?
Contd..
?
Male employees have higher safety, belonging needs whereas female employees have higher needs on basic,
esteem and self actualization needs
?
Employees with less than 2 years of work experience have high level of basic needs and self actualization needs compared to other needs across other work experience groups
Suggestions and Recommendations
Create a positive environment ? Put employees in the right path ? Good company foundation ? More training ? Free time
?
Contd…
Employee work experience ? Incentives ? Employee skill match task ? More opportunities
?
doc_604334677.ppt
Motivation is a psychological feature that arouses an organism to act towards a desired goal and elicits, controls, and sustains certain goal-directed behaviors.
A Study on Level of Motivation in employees
Introduction
?
Motivation-having desire and willingness to do something
Motivated employees -changing workplaces Motivated employees -more productive Help organizations survive
?
?
?
Theoretical background
Maslow created his famous hierarchy of needs thinking beyond the details of air, water, food and he laid out five broader layers of needs:
?
Physiological –hunger, thirst, shelter and other bodily needs.
Safety –security and protection from physical and emotional harm.
?
Contd…
?
Social – affection, belongingness focusing with an individual's need for love and affection.
Esteem –recognize achievements and provide status to make employees feel appreciated and valued. Self-actualization –provide challenging and meaningful work which enables growth and self-fulfillment.
?
?
Industrial Profile
? ? ? ?
?
Telecommunications industry-largest sector Delivering voice, data, graphics and video Very rapid growth and massive investment in transmission New services- digital technologies -more efficient use Demand increases-complexity of the challenges increases
Company Profile
Bharti Airtel is among India’s largest mobile phone and Fixed Network providers. Established on July 07, 1995.Bharti provided fixed-line telephony and broadband services under the Touchtel brand.This branch has 150 permanent employees.This branch has a strong customer base with 1,71,387 broadband & telephone customers.
Product Profile
Bharti Enterprises (Panampally Branch) provides a wide range of services, including fixed – line phone services, long – distance phone service, broadband internet service, telecom hardware and software, and customer interaction services.
Objective of the Study
?
Identify the level of needs with reference to the maslow’s
hierarchy of needs among employees of Airtel
?
A secondary purpose of the study was to find the level of identification on needs by classifying the employees under four groups that is age, gender, experience and marital status.
Methodology
? ? ? ? ?
?
Study is descriptive in nature Total population 150 employees Sample size was 80 employees Sampling technique-Simple random sampling Source of data Primary : Questionnaire Secondary : Company Manuals, Websites, Books Data analysis- Percentage Analysis
Tool For Data Collection
?
Standard Questionnaire developed by Lockheed Martin, Micro land, IT Space.com, CLC Technologies linked by www.humanlinks.com/motiv.htm
Limitations
1.
Busy schedule
No permanent seat Inadequate responses
2.
3.
DATA ANALYSIS
Five Needs
70 60 50 40 30 20 10 0 Basic Safety Belonging Esteem Self Actualization Series2 Series3 Series4
45 40 35 30 25 20 15 10 5 0
19below19 20-29 30-39 40-49 19below19 20-29 30-39 40-49 19below19 20-29 30-39 40-49 19below19 20-29
Five Needs * Age Cross tabulation
Basic Safety Belonging Esteem Self Actualization
30-39 40-49 19below19 20-29 30-39 40-49
low
high
medium
Five Needs * Marital Status Cross tabulation
35 30 25 20 15 10 5 0 married single married single married single married single married single Basic Safety Belonging Esteem Self Actualization high medium low
Five Need * Gender Cross tabulation
35 30 25 20 15 10 5 0 male female male female male female male female male female high medium low
Basic
Safety
Belonging
Esteem
Self Actualization
45 40 35 30 25 20 15 10 5 0
below 2yr 2-3yr 3-5yr above 5yr below 2yr 2-3yr 3-5yr above 5yr below 2yr 2-3yr 3-5yr above 5yr below 2yr 2-3yr
Five Needs * Work Experience Cross Tabulation
Basic Safety Belonging Esteem Self Actualization
3-5yr above 5yr below 2yr 2-3yr 3-5yr above 5yr
low high medium
Findings and Conclusion
?
The basic needs, self esteem needs and self actualization needs predominate the other needs among the employees
The need for self actualization is more among younger employees The need for belongingness is found to be less among the employees
?
?
Contd…
When cross tabulated
?
Employees in the age group of 20-29 years have higher basic needs, esteem and self actualization needs compared to other needs across various age groups Unmarried employees have more basic needs, esteem and self actualization needs.Both married and unmarried have the same level of safety and belonging needs
?
Contd..
?
Male employees have higher safety, belonging needs whereas female employees have higher needs on basic,
esteem and self actualization needs
?
Employees with less than 2 years of work experience have high level of basic needs and self actualization needs compared to other needs across other work experience groups
Suggestions and Recommendations
Create a positive environment ? Put employees in the right path ? Good company foundation ? More training ? Free time
?
Contd…
Employee work experience ? Incentives ? Employee skill match task ? More opportunities
?
doc_604334677.ppt