Description
Energy management includes planning and operation of energy-related production and consumption units. Objectives are resource conservation, climate protection and cost savings, while the users have permanent access to the energy they need. It is connected closely to environmental management, production management, logistics and other established business functions.
Marketing and green management in industrial areas: results and capitalization of Ecomark project
(M. Ca v allo, Province of Bologna)
Eco-innovation and competitiveness in industrial areas
31th May 2013 ENEA, Via Giulio Romano n. 41 - Rome
Mission
Combine environmental awareness and entrepreneurial goals
goals
To plan, test and monitor innovative services for SMEs To tune green marketing plans (GMP) for industrial areas
Innovative approach in logistics, energy management, communication and green marketing
5 regions invol ved:
Emilia-Romagna (IT) Cote d'Azur Comunidad Valenciana (ES) Western Greece – Thessaloniki (GR) Slovenia (SLO)
Green marketing
Green communication has become an essential marketing and competitive tool for positioning. If a company and a product are green, you have to communicate it with strengh to customers and to the target market
for industrial areas
a conjunction between marketing tools for products and services and marketing tools addressed at the promotion of territories and clusters
handbook
guidelines for a Marketing Plan: all essential information suitable to make decisions and choises become concrete actions and work programs
Other tools developed:
- Benchmarking on good practices - Guidelines for Innovative services with special focus on energy efficency and logistics - Multimedia product - Pilot actions - Training
www.ecomarkproject.eu/media/ecomark-multimedia
To create network
….importanza del creare reti e raggiungere il livello politico capitalizzazione MER
MER Marketing and governing Innovatives industrial areas
Med capit alizat ion project of which t he Province of Bologna is Lead Part ner
Axis: 1.2: St rengt hening cooperat ion bet ween economic development st akeholders and public aut horit ies
It involves 11 part ners from all 9 Med programme's st at es, capit alizing result s from 7 cooperat ion project s ( 5 Med project s, 1 Sout h East project and 1 Cent ral Europe project ). The project MER is based on t he guide principle t hat t he green promot ion of t errit ories and indust rial areas is a key value t o invest on. MER project will work t o make green market ing a t ool for int egrat ed governance of indust rial areas, cont ribut ing t o improve t he compet it iveness and at t ract iveness of t he Med area according t o Europe 2020 t arget s for a sust ainable growt h.
KEY DELIVERABLES:
1. Study visits and Joint thematic workshops 2. Mer integrated guidelines 3. Training packages 4. MER commitments
Cross fertilization
doc_363256508.pdf
Energy management includes planning and operation of energy-related production and consumption units. Objectives are resource conservation, climate protection and cost savings, while the users have permanent access to the energy they need. It is connected closely to environmental management, production management, logistics and other established business functions.
Marketing and green management in industrial areas: results and capitalization of Ecomark project
(M. Ca v allo, Province of Bologna)
Eco-innovation and competitiveness in industrial areas
31th May 2013 ENEA, Via Giulio Romano n. 41 - Rome
Mission
Combine environmental awareness and entrepreneurial goals
goals
To plan, test and monitor innovative services for SMEs To tune green marketing plans (GMP) for industrial areas
Innovative approach in logistics, energy management, communication and green marketing
5 regions invol ved:
Emilia-Romagna (IT) Cote d'Azur Comunidad Valenciana (ES) Western Greece – Thessaloniki (GR) Slovenia (SLO)
Green marketing
Green communication has become an essential marketing and competitive tool for positioning. If a company and a product are green, you have to communicate it with strengh to customers and to the target market
for industrial areas
a conjunction between marketing tools for products and services and marketing tools addressed at the promotion of territories and clusters
handbook
guidelines for a Marketing Plan: all essential information suitable to make decisions and choises become concrete actions and work programs
Other tools developed:
- Benchmarking on good practices - Guidelines for Innovative services with special focus on energy efficency and logistics - Multimedia product - Pilot actions - Training
www.ecomarkproject.eu/media/ecomark-multimedia
To create network
….importanza del creare reti e raggiungere il livello politico capitalizzazione MER
MER Marketing and governing Innovatives industrial areas
Med capit alizat ion project of which t he Province of Bologna is Lead Part ner
Axis: 1.2: St rengt hening cooperat ion bet ween economic development st akeholders and public aut horit ies
It involves 11 part ners from all 9 Med programme's st at es, capit alizing result s from 7 cooperat ion project s ( 5 Med project s, 1 Sout h East project and 1 Cent ral Europe project ). The project MER is based on t he guide principle t hat t he green promot ion of t errit ories and indust rial areas is a key value t o invest on. MER project will work t o make green market ing a t ool for int egrat ed governance of indust rial areas, cont ribut ing t o improve t he compet it iveness and at t ract iveness of t he Med area according t o Europe 2020 t arget s for a sust ainable growt h.
KEY DELIVERABLES:
1. Study visits and Joint thematic workshops 2. Mer integrated guidelines 3. Training packages 4. MER commitments
Cross fertilization
doc_363256508.pdf