Description
introduction
7 ps
swot analysis
Big Team
Mr. Siddhartha lal, Mr. Sikander Khuswah, Mr. Sitakanta Behera Mr. Sudhir Kumar
11/27/2013 Big Bazaar XIDAS, Jabalpur 1
What is Retailing
The term “Retailing” refers to any activity that involves a sale to an individual customer. RETAIL
Retailing is the interface between the producer and the individual consumer buying for personal consumption.
11/27/2013
ORGANISED
UNORGANISED
Big Bazaar XIDAS, Jabalpur
2
Size of Indian Retail
Size Estimated size of retail in India (in $bn) Share of organized retail (%) in India Size of organized retail in India (in Rs) 353 7 78,300 Cr 2008 416 12 2,30,000 Cr 2010 Percentage Change 18 71 194
Source: http://www.indiaretailing.com/india-retail-report.asp
11/27/2013
Big Bazaar XIDAS, Jabalpur
3
Kuber complex Varanasi
11/27/2013
Big Bazaar XIDAS, Jabalpur
4
About Big Bazaar Out let Parent group Owner Founded Head quarter Industry website Tag line
Hyper mart Chain of development store in India 104 out lets Located in India Future group Kishore Biyani (CEO) 2001 Jogeswari , Mumbai Retail www.bigbazar.com Is se sasta aur achha kahin nahi.
11/27/2013
Big Bazaar XIDAS, Jabalpur
5
Porter’s five force model
11/27/2013
Big Bazaar XIDAS, Jabalpur
6
Analysis
5 Forces
Rivalry among the competitor
Analysis
•Reliance Retail, Aditya Birla Group , Vishal Retail’s, Bharti and Walmart, etc
Threat of entrants
• FDI policy not favorable for international players. • Domestic conglomerates looking to start retail chains. •International players looking to foray India. Bargaining power of supplier •The bargaining power of suppliers varies depending upon the target segment. •The unorganised sector has a dominant position. • There are few players who have a slight edge over others on account of being established players and enjoying brand distinction. • Consumers are price sensitive.. •Availability of more choice. •Unorganized retail Threat of substitutes
Bargaining power of buyers
11/27/2013
Big Bazaar XIDAS, Jabalpur
7
Customer Segmentation
? Big Bazaar targets higher and upper middle class customers. ? The large and growing young working population is a preferred customer segment. ? Big Bazaar specifically targets working women and home makers who are the primary decision makers.
11/27/2013
Big Bazaar XIDAS, Jabalpur
8
Life cycle of Big Bazaar
S A L E S
11/27/2013
Big Bazaar XIDAS, Jabalpur
9
Big Bazaar At BCG Matrix
M A R K E T H I G H
G R L O O W W T H
High Market Share
11/27/2013 Big Bazaar XIDAS, Jabalpur
Low
10
Marketing Mix
Process Physical Evidence
Product
7 ‘P’
People Price
Place
Promotion
11/27/2013
Big Bazaar XIDAS, Jabalpur
11
1.Product Mix
APPARELS • Denims & T-Shirts • Fabric & Cut piece • Formal Wear • Casual Wear • Party Wear • Ethnic Wear • Accessories • Under Garments • Night Wear • Dress Materials • Sarees FOOD • Staples • Ready to eat • Ready to cook • International Food • Spices • Imported Bazaar • Tea & Coffee FARM PRODUCT • Fruits • Vegetables • Imported Fruits • Dairy Products CHILL STATION • Soft Drinks • Packaged Juices • Milk Items • Frozen Foods • Ice Creams HOME & PERSONAL CARE • Shampoos • Detergents • Soaps • Liquid wash • Creams • Deodorants • Home cleaners • Utensils • Plastics • Crockery • Sundries
11/27/2013
Big Bazaar XIDAS, Jabalpur
12
Product Mix Cont..
ELECTRONICS BAZAAR • Television sets • Washing Machines • Refrigerator • Personal Care • mBazaar • Microwaves • Small Appliances • Laptops • Computer Accessories • Kitchen Appliances FASHION & JEWELLERY •Footwear Bazaar •Beauty Care •Navara •Star Parivar •Meena Bindre FURNITURE BAZAAR •Living Room •Bed Room •Kitchen •Dinning Rooms •Kids Room •Been Bags •Paintings •Decorative Items CHILD CARE & TOYS •Kids Wear •Toy Bazaar •Stationary •Child Care OTHER SERVICES •Mr. right •Bakery •Loot Mart •Tulsi •Future Money •Future Generally
11/27/2013
Big Bazaar XIDAS, Jabalpur
13
2.Pricing
• Value pricing • Promotional pricing
? Low interest financing ? Psychological discounting ? Special event pricing
• Differentiated Pricing
? Time pricing
• Bundling
11/27/2013
Big Bazaar XIDAS, Jabalpur
14
Psychological pricing
11/27/2013
Big Bazaar XIDAS, Jabalpur
15
Time pricing
Value Pricing
11/27/2013
Big Bazaar XIDAS, Jabalpur
16
Bundling
11/27/2013
Big Bazaar XIDAS, Jabalpur
17
3.Place
INDIA
? Number of out let104;
? Located at main city-tier I & tier city-II; ? Area-10,000sq ft120000 sqft; ? High street area of city; & BIG BAZAR
11/27/2013 Big Bazaar XIDAS, Jabalpur
? Approachable destination.
18
4.Promotion
Below the Line Promotion Above the Line Promotion
11/27/2013
• Coupon, discount, more of the product at normal price, gift with purchase, competition, and prizes, money back offer, exchange offer, special occasion. • Big Bazaar, in association with Star India Pvt Ltd, has launched a collection of designer ethnic wear under the brand "Star Parivaar
• Giving advertise in news paper, TV. Internet (own website which give online shopping service), • partnership with Bigfilx, Big FM 92.7.
Big Bazaar XIDAS, Jabalpur
19
PROMOTION
11/27/2013
Big Bazaar XIDAS, Jabalpur
20
5.People
• • • • •
Well trained staff; Appearance; Empowered individual; Encouraged to think out of box; & Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing)
11/27/2013
Big Bazaar XIDAS, Jabalpur
21
6.Physical Evidence
11/27/2013
Big Bazaar XIDAS, Jabalpur
22
7.Process
11/27/2013
Big Bazaar XIDAS, Jabalpur
23
Positioning
High service
Low price
High price
11/27/2013
low Big Bazaar XIDAS, Jabalpur service
24
Organization value and customer value
*High organization value *Low customer value
Big Bazaar *High organization value *High customer value
*Low organization value *Low customer value
*Low organization value *Low customer value
11/27/2013
Big Bazaar XIDAS, Jabalpur
25
Guerrilla marketing strategy
11/27/2013
Big Bazaar XIDAS, Jabalpur
26
Future strategy of Big Bazaar
Front end operation Big Bazaar Express (<40000 sq.ft)
Standard Big Bazaar (40000 to 80000sq. Ft)
Big Bazaar
Big Bazaar Supercentres (<75000 sq ft)
Back-end Operation
In JV with Foreign Partner
11/27/2013
Big Bazaar XIDAS, Jabalpur
27
Marketing strategy
Activities
Big wish Baby registry and marriage registry
Target
All the population Married couple, waiting for marriage
Marketing Mix
Process Promotion
Women forum Interior decorator and dress designer will be appoint in all the store
Women Those customer who are very specific about their decision.
Public relation People
Networking through internet
Religion Corner Adhar – Rural Centric Market Tie up with IPL Improving Quality of product
All loyal customer, other net user .
All the aesthetic people 720 million consumer across 627000 villages. Sports lover Prevailing as well as Prospect customer
E-marketing
Product Mix Place Promotion Product
11/27/2013
Big Bazaar XIDAS, Jabalpur
28
Thank You
11/27/2013
Big Bazaar XIDAS, Jabalpur
29
doc_439326588.ppt
introduction
7 ps
swot analysis
Big Team
Mr. Siddhartha lal, Mr. Sikander Khuswah, Mr. Sitakanta Behera Mr. Sudhir Kumar
11/27/2013 Big Bazaar XIDAS, Jabalpur 1
What is Retailing
The term “Retailing” refers to any activity that involves a sale to an individual customer. RETAIL
Retailing is the interface between the producer and the individual consumer buying for personal consumption.
11/27/2013
ORGANISED
UNORGANISED
Big Bazaar XIDAS, Jabalpur
2
Size of Indian Retail
Size Estimated size of retail in India (in $bn) Share of organized retail (%) in India Size of organized retail in India (in Rs) 353 7 78,300 Cr 2008 416 12 2,30,000 Cr 2010 Percentage Change 18 71 194
Source: http://www.indiaretailing.com/india-retail-report.asp
11/27/2013
Big Bazaar XIDAS, Jabalpur
3
Kuber complex Varanasi
11/27/2013
Big Bazaar XIDAS, Jabalpur
4
About Big Bazaar Out let Parent group Owner Founded Head quarter Industry website Tag line
Hyper mart Chain of development store in India 104 out lets Located in India Future group Kishore Biyani (CEO) 2001 Jogeswari , Mumbai Retail www.bigbazar.com Is se sasta aur achha kahin nahi.
11/27/2013
Big Bazaar XIDAS, Jabalpur
5
Porter’s five force model
11/27/2013
Big Bazaar XIDAS, Jabalpur
6
Analysis
5 Forces
Rivalry among the competitor
Analysis
•Reliance Retail, Aditya Birla Group , Vishal Retail’s, Bharti and Walmart, etc
Threat of entrants
• FDI policy not favorable for international players. • Domestic conglomerates looking to start retail chains. •International players looking to foray India. Bargaining power of supplier •The bargaining power of suppliers varies depending upon the target segment. •The unorganised sector has a dominant position. • There are few players who have a slight edge over others on account of being established players and enjoying brand distinction. • Consumers are price sensitive.. •Availability of more choice. •Unorganized retail Threat of substitutes
Bargaining power of buyers
11/27/2013
Big Bazaar XIDAS, Jabalpur
7
Customer Segmentation
? Big Bazaar targets higher and upper middle class customers. ? The large and growing young working population is a preferred customer segment. ? Big Bazaar specifically targets working women and home makers who are the primary decision makers.
11/27/2013
Big Bazaar XIDAS, Jabalpur
8
Life cycle of Big Bazaar
S A L E S
11/27/2013
Big Bazaar XIDAS, Jabalpur
9
Big Bazaar At BCG Matrix
M A R K E T H I G H
G R L O O W W T H
High Market Share
11/27/2013 Big Bazaar XIDAS, Jabalpur
Low
10
Marketing Mix
Process Physical Evidence
Product
7 ‘P’
People Price
Place
Promotion
11/27/2013
Big Bazaar XIDAS, Jabalpur
11
1.Product Mix
APPARELS • Denims & T-Shirts • Fabric & Cut piece • Formal Wear • Casual Wear • Party Wear • Ethnic Wear • Accessories • Under Garments • Night Wear • Dress Materials • Sarees FOOD • Staples • Ready to eat • Ready to cook • International Food • Spices • Imported Bazaar • Tea & Coffee FARM PRODUCT • Fruits • Vegetables • Imported Fruits • Dairy Products CHILL STATION • Soft Drinks • Packaged Juices • Milk Items • Frozen Foods • Ice Creams HOME & PERSONAL CARE • Shampoos • Detergents • Soaps • Liquid wash • Creams • Deodorants • Home cleaners • Utensils • Plastics • Crockery • Sundries
11/27/2013
Big Bazaar XIDAS, Jabalpur
12
Product Mix Cont..
ELECTRONICS BAZAAR • Television sets • Washing Machines • Refrigerator • Personal Care • mBazaar • Microwaves • Small Appliances • Laptops • Computer Accessories • Kitchen Appliances FASHION & JEWELLERY •Footwear Bazaar •Beauty Care •Navara •Star Parivar •Meena Bindre FURNITURE BAZAAR •Living Room •Bed Room •Kitchen •Dinning Rooms •Kids Room •Been Bags •Paintings •Decorative Items CHILD CARE & TOYS •Kids Wear •Toy Bazaar •Stationary •Child Care OTHER SERVICES •Mr. right •Bakery •Loot Mart •Tulsi •Future Money •Future Generally
11/27/2013
Big Bazaar XIDAS, Jabalpur
13
2.Pricing
• Value pricing • Promotional pricing
? Low interest financing ? Psychological discounting ? Special event pricing
• Differentiated Pricing
? Time pricing
• Bundling
11/27/2013
Big Bazaar XIDAS, Jabalpur
14
Psychological pricing
11/27/2013
Big Bazaar XIDAS, Jabalpur
15
Time pricing
Value Pricing
11/27/2013
Big Bazaar XIDAS, Jabalpur
16
Bundling
11/27/2013
Big Bazaar XIDAS, Jabalpur
17
3.Place
INDIA
? Number of out let104;
? Located at main city-tier I & tier city-II; ? Area-10,000sq ft120000 sqft; ? High street area of city; & BIG BAZAR
11/27/2013 Big Bazaar XIDAS, Jabalpur
? Approachable destination.
18
4.Promotion
Below the Line Promotion Above the Line Promotion
11/27/2013
• Coupon, discount, more of the product at normal price, gift with purchase, competition, and prizes, money back offer, exchange offer, special occasion. • Big Bazaar, in association with Star India Pvt Ltd, has launched a collection of designer ethnic wear under the brand "Star Parivaar
• Giving advertise in news paper, TV. Internet (own website which give online shopping service), • partnership with Bigfilx, Big FM 92.7.
Big Bazaar XIDAS, Jabalpur
19
PROMOTION
11/27/2013
Big Bazaar XIDAS, Jabalpur
20
5.People
• • • • •
Well trained staff; Appearance; Empowered individual; Encouraged to think out of box; & Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing)
11/27/2013
Big Bazaar XIDAS, Jabalpur
21
6.Physical Evidence
11/27/2013
Big Bazaar XIDAS, Jabalpur
22
7.Process
11/27/2013
Big Bazaar XIDAS, Jabalpur
23
Positioning
High service
Low price
High price
11/27/2013
low Big Bazaar XIDAS, Jabalpur service
24
Organization value and customer value
*High organization value *Low customer value
Big Bazaar *High organization value *High customer value
*Low organization value *Low customer value
*Low organization value *Low customer value
11/27/2013
Big Bazaar XIDAS, Jabalpur
25
Guerrilla marketing strategy
11/27/2013
Big Bazaar XIDAS, Jabalpur
26
Future strategy of Big Bazaar
Front end operation Big Bazaar Express (<40000 sq.ft)
Standard Big Bazaar (40000 to 80000sq. Ft)
Big Bazaar
Big Bazaar Supercentres (<75000 sq ft)
Back-end Operation
In JV with Foreign Partner
11/27/2013
Big Bazaar XIDAS, Jabalpur
27
Marketing strategy
Activities
Big wish Baby registry and marriage registry
Target
All the population Married couple, waiting for marriage
Marketing Mix
Process Promotion
Women forum Interior decorator and dress designer will be appoint in all the store
Women Those customer who are very specific about their decision.
Public relation People
Networking through internet
Religion Corner Adhar – Rural Centric Market Tie up with IPL Improving Quality of product
All loyal customer, other net user .
All the aesthetic people 720 million consumer across 627000 villages. Sports lover Prevailing as well as Prospect customer
E-marketing
Product Mix Place Promotion Product
11/27/2013
Big Bazaar XIDAS, Jabalpur
28
Thank You
11/27/2013
Big Bazaar XIDAS, Jabalpur
29
doc_439326588.ppt