Description
PROJECT ON ADVERTISEMENT INDUSTRY IN INDIA
Presented By: Brain Juicers
Introduction
Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create an awareness in the minds of potential buyers.
categories:
? T.V. ? ? ?
radio websites newspapers
? Magazines ?
bill-boards
? hoardings
Evolution Of Advertisement Industry in India
? 2000 BC Egyptians inventing outdoor advertising.
? Indian advertisement started with hawkers.
? 1920 - entry of foreign owned ad agencies and Gujarat Advertising and
Indian Advertising were set up.
? 1930 – talkies and radio emerges as media.
? 1950 – industrial revolution in the Nehruvian era, cinema
advertising began and Kolkata as India's first ad club.
? 1960 - India’s first Advertising Convention and Shift to
marketing orientation.
? 1970 – media boom and rural marketing. ? Govt persuaded to open up the broadcast media ? 1980 - Color TV and radio commercials introduced.
? 1990 – satellite TV, FM radio and niche magazines. Zee and
star bouquet.
? 2000 – net advertising and changing role of ad agencies.
Market Size of the Industry
LINK:http://www.magnaglobal.com/magnaglo...owners-u-s-advertising-forecast-january-2012/
Major Players in the Industry in India
Ogilvy and Mather: This is one of the leading advertising company in India.
J Walter Thompson India: One of the most popular company in the advertising
industry .
Mudra Communication Pvt. Ltd: This is one of the renowned advertising company of
India.
Continued…
FCB-Ulka Advertising Ltd: One of the best company in India in the advertising arena
FCB-Ulka Advertising Ltd.
Grey Worldwide (I) Pvt. Ltd: A significant name in India in the world of advertising.
Leo Burnett India Pvt. Ltd: It has a significant presence with 96 offices in 10 countries.
•
Contract Advertising India Ltd: This is one among the leading
advertising
•
Rediffusion-DY&R: This Advertising company of India has made
a benchmark in the field.
•
McCann-Erickson India Ltd: The prominent name
•
RK Swamy/BBDO Advertising Ltd: It maintained the record
of remaining consistently among the top ten advertising agencies in India.
10 major challenges to the Industry in India.
? Falling audience of channels and broadcasters.
? Problems of Zipping and Zapping
? Emergence of Direct Marketing
? Advertisement cluttering . ? Rising costs of advertising both in electronic and Print media despite reduced number of exposures and clutter.
Contd.
? Introduction to internet marketing
? Little margins to advertising clients and limited role
?
Tough customers asking for integrated services from Ad companies and also well defined measureable results
?
Need for global advertising strategies thus changing criteria for agency selection.
?
Rapid product launches and new technology creating need for perpetual customer information and outdoing competitive models.
Global Players in Industry
Here we have given the list of 10 reputed advertising companies in the world, which are as follows:
? Ameredia
? Arnold Worldwide
? BBDO
? Doyle Dane Bernbach
? Goodby Silverstein & Partners
? N.W. Ayer & Son
? Ogilvy & Mather
? Saatchi and Saatchi
? Partnership Advertising
? Wieden + Kennedy
Impact of Global Crisis on Industry
? The industry has suffered a great deal during the economic recession, with U.S. top media companies managing flat revenues in 2008. ?
5% contraction in 2009 according to Ad Age reports.
? Many players, dominated by those in the print industry, have plunged into bankruptcy, primarily due to the shrinking revenues coupled with massive debt loads taken on in the market boom. ? Though certain digital media firms such as Google fared well (revenues up 23%), others such as Microsoft witnessed a flat top line. ? Ad spending in the U.S. was also severely depressed, falling 4% in 2008 a further 14% in the 2009. ? Loose of trust in mega brands ? Decrease in consumer spendings
Latest trend in the industry
?
Real time = Real Opportunities.
? Ad formats are a changing
? Publishers take control.
? Optimize or else!
? Privacy Impact
? Less means more.
? Real Time = Real Issues.
? Social investment will wane.
? Content is king! Again
? Where will the money go?
Profile of Major Players in the Industry
?
?
JWT: J Walter Thompson India Branches: Delhi, Kolkata, Chennai, Bangalore Gross Income: Rs 2074.3 million Senior Executive: K Khanna, Chief Executive Major Clients:: Apollo Hospital (Apollo Hospital & healthcare); Bridgestone Corporation (Bridgestone/tyres); Hero Honda(CBZ/automobiles); Indian Army; Indian Navy; News Television India Pvt Ltd(Star news/Media); Standard Chartered (Personal Banking & Cards); Ministry of Finance (VDIS); Ministry of Defense (Indian Army - recruitment); Pepsi Foods (7 UP, Mirinda, soft drinks); Satyam Infoway(Software); Star TV Network (Star Plus, Star Movies, Star News); Omega (watches); ESPN (Channel promo); 20th Century Fox (film releases); Hero Motors (Hero Winner, automobile); Parle (Monaco, biscuit);Timex Watches (Timex/Watches); Tata AIG Insurance (Tata AIG/insurance);Ricoh India (Ricoh/photocopiers);UNICEF (UNICEF/social communication). O & M: Ogilvy & Mather Pvt Ltd Branches: Delhi, Kolkata, Chennai, Bangalore, Coimbatore, Hyderabad Television Billings: Rs 2012.6 million Capitalized Billings: Rs 5697.9 million Gross Income: Rs 1258.74 million Senior Executive : Ranjan Kapur, Managing Director Major Clients: SBI Mutual Fund(Mutual Fund); J K Tyres(Tyres); Pantaloon Fashion India Ltd(Garments); UTI (MIP'97/Financial); TVS Suzuki (corporate): Tata Telservices (corporate), Tata Communications Ltd (corporate); Hindustan Lever Ltd (Brooke Bond, Lipton - tea and health); Discovery Channel Inc (Discovery Channel - television channel); ITC Ltd (corporate); MIRC Electronics Ltd (Onida - television); Birla 3M Ltd (Scotch Brite - cleaning aid); J M Morgan Stanley (J M Morgan Stanley - investment bank); Hero Honda Motors Ltd (bikes); United Television (television media);
?
Mudra Branches: Ahmedabad, Bangalore, Delhi, Mumbai, Chennai, Kolkata, Hyderabad, Cochin Gross Income: Rs 1069.6 million Senior Executive: A.G.Krishnamurthy,Chairman & Managing Director Major Clients: Indian Express (News paper); Mid-Day (website); Global Trust bank (Banking);Indian Tourism Development Corporation (Hotels); Godrej Foods; Ahmedabad Electricity Co Ltd (corporate); LIC of India (Insurance - services); Honda Siel Power Products (gensets); Satyam Computer Services Ltd (Satyam - computer software); Satyam Infoway Ltd (Satyam - internet services); Hindustan Motors Ltd (Mitsubishi Lancer - automobile);Samsung Electronics India (Samsung/televisions) FCB-Ulka Advertising Ltd Branches: Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Cochin Gross Income: Rs 864.84 million Senior Executive: Anil Kapoor, Managing Director & CEO Grey Worldwide (I) Pvt Ltd Branches: Delhi, Kolkata, Bangalore, Ahmedabad, Television Billings: Rs 905.0 million Capitalized Billings: Rs 1846.5 million Gross Income:425.00 million Senior Executive: Nirvik Singh, Chief Executive Officer Major Clients: Hughes Software (Software); General Motors (Opel Astra - automobiles); Oracle India Ltd (Oracle software); United Agencies Ltd (Pernod - liquor); Bhartiya Janata Party (BJP - political); Philips Communications (Savvy - cellular phones); Britannia Industries (Zip-Sip, Tetrapak - health drink); Kinetic Engineering (Luna, V2, Brat mopeds) Directorate of Income Tax (income tax); Tally Solutions (Tally Academy/software); The Hindustan Times (Hindustan Times/daily newspapers);ITC Foods(Dal Bukhara/foods);Gujrat Mineral Development(corporate
?
?
?
Leo Burnett India Pvt Ltd Branches: Delhi, Kolkata, Bangalore Television Billings: Rs 1896.6 million Capitalized Billings: Rs 2,709.4 million Gross Income:375.91million Senior Executive: Arvind Sharma, Chief Executive Officer Major Clients: Birla Sun Life Insurance Company (Birla Sun Life/life insurance) ; Fiat Auto ( Fiat Palio /automobiles) ; Somany Tiles ( Somany/ceramic tiles ); Bajaj Electricals ( Bajaj /fans & luminaries); La Opala RG ( La Opala /Crockery ,Solitaire/crystalware ); Lin Pen & Plastic ( Lin/writing instruments) Contract: Contract Advertising (India) Ltd Branches: Delhi, Kolkata, Bangalore Gross Income:320.98 million Senior Executive: Colvyn J Harris, President Major Clients: Bajaj Ltd (spirit scooterettes); Indian Express (matrimonial); Cadbury India Ltd (picnic, milk treatChocobix); Dabur foods Ltd(real/fruit juice); MTNL (corporate) Healthscribe /Next(medical transcription/TRG);SAP Labs (IT-DM service);Bazee.com (websiteDHL(courier Services);Blue Star (airconditioners);JK Industries (tyres);Templeton (mutual funds); Luxor Writing Instruments(Luxor ,Pilot, Papermate ,Waterman/Writing Instruments);MP Jewellers (jewellery retail);Ozone Pharmaceuticals (pain reliever/marksreliever);Grasim Industries (Graviera/textiles);Sony India (LCD projectors& PC monitors). Rediffusion-DY&R Branches: Delhi, Mumbai, Kolkata, Chennai, Bangalore Gross Income: 752.04 million Senior Executive: Arun Nanda, Chairman & Managing Director Major Clients: Pioma Industries(soft drinks);Zee TV(channel);Tata Tetley(tea);Tide Water Oil(lubricants);ING Vysya Life Insurance(life insurance);Hindustan Paper Corp(paper and pulp);Rai & sons (eatables);IFFCO Tokyo(non-life insurance);HMT(tractors)Godfrey Philips (Four square/cigarette); Haldia Petrochemicals(Petrochemicals); Evian (Mineral Water);Ericsson Mobile (Cellphones); SAIL (Corporate); CitiBank (Corporate); Cannon (printers, calculators); Bharti BT Ltd (Internet service);Exide Industries Ltd (Exide - automotive batteries); SBI Funds Management Ltd (SBI - mutual funds)
?
?
?
McCann-Erickson India Ltd Branches: Mumbai, Kolkata, Chennai, Bangalore Hyderabad
0091 40) 3326261 Television Billings: N.A. Capitalized Billings: Rs 3479.53 million(not available) Gross Income: 618.36 million Senior Executive: Sorab Mistry, Chairman & CEO Major Clients: Coca Cola india(Coca-Cola/carbonated bevarages);Johnson &Johnson India (Savlon,BandAid/woundcare);Gillette India(Duracell Plus/alkaline batteries,Fashion Razor 2001,Mach III Cool Blue /razors); TVSSuzuki (corporate/TVS Max, TVS Scooty, TVS XL, TVS Sport, TVS Super, TVS Champ/motorcycles & mopeds); Virgin Atlantic (Virgin Atlantic/airline);Delphi Automotive Systems (Delphi/ automobile components); Times FM (Radio Mirchi/FM radio);Sundar Tajmahal Hotel (Taj Tristar/ hotels); Usha Martin Telecom(telecom);Nes tle(sunrise/ coffee); BPL (Gas tables);Khaitan (Fans); Nestle (Media buying); Goodyear India (Goodyear - tyre); Travel Corporation of India (tourism); MasterCard (credit cards) RK Swamy/BBDO Advertising Ltd Branches: Delhi, Mumbai, Kolkata, Bangalore, Hyderabad Gross Income:441.59 million Senior Executive: R.K. Swamy, Chairman Major Clients: Cisco System(network solution); Mercedes Benz (Automobiles); MTNL(Telecommunication); Sony India Ltd(Sony/TV); SQL Star International Ltd(Computer education); Dena Bank (Banking);GE Countrywide Consumer Financial Services (GE/financial services); Reserve Bank of India(RBI/financial services); Unit Trust Of India (US 64/ULIP/mutual funds);Visa International (Visa/credit card);Zuari Industries (Zuari/cement/agro/corporate);Media Transasia India (Educare/publication); Wipro Group (Wipro/computers and consumer products)
?
doc_616206571.ppt
PROJECT ON ADVERTISEMENT INDUSTRY IN INDIA
Presented By: Brain Juicers
Introduction
Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create an awareness in the minds of potential buyers.
categories:
? T.V. ? ? ?
radio websites newspapers
? Magazines ?
bill-boards
? hoardings
Evolution Of Advertisement Industry in India
? 2000 BC Egyptians inventing outdoor advertising.
? Indian advertisement started with hawkers.
? 1920 - entry of foreign owned ad agencies and Gujarat Advertising and
Indian Advertising were set up.
? 1930 – talkies and radio emerges as media.
? 1950 – industrial revolution in the Nehruvian era, cinema
advertising began and Kolkata as India's first ad club.
? 1960 - India’s first Advertising Convention and Shift to
marketing orientation.
? 1970 – media boom and rural marketing. ? Govt persuaded to open up the broadcast media ? 1980 - Color TV and radio commercials introduced.
? 1990 – satellite TV, FM radio and niche magazines. Zee and
star bouquet.
? 2000 – net advertising and changing role of ad agencies.
Market Size of the Industry
LINK:http://www.magnaglobal.com/magnaglo...owners-u-s-advertising-forecast-january-2012/
Major Players in the Industry in India
Ogilvy and Mather: This is one of the leading advertising company in India.
J Walter Thompson India: One of the most popular company in the advertising
industry .
Mudra Communication Pvt. Ltd: This is one of the renowned advertising company of
India.
Continued…
FCB-Ulka Advertising Ltd: One of the best company in India in the advertising arena
FCB-Ulka Advertising Ltd.
Grey Worldwide (I) Pvt. Ltd: A significant name in India in the world of advertising.
Leo Burnett India Pvt. Ltd: It has a significant presence with 96 offices in 10 countries.
•
Contract Advertising India Ltd: This is one among the leading
advertising
•
Rediffusion-DY&R: This Advertising company of India has made
a benchmark in the field.
•
McCann-Erickson India Ltd: The prominent name
•
RK Swamy/BBDO Advertising Ltd: It maintained the record
of remaining consistently among the top ten advertising agencies in India.
10 major challenges to the Industry in India.
? Falling audience of channels and broadcasters.
? Problems of Zipping and Zapping
? Emergence of Direct Marketing
? Advertisement cluttering . ? Rising costs of advertising both in electronic and Print media despite reduced number of exposures and clutter.
Contd.
? Introduction to internet marketing
? Little margins to advertising clients and limited role
?
Tough customers asking for integrated services from Ad companies and also well defined measureable results
?
Need for global advertising strategies thus changing criteria for agency selection.
?
Rapid product launches and new technology creating need for perpetual customer information and outdoing competitive models.
Global Players in Industry
Here we have given the list of 10 reputed advertising companies in the world, which are as follows:
? Ameredia
? Arnold Worldwide
? BBDO
? Doyle Dane Bernbach
? Goodby Silverstein & Partners
? N.W. Ayer & Son
? Ogilvy & Mather
? Saatchi and Saatchi
? Partnership Advertising
? Wieden + Kennedy
Impact of Global Crisis on Industry
? The industry has suffered a great deal during the economic recession, with U.S. top media companies managing flat revenues in 2008. ?
5% contraction in 2009 according to Ad Age reports.
? Many players, dominated by those in the print industry, have plunged into bankruptcy, primarily due to the shrinking revenues coupled with massive debt loads taken on in the market boom. ? Though certain digital media firms such as Google fared well (revenues up 23%), others such as Microsoft witnessed a flat top line. ? Ad spending in the U.S. was also severely depressed, falling 4% in 2008 a further 14% in the 2009. ? Loose of trust in mega brands ? Decrease in consumer spendings
Latest trend in the industry
?
Real time = Real Opportunities.
? Ad formats are a changing
? Publishers take control.
? Optimize or else!
? Privacy Impact
? Less means more.
? Real Time = Real Issues.
? Social investment will wane.
? Content is king! Again
? Where will the money go?
Profile of Major Players in the Industry
?
?
JWT: J Walter Thompson India Branches: Delhi, Kolkata, Chennai, Bangalore Gross Income: Rs 2074.3 million Senior Executive: K Khanna, Chief Executive Major Clients:: Apollo Hospital (Apollo Hospital & healthcare); Bridgestone Corporation (Bridgestone/tyres); Hero Honda(CBZ/automobiles); Indian Army; Indian Navy; News Television India Pvt Ltd(Star news/Media); Standard Chartered (Personal Banking & Cards); Ministry of Finance (VDIS); Ministry of Defense (Indian Army - recruitment); Pepsi Foods (7 UP, Mirinda, soft drinks); Satyam Infoway(Software); Star TV Network (Star Plus, Star Movies, Star News); Omega (watches); ESPN (Channel promo); 20th Century Fox (film releases); Hero Motors (Hero Winner, automobile); Parle (Monaco, biscuit);Timex Watches (Timex/Watches); Tata AIG Insurance (Tata AIG/insurance);Ricoh India (Ricoh/photocopiers);UNICEF (UNICEF/social communication). O & M: Ogilvy & Mather Pvt Ltd Branches: Delhi, Kolkata, Chennai, Bangalore, Coimbatore, Hyderabad Television Billings: Rs 2012.6 million Capitalized Billings: Rs 5697.9 million Gross Income: Rs 1258.74 million Senior Executive : Ranjan Kapur, Managing Director Major Clients: SBI Mutual Fund(Mutual Fund); J K Tyres(Tyres); Pantaloon Fashion India Ltd(Garments); UTI (MIP'97/Financial); TVS Suzuki (corporate): Tata Telservices (corporate), Tata Communications Ltd (corporate); Hindustan Lever Ltd (Brooke Bond, Lipton - tea and health); Discovery Channel Inc (Discovery Channel - television channel); ITC Ltd (corporate); MIRC Electronics Ltd (Onida - television); Birla 3M Ltd (Scotch Brite - cleaning aid); J M Morgan Stanley (J M Morgan Stanley - investment bank); Hero Honda Motors Ltd (bikes); United Television (television media);
?
Mudra Branches: Ahmedabad, Bangalore, Delhi, Mumbai, Chennai, Kolkata, Hyderabad, Cochin Gross Income: Rs 1069.6 million Senior Executive: A.G.Krishnamurthy,Chairman & Managing Director Major Clients: Indian Express (News paper); Mid-Day (website); Global Trust bank (Banking);Indian Tourism Development Corporation (Hotels); Godrej Foods; Ahmedabad Electricity Co Ltd (corporate); LIC of India (Insurance - services); Honda Siel Power Products (gensets); Satyam Computer Services Ltd (Satyam - computer software); Satyam Infoway Ltd (Satyam - internet services); Hindustan Motors Ltd (Mitsubishi Lancer - automobile);Samsung Electronics India (Samsung/televisions) FCB-Ulka Advertising Ltd Branches: Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Cochin Gross Income: Rs 864.84 million Senior Executive: Anil Kapoor, Managing Director & CEO Grey Worldwide (I) Pvt Ltd Branches: Delhi, Kolkata, Bangalore, Ahmedabad, Television Billings: Rs 905.0 million Capitalized Billings: Rs 1846.5 million Gross Income:425.00 million Senior Executive: Nirvik Singh, Chief Executive Officer Major Clients: Hughes Software (Software); General Motors (Opel Astra - automobiles); Oracle India Ltd (Oracle software); United Agencies Ltd (Pernod - liquor); Bhartiya Janata Party (BJP - political); Philips Communications (Savvy - cellular phones); Britannia Industries (Zip-Sip, Tetrapak - health drink); Kinetic Engineering (Luna, V2, Brat mopeds) Directorate of Income Tax (income tax); Tally Solutions (Tally Academy/software); The Hindustan Times (Hindustan Times/daily newspapers);ITC Foods(Dal Bukhara/foods);Gujrat Mineral Development(corporate
?
?
?
Leo Burnett India Pvt Ltd Branches: Delhi, Kolkata, Bangalore Television Billings: Rs 1896.6 million Capitalized Billings: Rs 2,709.4 million Gross Income:375.91million Senior Executive: Arvind Sharma, Chief Executive Officer Major Clients: Birla Sun Life Insurance Company (Birla Sun Life/life insurance) ; Fiat Auto ( Fiat Palio /automobiles) ; Somany Tiles ( Somany/ceramic tiles ); Bajaj Electricals ( Bajaj /fans & luminaries); La Opala RG ( La Opala /Crockery ,Solitaire/crystalware ); Lin Pen & Plastic ( Lin/writing instruments) Contract: Contract Advertising (India) Ltd Branches: Delhi, Kolkata, Bangalore Gross Income:320.98 million Senior Executive: Colvyn J Harris, President Major Clients: Bajaj Ltd (spirit scooterettes); Indian Express (matrimonial); Cadbury India Ltd (picnic, milk treatChocobix); Dabur foods Ltd(real/fruit juice); MTNL (corporate) Healthscribe /Next(medical transcription/TRG);SAP Labs (IT-DM service);Bazee.com (websiteDHL(courier Services);Blue Star (airconditioners);JK Industries (tyres);Templeton (mutual funds); Luxor Writing Instruments(Luxor ,Pilot, Papermate ,Waterman/Writing Instruments);MP Jewellers (jewellery retail);Ozone Pharmaceuticals (pain reliever/marksreliever);Grasim Industries (Graviera/textiles);Sony India (LCD projectors& PC monitors). Rediffusion-DY&R Branches: Delhi, Mumbai, Kolkata, Chennai, Bangalore Gross Income: 752.04 million Senior Executive: Arun Nanda, Chairman & Managing Director Major Clients: Pioma Industries(soft drinks);Zee TV(channel);Tata Tetley(tea);Tide Water Oil(lubricants);ING Vysya Life Insurance(life insurance);Hindustan Paper Corp(paper and pulp);Rai & sons (eatables);IFFCO Tokyo(non-life insurance);HMT(tractors)Godfrey Philips (Four square/cigarette); Haldia Petrochemicals(Petrochemicals); Evian (Mineral Water);Ericsson Mobile (Cellphones); SAIL (Corporate); CitiBank (Corporate); Cannon (printers, calculators); Bharti BT Ltd (Internet service);Exide Industries Ltd (Exide - automotive batteries); SBI Funds Management Ltd (SBI - mutual funds)
?
?
?
McCann-Erickson India Ltd Branches: Mumbai, Kolkata, Chennai, Bangalore Hyderabad
0091 40) 3326261 Television Billings: N.A. Capitalized Billings: Rs 3479.53 million(not available) Gross Income: 618.36 million Senior Executive: Sorab Mistry, Chairman & CEO Major Clients: Coca Cola india(Coca-Cola/carbonated bevarages);Johnson &Johnson India (Savlon,BandAid/woundcare);Gillette India(Duracell Plus/alkaline batteries,Fashion Razor 2001,Mach III Cool Blue /razors); TVSSuzuki (corporate/TVS Max, TVS Scooty, TVS XL, TVS Sport, TVS Super, TVS Champ/motorcycles & mopeds); Virgin Atlantic (Virgin Atlantic/airline);Delphi Automotive Systems (Delphi/ automobile components); Times FM (Radio Mirchi/FM radio);Sundar Tajmahal Hotel (Taj Tristar/ hotels); Usha Martin Telecom(telecom);Nes tle(sunrise/ coffee); BPL (Gas tables);Khaitan (Fans); Nestle (Media buying); Goodyear India (Goodyear - tyre); Travel Corporation of India (tourism); MasterCard (credit cards) RK Swamy/BBDO Advertising Ltd Branches: Delhi, Mumbai, Kolkata, Bangalore, Hyderabad Gross Income:441.59 million Senior Executive: R.K. Swamy, Chairman Major Clients: Cisco System(network solution); Mercedes Benz (Automobiles); MTNL(Telecommunication); Sony India Ltd(Sony/TV); SQL Star International Ltd(Computer education); Dena Bank (Banking);GE Countrywide Consumer Financial Services (GE/financial services); Reserve Bank of India(RBI/financial services); Unit Trust Of India (US 64/ULIP/mutual funds);Visa International (Visa/credit card);Zuari Industries (Zuari/cement/agro/corporate);Media Transasia India (Educare/publication); Wipro Group (Wipro/computers and consumer products)?
doc_616206571.ppt