abhishreshthaa
Abhijeet S
It has been observed that the rural consumer outlook is very different from the urban consumer and what works out for the urban consumer may not work for the rural consumer.
Most of the companies treat rural markets as a dumping ground for lower end products designed for an urban audience.
It could tremendously benefit the companies if they use a little bit of their technical expertise to create specific products for the rural economy. The product must be affordable and satisfy rural needs.
It also depends on the consumer’s attitude towards the product and the cost-benefit analysis done by him before buying the product. A rural consumer is largely governed by the social values of rural society.
E.g. If a rural consumer has the potential to buy an expensive premium consumer durables like VCR’s, washing machines, refrigerators etc. he thinks first of the social values of rural society.
Most of the companies treat rural markets as a dumping ground for lower end products designed for an urban audience.
It could tremendously benefit the companies if they use a little bit of their technical expertise to create specific products for the rural economy. The product must be affordable and satisfy rural needs.
It also depends on the consumer’s attitude towards the product and the cost-benefit analysis done by him before buying the product. A rural consumer is largely governed by the social values of rural society.
E.g. If a rural consumer has the potential to buy an expensive premium consumer durables like VCR’s, washing machines, refrigerators etc. he thinks first of the social values of rural society.