In the entertainment services, the products are entertainment programmes made available to the viewers. The entertainment organisations offer different types of services to the different categories of users.
The different categories of organisations are Picture Palaces, Open-airTheatres, TV Channels, Disco Halls, Pubs, Drama Centres, Dance Centres, Circus Companies, Theatre Companies and amusement centres offering different items to entertain the users who are supposed to come to the centres. Some of the organisations are managed under the public sector whereas a large number of Organisations are managed under the private sector.
All the entertainment organisations are supposed to offer healthy entertainment items which on the one hand refresh the viewers while on the other hand also educate and sense them in a right perspective so that the possibilities of taste-perversion, cultural invasion are regulated. This in a natural way draws our attention on the service mix or service profile of the entertainment organisations.
The product mix is required to be a fair combination of ancient and modern culture, no doubt, but we should not think like this that in the modern culture we have a freedom to promote open sex. The entertainment organisations in general and the TV Channels in particular need to assign due weightage to Indian culture.
While formulating the product mix, it is also pertinent that they assign due weightage to the peripheral services, such as they develop other services close to the centres, they make world class arrangements for the conveniences and comforts to the viewers and more so they make it a point of attraction.
In view of the above, it is right to mention that the product mix of the entertainment organisations is required to be made competitive so that the world class services get a profitable market. We are not opposed to entertainment but they need to perceive the right perception of entertainment. They bear the responsibility of entertaining the masses and therefore they should entertain by presenting items which on the one hand refresh them while on the other hand also provide to them an opportunity to learn something positive.
Of course they need to produce the services selling more for generating profits and maintaining commercial viability but just for making more profits they are not supposed to derail the society, misguide the teens, promote sex and violence and invite and welcome the values making an invasion on the Indian culture, distorting social relationships or so.
It is in this context that the entertainment organisations need a new prescription for the formulation of a sound product mix which refreshes viewers and develop their faculties.
The different categories of organisations are Picture Palaces, Open-airTheatres, TV Channels, Disco Halls, Pubs, Drama Centres, Dance Centres, Circus Companies, Theatre Companies and amusement centres offering different items to entertain the users who are supposed to come to the centres. Some of the organisations are managed under the public sector whereas a large number of Organisations are managed under the private sector.
All the entertainment organisations are supposed to offer healthy entertainment items which on the one hand refresh the viewers while on the other hand also educate and sense them in a right perspective so that the possibilities of taste-perversion, cultural invasion are regulated. This in a natural way draws our attention on the service mix or service profile of the entertainment organisations.
The product mix is required to be a fair combination of ancient and modern culture, no doubt, but we should not think like this that in the modern culture we have a freedom to promote open sex. The entertainment organisations in general and the TV Channels in particular need to assign due weightage to Indian culture.
While formulating the product mix, it is also pertinent that they assign due weightage to the peripheral services, such as they develop other services close to the centres, they make world class arrangements for the conveniences and comforts to the viewers and more so they make it a point of attraction.
In view of the above, it is right to mention that the product mix of the entertainment organisations is required to be made competitive so that the world class services get a profitable market. We are not opposed to entertainment but they need to perceive the right perception of entertainment. They bear the responsibility of entertaining the masses and therefore they should entertain by presenting items which on the one hand refresh them while on the other hand also provide to them an opportunity to learn something positive.
Of course they need to produce the services selling more for generating profits and maintaining commercial viability but just for making more profits they are not supposed to derail the society, misguide the teens, promote sex and violence and invite and welcome the values making an invasion on the Indian culture, distorting social relationships or so.
It is in this context that the entertainment organisations need a new prescription for the formulation of a sound product mix which refreshes viewers and develop their faculties.