Product and service customization:
Companies that have powerful brand awareness on the web all have sites that help consumers do something – whether it’s configuring a computer system (www.dell.com) on-line or offering personalized services like suburban railway pass ticket in Mumbai (www.rediff.com).
Consumer demand and expectations are forecast to drive made-to-order or customized products with rapidly shrinking lead times.
Products are configured, as customers want them to be and provide a high level of reliability, excellent quality, and longer life spans. For e.g. ‘Dell’ computer (www.dell.com) has become a leading company in selling computers because of the customization facility it provided on its site.
The consumers could build the own computer by ordering the own configuration. For e.g. On Nike’s site (www.nike.com), the customer can become a registered user and customize the shoe of his choice.
The customization highlights the value-for-money aspect and induces the consumer to buy a product that meets his own requirement
Companies that have powerful brand awareness on the web all have sites that help consumers do something – whether it’s configuring a computer system (www.dell.com) on-line or offering personalized services like suburban railway pass ticket in Mumbai (www.rediff.com).
Consumer demand and expectations are forecast to drive made-to-order or customized products with rapidly shrinking lead times.
Products are configured, as customers want them to be and provide a high level of reliability, excellent quality, and longer life spans. For e.g. ‘Dell’ computer (www.dell.com) has become a leading company in selling computers because of the customization facility it provided on its site.
The consumers could build the own computer by ordering the own configuration. For e.g. On Nike’s site (www.nike.com), the customer can become a registered user and customize the shoe of his choice.
The customization highlights the value-for-money aspect and induces the consumer to buy a product that meets his own requirement